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Casual Articles - Cross-Selling – It's About Connecting with Customers
1. Merchant Accounts: What are the Visa, MasterCard & Amex Discount Rates?- Every Payment Processing Provider will have this fee. Discount rates can vary on from as low as 1.59% right up to as high as 5.0%. The Discount Rate is really not a discount. It is a % of your sales that the Credit Card Companies charges the Business Owner to be able to offer their customers to pay with their Credit Card. (Example: If you did $10,000 in Visa sales in one month and your Discount rate was 2.5% then you would pay $250 in fees to Visa that month.) - Rates vary and are dependent on your Business Model, Business Volume, Average Sale per Customer, Type of Product & Service your business offers, the way you process payments for your products & services: online, telephone, mail-order, or in-store all affect the Discount Rate your business will qualify for. - Usually H
It’s not that consumers have stopped consuming. On the contrary, they are buying; for example, consumers spent over $20 trillion dollars on household goods and services in 2003, four times what they spent in 1960 according to The Wor
As author of a book defending advertising against its many social and economic critics,* here is the one question I am most frequently asked: “What about subliminal advertising?,” to which I typically respond: “What about it? It doesn’t exist!”That’s the short answer. Some elaboration is required.The term “subliminal” means beneath the threshold of perception. Many things are subliminal, such as the circulation of our blood, which we normally do not feel, experience, or perceive moving throughout our bodies. And it is possible to have our skin touched in such a way that we do not notice the touch. Subliminal advertising, however, is supposedly the power to motivate action based on something that no one can perceive, such as a message flashed on a movie or television screen at 1/3000th of a second or the word “sex” unrecognizably embedded in ice cubes in a li
According to research we conducted in our white paper entitled, Effectively Using Cross-Selling and Up-Selling to Increase Revenue AND Customer Service :
• Over 70% of Personal Video Recorder (PVR) users skip through television commercials (and Yankee Group estimates that fully half of US households will have this technology in four years! (1))
• Satellite radio has eight million customers and expected to double to over 19 million subscribers by 2007. (2)
• Over 100 million people have signed up for the Do-Not-Call list, with severe penalties to companies violating the law (in December, 2005, DIRECTV was slapped with a $5.3 MILLION penalty for Do Not Call violations).
• Return rates for the types of outbound marketing and advertising efforts listed above have fallen below 3%. (3)
Consumers are clear in their directive to us: stop the bombardment of irrelevant, ill-timed advertising.
It’s not that consumers have stopped consuming. On the contrary, they are buying; for example, consumers spent over $20 trillion dollars on household goods and services in 2003, four times what they spent in 1960 according to The Worl
In the insurance industry, one of the most important jobs is in compliance. Insurance agents have to ensure that their customers have the right insurance for their needs, as well as making sure that the terms of the insurance companies are met.When a company or business looks for insurance, there may be a set requirement for insurance on their lease or loan for the business. In these cases, lack of the proper insurance can result in them losing everything.On the other hand, insurance companies require a specific type of insurance for different types of businesses. For instance, if an insured company is high risk for theft, then they require much more theft coverage insurance as well as a higher premium to cover the potential losses.Compliance jobs in the UK are common. The people in these kinds of roles spend most of their time ensuring that the regul
• Over 70% of Personal Video Recorder (PVR) users skip through television commercials (and Yankee Group estimates that fully half of US households will have this technology in four years! (1))
• Satellite radio has eight million customers and expected to double to over 19 million subscribers by 2007. (2)
• Over 100 million people have signed up for the Do-Not-Call list, with severe penalties to companies violating the law (in December, 2005, DIRECTV was slapped with a $5.3 MILLION penalty for Do Not Call violations).
• Return rates for the types of outbound marketing and advertising efforts listed above have fallen below 3%. (3)
Consumers are clear in their directive to us: stop the bombardment of irrelevant, ill-timed advertising.
It’s not that consumers have stopped consuming. On the contrary, they are buying; for example, consumers spent over $20 trillion dollars on household goods and services in 2003, four times what they spent in 1960 according to The Wor
There are many choices when it comes to office chairs. Standard office chairs are available in a wide variety of colors and materials for a low cost. An ergonomic office chair that offers adjustable settings and proper lumbar support has become a standard fixture in both work and home offices. However, the ultimate luxury in office chairs is almost always a leather office chair.Leather office chairs are available for purchase through a large number of dealers. They can be purchased “standard” for under a hundred dollars, or can even be custom designed for as much as a few thousand dollars. Leather office chairs are frequently found in the offices of upper management and executives. They are also common items in executive conference and meeting rooms.Leather office chairs are chosen for their luxurious material and the comfort that they afford. They ar
• Satellite radio has eight million customers and expected to double to over 19 million subscribers by 2007. (2)
• Over 100 million people have signed up for the Do-Not-Call list, with severe penalties to companies violating the law (in December, 2005, DIRECTV was slapped with a $5.3 MILLION penalty for Do Not Call violations).
• Return rates for the types of outbound marketing and advertising efforts listed above have fallen below 3%. (3)
Consumers are clear in their directive to us: stop the bombardment of irrelevant, ill-timed advertising.
It’s not that consumers have stopped consuming. On the contrary, they are buying; for example, consumers spent over $20 trillion dollars on household goods and services in 2003, four times what they spent in 1960 according to The Wor
Finding the best nanny jobs is not always an easy task but it is one that is so important. Not only are the nanny jobs important to the nanny who needs the job but they are just as important to the families who need the nannies! What makes nanny jobs so important is that they are a win-win situation, everyone gets what they need, the parents, the kids and the nannies themselves get what they need when nanny jobs are filled.More and more people are starting to see the benefits of nanny jobs these days. Many people are starting to look for other solution besides day care. There are so many problems with day care these days that some parents don’t even want to take the chance anymore. They feel that by getting a nanny instead they will have more contact and get to know this person better and therefore be able to trust her more. That is why you are seeing so many nanny
• Return rates for the types of outbound marketing and advertising efforts listed above have fallen below 3%. (3)
Consumers are clear in their directive to us: stop the bombardment of irrelevant, ill-timed advertising.
It’s not that consumers have stopped consuming. On the contrary, they are buying; for example, consumers spent over $20 trillion dollars on household goods and services in 2003, four times what they spent in 1960 according to The Wor
Technology is changing business for everyone -- from small home- based businesses to mega multi-national corporations. Whether you are inspired or threatened by those changes, they are here to stay, or more accurately, to continue changing. You cannot only survive these changes, but turn them into exciting opportunities by applying some basic organizing principles.Not many years ago, getting organized was an option. Today technology has made it a necessity for three reasons: Today we have more to organize than ever before. Not only did the computer not give us the paperless age, it created more. In addition, we now have to organize the technology itself. Computers, fax machines, cellular phones, and on-line services enable us to do more -- and require us to do more. The speed of the microchip doubles every 18 months -- with no end in sight.Secondly,
It’s not that consumers have stopped consuming. On the contrary, they are buying; for example, consumers spent over $20 trillion dollars on household goods and services in 2003, four times what they spent in 1960 according to The Worldwatch Institute. (4)
As a result of the lackluster results of outbound marketing and the increasingly limited reach of traditional advertising, more and more companies are looking to optimize opportunities in inbound customer calls and use service reps to take advantage of ongoing contacts with customers to position additional products or services.
With 2.1 million customer service representatives in the US (5) handling billions of customer calls annually, inbound customer service calls provide a huge opportunity for cross-selling – if done successfully.
The Key is Connecting with the Customer
Consumers are willing to purchase additional products or services from customer service representatives. In a 2004 Forum Corporation survey of 1,624 world-wide respondents – averaging 43 years old and with an annual family income of $56,000 – it was found that:
• 88% of customers value service reps who suggest alternative products or services that better meet their needs.
• 73% are interested in learning about new products or services the company is promoting.
• 61% tend to ask se
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