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  • Casual Articles - Top Customer Service Speaker Says: Beware of Aversive Conditioning in Customer Service!

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    enient, pop-open and closed spout.

    Functionally, this is a big deal.

    If you have to go through two or more operations instead of one to cream your coffee, by twisting off and then spooning the product, you’re

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    I was just pouring some dry creamer into my coffee when I noticed something for the second time.

    I say the second time because the first time around, this perception didn’t stick with me.

    The creamer I bought, at a substantial discount at my grocery store, contains the same basic ingredients as the well known brand.

    But it costs one-third of the famous brand’s price.

    Why doesn’t EVERBODY buy the cheaper and “just as good” alternative?

    Trust is one factor. We have been conditioned to believe a brand-name is more reliable, that it will deliver value, time and again.

    But the creamer people, who probably sell the premium stuff at a deep discount for private labeling to retailers who plunk their own labels on the packages, also do something else to stack the deck.

    The cheaper container has a screw-off cap, while the more costly has a convenient, pop-open and closed spout.

    Functionally, this is a big deal.

    If you have to go through two or more operations instead of one to cream your coffee, by twisting off and then spooning the product, you’re b

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    at a substantial discount at my grocery store, contains the same basic ingredients as the well known brand.

    But it costs one-third of the famous brand’s price.

    Why doesn’t EVERBODY buy the cheaper and “just as good” alternative?

    Trust is one factor. We have been conditioned to believe a brand-name is more reliable, that it will deliver value, time and again.

    But the creamer people, who probably sell the premium stuff at a deep discount for private labeling to retailers who plunk their own labels on the packages, also do something else to stack the deck.

    The cheaper container has a screw-off cap, while the more costly has a convenient, pop-open and closed spout.

    Functionally, this is a big deal.

    If you have to go through two or more operations instead of one to cream your coffee, by twisting off and then spooning the product, you’re

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    good” alternative?

    Trust is one factor. We have been conditioned to believe a brand-name is more reliable, that it will deliver value, time and again.

    But the creamer people, who probably sell the premium stuff at a deep discount for private labeling to retailers who plunk their own labels on the packages, also do something else to stack the deck.

    The cheaper container has a screw-off cap, while the more costly has a convenient, pop-open and closed spout.

    Functionally, this is a big deal.

    If you have to go through two or more operations instead of one to cream your coffee, by twisting off and then spooning the product, you’re

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    f at a deep discount for private labeling to retailers who plunk their own labels on the packages, also do something else to stack the deck.

    The cheaper container has a screw-off cap, while the more costly has a convenient, pop-open and closed spout.

    Functionally, this is a big deal.

    If you have to go through two or more operations instead of one to cream your coffee, by twisting off and then spooning the product, you’re

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    enient, pop-open and closed spout.

    Functionally, this is a big deal.

    If you have to go through two or more operations instead of one to cream your coffee, by twisting off and then spooning the product, you’re being discouraged from preferring the cheaper, but harder to use, product.

    This is aversive conditioning and you see it all the time in customer service. Rarely does it penetrate our consciousness that sellers are trying to make us “pay” for their discounted goodies with hassles, instead of dollars.

    That customer service rep that says, “We’ll make an exception, but only once!” is using aversive conditioning. She is training you to not ask for “exceptions” or special treatment in the future. She’s giving you service, a reward, but she’s bundling it with a punishment at the same time.

    In most cars you can buy a climate control system that will be thermostatically operated and it will maintain a comfortable cabin temperature throughout your trip. But you have to pay extra for this.

    If you don’t, you’ll get the same air conditioning unit with one exception

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