Casual Articles - Business

How to Improve Your Job Search if You're a Top Sales and Marketing Executive
We talk to dozens of sales and marketing candidates every month as we perform executive searches for top technology manufacturing companies in the Pacific Northwest. As we talk to these individuals there are a few things that we see that candidates can do to improve their chances as they’re out networking and interviewing for job opportunities.The first idea I’m going to talk about is “knowing what you’re looking for”. Everybody wants to help a potential candidate with their networking and to improve their job search possibilit

Manual or a Quick Reference Guide, which sets out your processes, a clear procedure provides confidence and clarity for both your staff and the customer.

But don’t just build your processes around making things easier for you, build them to make things easier for the customer. Look at every step in the process and ask yourself, “Can we do s

Polarity Management
Have you ever noticed that just when you think you may have found a solution to a problem another problem emerges? Then when you fix that problem, you find yourself back to your original issue? Well perhaps you never had a problem that could be solved in the first place. You may have been dealing with a dilemma or a "polarity" that simply needed to be managed!Dr. Barry Johnson has been working on the Polarity Management" Model and its set of principles since 1975 and this paper has been written to introduce you to some of these

You can have the best products, the plushest offices, the best location, but unless you are a ‘customer focused’ business, all of this counts for nothing, you will never really hit the heights you deserve.

So what can you do to build a business which focuses outwardly on the customer, and not inwardly on the business?

Build Passion and Commitment

The first building block is passion and commitment. This is the very foundation stone of a customer focused business. Without passion and commitment the structure you will build above will be weak and prone to collapse at the first sign of stress.

The passion and commitment has to come from you and your staff. All of you have to totally believe in the concept of the customer being the centre of everything you do. From the moment you step into work everyone has to do whatever it takes to satisfy the customer.

As the key person in the business what can you do to build passion and commitment? Lead from the front and set an example. Keep the concept at the top of the agenda and demonstrate it in everything you do. Keep talking about it. Celebrate all the great examples of putting the customer totally in focus.

Build Processes Around Your Customer Not The Business

All great businesses have clearly laid down processes on how to get things done. Whether you have a formal Process Manual or a Quick Reference Guide, which sets out your processes, a clear procedure provides confidence and clarity for both your staff and the customer.

But don’t just build your processes around making things easier for you, build them to make things easier for the customer. Look at every step in the process and ask yourself, “Can we do so

The Many Woes of an Online Giant
Overstock.com, with its very successful television campaign and terrific deals on wholesale merchandise of all kinds seems to be a model for the new online economy. The company has become something of a darling in the online wholesale world but all is not well. However, Overstock.com has been troubled by shipping problems, legal struggles and an ongoing financial crisis. While the company enjoys an excellent reputation over all questions have been piling up.A little over a year ago the Federal Trade Commission launched an investi

and Commitment

Build Processes Around Your Customer Not The Business

But don’t just build your processes around making things easier for you, build them to make things easier for the customer. Look at every step in the process and ask yourself, “Can we do s

Six Sigma Training – An Overview
The unbelievable results achieved by the pioneers of the Six Sigma management methodology and implementation were not realized overnight. Concerted efforts of by the entire organization and unwavering support by top management over a long period of time are what it takes to see results. The employees of an organization, through specialized Six Sigma training, play key roles through 6 sigma implementation. The key players in 6 sigma implementation not only need specialized Six Sigma training, they also need a different mindset and dedic

of you have to totally believe in the concept of the customer being the centre of everything you do. From the moment you step into work everyone has to do whatever it takes to satisfy the customer.

Build Processes Around Your Customer Not The Business

But don’t just build your processes around making things easier for you, build them to make things easier for the customer. Look at every step in the process and ask yourself, “Can we do s

Egos and the Workplace - a Question of Shortsightedness
How many times have you seen a promotion elevate a person’s sense of themselves far beyond what seems warranted? Or are you familiar with the individual who constantly finds fault with the efforts of others as an obvious device to showcase their own greatness? But greatness is not measured in being a big fish in a small pond. Greatness is being a big fish in a big pond, that pond being the entire world . Greatness is rare. It’s unlikely you’ll find it in your organization.The next time you leave the office, open your eyes.

he top of the agenda and demonstrate it in everything you do. Keep talking about it. Celebrate all the great examples of putting the customer totally in focus.

Build Processes Around Your Customer Not The Business

But don’t just build your processes around making things easier for you, build them to make things easier for the customer. Look at every step in the process and ask yourself, “Can we do s

Change Management; When Less is More
Organisations which fail to prioritise their projects and activities in alignment with their goals risk getting lost in a mire of directionless activity instead of taking a clear set of actions to reach a goal or goals.Most organisations build an inventory of projects and activities over time, which are not visible to the leadership team. Organisations need to periodically stop, take stock and prioritise the projects and activities they are undertaking against the goals of the organisation.Symptoms, including incomplete pr

Manual or a Quick Reference Guide, which sets out your processes, a clear procedure provides confidence and clarity for both your staff and the customer.

But don’t just build your processes around making things easier for you, build them to make things easier for the customer. Look at every step in the process and ask yourself, “Can we do something to make it even easier for the customer to do business with us?” Are there steps which can be refined or even eliminated all together? Be inquisitive, bold and challenging!

Build a Relationship

Building a relationship with your customer is at the very heart of a customer focused model. Build a strong, firm relationship and you will have a customer for life. The basis of relationship building is A.B.C. – Always Be Communicating. Here are some ideas on building an enduring and profitable relationship through ABC:

• Make a point to periodically call your customers. Set up a diary system to provide you with a regular reminder or prompt. Call them even if you have nothing sell! A strange concept perhaps but you never know what will come out of the conversation

• Issue quarterly newsletters telling them about your latest products, what you have planned for the future, a customer profile, news about new employees. Find anything which would be of interest and at the same time binding both of you closer together

• Make it a point during any conversation to find out something about the business you didn’t know before. File away any interesting fact and think how you can use it in the future. Imagine how powerful it would be when you ask how the idea they mentioned in your last conversation was going!

• Do memorable things. Send b

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Business blogging is a strategy many businesses are implementing to build their brand online. But even if you do not have a business blog, connecting with others on their business blog is an excellent strategy to build your network and attract more clients and joint venture partners.

A graphic designer holds the image of your company in their hands. That's why you need to find someone who understands your business and knows how to present you in the best possible light.

In an age of rampant documentation puffery and legal complications in dealing with employees, it's more important than ever to know who you're hiring. A basic background employment check can verify who the person you're considering hiring really is and if their credentials match up with the application and resume.

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