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    Costliest Copywriting Mistake #2: Assuming Your Prospect Has Prior Knowledge
    Always assume your prospect knows nothing about you, your business, your products, your services. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usua
    cedures, and external expectations.

    5. Don't promise anything you can't deliver. In the eyes of the person complaining, you've already failed. Don't add fuel to the fire by promising something you can't deliver.

    6. If you need to research something or collaborate with others, say so. Similar to the tip abov

    12 Tips On the Elements of a Successful Interview
    Throughout the many years of my recruiting experience, I have collected feedback from employers and candidates alike. Fact: You will get hired because of the solid job you do during the interview. Remember: The interview is your opportunity to present yourself at your best. It is an opportunity to make a positive impression about you. How
    Let's be honest. Complaints are a reality of business. Every company, no matter how great, responsive, or caring, receives some number of complaints - email, phone calls, letters, blog posts, etc. It's inevitable; you can't keep all people happy all the time.

    Sometimes the complaint hurts. Sometimes it's personal. It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.

    So, what do you do?

    Here's my quick list:

    1. Listen. Let the person at the other end of complaint be heard. Often this is their need; they need to get the frustration they have heard by someone.

    2. Don't immediately respond. Pause, take a deep breath. If on the phone, resist the urge to yell back. If on email or other web-based communication tools, resist sending the nasty reply. You want to remain calm and in charge or your emotions. This isn't easy.

    3. Listen Again. Separate what the person is complaining about from what they are now requesting. Handling the complaint and the request are two separate issues.

    4. Escalate if necessary. Your business should already have in place a customer complaint escalation plan - a predetermined list of people to escalate to, internal procedures, and external expectations.

    5. Don't promise anything you can't deliver. In the eyes of the person complaining, you've already failed. Don't add fuel to the fire by promising something you can't deliver.

    6. If you need to research something or collaborate with others, say so. Similar to the tip above

    Applied Quantum Physics in Business – Part two
    Let me just wrap up what we talked about in part one:Our whole universe including us is nothing else but energy. Looking at a human being individually you'll see a tiny energy field. This tiny energy field is operating in a much larger energy field. That means that everything is connected with everything and thus part of the same s
    . It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.

    So, what do you do?

    Here's my quick list:

    1. Listen. Let the person at the other end of complaint be heard. Often this is their need; they need to get the frustration they have heard by someone.

    2. Don't immediately respond. Pause, take a deep breath. If on the phone, resist the urge to yell back. If on email or other web-based communication tools, resist sending the nasty reply. You want to remain calm and in charge or your emotions. This isn't easy.

    3. Listen Again. Separate what the person is complaining about from what they are now requesting. Handling the complaint and the request are two separate issues.

    4. Escalate if necessary. Your business should already have in place a customer complaint escalation plan - a predetermined list of people to escalate to, internal procedures, and external expectations.

    5. Don't promise anything you can't deliver. In the eyes of the person complaining, you've already failed. Don't add fuel to the fire by promising something you can't deliver.

    6. If you need to research something or collaborate with others, say so. Similar to the tip abov

    Travel Nurse Companies
    The industry of traveling nurses has picked up and the number of companies has soared in recent years. With the United States of America and Canada experiencing a shortage in for the past couple of years, traveling nurse companies are appearing in large numbers. Within the United States and Canada, these companies search for nurses and se
    tion they have heard by someone.

    2. Don't immediately respond. Pause, take a deep breath. If on the phone, resist the urge to yell back. If on email or other web-based communication tools, resist sending the nasty reply. You want to remain calm and in charge or your emotions. This isn't easy.

    3. Listen Again. Separate what the person is complaining about from what they are now requesting. Handling the complaint and the request are two separate issues.

    4. Escalate if necessary. Your business should already have in place a customer complaint escalation plan - a predetermined list of people to escalate to, internal procedures, and external expectations.

    5. Don't promise anything you can't deliver. In the eyes of the person complaining, you've already failed. Don't add fuel to the fire by promising something you can't deliver.

    6. If you need to research something or collaborate with others, say so. Similar to the tip abov

    Paralegal Certification - An Insider's Perspective
    Believe it or not, a paralegal (or legal assistant) is not a licensed profession in the United States. While some paralegals originally received on the job training when the profession came into existence in the 1960s and 1970s, more people entering the field today do so with certification. Certification is voluntary, not a requirement to
    n. Separate what the person is complaining about from what they are now requesting. Handling the complaint and the request are two separate issues.

    4. Escalate if necessary. Your business should already have in place a customer complaint escalation plan - a predetermined list of people to escalate to, internal procedures, and external expectations.

    5. Don't promise anything you can't deliver. In the eyes of the person complaining, you've already failed. Don't add fuel to the fire by promising something you can't deliver.

    6. If you need to research something or collaborate with others, say so. Similar to the tip abov

    Business Consultants - Why Don't People Listen?
    So many business consultants often say that they are tired of being right all the time and wish that their clients or business associates would listen. They get upset and admit that millions of dollars were wasted because they just did not listen. One top-notched consultant from PA mentioned this to me not long ago. Indeed, as a semi-reti
    cedures, and external expectations.

    5. Don't promise anything you can't deliver. In the eyes of the person complaining, you've already failed. Don't add fuel to the fire by promising something you can't deliver.

    6. If you need to research something or collaborate with others, say so. Similar to the tip above, don't guess at an answer, find an accurate one. Don't over commit yourself or others.

    7. Clearly understand what the person wants now. Without agreeing to a request, clarify what the complainant wants after they issue their complaint. Do they want a refund, exchange, retroactive discount, ancillary products, an apology, etc? You won't know what options you have until you know what the person complaining feels is appropriate compensation for their pain. You're not agreeing here, you want to understand.

    8. Be careful responding in writing. Sad, but true. Written response can come back to you in a number of forms - legal action, posted on a website, etc. You never know. That doesn't mean you shouldn't write a letter, fax a message or send an email...it means you need to be careful in your language.

    9. Look over your options. Now that you know what the complaint is and what the complainant wants, you have to decide how to respond. Compromise may be an option. Dependant upon the nature of the complaint, you may decide to do nothing. In all cases, be clear in your response and provide closure.

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