the company hosting your site to make sure the program is compatible and can be installed on their system. Try a Google search for link exchange programs and review their features and pricing, or ask your webmaster for a recommendation.

You don’t have to use a separate program to start a link exchange campaign. You can simply des

Search engines, such as Google, Yahoo and MSN send out software robots, frequently called spiders, to collect data from websites for indexing in their databases. These spiders jump from one site to the next by following live links, so the more inbound links you have to your site, the better. First, because search engines like Google consider them “votes” for your site which may increase your Google Page Rank and, second, because web surfers may find those links and click-through to visit your site. That’s the upside of links.

The downside is acquiring links takes a lot of time. You can pay someone to post thousands of links for you, but adding too many too fast may result in your site being penalized by search engines with a lower—even zero—rank or being dropped completely from search results. The odds of that happening are slim but must be considered.

Before you start acquiring links, decide if you want to handle link exchanges manually or semi-automatically. A link exchange software program can automate some of the process but it still requires you to request, review, accept and post links for your site. Some programs allow you to set filters to block the types of sites you won’t accept, while automatically searching for the types of sites you seek. Before you purchase any link program, check with your webmaster or the company hosting your site to make sure the program is compatible and can be installed on their system. Try a Google search for link exchange programs and review their features and pricing, or ask your webmaster for a recommendation.

You don’t have to use a separate program to start a link exchange campaign. You can simply desi

nsider them “votes” for your site which may increase your Google Page Rank and, second, because web surfers may find those links and click-through to visit your site. That’s the upside of links.

The downside is acquiring links takes a lot of time. You can pay someone to post thousands of links for you, but adding too many too fast may result in your site being penalized by search engines with a lower—even zero—rank or being dropped completely from search results. The odds of that happening are slim but must be considered.

Before you start acquiring links, decide if you want to handle link exchanges manually or semi-automatically. A link exchange software program can automate some of the process but it still requires you to request, review, accept and post links for your site. Some programs allow you to set filters to block the types of sites you won’t accept, while automatically searching for the types of sites you seek. Before you purchase any link program, check with your webmaster or the company hosting your site to make sure the program is compatible and can be installed on their system. Try a Google search for link exchange programs and review their features and pricing, or ask your webmaster for a recommendation.

You don’t have to use a separate program to start a link exchange campaign. You can simply des

may result in your site being penalized by search engines with a lower—even zero—rank or being dropped completely from search results. The odds of that happening are slim but must be considered.

Before you start acquiring links, decide if you want to handle link exchanges manually or semi-automatically. A link exchange software program can automate some of the process but it still requires you to request, review, accept and post links for your site. Some programs allow you to set filters to block the types of sites you won’t accept, while automatically searching for the types of sites you seek. Before you purchase any link program, check with your webmaster or the company hosting your site to make sure the program is compatible and can be installed on their system. Try a Google search for link exchange programs and review their features and pricing, or ask your webmaster for a recommendation.

You don’t have to use a separate program to start a link exchange campaign. You can simply des

rogram can automate some of the process but it still requires you to request, review, accept and post links for your site. Some programs allow you to set filters to block the types of sites you won’t accept, while automatically searching for the types of sites you seek. Before you purchase any link program, check with your webmaster or the company hosting your site to make sure the program is compatible and can be installed on their system. Try a Google search for link exchange programs and review their features and pricing, or ask your webmaster for a recommendation.

You don’t have to use a separate program to start a link exchange campaign. You can simply des

the company hosting your site to make sure the program is compatible and can be installed on their system. Try a Google search for link exchange programs and review their features and pricing, or ask your webmaster for a recommendation.

You don’t have to use a separate program to start a link exchange campaign. You can simply designate one or more pages on your website as Links, Resources or Partners and manually post each link partner's information. This is a good arrangement if you are self-managing your website but could get expensive if you pay a webmaster for changes and updates.

To find out how many sites are linking to you, enter your domain name (yoursite.com) in the search field (not the address line) of Google. The results will show not only sites linking to you, but how your site appeared the last time Google "cached" or saved it, sites similar to yours, sites you link to, and pages containing the domain name for your site.