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Casual Articles - Which is Better: Repeat Business or Adding New Customers? - Part 2 of 2
When going into business and taking on a partner, it is a good idea to have a contract/agreement to determine the share of the company you each own. It also allows you to show and agree on what each of you will contribute, as well as protecting both of your interests when working together.You might be wondering now, how to or what makes a good contract? Well it is really simple. First thing to do is to be clear on every aspect of the business. Something’s you may want to make clear are:1. How much each of you will invest. - This will show what both of you are contributing to the company as well as it will help determine who own what % of the business.2. When and if payback happens. - Pay back is mean
Customer Service = Repeat Business
McDonalds believes that once you successfully address a customer's complaint, that customer is several times more likely to come back and buy more Big Macs. McDonalds store managers search for problems; they long for problems; they pray for problems.
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service p
Phone interviews are de rigueur with many organizations.Companies conduct phone interviews for a number of reasons.It’s a way to screen out the dead wood.It gives the next interviewer baseline information from which to work.It saves money.So, how do you prep for a powerful phone interview?And how is it different from a face-to-face interview?Recently, three of my clients aced their phone interviews. Here’s what we learned works.Prepping for the phone interview:If you need to call from work or from a phone booth or a cell phone, tell the screener/interviewer what the circumstances are. It’s better to explain ahead of time than to suddenly h
The answer depends on your business goals. If you want fast-paced quantum growth, you should concentrate energy on adding new customers. But if your goals are more incremental - if you envision continual year over year growth in the 10 to 20 percent range - booking repeat customer revenue is far easier than adding new customers.
(Of course, don't lose sight of new customer acquisition; doing so entirely would doom the future of your business.)
While it is not easy to double your existing customers spending year after year, it is easy enough to 1) keep them happy and loyal, and 2) develop additional products and services for them, which they will buy if they are happy and loyal.
How can you build loyalty and garner repeat business? With two customer words: service and communication.
- Enhance the customer's service experience
- Customer service is all about fixing customer problems. What kinds of problems?
- Fixing things which are broken, or that don't work as expected.
- Facilitating deliveries, exchanges and returns.
- Resolving billing and payment issues.
- Fulfilling the exceptional need or the odd request.
- Providing technical advice and user guidance.
This last is very important because many products are so complicated they can't really work without solid service.
And that doesn't go just for technical products. It applies to self-assembled furniture - the kind you can't seem to put together based on cryptic instructions. Or home repair - consider those valuable retired plumbers in orange aprons at Home Depot. Or what about your weekend hotel stay, transformed by that special concierge into something you remember the rest of your life.
In each case customer service is a critical part of the product. And in every case, it's the part that makes customers feel great about doing business with you.
Customer Service = Repeat Business
McDonalds believes that once you successfully address a customer's complaint, that customer is several times more likely to come back and buy more Big Macs. McDonalds store managers search for problems; they long for problems; they pray for problems.
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service pr
The most important driver for making any supply chain decision (forward or reverse) is the consumer. Due to the future environmental threats like global warming, ozone layer depletion, increasing water and air pollution, it has become evident that the consumer nowadays are becoming more and more concerned about the environmental compatibility of the products they buy, use or discard after their use. This change in the customer attitude resulted in environmental awareness throughout the chain. Firms are investing time and money in creating an environmentally friendly supply chain, and this trend leads to increasing popularity of reverse supply chain.The term Supply chain refers to mutual understanding of buyer comp
While it is not easy to double your existing customers spending year after year, it is easy enough to 1) keep them happy and loyal, and 2) develop additional products and services for them, which they will buy if they are happy and loyal.
How can you build loyalty and garner repeat business? With two customer words: service and communication.
- Enhance the customer's service experience
- Customer service is all about fixing customer problems. What kinds of problems?
- Fixing things which are broken, or that don't work as expected.
- Facilitating deliveries, exchanges and returns.
- Resolving billing and payment issues.
- Fulfilling the exceptional need or the odd request.
- Providing technical advice and user guidance.
This last is very important because many products are so complicated they can't really work without solid service.
And that doesn't go just for technical products. It applies to self-assembled furniture - the kind you can't seem to put together based on cryptic instructions. Or home repair - consider those valuable retired plumbers in orange aprons at Home Depot. Or what about your weekend hotel stay, transformed by that special concierge into something you remember the rest of your life.
In each case customer service is a critical part of the product. And in every case, it's the part that makes customers feel great about doing business with you.
Customer Service = Repeat Business
McDonalds believes that once you successfully address a customer's complaint, that customer is several times more likely to come back and buy more Big Macs. McDonalds store managers search for problems; they long for problems; they pray for problems.
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service p
The personality of a company can be identified by the colors used in their logo. Each color gives off its own mood. This mood can either be positive or negative. By understanding the meaning of colors you can give your corporate identity a personality that is stimulating.In design there are three categories in which we place colors they are neutral, warm and cool. Neutral colors are considered non-colors because they are used more as a mixture to create other shades of colors. These neutral colors are known as Black, White, Gray, Beige and Brown. By mixing neutral colors with other colors you can influence the positive and negative mood of your logo. We associate black with power, authority and often signifies ass
This last is very important because many products are so complicated they can't really work without solid service.
And that doesn't go just for technical products. It applies to self-assembled furniture - the kind you can't seem to put together based on cryptic instructions. Or home repair - consider those valuable retired plumbers in orange aprons at Home Depot. Or what about your weekend hotel stay, transformed by that special concierge into something you remember the rest of your life.
In each case customer service is a critical part of the product. And in every case, it's the part that makes customers feel great about doing business with you.
Customer Service = Repeat Business
McDonalds believes that once you successfully address a customer's complaint, that customer is several times more likely to come back and buy more Big Macs. McDonalds store managers search for problems; they long for problems; they pray for problems.
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service p
Nursing theory is the term given to the body of wisdom that is used to support nursing practice. In their professional education, nurses will study a range of interconnected subjects which can be applied to the practice setting. This knowledge may come from experiential learning, from formal sources such as nursing research or from non-nursing sources.Nursing theories provide a framework for nurses to systematize their nursing actions: what to ask, what to observe, what to focus on and what to think about, to develop new and validate current knowledge. They define commonalities of the variables in a stated field of inquiry, guide nursing research and actions, predict practice outcomes, and predict client response.
In each case customer service is a critical part of the product. And in every case, it's the part that makes customers feel great about doing business with you.
Customer Service = Repeat Business
McDonalds believes that once you successfully address a customer's complaint, that customer is several times more likely to come back and buy more Big Macs. McDonalds store managers search for problems; they long for problems; they pray for problems.
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service p
Basically, we can find anything that has ‘graphic design’ (in term of composition on a surface) in our daily basis. For example, take a look at your shirt, you can see the composition on it (buttons, pocket(s), motifs, color(s)). Or try to find any other items, let say… your television, it consist of composition as well (the screen, the button(s), etc.). It also happens to any other items (clocks/watches, magazines, signage, any apparel, households, etc.)When you buy something (well.., almost anything), what is the most get your attention? I bet it must be the design (in term of composition of any element on it). In the contrary, if you choose to buy specific items (cellular phone in this case) for certain feature
Customer Service = Repeat Business
McDonalds believes that once you successfully address a customer's complaint, that customer is several times more likely to come back and buy more Big Macs. McDonalds store managers search for problems; they long for problems; they pray for problems.
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service protocols to insure those issues are dealt with quickly and completely.
Plus, your company gets a bonus for good listening: creatively solved complaints are often the genesis of new products and services. Build a system which rewards both customers and employees for those new business ideas.
Too many companies see customer service as an expense. In reality it is the most cost-effective customer retention program you could possibly have. So hire reps who want to help people and train them to spot opportunities. Use technology to make it easier to find solutions. Lavish money on it. Gather knowledge and wisdom in databases and make it available to everyone in the service chain.
Customer Communications
Continual communication is another key to building the kind of customer loyalty that translates into repeat, and increasing, business.
Here are seven ways to stay in touch with your customers.
- Find out how customers are really using your products and services. Call them casually or conduct formal surveys. Visit and observe them in action. Track their online behavior. Look for ways to enhance the value they get from you.
- Put yourself in front of your customers. User groups, conventions, conferences, road shows, tours, online forums, and even interactive webcasts, are viable ways to create a two-way free flowing dialogue. Give customers a deeper understanding of how you help them, and find out what's on their minds so you can serve them even better. For high-end, big-spending customers, schedule an annual review or strategy meeting to set the agenda and lock them in.
- Publish a valuable newsletter. Most newsletters are filled with self-serving drivel about the company. Who cares who got promoted, or that you just had a wonderful company picnic? Fill your newsletter with stimulating ideas, case studies and practical tips that add value to your customers and help th
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