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Casual Articles - Who’s in Control of Your Customer Service?
It is hard to imagine the world without computers. I often find myself wondering about how we survived in the pre-computer era. Just a few short years ago the general population used computers for much less than we do now. Sure, many of us used the computer to surf the web, maybe do a little research using online encyclopedias, perhaps send e-mail and play an online game or two. That was then.In 2004 we are using our computers for so much more than we were just five short years ago. Many of us have put our entire CD collection onto our hard drives and have collected years of digital photos which we have organized in every manner imaginable. Some of us have
Use the P.T. Barnum method of communication throughout your sales process: “Tell ‘em what you’re going to tell ‘em; Tell ‘em; then, Tell ‘em what you told ‘em.” When prospects know what to expect, they will be much more willing to give you their time and attention; they will also feel much more comfortable and confident in taking every step of
When election races get tight for political party control of the government you have to stop and wonder who makes out like bandits? Well consider this if you will; the average American has surrendered their mind to the television set and to the mass media hysteria with all the chaos and controversy, as well as sound and fury.Those that run for political office know this and they know that he who puts out the most ads on the television set and radio and gets the most print during the election will most likely win. But political ads cost a lot of money and that means they need big contributions.Big Political Races mean major Profits for Television Companies
In the 1960’s, when the fast food industry was brand new, most restaurants had a wall between the order counter and the kitchen. Customers didn’t know how their food was being prepared or how long it would take (or if it had been pre-prepared and resting under heat lamps awaiting an order).
In the seventies, some restaurants took down the wall so that customers could see who was preparing their food, how it was being prepared and about how long it would take. This gave customers psychological control of the “order-to-delivery” process by making it visible: if customers wished, they could see the process and thereby be mentally involved in it every step of the way. This gave them the feeling of control without actually being in control of the process.
There are several ways you can make your sales process visible for your customers and give them the feeling of control that is so important to them.
Provide your customers with a small, concise booklet which gives a thumbnail sketch (maybe even a colorful flowchart) of each of the steps in your sales process. This booklet should also contain an approximate time the entire process should take as well as the value of each step for the customer. If you don’t think through your sales process in these terms from your customers’ point of view, how can you expect them to want to go with you, a stranger, into unfamiliar territory? They will find many ways to resist your efforts to take them “down the road” to the sale.
Hyundai gives its retail sales personnel colorful and graphic-intensive booklets which provide a brief explanation of each of the sales process steps. Customers can quickly read and easily understand the “Big Picture” of what they’re about to go through. They also learn of the sales person’s commitment to developing a long-term relationship with the customer to ensure complete ownership experience satisfaction.
Customers are given a sense of control of the process when they know what all is involved, how long it will take and what value there is for them all along the way.
Use the P.T. Barnum method of communication throughout your sales process: “Tell ‘em what you’re going to tell ‘em; Tell ‘em; then, Tell ‘em what you told ‘em.” When prospects know what to expect, they will be much more willing to give you their time and attention; they will also feel much more comfortable and confident in taking every step of t
Congratulations. Taking the time to consider your staff's appearance is a great step towards building your brand awareness, increasing productivity and much more. With all the challenges that restaurant managers and owners face, it is understandable that restaurant uniforms come close to the bottom of the list. With more than 925,000 restaurant locations in the United States, restaurant competition is growing fierce. If you have great food and service, you are well on your way to winning customers. But, there is more to it than just that. Many times people are looking for a good experience just as much as good food. What your staff wears adds as much to the experience a
There are several ways you can make your sales process visible for your customers and give them the feeling of control that is so important to them.
Provide your customers with a small, concise booklet which gives a thumbnail sketch (maybe even a colorful flowchart) of each of the steps in your sales process. This booklet should also contain an approximate time the entire process should take as well as the value of each step for the customer. If you don’t think through your sales process in these terms from your customers’ point of view, how can you expect them to want to go with you, a stranger, into unfamiliar territory? They will find many ways to resist your efforts to take them “down the road” to the sale.
Hyundai gives its retail sales personnel colorful and graphic-intensive booklets which provide a brief explanation of each of the sales process steps. Customers can quickly read and easily understand the “Big Picture” of what they’re about to go through. They also learn of the sales person’s commitment to developing a long-term relationship with the customer to ensure complete ownership experience satisfaction.
Customers are given a sense of control of the process when they know what all is involved, how long it will take and what value there is for them all along the way.
Use the P.T. Barnum method of communication throughout your sales process: “Tell ‘em what you’re going to tell ‘em; Tell ‘em; then, Tell ‘em what you told ‘em.” When prospects know what to expect, they will be much more willing to give you their time and attention; they will also feel much more comfortable and confident in taking every step of
Performance appraisal should be treated as an ongoing developmental process rather than a formal once-a-year review. It should be closely monitored by both employee and reviewer to ensure that targets are being achieved. By preparing yourself diligently and demonstrating a willingness to co-operate with your reviewer to develop your role, you will create a positive impression.To enable you to assess your own performance as objectively as possible, try to view it from your manager's perspective. Make sure you are conversant with the company's assessment policies and procedures. Study the performance appraisal documentation carefully. Go through it step by step, an
Hyundai gives its retail sales personnel colorful and graphic-intensive booklets which provide a brief explanation of each of the sales process steps. Customers can quickly read and easily understand the “Big Picture” of what they’re about to go through. They also learn of the sales person’s commitment to developing a long-term relationship with the customer to ensure complete ownership experience satisfaction.
Customers are given a sense of control of the process when they know what all is involved, how long it will take and what value there is for them all along the way.
Use the P.T. Barnum method of communication throughout your sales process: “Tell ‘em what you’re going to tell ‘em; Tell ‘em; then, Tell ‘em what you told ‘em.” When prospects know what to expect, they will be much more willing to give you their time and attention; they will also feel much more comfortable and confident in taking every step of
With a little bit of knowledge, you will achieve a far better, lasting solution to seating; and save money.1. Comfort: Ideally, ergonomically shaped seats and backs provide the best comfort over a long sitting. Beware of thick upholstery; it may appear attractive but is often of a very cheap grade that is prone to premature degradation. Thin, dense foams offer greater comfort over time, and will last far longer.2. Storage: For large installations, storage should be a key consideration. If you have limited storage space, perhaps you require folding or stacking chairs. Should you have room for stacking chairs, these are usually more comfortable and dura
Hyundai gives its retail sales personnel colorful and graphic-intensive booklets which provide a brief explanation of each of the sales process steps. Customers can quickly read and easily understand the “Big Picture” of what they’re about to go through. They also learn of the sales person’s commitment to developing a long-term relationship with the customer to ensure complete ownership experience satisfaction.
Customers are given a sense of control of the process when they know what all is involved, how long it will take and what value there is for them all along the way.
Use the P.T. Barnum method of communication throughout your sales process: “Tell ‘em what you’re going to tell ‘em; Tell ‘em; then, Tell ‘em what you told ‘em.” When prospects know what to expect, they will be much more willing to give you their time and attention; they will also feel much more comfortable and confident in taking every step of
Embossing is a method to accentuate a particular part to make it visible. It is a technique that creates a raised image or text on metals and non-metals using embossing powder, tools, dies, stamps and embossing stencils. Embossing letters and designs can be felt and seen on the surface. It adds an element of class and elegance by embossing your artistic creations.Embossing tools are used for creating embossing text and symbols on metal surface. Designs created with embossing effects look more beautiful and eye catching as compare to simple ones. Embossing tool raises the pattern out-lines from the surface. These tools may include various embossing tools like embo
Use the P.T. Barnum method of communication throughout your sales process: “Tell ‘em what you’re going to tell ‘em; Tell ‘em; then, Tell ‘em what you told ‘em.” When prospects know what to expect, they will be much more willing to give you their time and attention; they will also feel much more comfortable and confident in taking every step of the sale process with you..
For many years, automobile manufacturers have been conducting ongoing, in-depth research to keep abreast of customer wants, needs and expectations. Hyundai Corporation has determined that there are nine “core values,” or “needs,” that customers want honored every time they interact with the dealership:
1. Need to feel in control.
2. Need to be treated professionally and respectfully.
3. Need for consultative guidance.
4. Need to feel comfortable and confident.
5. Need to feel valued.
6. Need to have an ongoing relationship.
7. Need for quality product.
8. Need for quality, personalized experience.
9. Need for “value added” experience.
These “core values” are not unique to automotive customers. In fact, they are what any retail customer interacting with any business wants, needs and expects.
The first customer “core value” is: “Need to feel in control.” Read it carefully: It says, “need to feel in control” not, “need to be in control.” In the sales process, if you are meeting the prospect for the first time, it is crucial how you greet him/her. Whether or not you get to move closer to the sale depends upon how well you take this initial step.
However, most prospective customers make it difficult for you to take that first step with flair and confidence. Retail shoppers across the country have “loaded their lips” in preparation to fire off the usual response familiar to sales professionals everywhere: “No thanks, I’m just looking.”
It is my belief that the primary reason people respond this way (no matter what question the sales person asks) is because they don’t want to be led into unfamiliar territory by someone they don’t know and don’t yet trust. Customers know that sales professionals have an agenda in talking with them in a retail setting. It’s not the fact of having an agenda that bothers most people; rather, it’s not knowi
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