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Casual Articles - To Build Your Business, Appreciate the Customers You Already Have
What? Want ads are where job announcements are, not information!Wait! Job want ads are full of information if you know what to do and how to use them.Doubtful? Here are some ideas of the kinds of information you can find as a job seeker. They are:1. Start by looking for the ads that are in the
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them a
So you want to have the fastest growing company in the world. Any one coach or entrepreneur can tell you it takes teamwork, time management, organizational, innovation and execution skills.Almost always right, but what does it take to make a great company in today's world. Why are companies like Microsoft expan
So much energy and expense are spent attracting new business. But so little effort is invested in truly appreciating the customers they already have.
For example, have you ever bought a house with a housing loan? After you moved in, did the bank call to ask about your new home, or send you a housewarming gift?
Have you ever purchased a car with a car loan? Did the bank send you a note afterwards to congratulate you on your new car, or send you a friendly coupon for a free car wash and wax?
Do you have a credit card? Does your bank ever call you just to say ‘Thank you’ for using the card and ask if you are happy with the bank’s service?
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them ag
Top-notch communication skills are a must for job interview success. Think about the following example for a moment. We have candidates A and B who share similar credentials and experience. Candidate B is passionate, clear and concise, while candidate A is lifeless and convoluted. To whom shall we offer the job? Candidate
Have you ever purchased a car with a car loan? Did the bank send you a note afterwards to congratulate you on your new car, or send you a friendly coupon for a free car wash and wax?
Do you have a credit card? Does your bank ever call you just to say ‘Thank you’ for using the card and ask if you are happy with the bank’s service?
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them a
The need to save money is becoming more imperative these days. Prices of certain commodities have gone so high that even those who have money are complaining. Because of this, many people are finding ways to establish an online business that can give them more profit but with using only a small amount of capital.If
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them a
I see another possible future industry brewing in Mexico, that is the making of mobile homes and coaches. They have year round possibilities and abundant labor. Also they have trade deals with China for inexpensive parts that need to be made for these on the road vehicles. I see a problem for the areas of Indiana, the n
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them a
Frontline service providers are key drivers in great service organizations. But don’t forget the power of the ‘back-end’ to win or lose the race!In every insurance company you’ll find actuaries, policy administrators, IT professionals and clerical support staff. These folks have little contact with external customer
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for more comprehensive service?
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
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Picking up new business is important, but it can cost a lot in advertising, special discounts, promotions and new customer orientation. Increasing your business with existing customers magnifies the loyalty of those you already have, and substantially boosts your profits.
Action Steps
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Pick up the telephone. Write a letter. Send out a few `free gifts' - not to the new customer you've just signed up, but also to the loyal customers who have been with you all along.
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