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Casual Articles - Mail Order Success Reports Can Make You Wealthy
"We are all failures-at least, all the best of us are."Ever wonder what makes achievers excel? Why some people skyrocket while others plummet? You know what I'm talking about. You can call it luck, blessing, or the Midas touch-call it whatever you want. But the truth is that some people just seem to achieve incredible things in spite of tremendous difficulties.What makes the difference? Why do some people achieve so much? Is it...Family background, wealth, opportunity, high morals, the absence of hardships?No, none of these things are the key.The difference between average people and achieving people is their perception of and response to failure.How people see failure and deal with it - whether they possess the ability to look beyond it and keep achieving - impacts every aspect of their lives.Even positive people have a tough time learning how to see failure positively.Perhaps your attitude towards failure is...1) You fear failure. 2) You misunderstand failure. 3) Your unprepared for failure."People are training for success when they should be training for failure. Failure is far more common than success; poverty is more prevalent than wealth; and disappointment more normal than arrival."In life, the question is not if you will have problems, but how you are going to deal with your problems. What are you prepared for?If your perception of and response to failure were changed, what would you attempt to achieve?No matter who you are, you are facing obstacles in your life right now. But whatever they are doesn't matter. What does matter is that your life can change if your willing to look at failure differently. You have the potential to overcome any problems, mistakes, or misfortunes.Here is your first step: Realize There Is One Major Difference Between Average People and Achieving People.* Take responsibility. * L
4) DO SMALL SCALE TESTS BEFORE LARGE SCALE ADVERTISING. Before you sink hundreds or thousands of dollars into a large ad or mailing, test the waters. Place a smaller ad with the same message in the magazine for two or three issues, and see if it pulls. Or, if you're renting a mailing list, do a smaller mailing to a small percentage of the list, instead of just rolling the wh
Fixer Upper Fortunes is a book and the author said to be the penultimate guide for individuals to be able to make a killing in the real estate business. Fixer Upper Fortunes is made interesting by the fact that the author and the sales pitch for the book says that this particular guide will turn any individual from being a real estate dummy to a real estate tycoon.In fact, the author claims to never had any prior extraordinary knowledge about landed property when he suddenly announced that he intended to make it big in real estate to his friends. True enough, the copy of Fixer Upper Fortunes' sales pitch says that not only did the author decidedly turn himself into a real estate tycoon from scratch, he now also wants to share his "secrets" with everyone by writing and selling his book.Based on the sales pitch and copy for the Fixer Upper Fortunes book, it seems like just any other grossly exaggerated marketing ploy intended to make a hard sell. Usually, products that are sold through hard sell marketing means are usually unsatisfactory and hardly live up to the promises that they made during the sales pitch.If you are having a difficult time thinking up an example for what a hard sell product is, just think about the home shopping network products. All products sold here employ hopelessly exaggerated marketing and advertising that leave the consumer wanting once they realize that the product they purchased is not at all exactly as it claimed. Unfortunately, the fixer upper fortunes book seems to this type of product.Fixer upper fortunes claims that any Tom, Dick and Harry can make it big in the real estate business by buying and reading the book. Then it goes in for the kill by painting the picture of financial freedom and being your own boss that can be yours if you read the contents of Fixer Upper Fortunes. The seemingly too good to be true claim of Fixer Upper Fortunes in terms of enabling every reader to
1) EXPLORE FREE AND LOW COST MARKETING OPPORTUNITIES. Too many people jump into a mail-order business with an expensive, flashy full-page ad in a big magazine. That's great IF it's successful, but what do you do when your ad only pulls enough orders to cover it's cost, and you have no marketing budget left for new ads? Lick your wounds, and close down your business. The smart thing to do at the start (and throughout your mail-order career) is to take advantage of all the free and low cost marketing options at your fingertips. You say you don't know about any? Well, here are some ideas. Send a sample of your product along with a press release to the products reviewers at the magazines your customers read. Also, write a short article about a subject or issue that will interest your potential customers and that has a connection to the product you sell, and submit it to those same magazines. For example, if you sell bass fishing lures, write an article on the best times of the day for bass fishing. Offer to talk about the subject on radio or TV talk shows regarding this subject. Cable TV, in particular, has plenty of talk shows with specific audiences that are desperately in need of guests.
In all of these instances, include a shot paragraph with information on how to contact you and a general description of the products or services you sell. Offer your articles or expertise for free, in return for this paragraph either appearing at the end of your article, or being read after the interview.
Marketing yourself as an expert in your business will get you far more publicity than placing an expensive ad, and it's virtually free, except for your time, a few stamps and a few phone calls. It works for me, and I know it can work for you.
2) PYRAMID YOUR PROFITS. What does this mean? It means that you should take at least half of your profits and reinvest it in more advertising. When you make your first batch of sales, don't take your profits and throw a party. It might seem like a good idea now, but you'll regret it later. A good way to grow your sales is by expanding your advertising. If you can only afford one or two small ads in the beginning, that's fine. If those ads are successful, make sure you take the profits from the sales they generate and reinvest them in four or five of the same ads in different magazines. Then, reinvest the profits from those ads into seven or eight ads, and so on. Don't be concerned about making immediate money. You'll make a larger profit LATER if you reinvest in your business NOW.
3) TRACK YOUR ADS. Suppose you have ten or fifteen different ads running in different publications. All of a sudden, you get a whole load of orders. Of course, you want to continue running the ad that pulled in the orders, in the same publication and in ones you haven't advertised in before. This will bring in more loads of orders, right? But, when you look at the orders, you have no idea which of your ads was the one that clicked. When you're done crying, resolve that, from now on, you will KEY and TRACK your ads.
Keying and tracking ads is so simple that many people miss it. Here's all you have to do. On each ad, preferably on the address, add a letter or number code that will indicate to you where the order came from. For example, if you're advertising in the August issue of Popular Mudbogging, and your business name is Joe's Knobby Tires, put your name in the ad as Joe's Knobby Tires-PM8. PM stands for the issue name, the 8 is for August. Then, you can look at the envelope and you'll know instantly where the order came from. Make a table on a piece of paper with columns for date, item ordered, amount paid, and date the order was shipped. At the top of the page, tape a copy of the ad, and write the ad key next to it. Then, when you receive orders, record the information on the proper page.
4) DO SMALL SCALE TESTS BEFORE LARGE SCALE ADVERTISING. Before you sink hundreds or thousands of dollars into a large ad or mailing, test the waters. Place a smaller ad with the same message in the magazine for two or three issues, and see if it pulls. Or, if you're renting a mailing list, do a smaller mailing to a small percentage of the list, instead of just rolling the who
To make the internet presence of your home business income site felt among the millions of websites can seem a daunting task when you first start an online home business, but this article will describe a few methods you can use to not only make your website memorable but how to distribute it far and wide over the internet in an impressionable way.Create a Theme and use a Logo or PhotographTo add interest to your website create a theme and make it memorable to the visitor by using a logo or photograph which you can also use on your blog. You can personalize your site by making and installing a Favicon. This can always be a smaller version of your logo, so the theme is carried right through. It is much easier to locate sites in a Favorites Menu when they have a favicon. A Favicon is short for Favorites Icon or it is sometimes called a bookmark icon. The Favicon also shows in the address bar as well. Notice the red Y! symbol that appears in the left-most area of the address bar in Internet Explorer when you open Yahoo!, or the butterfly in MSN.Writing and Distributing ArticlesThis has got to be one of the fastest ways to make the internet presence of your home business income site felt as long as you regularly and consistently write and distribute informative, useful and interesting articles to as many article directories as possible. Not only do you pick up lots of backlinks to your website, but your name and that of your website will get a lot of exposure. When you complete the Author's Profile in the article directories be sure to provide information that will encourage readers to visit your website and take advantage of the option to upload your photograph as this adds credibility as well.Spend time optimizing your articles with carefully chosen keyword phrases and include them in the title, body and the Author's Bio Box, as this is an important key to making an income online. Mos
In all of these instances, include a shot paragraph with information on how to contact you and a general description of the products or services you sell. Offer your articles or expertise for free, in return for this paragraph either appearing at the end of your article, or being read after the interview.
Marketing yourself as an expert in your business will get you far more publicity than placing an expensive ad, and it's virtually free, except for your time, a few stamps and a few phone calls. It works for me, and I know it can work for you.
2) PYRAMID YOUR PROFITS. What does this mean? It means that you should take at least half of your profits and reinvest it in more advertising. When you make your first batch of sales, don't take your profits and throw a party. It might seem like a good idea now, but you'll regret it later. A good way to grow your sales is by expanding your advertising. If you can only afford one or two small ads in the beginning, that's fine. If those ads are successful, make sure you take the profits from the sales they generate and reinvest them in four or five of the same ads in different magazines. Then, reinvest the profits from those ads into seven or eight ads, and so on. Don't be concerned about making immediate money. You'll make a larger profit LATER if you reinvest in your business NOW.
3) TRACK YOUR ADS. Suppose you have ten or fifteen different ads running in different publications. All of a sudden, you get a whole load of orders. Of course, you want to continue running the ad that pulled in the orders, in the same publication and in ones you haven't advertised in before. This will bring in more loads of orders, right? But, when you look at the orders, you have no idea which of your ads was the one that clicked. When you're done crying, resolve that, from now on, you will KEY and TRACK your ads.
Keying and tracking ads is so simple that many people miss it. Here's all you have to do. On each ad, preferably on the address, add a letter or number code that will indicate to you where the order came from. For example, if you're advertising in the August issue of Popular Mudbogging, and your business name is Joe's Knobby Tires, put your name in the ad as Joe's Knobby Tires-PM8. PM stands for the issue name, the 8 is for August. Then, you can look at the envelope and you'll know instantly where the order came from. Make a table on a piece of paper with columns for date, item ordered, amount paid, and date the order was shipped. At the top of the page, tape a copy of the ad, and write the ad key next to it. Then, when you receive orders, record the information on the proper page.
4) DO SMALL SCALE TESTS BEFORE LARGE SCALE ADVERTISING. Before you sink hundreds or thousands of dollars into a large ad or mailing, test the waters. Place a smaller ad with the same message in the magazine for two or three issues, and see if it pulls. Or, if you're renting a mailing list, do a smaller mailing to a small percentage of the list, instead of just rolling the wh
I believe that business is equal parts of inspiration, hard work and luck. There is a famous saying “ I find that the harder I work, the luckier I get!”To discover what makes a successful entrepreneur – let’s look at what you have to do to start a new company and make it successful. You will need: * Inspiration: to find a product or service that will sell. * Business Sense: to set up and keep your business running smoothly. * Marketing Knowledge: to understand how to package everything together so that people recognize it and more importantly by it. * Determination: to get through the bad times, the trying times and the times when you think that all is lost. * Perseverance: to keep going at the beginning, to get your product in front of the people who will influence or guide your business and not least to sell the new product into a new market. * Flexibility: in order to keep changing and reacting positively to changes that are imposed upon you. * Survival Spirit: building a business is hard work, can risk all you hold dear but can also be the most rewarding thing you ever do.Other ingredients for a good business are obviously a great product, good funding and legal security.Of the above – business sense and marketing knowledge can be purchased through consultancy – and we indeed provide this for many small and medium sized companies – or you can learn it. The other skills are character traits that you usually have are born with but of course you can still develop these and indeed being an entrepreneur will certainly hone these abilities.
Marketing yourself as an expert in your business will get you far more publicity than placing an expensive ad, and it's virtually free, except for your time, a few stamps and a few phone calls. It works for me, and I know it can work for you.
2) PYRAMID YOUR PROFITS. What does this mean? It means that you should take at least half of your profits and reinvest it in more advertising. When you make your first batch of sales, don't take your profits and throw a party. It might seem like a good idea now, but you'll regret it later. A good way to grow your sales is by expanding your advertising. If you can only afford one or two small ads in the beginning, that's fine. If those ads are successful, make sure you take the profits from the sales they generate and reinvest them in four or five of the same ads in different magazines. Then, reinvest the profits from those ads into seven or eight ads, and so on. Don't be concerned about making immediate money. You'll make a larger profit LATER if you reinvest in your business NOW.
3) TRACK YOUR ADS. Suppose you have ten or fifteen different ads running in different publications. All of a sudden, you get a whole load of orders. Of course, you want to continue running the ad that pulled in the orders, in the same publication and in ones you haven't advertised in before. This will bring in more loads of orders, right? But, when you look at the orders, you have no idea which of your ads was the one that clicked. When you're done crying, resolve that, from now on, you will KEY and TRACK your ads.
Keying and tracking ads is so simple that many people miss it. Here's all you have to do. On each ad, preferably on the address, add a letter or number code that will indicate to you where the order came from. For example, if you're advertising in the August issue of Popular Mudbogging, and your business name is Joe's Knobby Tires, put your name in the ad as Joe's Knobby Tires-PM8. PM stands for the issue name, the 8 is for August. Then, you can look at the envelope and you'll know instantly where the order came from. Make a table on a piece of paper with columns for date, item ordered, amount paid, and date the order was shipped. At the top of the page, tape a copy of the ad, and write the ad key next to it. Then, when you receive orders, record the information on the proper page.
4) DO SMALL SCALE TESTS BEFORE LARGE SCALE ADVERTISING. Before you sink hundreds or thousands of dollars into a large ad or mailing, test the waters. Place a smaller ad with the same message in the magazine for two or three issues, and see if it pulls. Or, if you're renting a mailing list, do a smaller mailing to a small percentage of the list, instead of just rolling the wh
Medical supply companies in general are very profitable enterprises. However, most medical supply companies operate on a very tight cash flow. Unfortunately, the challenging billing procedures and slow payment cycles of insurance companies, HMOs and Medicare/Medicaid create a situation where many companies wait 30 to 60 days before getting paid.Cash flow can get even tighter if the company’s sales grow, or if the owners decide to open new locations. When this happens, most company owners try to obtain bank financing through a loan or line of credit. However, qualifying for bank financing is incredibly challenging as they will only lend money to a business that shows profits for three straight years and can provide audited financials.There is a financing alternative in the healthcare industry that has been used with success with medical supply companies. This solution provides you with quick financing based exclusively on your sales. Furthermore, since financing is tied to sales, the line of financing grows as your sales grow. The solution is to factor your medical insurance claims using medical receivables factoring.Medical factoring provides you with immediate financing based on your slow paying insurance and Medicare/Medicaid claims. Rather than waiting 30 to 60 days to get paid, with medical factoring you can get paid in a few days. This frees up significant cash, allowing you to finance operations, and more importantly, to buy supplies and fuel new sales.As opposed to bank financing, where the bank lends you money, the factoring company buys your invoices and pays you immediately for them. The process is fairly straightforward. But more importantly, this also means that you are free from the traditional bank lending requirements. Medical receivables factoring is easier to qualify for, and often, the owners’ personal credit is not a consideration.Factoring your medical receivables can be an ideal
3) TRACK YOUR ADS. Suppose you have ten or fifteen different ads running in different publications. All of a sudden, you get a whole load of orders. Of course, you want to continue running the ad that pulled in the orders, in the same publication and in ones you haven't advertised in before. This will bring in more loads of orders, right? But, when you look at the orders, you have no idea which of your ads was the one that clicked. When you're done crying, resolve that, from now on, you will KEY and TRACK your ads.
Keying and tracking ads is so simple that many people miss it. Here's all you have to do. On each ad, preferably on the address, add a letter or number code that will indicate to you where the order came from. For example, if you're advertising in the August issue of Popular Mudbogging, and your business name is Joe's Knobby Tires, put your name in the ad as Joe's Knobby Tires-PM8. PM stands for the issue name, the 8 is for August. Then, you can look at the envelope and you'll know instantly where the order came from. Make a table on a piece of paper with columns for date, item ordered, amount paid, and date the order was shipped. At the top of the page, tape a copy of the ad, and write the ad key next to it. Then, when you receive orders, record the information on the proper page.
4) DO SMALL SCALE TESTS BEFORE LARGE SCALE ADVERTISING. Before you sink hundreds or thousands of dollars into a large ad or mailing, test the waters. Place a smaller ad with the same message in the magazine for two or three issues, and see if it pulls. Or, if you're renting a mailing list, do a smaller mailing to a small percentage of the list, instead of just rolling the wh
Graduated payment mortgages (GPM) offer financing solutions for those who expect their income to rise in the future. A hybrid of an adjustable rate mortgage and fixed-rate mortgage, a GPM with its fixed interest rate starts with low payments that increase yearly based on the loan’s terms. If you have considered an interest only mortgage loan in the past, you might want to consider the benefits of a graduated payment mortgage instead.GPM FeaturesA GPM offers low monthly payments by increasing payments for the rest of the loan’s term. At the beginning your mortgage will not completely cover your interest charges (negatively amortizing), but larger payments will be made later on to cover both interest and principal.Generally, a GPM’s beginning payments will be a couple of hundred dollars less than a comparable fixed-rate mortgage. However, in later years you can expect to pay at least a hundred dollars more in monthly payments than a fixed rate mortgage payment.Lenders also offer several different types of payment plans. The most common is to graduate payments annually for the first seven years, after which payments remain the same. Longer graduated periods or a greater rate of increase can lower your initial payments even more.GPM BenefitsA GPM allows a borrower to enjoy low monthly payments with the security of a fixed-rate. Most homebuyers expect their income to increase if only due to inflation. A GPM takes advantage of this situation by increase payments as your income should increase.A GPM also allows you more buying power based on the lower monthly payments and expectation of increased income. With initial reduced payments, you can pay for moving expenses and home furnishings.GPM DrawbacksLike with any type of mortgage loan, you need to weigh all the factors before choosing a GPM. One of the risks with a GPM is that you may not be able to afford the
4) DO SMALL SCALE TESTS BEFORE LARGE SCALE ADVERTISING. Before you sink hundreds or thousands of dollars into a large ad or mailing, test the waters. Place a smaller ad with the same message in the magazine for two or three issues, and see if it pulls. Or, if you're renting a mailing list, do a smaller mailing to a small percentage of the list, instead of just rolling the whole thing out. Testing is important in this business. There are two possibilities that can come out of a test. Either the ad/mailing works, or it doesn't. Now, it's up to you to figure out WHY it didn't work. Either the ad/mailing copy isn't effective, or you're reaching the wrong audience. Review the whole picture, find out what needs to be changed, make the changes, then retest. When you hit on the right combination, THEN take the big plunge.
5) DON'T BE AFRAID TO ADMIT YOUR MISTAKES OR FAILURES. Let's face it. You won't hit a home run in this business every time you're up to bat. In fact, just like in baseball, you may strike out more times than not. But, the times that you're either lucky, and get to first base on a walk, or you get a hit will make up for your strikeouts. You need to keep a stiff upper lip, admit that you didn't get a hit, and move on. Mail-order success comes not from overnight millions, but from steady trickles. Put another way, mail-order is really a "get-rich-slow" business. If you keep plugging away, keep learning from mistakes, and keep trying new things as you find them, you'll at least be headed for success.
Copyright 2004 by DeAnna Spencer
Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.
DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today. Article Source: http://EzineArticles.com/?expert=DeAnna_Spencer |  |
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