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  • Casual Articles - Future Sales are Hiding in Service

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    Many years ago when I hated what I was doing for a living I was encouraged by my career coach to write down several short stories about times and events in my life where I influenced the outcome. I was stumped at first, but after a few days, I came up with over 15 pages of stories of times in my life where I influenced the outcome and either grew myself and/or
    wth.

    What an out-of-touch, narrow-minded, wasteful and expensive point of view!

    Think about this: When you purchase a new policy or product, how

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    At the Repair and Service Center of a well-known technology company, customers are invited to examine and try the latest computers while waiting to collect their current systems.

    Except for one problem: they don’t have the latest computers on display!

    Managers in the company’s Sales Department have decided their latest products are better off on display only in the Sales Showroom in a completely different building across town. Why?

    In the minds of the Sales Managers, the Repair and Service Center is merely a cost center for ‘after-sales service’, not a vital profit center for generating new business growth.

    What an out-of-touch, narrow-minded, wasteful and expensive point of view!

    Think about this: When you purchase a new policy or product, how

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    heir current systems.

    Except for one problem: they don’t have the latest computers on display!

    Managers in the company’s Sales Department have decided their latest products are better off on display only in the Sales Showroom in a completely different building across town. Why?

    In the minds of the Sales Managers, the Repair and Service Center is merely a cost center for ‘after-sales service’, not a vital profit center for generating new business growth.

    What an out-of-touch, narrow-minded, wasteful and expensive point of view!

    Think about this: When you purchase a new policy or product, how

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    cided their latest products are better off on display only in the Sales Showroom in a completely different building across town. Why?

    In the minds of the Sales Managers, the Repair and Service Center is merely a cost center for ‘after-sales service’, not a vital profit center for generating new business growth.

    What an out-of-touch, narrow-minded, wasteful and expensive point of view!

    Think about this: When you purchase a new policy or product, how

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    he Sales Managers, the Repair and Service Center is merely a cost center for ‘after-sales service’, not a vital profit center for generating new business growth.

    What an out-of-touch, narrow-minded, wasteful and expensive point of view!

    Think about this: When you purchase a new policy or product, how

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    wth.

    What an out-of-touch, narrow-minded, wasteful and expensive point of view!

    Think about this: When you purchase a new policy or product, how much do you truly trust the salesperson offering the package?

    Do you trust a salesperson from Company A any more than someone you meet from Company B, C or D? Not likely. After all, you know the sale is just the sale. Once your money has moved and the product is in your hands, any future problems will be addressed by the people in Service, not Sales.

    On the other hand, if you do have a problem and someone from the Service Center responds quickly and generously to your needs, will you feel a higher level of trust and confidence in that person? for that department? It’s likely that you will.

    Customer Serv

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