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  • Casual Articles - How to Turn Customer Complaints Into Gold

    Surviving The Diva Boss
    Does your boss make the most exasperating requests? Or perhaps demands for things on the spot? Maybe even reschedules meetings around her manicure appointment during office hours? Does she come into the office every morning sporting a look that makes you wonder if she realises she’s not waltzing down the red carpet at an LA premiere? Welcome to the world of the diva boss.In ‘The Devil Wears Prada’, Anne Hathaway’s got a boss
    place. There's no way your business can grow with those landmines in your path.

    But even after you do, remember that you are human, and so are your customers, so things will go wrong from time to time. And customers will write or call you to complain. So let's giv

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    Did you know that marketing isn't only about getting your clients or customers? It's also about KEEPING them, and keeping them happy. That's a big key to growing your business, because not only will those customers themselves keep coming back to you for more, but they'll send their friends and colleagues as well.

    Studies done by the American Management Association show that your average HAPPY customer will tell three people about her experience with you. But your average unhappy customer will spread the negative word about you to 11 other people!

    I'm sure you've done this yourself. I sure have! In fact, I can name three companies right now that I will *never* do business with again, simply because of the way they handled my complaints. (Sometimes all I wanted was for someone to say, "I'm sorry this happened, Ms. Brown!")

    A System Is Your Solution

    If there are any complaints you receive on a regular basis, you should be addressing them by putting systems into place to avoid those problems from happening in the first place. There's no way your business can grow with those landmines in your path.

    But even after you do, remember that you are human, and so are your customers, so things will go wrong from time to time. And customers will write or call you to complain. So let's give

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    l send their friends and colleagues as well.

    Studies done by the American Management Association show that your average HAPPY customer will tell three people about her experience with you. But your average unhappy customer will spread the negative word about you to 11 other people!

    I'm sure you've done this yourself. I sure have! In fact, I can name three companies right now that I will *never* do business with again, simply because of the way they handled my complaints. (Sometimes all I wanted was for someone to say, "I'm sorry this happened, Ms. Brown!")

    A System Is Your Solution

    If there are any complaints you receive on a regular basis, you should be addressing them by putting systems into place to avoid those problems from happening in the first place. There's no way your business can grow with those landmines in your path.

    But even after you do, remember that you are human, and so are your customers, so things will go wrong from time to time. And customers will write or call you to complain. So let's giv

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    d about you to 11 other people!

    I'm sure you've done this yourself. I sure have! In fact, I can name three companies right now that I will *never* do business with again, simply because of the way they handled my complaints. (Sometimes all I wanted was for someone to say, "I'm sorry this happened, Ms. Brown!")

    A System Is Your Solution

    If there are any complaints you receive on a regular basis, you should be addressing them by putting systems into place to avoid those problems from happening in the first place. There's no way your business can grow with those landmines in your path.

    But even after you do, remember that you are human, and so are your customers, so things will go wrong from time to time. And customers will write or call you to complain. So let's giv

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    omeone to say, "I'm sorry this happened, Ms. Brown!")

    A System Is Your Solution

    If there are any complaints you receive on a regular basis, you should be addressing them by putting systems into place to avoid those problems from happening in the first place. There's no way your business can grow with those landmines in your path.

    But even after you do, remember that you are human, and so are your customers, so things will go wrong from time to time. And customers will write or call you to complain. So let's giv

    Acting Lesson to be an Successful Actor
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    place. There's no way your business can grow with those landmines in your path.

    But even after you do, remember that you are human, and so are your customers, so things will go wrong from time to time. And customers will write or call you to complain. So let's give you a system to handle these situations graciously, with integrity, and turn them around for the best!

    After doing some research, I've found that most all the recommended protocols for taking care of complaining customers basically follow this 5-step process.

    1. Validate the customer's feelings. Simply acknowledge that she's irritated. Example: "I can understand you are upset."

    2. Assure her you'll take care of her. Let her know something will be done. Example: "I'm here to help you with this."

    3. Make a "sad-glad" statement. This helps the customer realize you care. Example: "I'm sorry you experienced a problem. And I'm glad you told me about it!"

    4. Ask the customer what will make HER happy. Don't let this scare you! Customer service experts say that most often the upset customer will ask for *less* than what you would have offered yourself. Example: "How can we make this better?" or "How can we make this up to you?"

    5. Acknowledge that you'll do what she wants, or make a counter offer. (But al

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