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Casual Articles - What Really Makes the Difference Between a GREAT Business and an Ordinary Business?
Promotional Products: Thinking Inside The Box
Online sales are becoming an ever more significant segment of the country's retail sector, says Jeffrey Grau in his June 2006 report, US Retail E-Commerce. eMarketerCom magazine concurs, estimating an annual average increase in retail e-commerce sales of 18.6% between 2005 and 2009.E-shoppers are not only spending more, but Grau says they're also buying different types of goods: big-ticket items like refrigerators; and luxury products including designer apparel and jewelry. As the e-commerce marketplace matures (its yearly growth admittedly slowing somewhat from the 26% seen a decade ago), experienced e-retailers are exploring methods of promoting repeat sales
that I really like to watch. After all, that’s where so much of the material for my book Online sales are becoming an ever more significant segment of the country's retail sector, says Jeffrey Grau in his June 2006 report, US Retail E-Commerce. eMarketerCom magazine concurs, estimating an annual average increase in retail e-commerce sales of 18.6% between 2005 and 2009.E-shoppers are not only spending more, but Grau says they're also buying different types of goods: big-ticket items like refrigerators; and luxury products including designer apparel and jewelry. As the e-commerce marketplace matures (its yearly growth admittedly slowing somewhat from the 26% seen a decade ago), experienced e-retailers are exploring methods of promoting repeat sales
An Interview With Lynda King Taylor Elite Service? Should We Pay For Better Service?
I once had a very interesting conversation with a very good friend of mine Lynda King Taylor; an International Speaker and Author on Customer Service.Lynda, as usual, had some very interesting questions to ask me, only this time, it was for some research, for an up and coming article she was working on. And I thought you may be interested in my replies.Lynda: Is good customer service becoming more elitist?Derek: This is an interesting question. Good customer service is not absolutely essential and many businesses may be able to survive or even succeed without it. And therefore it often comes down to the vision of
Every once in a while I come across a business that doesn’t just stand out visibly but is truly outstanding in every sense. A business that has somehow created a great Team of people, a business that has mastered the art of delighting it s customers, a business that is achieving spectacular growth and profits.I once had a very interesting conversation with a very good friend of mine Lynda King Taylor; an International Speaker and Author on Customer Service.Lynda, as usual, had some very interesting questions to ask me, only this time, it was for some research, for an up and coming article she was working on. And I thought you may be interested in my replies.Lynda: Is good customer service becoming more elitist?Derek: This is an interesting question. Good customer service is not absolutely essential and many businesses may be able to survive or even succeed without it. And therefore it often comes down to the vision of
These sensational businesses are the ones that I really like to watch. After all, that’s where so much of the material for my book c
Adding Value to Your Business... Learn How to Guarantee It
Chapter 12 of 14 Adding value to your business…we show you how to guarantee it.A celebrity endorser is worth absolutely nothing unless you can prove via measurable, lasting, and quantifiable methods that they have added bottom line value to your company. You can have Mr. or Mrs. Nice-person pitching products until they are green in the face, but unless you can calculate the bottom line results in terms of real dollars, chances are you have just wasted a lot of time and money. What we are going to illustrate in this chapter is the theory that adding value is essential to success. What we are going to do is let you in on our most treasured secrets and ho
truly outstanding in every sense. A business that has somehow created a great Team of people, a business that has mastered the art of delighting it s customers, a business that is achieving spectacular growth and profits.Chapter 12 of 14 Adding value to your business…we show you how to guarantee it.A celebrity endorser is worth absolutely nothing unless you can prove via measurable, lasting, and quantifiable methods that they have added bottom line value to your company. You can have Mr. or Mrs. Nice-person pitching products until they are green in the face, but unless you can calculate the bottom line results in terms of real dollars, chances are you have just wasted a lot of time and money. What we are going to illustrate in this chapter is the theory that adding value is essential to success. What we are going to do is let you in on our most treasured secrets and ho
These sensational businesses are the ones that I really like to watch. After all, that’s where so much of the material for my book
Growing with Change
Change happens. And while we can't control much of the world changing around us, we can control how we respond. We can choose to anticipate and embrace changes or resist them. Resisting change is like trying to push water upstream. Generally we're quick to point to others who resist change. It's much harder to recognize or admit to our own change resistance.Some people call change "progress" and celebrate the improvements that it brings. Others curse those same changes and wish for the good old days. Same changes, different responses. The choice is ours: We can be leaders, or we can be followers.Embrace ChangeTo embrace change, we need to concent
ple, a business that has mastered the art of delighting it s customers, a business that is achieving spectacular growth and profits.Change happens. And while we can't control much of the world changing around us, we can control how we respond. We can choose to anticipate and embrace changes or resist them. Resisting change is like trying to push water upstream. Generally we're quick to point to others who resist change. It's much harder to recognize or admit to our own change resistance.Some people call change "progress" and celebrate the improvements that it brings. Others curse those same changes and wish for the good old days. Same changes, different responses. The choice is ours: We can be leaders, or we can be followers.Embrace ChangeTo embrace change, we need to concent
These sensational businesses are the ones that I really like to watch. After all, that’s where so much of the material for my book
Minimize No Shows For Your Events
Any event will have people who register to attend and fail to show up. There are many reasons for not attending, but it really comes down to priorities.No shows create problems for event planners ranging from wasted meals and poor event atmosphere to listening to excuses and deciding whether or not to charge the posted cancellation fee.Everyone, including the attendees would be better off if people would attend events as planned. Here are some reminders about how you might minimize the number of "no shows" to your event.Get their money (if your event has a fee)With online registration and real time credit card processing,
achieving spectacular growth and profits.Any event will have people who register to attend and fail to show up. There are many reasons for not attending, but it really comes down to priorities.No shows create problems for event planners ranging from wasted meals and poor event atmosphere to listening to excuses and deciding whether or not to charge the posted cancellation fee.Everyone, including the attendees would be better off if people would attend events as planned. Here are some reminders about how you might minimize the number of "no shows" to your event.Get their money (if your event has a fee)With online registration and real time credit card processing,
These sensational businesses are the ones that I really like to watch. After all, that’s where so much of the material for my book
Advertising Helium Balloons - How About Promoting Your Company in the Air?
If someday while going for a drive you come across a huge balloon floating in the middle of the sky, don't be amazed or come to the conclusion that a child has lost his balloon. It is the latest way of advertising an event, product or company. We all know that advertising takes different measures to attract customers and patrons. So how different is an advertising balloon?Well, advertising balloons are inflated with helium gas, which is a colorless odorless gas, lighter than air and is preferred over hydrogen because of its non-inflammability.You can choose from the wide number of advertising balloons available in the market, which comes in various size
that I really like to watch. After all, that’s where so much of the material for my book comes from. But what is it that makes the difference? How do these businesses succeed when others around them are failing? How do they manage to recruit when other businesses cannot find good people?If someday while going for a drive you come across a huge balloon floating in the middle of the sky, don't be amazed or come to the conclusion that a child has lost his balloon. It is the latest way of advertising an event, product or company. We all know that advertising takes different measures to attract customers and patrons. So how different is an advertising balloon?Well, advertising balloons are inflated with helium gas, which is a colorless odorless gas, lighter than air and is preferred over hydrogen because of its non-inflammability.You can choose from the wide number of advertising balloons available in the market, which comes in various size
There are two things that I’ve noticed that these businesses have in common. The first of these is systems. And I don’t particularly mean information o
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