s boss had gone berserk, but little did he realize, noodles was going to bring a revolution in the eating habits of millions of Indians with a slew of foreign companies starting their operations one after the other. Today noodles are a part of the Indian food and families have accepted this once-a-foreign-food as an integral part of their daily grub.

Well, the CEO surely had an evolved thinking! He was so shrewdly able to recognize the huge opportunity, he opened a whole new vista for more foreign companies that established their seemingly unacceptable products in India over the years.

It’s the way you look at it. What seems like a mere situation to you could actually be an extraordinary chance for another person. But

Your success is so much dependent upon your ability to recognize opportunities around you. You know it, if you fail to do so, you would only lose business. I get so many mails asking me questions that fall in this very category – how to look for an opportunity or how to recognize one when it is right there before your own eyes!

Opportunity doesn’t come with a loud bang or some kind of lightning in the sky! It would come creeping to you one fine afternoon, totally unannounced and you wouldn’t even know of its presence. Soon it would be gone to some one more alert and receptive. Sounds too philosophical? Well I can’t sound more pragmatic than this. Just carry out a retrospective analysis of different situations that you handled or failed to handle or even failed to perceive that they existed. For example, how many times did it happen that you met someone for the first time and didn’t even care to leave your business card with him or her or that there was a chance to attend a convention or a seminar and you absented yourself? Well, in my opinion, these were golden opportunities that you failed to recognize. I am sure, you can make a good list of such instances when the opportunity knocked your door and you didn’t even care to let it in!

Failure to recognize the opportunity happens when we have not evolved ourselves to that level. It’s being like a child who cannot obviously understand things beyond its age. Unless we work towards the achievements, we will never be able to reach that maturity level to discern different business situations. A smart entrepreneur, merely by talking to a person, can figure out the possible merits or demerits of doing business with him or her. With his continuous efforts to make the best use of every instance, he develops a clear understanding of what is an opportunity and what is not.

I can only advise you to have a good look around. Wherever you are, whatever circumstances you are in, you will find enough profitable situations, only you have to recognize them. I remember this case study about a Marketing Manager of a Japanese noodles company, who around 25 years ago went to study the market potential of noodles as a product in India. He, along with his team, carried out an extensive survey in a particular region in India by talking to people about their eating habits. To his dismay, his extensive research concluded that the inhabitants of that region preferred only their staple food and disliked anything other than that. The frustrated Marketing Manager called up his CEO in Japan and said, “Boss, sorry to disappoint you, but I think we’ll have to dump the whole idea of launching our product in India. People just don’t like foreign food here!”

To that the CEO said, “Wow! We have a golden opportunity there! If people in that part of the world, don’t even know what noodles are, we would be the first ones to tell them!” The Manager thought probably his boss had gone berserk, but little did he realize, noodles was going to bring a revolution in the eating habits of millions of Indians with a slew of foreign companies starting their operations one after the other. Today noodles are a part of the Indian food and families have accepted this once-a-foreign-food as an integral part of their daily grub.

Well, the CEO surely had an evolved thinking! He was so shrewdly able to recognize the huge opportunity, he opened a whole new vista for more foreign companies that established their seemingly unacceptable products in India over the years.

It’s the way you look at it. What seems like a mere situation to you could actually be an extraordinary chance for another person. But

ed or failed to handle or even failed to perceive that they existed. For example, how many times did it happen that you met someone for the first time and didn’t even care to leave your business card with him or her or that there was a chance to attend a convention or a seminar and you absented yourself? Well, in my opinion, these were golden opportunities that you failed to recognize. I am sure, you can make a good list of such instances when the opportunity knocked your door and you didn’t even care to let it in!

Failure to recognize the opportunity happens when we have not evolved ourselves to that level. It’s being like a child who cannot obviously understand things beyond its age. Unless we work towards the achievements, we will never be able to reach that maturity level to discern different business situations. A smart entrepreneur, merely by talking to a person, can figure out the possible merits or demerits of doing business with him or her. With his continuous efforts to make the best use of every instance, he develops a clear understanding of what is an opportunity and what is not.

I can only advise you to have a good look around. Wherever you are, whatever circumstances you are in, you will find enough profitable situations, only you have to recognize them. I remember this case study about a Marketing Manager of a Japanese noodles company, who around 25 years ago went to study the market potential of noodles as a product in India. He, along with his team, carried out an extensive survey in a particular region in India by talking to people about their eating habits. To his dismay, his extensive research concluded that the inhabitants of that region preferred only their staple food and disliked anything other than that. The frustrated Marketing Manager called up his CEO in Japan and said, “Boss, sorry to disappoint you, but I think we’ll have to dump the whole idea of launching our product in India. People just don’t like foreign food here!”

To that the CEO said, “Wow! We have a golden opportunity there! If people in that part of the world, don’t even know what noodles are, we would be the first ones to tell them!” The Manager thought probably his boss had gone berserk, but little did he realize, noodles was going to bring a revolution in the eating habits of millions of Indians with a slew of foreign companies starting their operations one after the other. Today noodles are a part of the Indian food and families have accepted this once-a-foreign-food as an integral part of their daily grub.

Well, the CEO surely had an evolved thinking! He was so shrewdly able to recognize the huge opportunity, he opened a whole new vista for more foreign companies that established their seemingly unacceptable products in India over the years.

It’s the way you look at it. What seems like a mere situation to you could actually be an extraordinary chance for another person. But

ments, we will never be able to reach that maturity level to discern different business situations. A smart entrepreneur, merely by talking to a person, can figure out the possible merits or demerits of doing business with him or her. With his continuous efforts to make the best use of every instance, he develops a clear understanding of what is an opportunity and what is not.

I can only advise you to have a good look around. Wherever you are, whatever circumstances you are in, you will find enough profitable situations, only you have to recognize them. I remember this case study about a Marketing Manager of a Japanese noodles company, who around 25 years ago went to study the market potential of noodles as a product in India. He, along with his team, carried out an extensive survey in a particular region in India by talking to people about their eating habits. To his dismay, his extensive research concluded that the inhabitants of that region preferred only their staple food and disliked anything other than that. The frustrated Marketing Manager called up his CEO in Japan and said, “Boss, sorry to disappoint you, but I think we’ll have to dump the whole idea of launching our product in India. People just don’t like foreign food here!”

To that the CEO said, “Wow! We have a golden opportunity there! If people in that part of the world, don’t even know what noodles are, we would be the first ones to tell them!” The Manager thought probably his boss had gone berserk, but little did he realize, noodles was going to bring a revolution in the eating habits of millions of Indians with a slew of foreign companies starting their operations one after the other. Today noodles are a part of the Indian food and families have accepted this once-a-foreign-food as an integral part of their daily grub.

Well, the CEO surely had an evolved thinking! He was so shrewdly able to recognize the huge opportunity, he opened a whole new vista for more foreign companies that established their seemingly unacceptable products in India over the years.

It’s the way you look at it. What seems like a mere situation to you could actually be an extraordinary chance for another person. But

dia. He, along with his team, carried out an extensive survey in a particular region in India by talking to people about their eating habits. To his dismay, his extensive research concluded that the inhabitants of that region preferred only their staple food and disliked anything other than that. The frustrated Marketing Manager called up his CEO in Japan and said, “Boss, sorry to disappoint you, but I think we’ll have to dump the whole idea of launching our product in India. People just don’t like foreign food here!”

To that the CEO said, “Wow! We have a golden opportunity there! If people in that part of the world, don’t even know what noodles are, we would be the first ones to tell them!” The Manager thought probably his boss had gone berserk, but little did he realize, noodles was going to bring a revolution in the eating habits of millions of Indians with a slew of foreign companies starting their operations one after the other. Today noodles are a part of the Indian food and families have accepted this once-a-foreign-food as an integral part of their daily grub.

Well, the CEO surely had an evolved thinking! He was so shrewdly able to recognize the huge opportunity, he opened a whole new vista for more foreign companies that established their seemingly unacceptable products in India over the years.

It’s the way you look at it. What seems like a mere situation to you could actually be an extraordinary chance for another person. But

s boss had gone berserk, but little did he realize, noodles was going to bring a revolution in the eating habits of millions of Indians with a slew of foreign companies starting their operations one after the other. Today noodles are a part of the Indian food and families have accepted this once-a-foreign-food as an integral part of their daily grub.

Well, the CEO surely had an evolved thinking! He was so shrewdly able to recognize the huge opportunity, he opened a whole new vista for more foreign companies that established their seemingly unacceptable products in India over the years.

It’s the way you look at it. What seems like a mere situation to you could actually be an extraordinary chance for another person. But if you are evolved in your perception, I am sure you would not fail to welcome any advantageous business situation you come across.