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  • Casual Articles - First Words Make (or Break) First Impressions

    Enron Commodity Trading was Not Original
    If one were to go an annual report for El Paso Energy from 2000; they would find on page 11 of the shareholders report a picture of their 80,000 square foot trading floor, with 700 merchant staff. Enron many thought had in fact originated this; once upon a time claiming to be the largest in the world energy trading floor. So it was not new for Enron have come up with the concept, yes as far as trading floors for ener
    le greeting to the customer. Meanwhile, the next guy waiting in lin
    Save Big Money on Your Business Cards
    Less than one generation ago, if you needed a box of full color business cards you would have contacted your local graphic arts printing company, paid for expensive design and set up costs, and received your ordered cards one or two weeks later. If you wanted your order completed quicker, you paid extra for that service too. Thanks to the internet, ordering business cards has gotten a lot easier…a lot cheaper too! Yo
    “Next!”
    “Checking in…?”
    “Here or To-Go?”

    Isn’t it frustrating when those are the first words that come out of a front line employee’s mouth? As if they didn’t want to take the time, or couldn’t care less about offering a friendly, approachable greeting to the customer. Meanwhile, the next guy waiting in line

    Fallout from the Tobacco War
    Introduction: Though written several years ago, this article is still highly relevant, as the 2006 elections demonstrated.Very little is being said in the press about the information health and consumer groups are posting on the Internet about the tobacco issue. This is unfortunate, because the tobacco war currently happening on the Internet will have profound long term effects on marketing, advertising
    >

    Isn’t it frustrating when those are the first words that come out of a front line employee’s mouth? As if they didn’t want to take the time, or couldn’t care less about offering a friendly, approachable greeting to the customer. Meanwhile, the next guy waiting in lin

    Changing Careers at 50 - Are You Crazy?
    It was all just too much fun. Really. I moved to Portland, Oregon last year after living and working in Europe for 23 years. I was on a self-induced sabbatical and I thought I’d get an office job to earn a modest living while there. I just assumed that this would be easy to do, like mowing lawns in the summertime for pocket money was back in high school.Wrong.A steady succession of unanswered emails and
    t of a front line employee’s mouth? As if they didn’t want to take the time, or couldn’t care less about offering a friendly, approachable greeting to the customer. Meanwhile, the next guy waiting in lin
    Your Business Plan Will Become Your Partner
    Are you planning to start a new business? Or are you considering expanding your current business and require a bank loan or investment from outsiders?If you are going to look for an investment of capital it is quite likely that you will be required to have a business plan. If you are starting a business, despite the work involved, a business plan can prepare you for the obstacles ahead and help ensure your suc
    he time, or couldn’t care less about offering a friendly, approachable greeting to the customer. Meanwhile, the next guy waiting in lin
    All Killer - No Filler
    I don't know about our readers, but I like my burgers simple: meat, cheese, ketchup and lettuce. That's it. I am not into feta cheese, Guatemalan jalapenos, pastrami or whatever fad is currently setting the hamburger world on fire. When it comes to burgers, the only person's opinion that matters is mine. Thus, I always stick to my guns and order exactly what I want. No matter of persuasion is worth eating food that I
    le greeting to the customer. Meanwhile, the next guy waiting in line thinks to himself, “Gee, thanks for the warm welcome. Nice first impression.”

    SAD BUT TRUE FACT: the first impression window is narrowing.

    I've been thinking a lot about this social trend since I was interviewed by the Wall Street Journal on th

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