ile :) and have fun. If you enjoy what you do, your customers will have a pleasant experience. They will feel valuable and will gladly give you their money.

Make sure your product is the best possible quality and has a good perceived value. Customers that feel your product is cheap won't come back. They will happily pay more for something that has great quality.

Try to keep your p

As you go through various shows and fairs, you will see that the customer base you can capture is wide-ranging. Your biggest challenge is how to get those customers to walk into your booth and purchase your product. If you do it right, you can create a long term customer that buys from you again and again. Read below and learn the one big secret to selling to your customers long after the show is over.....

Your number one objective to getting customers to your booth is to stand out! While you want to maintain a professional appearance, you still need to be recognized in the crowd. This can be accomplished many different ways. My favorite is to create a theme. My competition uses a pirate theme. They fly pirate flags and have a name starting with the word "Captain". I have never even come close to reaching their ingenuity. I just wish I had thought of it first!

Of course, one obvious but routinely overlooked strategy is good signage. When potential customers are walking by, they should know quickly what you are selling. A better scenario is that they can read your sign or banner from a distance and be clear about what your product is. For example if you are selling candles, your banner should simply read "soy candles" or "hand crafted candles", not "Jody's".

Once you have attracted potential customers, spend some time building rapport. Be friendly and approachable. I never bring a book to read at shows because, in my opinion, it looks as though you are busy or uninterested. People rarely will interrupt you if they feel you are busy. Smile :) and have fun. If you enjoy what you do, your customers will have a pleasant experience. They will feel valuable and will gladly give you their money.

Make sure your product is the best possible quality and has a good perceived value. Customers that feel your product is cheap won't come back. They will happily pay more for something that has great quality.

Try to keep your p

is over.....

Your number one objective to getting customers to your booth is to stand out! While you want to maintain a professional appearance, you still need to be recognized in the crowd. This can be accomplished many different ways. My favorite is to create a theme. My competition uses a pirate theme. They fly pirate flags and have a name starting with the word "Captain". I have never even come close to reaching their ingenuity. I just wish I had thought of it first!

Of course, one obvious but routinely overlooked strategy is good signage. When potential customers are walking by, they should know quickly what you are selling. A better scenario is that they can read your sign or banner from a distance and be clear about what your product is. For example if you are selling candles, your banner should simply read "soy candles" or "hand crafted candles", not "Jody's".

Once you have attracted potential customers, spend some time building rapport. Be friendly and approachable. I never bring a book to read at shows because, in my opinion, it looks as though you are busy or uninterested. People rarely will interrupt you if they feel you are busy. Smile :) and have fun. If you enjoy what you do, your customers will have a pleasant experience. They will feel valuable and will gladly give you their money.

Make sure your product is the best possible quality and has a good perceived value. Customers that feel your product is cheap won't come back. They will happily pay more for something that has great quality.

Try to keep your p

never even come close to reaching their ingenuity. I just wish I had thought of it first!

Of course, one obvious but routinely overlooked strategy is good signage. When potential customers are walking by, they should know quickly what you are selling. A better scenario is that they can read your sign or banner from a distance and be clear about what your product is. For example if you are selling candles, your banner should simply read "soy candles" or "hand crafted candles", not "Jody's".

Once you have attracted potential customers, spend some time building rapport. Be friendly and approachable. I never bring a book to read at shows because, in my opinion, it looks as though you are busy or uninterested. People rarely will interrupt you if they feel you are busy. Smile :) and have fun. If you enjoy what you do, your customers will have a pleasant experience. They will feel valuable and will gladly give you their money.

Make sure your product is the best possible quality and has a good perceived value. Customers that feel your product is cheap won't come back. They will happily pay more for something that has great quality.

Try to keep your p

are selling candles, your banner should simply read "soy candles" or "hand crafted candles", not "Jody's".

Once you have attracted potential customers, spend some time building rapport. Be friendly and approachable. I never bring a book to read at shows because, in my opinion, it looks as though you are busy or uninterested. People rarely will interrupt you if they feel you are busy. Smile :) and have fun. If you enjoy what you do, your customers will have a pleasant experience. They will feel valuable and will gladly give you their money.

Make sure your product is the best possible quality and has a good perceived value. Customers that feel your product is cheap won't come back. They will happily pay more for something that has great quality.

Try to keep your p

ile :) and have fun. If you enjoy what you do, your customers will have a pleasant experience. They will feel valuable and will gladly give you their money.

Make sure your product is the best possible quality and has a good perceived value. Customers that feel your product is cheap won't come back. They will happily pay more for something that has great quality.

Try to keep your products as fresh as possible. You may want to rotate out inventory so it appears that you always have something new. I buy new tattoos every year so my returning customers have more to choose from.

Here is the secret that will make you money over and over again. Create a customer list. Ask anyone that visits your booth to leave their address or email address. I prefer email because its free to send out information. Keep in contact with your customer base. Let them know about upcoming shows or new products that you have. Send out Christmas cards and promotional newsletters to remind your clients, you’re still open for business and willing to ship to them. If you list a product on Ebay, let them know. This strategy will help you establish a long term relationship that will generate money time and time again.

Finally, always ask for referrals. Word of mouth advertising is a gift to any business. If you have followed the suggestions above, not only will you create long term clients but they will send you their family and friends as well.

Staying in front of your potential business is crucial. If you can capture and keep your customer, you will create unlimited earning potential from your fair and festival business thus turning your shows into a profitable and fun part-time business from home.