up for a week or two, then take one afternoon off to read through all the comments, and formulate some ideas of what your customers are trying to say to you.

Once you have some ideas and you make some changes, you post another note, explaining what the changes are, and thank everyone who commented for their valuable input.

Just like that, you have had quality communication with your customers, established a level of trust, and made your customers feel like they are part of your business and that you really value them.

Everyone wants to belong somewhere, and if your c

We all hate listening to people, especially when they are right and we are wrong. For those of you who have kids of any age, you will know what a challenge it is trying to get the message across to them.

My 17 month old son is at an age where he understands the word NO!, but chooses not to act upon it. This can create an understandable amount of frustration, and eventually it ends in tears!

In business we need to do more to listen, specifically to our clients, and customers. When we choose to ignore our customers, they will leave and go elsewhere, while we sit at our desks waiting for the phone to ring.

But listening to our cusomters is easier said than done, or is it?

We need to automate the process. None of us can afford to spend hours on the phone listening to clients moan, or walking around the shop floor asking people what we can do better. This is simply not an efficient use of our time.

But all hope is not lost. By using a very simple web application that anyone can install, you can create an efficient way to collect your customers' thoughts, feelings and suggestions. This application can also help you to give feedback to your customers on what has been done with their suggestion.

Customer loyalty can be established by listening to your customers, acting on their suggestions, and implementing some changes. Then, by giving them feedback on their suggestion and showing them how they have helped you improve your product or service, you are making them feel like a part of your business.

Not only do your customers feel like they are a better part of your business, but they also feel like they can approach you to talk about issues they may be facing. You begin to establish a level of communication and trust that your competition can only dream of.

Sorry, I'm losing the plot here, the application I'm referring to is called Wordpress. It's a blogging engine. I know there is a lot of talk about blogs - web logs, for the less tech savvy - but my personal opinion is that they are all much ado about nothing.

Using a blog engine to collect customer feedback is great. You can post a note, explaining what you want feedback on, then email all your customers and ask them to click onto your "Customer Interaction System" and ask them to make an anonymous comment.

You leave it up for a week or two, then take one afternoon off to read through all the comments, and formulate some ideas of what your customers are trying to say to you.

Once you have some ideas and you make some changes, you post another note, explaining what the changes are, and thank everyone who commented for their valuable input.

Just like that, you have had quality communication with your customers, established a level of trust, and made your customers feel like they are part of your business and that you really value them.

Everyone wants to belong somewhere, and if your cu

waiting for the phone to ring.

But listening to our cusomters is easier said than done, or is it?

We need to automate the process. None of us can afford to spend hours on the phone listening to clients moan, or walking around the shop floor asking people what we can do better. This is simply not an efficient use of our time.

But all hope is not lost. By using a very simple web application that anyone can install, you can create an efficient way to collect your customers' thoughts, feelings and suggestions. This application can also help you to give feedback to your customers on what has been done with their suggestion.

Customer loyalty can be established by listening to your customers, acting on their suggestions, and implementing some changes. Then, by giving them feedback on their suggestion and showing them how they have helped you improve your product or service, you are making them feel like a part of your business.

Not only do your customers feel like they are a better part of your business, but they also feel like they can approach you to talk about issues they may be facing. You begin to establish a level of communication and trust that your competition can only dream of.

Sorry, I'm losing the plot here, the application I'm referring to is called Wordpress. It's a blogging engine. I know there is a lot of talk about blogs - web logs, for the less tech savvy - but my personal opinion is that they are all much ado about nothing.

Using a blog engine to collect customer feedback is great. You can post a note, explaining what you want feedback on, then email all your customers and ask them to click onto your "Customer Interaction System" and ask them to make an anonymous comment.

You leave it up for a week or two, then take one afternoon off to read through all the comments, and formulate some ideas of what your customers are trying to say to you.

Once you have some ideas and you make some changes, you post another note, explaining what the changes are, and thank everyone who commented for their valuable input.

Just like that, you have had quality communication with your customers, established a level of trust, and made your customers feel like they are part of your business and that you really value them.

Everyone wants to belong somewhere, and if your c

customers on what has been done with their suggestion.

Customer loyalty can be established by listening to your customers, acting on their suggestions, and implementing some changes. Then, by giving them feedback on their suggestion and showing them how they have helped you improve your product or service, you are making them feel like a part of your business.

Not only do your customers feel like they are a better part of your business, but they also feel like they can approach you to talk about issues they may be facing. You begin to establish a level of communication and trust that your competition can only dream of.

Sorry, I'm losing the plot here, the application I'm referring to is called Wordpress. It's a blogging engine. I know there is a lot of talk about blogs - web logs, for the less tech savvy - but my personal opinion is that they are all much ado about nothing.

Using a blog engine to collect customer feedback is great. You can post a note, explaining what you want feedback on, then email all your customers and ask them to click onto your "Customer Interaction System" and ask them to make an anonymous comment.

You leave it up for a week or two, then take one afternoon off to read through all the comments, and formulate some ideas of what your customers are trying to say to you.

Once you have some ideas and you make some changes, you post another note, explaining what the changes are, and thank everyone who commented for their valuable input.

Just like that, you have had quality communication with your customers, established a level of trust, and made your customers feel like they are part of your business and that you really value them.

Everyone wants to belong somewhere, and if your c

trust that your competition can only dream of.

Sorry, I'm losing the plot here, the application I'm referring to is called Wordpress. It's a blogging engine. I know there is a lot of talk about blogs - web logs, for the less tech savvy - but my personal opinion is that they are all much ado about nothing.

Using a blog engine to collect customer feedback is great. You can post a note, explaining what you want feedback on, then email all your customers and ask them to click onto your "Customer Interaction System" and ask them to make an anonymous comment.

You leave it up for a week or two, then take one afternoon off to read through all the comments, and formulate some ideas of what your customers are trying to say to you.

Once you have some ideas and you make some changes, you post another note, explaining what the changes are, and thank everyone who commented for their valuable input.

Just like that, you have had quality communication with your customers, established a level of trust, and made your customers feel like they are part of your business and that you really value them.

Everyone wants to belong somewhere, and if your c

up for a week or two, then take one afternoon off to read through all the comments, and formulate some ideas of what your customers are trying to say to you.

Once you have some ideas and you make some changes, you post another note, explaining what the changes are, and thank everyone who commented for their valuable input.

Just like that, you have had quality communication with your customers, established a level of trust, and made your customers feel like they are part of your business and that you really value them.

Everyone wants to belong somewhere, and if your customers feel like they belong to your business, they will stick with you through thick and thin.