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Casual Articles - Home-Based Call Center Agents: Delivering the Ultimate Customer Experience
Changing Careers? Here's How t of the model’s success is demonstrated by the business results reported by companies using home-based agents.There’s no time like the present to change careers. The labor market is improving and there are opportunities available in almost every field. This article outlines five steps every career changer must go through to land a new position. I use real life examples of people I have worked with to illustrate my points. These steps are as necessary for people with disabilities as they are for any job seeker. So put yourself in high gear and let’s start up the career change staircase.Step One: Assess your skills and interests to make sure your career move is aligned with who you are. Changing careers is not for the faint of heart. On average new careers take longer to find and you often start at a lower salary. Jim, a Human Resources Benefits Specialist in a manufacturing firm, was willing to accept these risks. He was tired of overseeing a series of layoffs at companies as they outsourced their jobs overseas. For the last two years the part of his job, he enjoyed most, was orienting new staff and training managers. “I knew I was a good trainer when I read my workshop evaluations. I had also taught at a local community college and the students appreciated me for how well Because of benefits like higher quality agents, scalability and redundancy, companies using the home-based employee model typically see an increase in key customer service indexes and higher customer satisfaction. In addition to customer satisfaction, companies realize improved employee productivity through better one-call resolution rates, higher conversion rates, and higher average order size. It is important to figure in the reduced recruiting burden, increased employee retention rates and reduced training costs, all of which leads, ultimately, to increased profitability and a greater ROI for your contact center operations. “It really is a win-win-win situation,” said Libby. “The company wins because its customers are happy and loyal. The customers win because, when all is said and done, they just get better service, and people like me win because we can balance families, travel and other priorities with a flexible at-home job.” Given the compelling value proposition, people often ask why more companies haven’t made the move to home-based agents. The reason? It is more challenging than most companies assume to extend traditional operational models out to the home. Recruiting, training and management of home-based agents is a very different proposition then in a traditional center – one that must be learned before it is implemented. The Gartner Group has stated that 60 percent of companies that attempt to build a home-based agent solution will fail. This is for the same reasons that we see large, traditional bricks and mortar centers losing ground to smaller companies that are able bring a new approach and mindset to the recruiting, training and management of home-based employees. Finding a company with a proven track record of success managing home-b The 5 Keys To Inducting New Employees At every customer-focused company there is a desire to provide the ultimate customer experience, from the CEO on down. What gets lost in translation is the extreme impact that delivering this level of customer service, or failing to do so, has on a company’s bottom line.When it comes to inducting new employees into your business you only get one chance.Get it wrong and you have started to sow the seeds of doubt in the mind of your new starter in the first few weeks.Get it right and it will make a huge difference to how the person settles in. Without being perfectionist, the key is to make sure that every new starter feels excited and positive that they have made the right choice in joining your business.The way to do this is to:1. Get The Practical Stuff RightMake sure you have practical aspects such as a desk, phone and computer ready, with a password. Get their name added to your email system or have a uniform ready for them as appropriate.Will they need business cards? Do they need a key or security pass to access the premises?Having everything ready and organised before they arrive shows you place a high value on the service you provide to your people as well as your customers; something that sets a very good tone with a new starter.2. Have A PlanMake sure there is some form of training/induction plan that is ready before they start. Something you can physically give to them on their f Consider the impact of a customer’s experience when contacting your company: a satisfied customer typically tells one to three people about a good experience, while an unsatisfied customer talks to as many as 10 people about the bad experience. Businesses today are reaching an inflexion point where their customers are demanding more from their interactions with customer service representatives; simply answering a customer contact in a specified timeframe is no longer enough. Your customers want to speak with someone who understands their needs without detailed explanations or constant repetition. What many companies are learning is that there is an easy way to make sure they have the most qualified and professional team of customer care employees answering calls from their customers each day: through the home-based employee model. The home-based employee model has proven to be the most effective way for companies to address the challenges they face with their existing customer contact solutions. These include customer satisfaction, agent quality, business flexibility and business continuity. There are substantial benefits to using home-based customer service employees that ultimately result in a win-win-win situation for your company, your customers and the agents. Mirroring Agents to Your Customer Base Provides Increased Satisfaction and Loyalty The reason the home-based employee model can deliver on the promise of providing higher quality agents is straightforward: the larger the pool of candidates from which a company hires its agents, the more selective the company can be in the quality of those agents. Traditional, bricks and mortar call centers are typically constructed in areas with a population seeking hourly wage jobs. These centers, however, are limited to a recruiting pool that is within a thirty minute commuting radius around a physical center. They suffer stiff competition from the call centers of other companies that build facilities in the same location to take advantage of similar business benefits. In a very short time, the limited recruiting pool has been used up, and these same companies are forced to lower their hiring standards or move elsewhere in an endless search for quality employees. In the home-based model, the work is delivered to the employee, making commutes and recruiting burnout irrelevant. Further, the allure of working from home enables access to an even broader range of potential applicants - people who wouldn’t consider working in a traditional bricks and mortar call center. This includes stay-at-home parents, people with disabilities and retirees. All have exceptional skills and work experience to offer and good reasons why a home-based work environment is ideal. The percentage of agents with some college education is more than 75 percent among agents working from home, compared to 20 percent or less among agents in traditional contact centers. Similarly, the average age range of agents working in home-based contact centers is 35-40, compared to 18-23 for agents in traditional, physical contact centers. With increased education levels and higher average age comes increased maturity and professionalism. These home-based contact center employees therefore bring a broader range of work and life experience that allows them to be more empathetic and understanding when on the phone with your customers. “I worked for 10 years as a clinical and education services director for a large, national ambulance company before deciding I wanted something with more flexibility,” said Martha Libby, a home-based agent working as a customer service employee and taking calls for 1-800-Flowers. “Throughout my career I’ve worked with many different personalities and encountered a lot of difficult situations, which definitely makes me a better customer service agent.” In addition to providing more mature, experienced agents, the home-based employee contact center model can also enable your company to match the unique needs and interests of the agents with those of your customers. “I’m passionate about gardening and have even won some awards for flower arranging in the past,” said Libby. “It’s a perfect fit - I can explain the difference between a Shasta daisy and a Gerber daisy and help the customer make the best decision. It’s easier for me to generate larger sales because my advice is genuine, and the callers are happier because they get great, knowledgeable service and are confident in what they’ve selected.” Scalability In addition to allowing companies to tap into geographically dispersed contact center agents, a home-based contact center solution can also enable your company to respond quickly and effectively to sudden increases in call volume, whether expected or unexpected. By enlisting the help of agents who are trained on a given call type, but not normally scheduled during that time, it is possible to increase staffing significantly – doubling staff or more - to address forecasted volumes such as seasonal peaks. The model works equally well meeting unforecasted volume spikes. Traditional call center agents are unlikely to drive in to a physical call center in an emergency, and the time required to mobilize and affect any significant increase in staffing would likely be measured in hours instead of minutes. This can be critical; the longer it takes to react to an unforecasted increase in call volume, the more difficult it is to dig out of the resulting queue while frustration builds among your customers waiting on hold. Home-based employees need only walk to their computer to be ready for work. The home-based employee model provides a further flexibility benefit in that it can more easily expand its capacity to handle forecasted surges in call volume, such as peaks during the holiday season, summer months, or on Mondays, when most call centers experience the heaviest activity. Redundancy Another important benefit of home-based contact center outsourcing is the unique opportunity to create a true, fully-redundant service offering. Traditional call centers can implement redundant hardware and software infrastructures to provide high systems availability, but being able to route calls and data to an alternative location in an emergency is not very helpful if the agents all live near the primary (and now non-operational) facility. Building comparable multi-location redundancy in a home-based employee model, with agents dispersed over wide geographic areas, provides the ultimate redundant infrastructure. Florida-based Office Depot took full advantage of the redundancy offered by its home-based contact center partners during the devastating 2005 hurricane season. “I was able to continue working uninterrupted and the customers didn’t even know that the company’s headquarters were located right in the path of a hurricane,” said Lisa Seaman, a home-based employee handling customer service and sales calls for Office Depot. “While the company and the region was busy dealing with power outages and natural disaster conditions, I was busy taking care of their customers from my home office in Colorado.” Tangible Business Benefits While the home-based employee model provides a number of specific operational benefits, the true test of the model’s success is demonstrated by the business results reported by companies using home-based agents. Because of benefits like higher quality agents, scalability and redundancy, companies using the home-based employee model typically see an increase in key customer service indexes and higher customer satisfaction. In addition to customer satisfaction, companies realize improved employee productivity through better one-call resolution rates, higher conversion rates, and higher average order size. It is important to figure in the reduced recruiting burden, increased employee retention rates and reduced training costs, all of which leads, ultimately, to increased profitability and a greater ROI for your contact center operations. “It really is a win-win-win situation,” said Libby. “The company wins because its customers are happy and loyal. The customers win because, when all is said and done, they just get better service, and people like me win because we can balance families, travel and other priorities with a flexible at-home job.” Given the compelling value proposition, people often ask why more companies haven’t made the move to home-based agents. The reason? It is more challenging than most companies assume to extend traditional operational models out to the home. Recruiting, training and management of home-based agents is a very different proposition then in a traditional center – one that must be learned before it is implemented. The Gartner Group has stated that 60 percent of companies that attempt to build a home-based agent solution will fail. This is for the same reasons that we see large, traditional bricks and mortar centers losing ground to smaller companies that are able bring a new approach and mindset to the recruiting, training and management of home-based employees. Finding a company with a proven track record of success managing home-ba How Does Branding Help In Retaining And Getting Repeat Customers hose agents.A great branding campaign is an asset to your business and is sure to pull in repeat business. Here are the reasons why:Inspires trust: –A branded product or service tends to inspire confidence in people because there is the perception that the quality of service will be higher. This is usually because the branding makes the product or service easily identifiable and it becomes more important to the business to maintain a good reputation. People tend to view unbranded products with a little bit of suspicion due to the pervasiveness of branding in every sector of business. Retaining customers is a factor of trust, a brand is able to create in their minds.Builds brand identity: –Customers associate a certain image with a brand name product or service so in one sense, a business without branding is a business with no identity. Once a customer has purchased a product or service from a business and is satisfied with it, branding allows the customer to locate the business easily again and get repeat business. For instance, if you were to eat the best ice cream in the world at a little drive by ice cream place, you’re not likely to remember its name, or anything be Traditional, bricks and mortar call centers are typically constructed in areas with a population seeking hourly wage jobs. These centers, however, are limited to a recruiting pool that is within a thirty minute commuting radius around a physical center. They suffer stiff competition from the call centers of other companies that build facilities in the same location to take advantage of similar business benefits. In a very short time, the limited recruiting pool has been used up, and these same companies are forced to lower their hiring standards or move elsewhere in an endless search for quality employees. In the home-based model, the work is delivered to the employee, making commutes and recruiting burnout irrelevant. Further, the allure of working from home enables access to an even broader range of potential applicants - people who wouldn’t consider working in a traditional bricks and mortar call center. This includes stay-at-home parents, people with disabilities and retirees. All have exceptional skills and work experience to offer and good reasons why a home-based work environment is ideal. The percentage of agents with some college education is more than 75 percent among agents working from home, compared to 20 percent or less among agents in traditional contact centers. Similarly, the average age range of agents working in home-based contact centers is 35-40, compared to 18-23 for agents in traditional, physical contact centers. With increased education levels and higher average age comes increased maturity and professionalism. These home-based contact center employees therefore bring a broader range of work and life experience that allows them to be more empathetic and understanding when on the phone with your customers. “I worked for 10 years as a clinical and education services director for a large, national ambulance company before deciding I wanted something with more flexibility,” said Martha Libby, a home-based agent working as a customer service employee and taking calls for 1-800-Flowers. “Throughout my career I’ve worked with many different personalities and encountered a lot of difficult situations, which definitely makes me a better customer service agent.” In addition to providing more mature, experienced agents, the home-based employee contact center model can also enable your company to match the unique needs and interests of the agents with those of your customers. “I’m passionate about gardening and have even won some awards for flower arranging in the past,” said Libby. “It’s a perfect fit - I can explain the difference between a Shasta daisy and a Gerber daisy and help the customer make the best decision. It’s easier for me to generate larger sales because my advice is genuine, and the callers are happier because they get great, knowledgeable service and are confident in what they’ve selected.” Scalability In addition to allowing companies to tap into geographically dispersed contact center agents, a home-based contact center solution can also enable your company to respond quickly and effectively to sudden increases in call volume, whether expected or unexpected. By enlisting the help of agents who are trained on a given call type, but not normally scheduled during that time, it is possible to increase staffing significantly – doubling staff or more - to address forecasted volumes such as seasonal peaks. The model works equally well meeting unforecasted volume spikes. Traditional call center agents are unlikely to drive in to a physical call center in an emergency, and the time required to mobilize and affect any significant increase in staffing would likely be measured in hours instead of minutes. This can be critical; the longer it takes to react to an unforecasted increase in call volume, the more difficult it is to dig out of the resulting queue while frustration builds among your customers waiting on hold. Home-based employees need only walk to their computer to be ready for work. The home-based employee model provides a further flexibility benefit in that it can more easily expand its capacity to handle forecasted surges in call volume, such as peaks during the holiday season, summer months, or on Mondays, when most call centers experience the heaviest activity. Redundancy Another important benefit of home-based contact center outsourcing is the unique opportunity to create a true, fully-redundant service offering. Traditional call centers can implement redundant hardware and software infrastructures to provide high systems availability, but being able to route calls and data to an alternative location in an emergency is not very helpful if the agents all live near the primary (and now non-operational) facility. Building comparable multi-location redundancy in a home-based employee model, with agents dispersed over wide geographic areas, provides the ultimate redundant infrastructure. Florida-based Office Depot took full advantage of the redundancy offered by its home-based contact center partners during the devastating 2005 hurricane season. “I was able to continue working uninterrupted and the customers didn’t even know that the company’s headquarters were located right in the path of a hurricane,” said Lisa Seaman, a home-based employee handling customer service and sales calls for Office Depot. “While the company and the region was busy dealing with power outages and natural disaster conditions, I was busy taking care of their customers from my home office in Colorado.” Tangible Business Benefits While the home-based employee model provides a number of specific operational benefits, the true test of the model’s success is demonstrated by the business results reported by companies using home-based agents. Because of benefits like higher quality agents, scalability and redundancy, companies using the home-based employee model typically see an increase in key customer service indexes and higher customer satisfaction. In addition to customer satisfaction, companies realize improved employee productivity through better one-call resolution rates, higher conversion rates, and higher average order size. It is important to figure in the reduced recruiting burden, increased employee retention rates and reduced training costs, all of which leads, ultimately, to increased profitability and a greater ROI for your contact center operations. “It really is a win-win-win situation,” said Libby. “The company wins because its customers are happy and loyal. The customers win because, when all is said and done, they just get better service, and people like me win because we can balance families, travel and other priorities with a flexible at-home job.” Given the compelling value proposition, people often ask why more companies haven’t made the move to home-based agents. The reason? It is more challenging than most companies assume to extend traditional operational models out to the home. Recruiting, training and management of home-based agents is a very different proposition then in a traditional center – one that must be learned before it is implemented. The Gartner Group has stated that 60 percent of companies that attempt to build a home-based agent solution will fail. This is for the same reasons that we see large, traditional bricks and mortar centers losing ground to smaller companies that are able bring a new approach and mindset to the recruiting, training and management of home-based employees. Finding a company with a proven track record of success managing home-b A Powerful Partnership: Legal Marketing and Graphic Design ciding I wanted something with more flexibility,” said Martha Libby, a home-based agent working as a customer service employee and taking calls for 1-800-Flowers. “Throughout my career I’ve worked with many different personalities and encountered a lot of difficult situations, which definitely makes me a better customer service agent.”There is no room for a disconnect between the image your firm is projecting and the position you seek to carve out of the marketplace. More than ever, shifts in the legal industry are shining a bright light on business development. As the face of the firm evolves, its storytellers, i.e. the logo, firm brochure, practice area literature, recruitment material, trade publication ads, event invitations, newsletters, and the web site need to reflect the change. Collectively and individually, these ambassadors make a great case in favor of judging a book by its cover. How they look is just as important as their content.Shaping that look, as well as shaping perception, is a function of graphic design. Strategic graphic design begins at the point where business goals and creativity intersect. A design, no matter how eye-catching, will fall short of success if that point of intersection has been missed. Sharp graphics alone lack the substance to define identity, but offer plenty of style.Style is driven by trend. Style, rather than the firm, becomes the focus of this design approach. The design may be unusual. It may use appealing typestyles, sport a catchy headline, feature compe In addition to providing more mature, experienced agents, the home-based employee contact center model can also enable your company to match the unique needs and interests of the agents with those of your customers. “I’m passionate about gardening and have even won some awards for flower arranging in the past,” said Libby. “It’s a perfect fit - I can explain the difference between a Shasta daisy and a Gerber daisy and help the customer make the best decision. It’s easier for me to generate larger sales because my advice is genuine, and the callers are happier because they get great, knowledgeable service and are confident in what they’ve selected.” Scalability In addition to allowing companies to tap into geographically dispersed contact center agents, a home-based contact center solution can also enable your company to respond quickly and effectively to sudden increases in call volume, whether expected or unexpected. By enlisting the help of agents who are trained on a given call type, but not normally scheduled during that time, it is possible to increase staffing significantly – doubling staff or more - to address forecasted volumes such as seasonal peaks. The model works equally well meeting unforecasted volume spikes. Traditional call center agents are unlikely to drive in to a physical call center in an emergency, and the time required to mobilize and affect any significant increase in staffing would likely be measured in hours instead of minutes. This can be critical; the longer it takes to react to an unforecasted increase in call volume, the more difficult it is to dig out of the resulting queue while frustration builds among your customers waiting on hold. Home-based employees need only walk to their computer to be ready for work. The home-based employee model provides a further flexibility benefit in that it can more easily expand its capacity to handle forecasted surges in call volume, such as peaks during the holiday season, summer months, or on Mondays, when most call centers experience the heaviest activity. Redundancy Another important benefit of home-based contact center outsourcing is the unique opportunity to create a true, fully-redundant service offering. Traditional call centers can implement redundant hardware and software infrastructures to provide high systems availability, but being able to route calls and data to an alternative location in an emergency is not very helpful if the agents all live near the primary (and now non-operational) facility. Building comparable multi-location redundancy in a home-based employee model, with agents dispersed over wide geographic areas, provides the ultimate redundant infrastructure. Florida-based Office Depot took full advantage of the redundancy offered by its home-based contact center partners during the devastating 2005 hurricane season. “I was able to continue working uninterrupted and the customers didn’t even know that the company’s headquarters were located right in the path of a hurricane,” said Lisa Seaman, a home-based employee handling customer service and sales calls for Office Depot. “While the company and the region was busy dealing with power outages and natural disaster conditions, I was busy taking care of their customers from my home office in Colorado.” Tangible Business Benefits While the home-based employee model provides a number of specific operational benefits, the true test of the model’s success is demonstrated by the business results reported by companies using home-based agents. Because of benefits like higher quality agents, scalability and redundancy, companies using the home-based employee model typically see an increase in key customer service indexes and higher customer satisfaction. In addition to customer satisfaction, companies realize improved employee productivity through better one-call resolution rates, higher conversion rates, and higher average order size. It is important to figure in the reduced recruiting burden, increased employee retention rates and reduced training costs, all of which leads, ultimately, to increased profitability and a greater ROI for your contact center operations. “It really is a win-win-win situation,” said Libby. “The company wins because its customers are happy and loyal. The customers win because, when all is said and done, they just get better service, and people like me win because we can balance families, travel and other priorities with a flexible at-home job.” Given the compelling value proposition, people often ask why more companies haven’t made the move to home-based agents. The reason? It is more challenging than most companies assume to extend traditional operational models out to the home. Recruiting, training and management of home-based agents is a very different proposition then in a traditional center – one that must be learned before it is implemented. The Gartner Group has stated that 60 percent of companies that attempt to build a home-based agent solution will fail. This is for the same reasons that we see large, traditional bricks and mortar centers losing ground to smaller companies that are able bring a new approach and mindset to the recruiting, training and management of home-based employees. Finding a company with a proven track record of success managing home-b Logo vs Business Identity , Which One is Right for Your Small Business? ed increase in call volume, the more difficult it is to dig out of the resulting queue while frustration builds among your customers waiting on hold. Home-based employees need only walk to their computer to be ready for work.There seems to be a lot of confusion between logos and business identities. As a small business owner it's important that you identify what your logo or business identity is supposed to do for you, and what result you intend on getting from having it designed. Below are two lists that compare side by side what you can expect from a logo and from a business identity. This all comes down faith and belief in yourself and your company. Business owners that invest in a business identity know they have a good business model and want to invest in their future success. Conversely, logo-purchasing business owners aren't confident or self-assured that they'll be in business all that long. Business identity clients see their money going towards an investment; logo clients see their project as a risk and an expense. One last note, logo-purchasing clients who do survive past two years typically end up investing more time and money redoing their business image (and that includes discarding all of the old collateral materials that feature the old logo). My advice: if you have confidence in your ability The home-based employee model provides a further flexibility benefit in that it can more easily expand its capacity to handle forecasted surges in call volume, such as peaks during the holiday season, summer months, or on Mondays, when most call centers experience the heaviest activity. Redundancy Another important benefit of home-based contact center outsourcing is the unique opportunity to create a true, fully-redundant service offering. Traditional call centers can implement redundant hardware and software infrastructures to provide high systems availability, but being able to route calls and data to an alternative location in an emergency is not very helpful if the agents all live near the primary (and now non-operational) facility. Building comparable multi-location redundancy in a home-based employee model, with agents dispersed over wide geographic areas, provides the ultimate redundant infrastructure. Florida-based Office Depot took full advantage of the redundancy offered by its home-based contact center partners during the devastating 2005 hurricane season. “I was able to continue working uninterrupted and the customers didn’t even know that the company’s headquarters were located right in the path of a hurricane,” said Lisa Seaman, a home-based employee handling customer service and sales calls for Office Depot. “While the company and the region was busy dealing with power outages and natural disaster conditions, I was busy taking care of their customers from my home office in Colorado.” Tangible Business Benefits While the home-based employee model provides a number of specific operational benefits, the true test of the model’s success is demonstrated by the business results reported by companies using home-based agents. Because of benefits like higher quality agents, scalability and redundancy, companies using the home-based employee model typically see an increase in key customer service indexes and higher customer satisfaction. In addition to customer satisfaction, companies realize improved employee productivity through better one-call resolution rates, higher conversion rates, and higher average order size. It is important to figure in the reduced recruiting burden, increased employee retention rates and reduced training costs, all of which leads, ultimately, to increased profitability and a greater ROI for your contact center operations. “It really is a win-win-win situation,” said Libby. “The company wins because its customers are happy and loyal. The customers win because, when all is said and done, they just get better service, and people like me win because we can balance families, travel and other priorities with a flexible at-home job.” Given the compelling value proposition, people often ask why more companies haven’t made the move to home-based agents. The reason? It is more challenging than most companies assume to extend traditional operational models out to the home. Recruiting, training and management of home-based agents is a very different proposition then in a traditional center – one that must be learned before it is implemented. The Gartner Group has stated that 60 percent of companies that attempt to build a home-based agent solution will fail. This is for the same reasons that we see large, traditional bricks and mortar centers losing ground to smaller companies that are able bring a new approach and mindset to the recruiting, training and management of home-based employees. Finding a company with a proven track record of success managing home-b Logo Files: Versions Of Your Logo That You Should Own t of the model’s success is demonstrated by the business results reported by companies using home-based agents.Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).There are two major categories that I will cover in this article — color variations and file-type variations.Color VariationsYou should receive your logo graphic from your designer in all of the file types listed below in the "File Formats" section (unless otherwise noted) in the following color variations:Pantone color or CMYK color Pantone color (if applicable) — If you intend to have your business cards or other materials printed professionally, choosing Pantone colors makes the process less expensive than printing in full four- (or CMYK-) color, unless you choose to use the new printers available today. See my article on inexpensive printing options, coming soon!. Full CMYK color — This is for four-color printing, full color ads, and for use on any materials that you intend to print from your own desktop color printer, i.e, invoices, stat Because of benefits like higher quality agents, scalability and redundancy, companies using the home-based employee model typically see an increase in key customer service indexes and higher customer satisfaction. In addition to customer satisfaction, companies realize improved employee productivity through better one-call resolution rates, higher conversion rates, and higher average order size. It is important to figure in the reduced recruiting burden, increased employee retention rates and reduced training costs, all of which leads, ultimately, to increased profitability and a greater ROI for your contact center operations. “It really is a win-win-win situation,” said Libby. “The company wins because its customers are happy and loyal. The customers win because, when all is said and done, they just get better service, and people like me win because we can balance families, travel and other priorities with a flexible at-home job.” Given the compelling value proposition, people often ask why more companies haven’t made the move to home-based agents. The reason? It is more challenging than most companies assume to extend traditional operational models out to the home. Recruiting, training and management of home-based agents is a very different proposition then in a traditional center – one that must be learned before it is implemented. The Gartner Group has stated that 60 percent of companies that attempt to build a home-based agent solution will fail. This is for the same reasons that we see large, traditional bricks and mortar centers losing ground to smaller companies that are able bring a new approach and mindset to the recruiting, training and management of home-based employees. Finding a company with a proven track record of success managing home-based employees is the right decision.
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