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  • Casual Articles - Medical Encounters of the Third Kind

    Preparing For An Interview
    When preparing for an interview, you need to know your skills, experiences and achievements, and how to answer interview questions.Your Skills Become an expert about yourself. Before you wrote your resume, you probably prepared a list of skills, experienc
    p>Many professionals are moving from first-kind encounters to second kind interactions to truly third-kind conversations and commitments with their customers. Those who engage customers in such proactive conversations will invent a successful future more assuredly than those who only satisfy immediate customer demands.

    Action Steps

    Gather a group of colleagues and customers to explore th

    Connect to Your Customers Through Your Customers
    We all live and work in a constellation of relationships based on service. You can see this with the customers you serve and the suppliers who serve you. But this is also true with colleagues, employees, managers, family, friends, government agencies and community members.When you
    Regarding your Service Encounters of the Third Kind, how do I apply that in my medical practice? The first and second kind are no problem. But how can I use the third kind in medicine? How do I ask, ‘What do you want to become?’ to my patients?

    Thank you for that great question!

    Service Encounters of the Third Kind in medicine moves the doctor/patient relationship beyond ‘What’s wrong or what needs fixing?’ (an encounter of the first kind), beyond ‘Which therapy or style of treatment do you want?’ (an encounter of the second kind), to a dialogue focusing on your patient’s preferred choice of lifestyle: nutrition, exercise, bodywork, stress release and emotional well-being included.

    This is a proactive conversation about changing behaviors and practices to create and achieve intended health objectives. It’s not a traditional (often remedial) conversation about what’s wrong and what needs to be, or can be, fixed.

    In medicine these third-kind discussions are usually seen as preventative in nature, and often aren’t easy to broach given the intense pressures of time most doctors face, and given the traditional view most patients have of their doctors.

    However, some chiropractors, naturopaths and holistic medical practitioners have built successful practices in the third-kind direction. They provide education for their patients on movement (yoga, exercise, breath work), nutrition (supplements, dietary choices, cooking styles), and even family and career matters (stress clinics, relationship workshops, company wellness retreats).

    Key Learning Point

    Many professionals are moving from first-kind encounters to second kind interactions to truly third-kind conversations and commitments with their customers. Those who engage customers in such proactive conversations will invent a successful future more assuredly than those who only satisfy immediate customer demands.

    Action Steps

    Gather a group of colleagues and customers to explore th

    Business and Relationships - I Never Noticed
    I Never NoticedMy father was the glue that held my connection to a hundred or more relatives together and since he passed away, my family has become smaller and smaller for me. Pictures have disappeared, replaced occasionally by emails and new names. And I never noticed. The br
    what needs fixing?’ (an encounter of the first kind), beyond ‘Which therapy or style of treatment do you want?’ (an encounter of the second kind), to a dialogue focusing on your patient’s preferred choice of lifestyle: nutrition, exercise, bodywork, stress release and emotional well-being included.

    This is a proactive conversation about changing behaviors and practices to create and achieve intended health objectives. It’s not a traditional (often remedial) conversation about what’s wrong and what needs to be, or can be, fixed.

    In medicine these third-kind discussions are usually seen as preventative in nature, and often aren’t easy to broach given the intense pressures of time most doctors face, and given the traditional view most patients have of their doctors.

    However, some chiropractors, naturopaths and holistic medical practitioners have built successful practices in the third-kind direction. They provide education for their patients on movement (yoga, exercise, breath work), nutrition (supplements, dietary choices, cooking styles), and even family and career matters (stress clinics, relationship workshops, company wellness retreats).

    Key Learning Point

    Many professionals are moving from first-kind encounters to second kind interactions to truly third-kind conversations and commitments with their customers. Those who engage customers in such proactive conversations will invent a successful future more assuredly than those who only satisfy immediate customer demands.

    Action Steps

    Gather a group of colleagues and customers to explore th

    How Brands Die
    Do Brands really die or do they simply fade away? How come we have brand names, which are all the rage and then within a few years the fad fades away? Remember Izod or Alligator Shirts and Socks? Well where are they now? Did you know they are trying to remake themselves and in Europe on
    ntended health objectives. It’s not a traditional (often remedial) conversation about what’s wrong and what needs to be, or can be, fixed.

    In medicine these third-kind discussions are usually seen as preventative in nature, and often aren’t easy to broach given the intense pressures of time most doctors face, and given the traditional view most patients have of their doctors.

    However, some chiropractors, naturopaths and holistic medical practitioners have built successful practices in the third-kind direction. They provide education for their patients on movement (yoga, exercise, breath work), nutrition (supplements, dietary choices, cooking styles), and even family and career matters (stress clinics, relationship workshops, company wellness retreats).

    Key Learning Point

    Many professionals are moving from first-kind encounters to second kind interactions to truly third-kind conversations and commitments with their customers. Those who engage customers in such proactive conversations will invent a successful future more assuredly than those who only satisfy immediate customer demands.

    Action Steps

    Gather a group of colleagues and customers to explore th

    Leading Change - Telling it Straight
    "We're not going to that stupid meeting! They'll just feed us more BS." That was the overwhelming sentiment at a recent workshop I conducted for a worldwide company doing around $8 billion is sales. It was one colossal problem they had on their hands.You see about a year ago now t
    me chiropractors, naturopaths and holistic medical practitioners have built successful practices in the third-kind direction. They provide education for their patients on movement (yoga, exercise, breath work), nutrition (supplements, dietary choices, cooking styles), and even family and career matters (stress clinics, relationship workshops, company wellness retreats).

    Key Learning Point

    Many professionals are moving from first-kind encounters to second kind interactions to truly third-kind conversations and commitments with their customers. Those who engage customers in such proactive conversations will invent a successful future more assuredly than those who only satisfy immediate customer demands.

    Action Steps

    Gather a group of colleagues and customers to explore th

    What's More Important: an MBA or Experience?
    Experience is definitely one of the most important factors in a recruiting process. Actually, enough work-experience is also a requirement for all good MBA programs.The MBA is the certification that you have also learned all the important tools that are necessary for a management
    p>Many professionals are moving from first-kind encounters to second kind interactions to truly third-kind conversations and commitments with their customers. Those who engage customers in such proactive conversations will invent a successful future more assuredly than those who only satisfy immediate customer demands.

    Action Steps

    Gather a group of colleagues and customers to explore the question, ‘What do you want to become?’ Imagine and create new possibilities for customers, for colleagues, for your company. Don’t get caught with all your attention on the requirements of today. The future of your business is already forming in the possibilities you can imagine for tomorrow.

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