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Casual Articles - Customer Discrimination - We Do It All the Time
It might be tempting to skip over this article, sure you are indeed the right person for the job, however, there is key information included in this article which will help determine your employability, your motivation for beginning this quest and your preferences for what kind of position you’d like.Single or married with dependents?Teaching couples are the most s
What about those who complai
Putting together a fundraiser can be a fun and a profitable way for an organization and you to make money. Non-profit organizations who are involved in some form of community service are always looking for ways to raise funds. The first thing you want to do is identify or find an organization that is interested in raising funds. You can find prospects in many groups such as churches
This happens every day with gold and platinum customers enjoying faster telephone service and shorter lines while everyone else waits and waits.
‘Isn’t this a case of customer discrimination?’ he asked, hoping for a hot topic and response.
My answer was decidedly cool: ‘Of course this is customer discrimination. And it is totally appropriate. After all, customers do this with companies all the time.’
The editor was confused until I explained further.
Customers are constantly choosing which companies to patronize, how frequently and with what amount of their available budgets. Companies must do the same: choose which customers to serve, how quickly and with what amount of their available budget.
In both directions, the intention is the same. Customers spend more where they perceive they are getting better service and value. Companies invest more where they see they can obtain better value and long-term ‘service’ (loyalty) from their customers.
When the matching is done right, it’s a win-win situation for both parties. Customers are given an incentive to consolidate their spending, patronage and loyalty behavior with those companies that ‘treat them right’. And companies have an incentive to increase their service and special recognition for customers who ‘treat them right’ with their buying and referral decisions.
What about those who complain
The new buzz-word in the Auto Industry for customer service is; Right-Selling, your customer. In other words do not sell your customer something they do not need or up-sell them into oblivion. The problem starts industry consultants continually talk about; dollars per customer sale.In other words how much money did you make on average for each person it came in to purchase somet
‘Isn’t this a case of customer discrimination?’ he asked, hoping for a hot topic and response.
My answer was decidedly cool: ‘Of course this is customer discrimination. And it is totally appropriate. After all, customers do this with companies all the time.’
The editor was confused until I explained further.
Customers are constantly choosing which companies to patronize, how frequently and with what amount of their available budgets. Companies must do the same: choose which customers to serve, how quickly and with what amount of their available budget.
In both directions, the intention is the same. Customers spend more where they perceive they are getting better service and value. Companies invest more where they see they can obtain better value and long-term ‘service’ (loyalty) from their customers.
When the matching is done right, it’s a win-win situation for both parties. Customers are given an incentive to consolidate their spending, patronage and loyalty behavior with those companies that ‘treat them right’. And companies have an incentive to increase their service and special recognition for customers who ‘treat them right’ with their buying and referral decisions.
What about those who complai
Successful digitizing and embroideryFashion TeesWHEN TO CHOOSE EMBROIDERYAn upscale, quality top, worn alone, with a cardigan, dressed up with jewelry and/or a scarf or dressed down for a casual event, the fashion tee is a versatile addition to a woman’s wardrobe. It is making an appearance this fall in tighter, sh
Customers are constantly choosing which companies to patronize, how frequently and with what amount of their available budgets. Companies must do the same: choose which customers to serve, how quickly and with what amount of their available budget.
In both directions, the intention is the same. Customers spend more where they perceive they are getting better service and value. Companies invest more where they see they can obtain better value and long-term ‘service’ (loyalty) from their customers.
When the matching is done right, it’s a win-win situation for both parties. Customers are given an incentive to consolidate their spending, patronage and loyalty behavior with those companies that ‘treat them right’. And companies have an incentive to increase their service and special recognition for customers who ‘treat them right’ with their buying and referral decisions.
What about those who complai
Data entry training might be crucial to you landing a data entry job. If you all ready have the training and skills, you will be prepared to go straight to work when a position becomes available.When it comes to data entry training, the purpose is to help develop the necessary skills in an individual so that individual can effectively do their job with little or no problem. In o
When the matching is done right, it’s a win-win situation for both parties. Customers are given an incentive to consolidate their spending, patronage and loyalty behavior with those companies that ‘treat them right’. And companies have an incentive to increase their service and special recognition for customers who ‘treat them right’ with their buying and referral decisions.
What about those who complai
Russia is still an emerging market and the challenges are plenty. However, the country’s economic growth has been remarkable, with an average seven percent GDP growth backed by the favorable energy situation on the world markets, tighter government budget policy, and faster development of other key industry sectors, such as machinery, automotive, info-communication, construction and
What about those who complain and say, ‘All companies should give all customers the same service level regardless of how much a customer spends’? To this simplistic and righteous view I reply, ‘Wake up and enter the real world. As a customer you insist on your right to choose who to patronize, right? Companies should also have the right to choose which customers they want to attract, retain, cultivate and appreciate.’
Note: This principle may not apply to government services, charitable organizations or companies in a monopoly situation. In these instances, a more uniform level of service may be appropriate.
Key Learning Point
Partnership in business is a two-way street. If you are a customer and want more service from the companies you choose, give them more of your purchases, budget, frequency, constructive input and quality referrals. If you are a company and want more profitable business from the customers you choose, give those customers more of your time, speed, improved systems, well-trained people and other special attention.
Action Steps
As a customer, consolidate your purchasing behavior to reward those companies that serve you well. Don’t expect great service if you are not going to be a great customer. For companies, decide which customers you want co
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