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    urself up for feeling stressed and very uptight.

    Ellis says, especially when we’re doing a slow burn that starts to really ignite, that we should ask, “What am I telling my

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    Dr. Albert Ellis, recently voted one of the most influential psychologists of the last century, is rumored to be on his way to a Nobel Prize.

    As a long-time admirer of Ellis, and as someone who had the privilege of learning with him, in person, let me say it’s well deserved.

    Ellis says we can experience an emotion that we dislike and alter it, because our reasoning capacity controls our emotions, to a large extent. His approach is to teach people to talk themselves out of their funks, in some cases on the spot.

    So, let’s say there is a customer who is screaming at you. If you tell yourself, “It’s awful whenever anybody screams at me, and I shouldn't have to take this guff!” you’ll set yourself up for feeling stressed and very uptight.

    Ellis says, especially when we’re doing a slow burn that starts to really ignite, that we should ask, “What am I telling mys

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    s, and as someone who had the privilege of learning with him, in person, let me say it’s well deserved.

    Ellis says we can experience an emotion that we dislike and alter it, because our reasoning capacity controls our emotions, to a large extent. His approach is to teach people to talk themselves out of their funks, in some cases on the spot.

    So, let’s say there is a customer who is screaming at you. If you tell yourself, “It’s awful whenever anybody screams at me, and I shouldn't have to take this guff!” you’ll set yourself up for feeling stressed and very uptight.

    Ellis says, especially when we’re doing a slow burn that starts to really ignite, that we should ask, “What am I telling my

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    because our reasoning capacity controls our emotions, to a large extent. His approach is to teach people to talk themselves out of their funks, in some cases on the spot.

    So, let’s say there is a customer who is screaming at you. If you tell yourself, “It’s awful whenever anybody screams at me, and I shouldn't have to take this guff!” you’ll set yourself up for feeling stressed and very uptight.

    Ellis says, especially when we’re doing a slow burn that starts to really ignite, that we should ask, “What am I telling my

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    There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when the
    So, let’s say there is a customer who is screaming at you. If you tell yourself, “It’s awful whenever anybody screams at me, and I shouldn't have to take this guff!” you’ll set yourself up for feeling stressed and very uptight.

    Ellis says, especially when we’re doing a slow burn that starts to really ignite, that we should ask, “What am I telling my

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    urself up for feeling stressed and very uptight.

    Ellis says, especially when we’re doing a slow burn that starts to really ignite, that we should ask, “What am I telling myself that’s making me so agitated?”

    In the screamer situation, there are two things, two nettlesome beliefs: (1) It’s AWFUL; and (2) I SHOULDN’T HAVE TO TAKE IT!

    Ellis advises us to challenge both assumptions, to ask:

    Why must it be awful? Can’t I make it simply “mildly uncomfortable,” instead? Also, who says I shouldn’t have to take it? Me, right?

    Maybe I do have to take it. It could be part of the job, an unpleasant part, true, but part of it, nonetheless.

    Once we have challenged these assumptions, and substituted more mild alternatives, our emotions subside, and we come into better control, says Ellis.

    If you’re in any kind of customer-facing capacity, you may find El

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