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Casual Articles - A Well-Informed Customer is a
In this article, we will take an in-depth look at why new ideas rarely survive within corporate organizations, and how you can counter these factors, and open the way for innovation; thereby creating some very unique and viable career opportunities that you may not have ever considered for yourself previously.In the current American business culture, it has become habit for new ideas to be shot down before they’ve been given any time to develop and mature. It seems to have become a part of human nature to look first for reasons why something cannot be done, and lastly, if at all, at the merits of actually doing it. The net result is that, far from being enco
If you've ever dreamed of one day becoming a lawyer but you've been hesitant to take the plunge, a viable alternative would be a legal assistant or paralegal. Both are two peas in a pod and thus either one is probably as close as you can get to becoming a lawyer, without actually being a lawyer.In addition, employment in this field is projected to grow much faster than average. The current trend of employers trying to reduce costs by hiring paralegals to perform duties formerly carried out by lawyers is expected to continue into the foreseeable future. As a result, employment opportunities are projected to grow much faster than average for the next 10 years
When customers are uncertain about what, how or why, they will often hesitate in uncertainty and doubt.
This can be a major problem, especially when customer participation is essential to your success.
For example, medicines not taken on time will degrade the quality of a patient’s recovery and healing. Automobiles with oil not changed will wear down before their time. Lawns not watered by owners after fresh fertilization will burn in the sun and die. Data backups not performed on time result in very angry customers when their hard drives unfortunately but inevitably crash.
Since customer performance and participation is so important (it’s called compliance in medical terms), you’d think everyone would put more effort into educating customers about exactly what to do and motivating them to do it. Remarkably, this is often not the case.
Buy an inexpensive alarm clock and you’ll get a 12-page user’s manual on how to set the time, change the battery and work every feature of the alarm. But buy $96 worth of prescription drugs and you might get a little sticker on the bottle saying something cryptic like ‘1C 3X w
* If you believe you deserve a salary increase, ask for it as soon as possible; don't procrastinate or wait for your employer to offer it.* Determine what you are worth in the marketplace by carrying out a survey of people in comparable jobs. Never base your case on a need for more money.* Be realistic in your assessment of what you are worth and what your employer would be willing or able to pay. Have an exact figure in mind before entering into negotiations. Avoid comparisons. Never compare your salary to someone else's.* Remember that bosses want employees who contribute to the company's success by:increasing sales, profits and efficiency; d
For example, medicines not taken on time will degrade the quality of a patient’s recovery and healing. Automobiles with oil not changed will wear down before their time. Lawns not watered by owners after fresh fertilization will burn in the sun and die. Data backups not performed on time result in very angry customers when their hard drives unfortunately but inevitably crash.
Since customer performance and participation is so important (it’s called compliance in medical terms), you’d think everyone would put more effort into educating customers about exactly what to do and motivating them to do it. Remarkably, this is often not the case.
Buy an inexpensive alarm clock and you’ll get a 12-page user’s manual on how to set the time, change the battery and work every feature of the alarm. But buy $96 worth of prescription drugs and you might get a little sticker on the bottle saying something cryptic like ‘1C 3X
I just finished reading a powerful book The Profitable Power of Purpose in which the author Ian Percy (www.IanPercy.com) states “If your customers were not irritated, they would not even be your customers.” How true it is! In 1978, I ran an ad in a New York City newspaper, “Organizing consultant can help you make better use of time and space” and launched a 25+ year business which is still going strong. Obviously there were, and still are lots of people irritated about their lack of time and space, because now there is an entire industry devoted to helping people solve that irritation. A recent TV show said ho
Since customer performance and participation is so important (it’s called compliance in medical terms), you’d think everyone would put more effort into educating customers about exactly what to do and motivating them to do it. Remarkably, this is often not the case.
Buy an inexpensive alarm clock and you’ll get a 12-page user’s manual on how to set the time, change the battery and work every feature of the alarm. But buy $96 worth of prescription drugs and you might get a little sticker on the bottle saying something cryptic like ‘1C 3X
After months of looking you’ve finally found the job of your dreams. The new company loves you and wants you to start work as soon as possible. The only problem is how to quit the job you have? Though you may have fantasized about telling your present boss to take this job and, well, you know how the song goes, there is a right way and a wrong way to quit a job—and just up and quitting in a bout of anger is definitely the wrong way.The right method of quitting a job means formally resigning from your position. And even when you’re excited about leaving and perhaps even desperately want to leave, it can still be hard to actually resign. But it must be don
Buy an inexpensive alarm clock and you’ll get a 12-page user’s manual on how to set the time, change the battery and work every feature of the alarm. But buy $96 worth of prescription drugs and you might get a little sticker on the bottle saying something cryptic like ‘1C 3X
Consider your life as a business enterprise. Overshadowing everything else is a business goal and a strategy to reach that goal. Also there is a business philosophy, the red thread that gives meaning of existence to the enterprise. Now consider your life. You need one or several goals, immaterial and material ones. What is important to you in life? Consider that which you want to achieve, where you want to be and also what kind of people you want to be around. In this way you can find your way to a life which will yield the things in life that have a high value to you.And so we arrive at the business strategy, how to actually reach that goal.
A pharmacist will explain that ‘1C 3X w/meals’ means ‘Take 1 capsule, 3 times a day, with your meals.’ A doctor may also advise if the medicine is best taken before or after your meals. (The cryptic code gives no clue.) They may even warn you of possible side effects and what you can do about them. (None of this useful information is found on the little sticker.)
How many people receive medication every day, but they are nervous or unwell when their doctor or pharmacist explains it to them? Back home they may forget what was said, and then they are left with only the little sticker reading ‘1C 3X w/meals’.
Under these circumstances, some patients will forget what to do, when to do it and why. They may feel uncertain and hesitate. In medical terms, they may not fully comply.
Consider the consequences for the doctor (an unwell patient), for the pharmacy (a dissatisfied customer), for the hospital (a complaint to be answered) and for the patient (a continued illn
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