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Casual Articles - Greeting Potential Clients: What Is a Positive Reception Worth?
Where’s the Line Between Security and Privacy Issues? Using spy cameras for secret surveillance is not a surprise anymore. There are many examples, like banks, super markets or parking lots. However, one example of secret surveillance is widely debatable. And that is – employee surveillance. Sure, the company has to protect its equipment or intellectual property. However, employee, as every ci
Some were evasive, contorting their answers in grotesque ways to avoid quoting even a ballpark figure for the procedure.
The most professional of the group over-talked, getting into details that might be of interest at a convention of ophthalm
Skilled Independent Migration has become increasingly popular with a number of countries, including the UK, Canada, Australia and New Zealand. Essentially, Skilled Independent Migration allows individuals with strong experience and/or education to migrate to another country with the right to work WITHOUT first needing to find an employer to sponsor a work permit. This gets round the problems faced by people seeing gre
Lasik, as you may know, is a laser assisted eye surgery that enables people to restore their vision and to not need corrective lenses for many of their activities.
I’ve called into several offices that advertise this service and I’ve asked some simple questions, ones that they hear every day:
“Do you do Lasik, there?”
“How much does Lasik cost?”
“What’s the difference between Lasik, which I’m told cuts the eye, and other operations that don’t?”
“What’s this I hear about halos and other problems after surgery?”
The reception I have experienced has varied from incredibly dumb to very sophisticated.
In one memorable conversation, I asked: “Do you do Lasik, there?” and the answer I got, without further explanation was a flat, “No.”
Most folks would have heard that and have hung-up, moving on to the next vision center on their list.
I probed further. “You don’t do Lasik? Your web site says you do!”
“Well, we do and we don’t,” was the next jaw-dropping reply.
“What does that mean?” I asked, genuinely perplexed.
“We do Lasik, but we don’t do the operations HERE,” she finally clarified.
Had she been trained well, she would have either assumed I was speaking about the availability of the procedure or she would have detected the possibility for misunderstanding and would have clarified my intention before responding with a yes or no.
Most offices failed to “close the deal,” which in this case means proactively asking me to come in for an appointment in a way that is persuasive, but also friendly and professional.
Some were evasive, contorting their answers in grotesque ways to avoid quoting even a ballpark figure for the procedure.
The most professional of the group over-talked, getting into details that might be of interest at a convention of ophthalmo
Want to create a favorable image amongst audience, if your answer is yes; then simply go for companies offering advertising and public relations in India. There is a very thin line of differentiation between advertising and public relations in India as both are the means of getting popular. However, this is a wrong conception as advertising is basically done to sell and market the product and services whereas public r
“Do you do Lasik, there?”
“How much does Lasik cost?”
“What’s the difference between Lasik, which I’m told cuts the eye, and other operations that don’t?”
“What’s this I hear about halos and other problems after surgery?”
The reception I have experienced has varied from incredibly dumb to very sophisticated.
In one memorable conversation, I asked: “Do you do Lasik, there?” and the answer I got, without further explanation was a flat, “No.”
Most folks would have heard that and have hung-up, moving on to the next vision center on their list.
I probed further. “You don’t do Lasik? Your web site says you do!”
“Well, we do and we don’t,” was the next jaw-dropping reply.
“What does that mean?” I asked, genuinely perplexed.
“We do Lasik, but we don’t do the operations HERE,” she finally clarified.
Had she been trained well, she would have either assumed I was speaking about the availability of the procedure or she would have detected the possibility for misunderstanding and would have clarified my intention before responding with a yes or no.
Most offices failed to “close the deal,” which in this case means proactively asking me to come in for an appointment in a way that is persuasive, but also friendly and professional.
Some were evasive, contorting their answers in grotesque ways to avoid quoting even a ballpark figure for the procedure.
The most professional of the group over-talked, getting into details that might be of interest at a convention of ophthalm
Everyday I meet small business owners who delegate their marketing responsibilities to a third party and tell me “oh, our marketing guy handles that.”“Handle what?” I ask, then they usually tell me “oh our advertising and other stuff”.Whether you like it or not, whether you perform actively or passively, your business is always marketing.That’s not to say that you should “advertise” everyda
Most folks would have heard that and have hung-up, moving on to the next vision center on their list.
I probed further. “You don’t do Lasik? Your web site says you do!”
“Well, we do and we don’t,” was the next jaw-dropping reply.
“What does that mean?” I asked, genuinely perplexed.
“We do Lasik, but we don’t do the operations HERE,” she finally clarified.
Had she been trained well, she would have either assumed I was speaking about the availability of the procedure or she would have detected the possibility for misunderstanding and would have clarified my intention before responding with a yes or no.
Most offices failed to “close the deal,” which in this case means proactively asking me to come in for an appointment in a way that is persuasive, but also friendly and professional.
Some were evasive, contorting their answers in grotesque ways to avoid quoting even a ballpark figure for the procedure.
The most professional of the group over-talked, getting into details that might be of interest at a convention of ophthalm
People will say that service starts with training. Actually, service starts with HIRING. HIRING the right people is the first step in spectacular service. You need to hire people who:1. Have a pleasant attitude. Attitude is key in customer care. No one can serve properly with a bad attitude.2. Have a service mindset. You need to find people who want to serve. Who have experience serving. Who needs someon
“We do Lasik, but we don’t do the operations HERE,” she finally clarified.
Had she been trained well, she would have either assumed I was speaking about the availability of the procedure or she would have detected the possibility for misunderstanding and would have clarified my intention before responding with a yes or no.
Most offices failed to “close the deal,” which in this case means proactively asking me to come in for an appointment in a way that is persuasive, but also friendly and professional.
Some were evasive, contorting their answers in grotesque ways to avoid quoting even a ballpark figure for the procedure.
The most professional of the group over-talked, getting into details that might be of interest at a convention of ophthalm
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional vehicle?A promo
Some were evasive, contorting their answers in grotesque ways to avoid quoting even a ballpark figure for the procedure.
The most professional of the group over-talked, getting into details that might be of interest at a convention of ophthalmologists, but not to your casual Lasik candidate.
Some exuberantly slimed their competitors, which is never a good idea. Unless the caller brings up the subject, first, your rivals should not be mentioned.
So, if I were actually considering Lasik, where would I go, given the “treatment” I received at the hands of these functionaries?
Literally, I would go to the place that provides the best overall RECEPTION, inferring that if they care enough to handle my inquiry well, they’ll also take great care of my eyes.
In other words, if I am going to invest up to $5,000 on a surgery that has some serious risks, I’m going to entrust my vision to doctors who train their people, who invest in their quality.
That, of course, is the business I’m in: teaching people telephone effectiveness, customer service, and professional selling skills.
It doesn’t matter if you have one or one-hundred people answering your phones and interacting with potential clients, patients, or customers.
Failing to make them as effective as possible is operating below the proper standard of care in a professional practice.
If you work in a professional office, do a little benchmarking to see how you rate. Call your competitors, using simple questions. Or, bring in a professional to tell you where you stand, and exactly how to do a first-class job of customer reception.
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