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Casual Articles - Why Quality Assurance is Not Enough
Often, all it takes to identify your dream career is a clear picture of your personal preferences and style. People tend to success best at things that they enjoy, that utilize their strengths, and that happen in the kind of environment and structure they enjo
To win with customers in today’s competitive world, you need both.
You’ve got to work on both continuously. You’ve got t
When it comes to setting up a new business, it can be difficult to come to terms with business terminology - especially if the process of setting up and running a company is completely alien to you. For instance, speaking to your bank about asset and sales fin
Doesn’t the systematic effort to reduce waste, improve yields and streamline processes lead to better service, higher profits and more loyal customers?
The answer is ‘not necessarily’. Here’s why:
Quality Assurance (QA) efforts such as ISO Certification, Six Sigma Quality Control and 10X Cycle-Time Reduction can lead to greater consistency, lower costs and higher speed. But these programs alone will not keep your finger on the ever-changing pulse of your customers’ interests, hopes, needs, fears and feelings.
QA leads to greater predictability and higher standards. That’s important!
But customers are human. And humans are intrigued by creativity, appreciation, personal touch, extra-mile efforts and surprise. That’s important, too.
To win with customers in today’s competitive world, you need both.
You’ve got to work on both continuously. You’ve got to
There is one powerful strategy all event and meeting planners use to reach the level of success they really dream about. It has nothing to do with event themes or locations, or your budget. It has nothing to do with your training in the industry. What I am tal
The answer is ‘not necessarily’. Here’s why:
Quality Assurance (QA) efforts such as ISO Certification, Six Sigma Quality Control and 10X Cycle-Time Reduction can lead to greater consistency, lower costs and higher speed. But these programs alone will not keep your finger on the ever-changing pulse of your customers’ interests, hopes, needs, fears and feelings.
QA leads to greater predictability and higher standards. That’s important!
But customers are human. And humans are intrigued by creativity, appreciation, personal touch, extra-mile efforts and surprise. That’s important, too.
To win with customers in today’s competitive world, you need both.
You’ve got to work on both continuously. You’ve got t
Have you ever wondered what you could do to make a difference with your business? Branding your business with a bold stroke of genius makes enough difference to change the direction of your company for the rest of time. If you’ve got the nerve…When my y
QA leads to greater predictability and higher standards. That’s important!
But customers are human. And humans are intrigued by creativity, appreciation, personal touch, extra-mile efforts and surprise. That’s important, too.
To win with customers in today’s competitive world, you need both.
You’ve got to work on both continuously. You’ve got t
A business broker network is basically a group that has a number of independent business brokers or brokerage firms. These firms could be based in different countries. Such network groups offer a much wider range of business opportunities to their clients. The
QA leads to greater predictability and higher standards. That’s important!
But customers are human. And humans are intrigued by creativity, appreciation, personal touch, extra-mile efforts and surprise. That’s important, too.
To win with customers in today’s competitive world, you need both.
You’ve got to work on both continuously. You’ve got t
Years ago, I frequented a well-known quick-service restaurant for their Special Broiler Meal, a fast-food lunch of broiled chicken sandwich and french fries.But instead of taking the large cola with the package, I always asked for a small glass of orang
To win with customers in today’s competitive world, you need both.
You’ve got to work on both continuously. You’ve got to be on time, and turned on. You’ve got to be accurate, and passionate. You’ve got to meet standards, and exceed expectations. You’ve got to please your customer, and sometimes tease your customer.
Key Learning Point
You must always improve your systems, methods, standards and procedures. But you must also cultivate the human qualities of intimacy, connection, caring, personality and style. Yes, squeeze those defects out the door, but keep the window open! Let your humanity come shining in.
Action Steps
Review the active improvement efforts at your organization. You should have ongoing QA programs featuring hard statistics, real experiments and rigorous workflow mapping. At the same time, you must have ‘soft skills’ programs to improve listening, personal communication, cultural respect, ethics, responsibility, recovery, servi
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