Casual Articles - Should You Take Care of Your Customers?

There is no doubt that the customer should be at the centre of every business strategy and yet, it often feels like focusing on them comes as an afterthought, a single paragraph in a business plan, nothing more (the famous 'Them' and 'Us' strategy.)

Let's face it, while the title of this article would make any marketer cringe, it is still common practice to make decisions without the customer in mind...and remain successful (but for how long?)

Thinking about the customer is not a natural function for many businesses. Even many marketing departments avoid it, despite the fact that their very reason for being is to understand their customer. After all, isn't marketing's favourite discussion about how well they understand the customer, often better than anyone else in the company?

Unfortunately, even the relationship between 'marketers' and customers is being eroded and in today's fragmented business place, customer interaction and customer treatment is often managed by a branch manager, a Customer Relationship Manager, a Customer Relationship Management (CRM) solution or even a web site or call system. If you critically analyse many businesses, you will find that many marketing decisions simply have little impact on customers.

Remember the 4Ps? There was a time when marketing was defined by the 4Ps (Price, Place, Product and Promotion.) In Asia, very few marketers really manage them all as they are either decided in headquarters or by someone with no direct marketing responsibility.

There is no doubt that the customer should be at the centre of every business strategy and yet, it often feels like focusing on them comes as an afterthought, a single paragraph in a business plan, nothing more (the famous 'Them' and 'Us' strategy.)

Let's face it, while the title of this article would make any marketer cringe, it is still common practice to make decisions without the customer in mind...and remain successful (but for how long?)

Thinking about the customer is not a natural function for many businesses. Even many marketing departments avoid it, despite the fact that their very reason for being is to understand their customer. After all, isn't marketing's favourite discussion about how well they understand the customer, often better than anyone else in the company?

Unfortunately, even the relationship between 'marketers' and customers is being eroded and in today's fragmented business place, customer interaction and customer treatment is often managed by a branch manager, a Customer Relationship Manager, a Customer Relationship Management (CRM) solution or even a web site or call system. If you critically analyse many businesses, you will find that many marketing decisions simply have little impact on customers.

Remember the 4Ps? There was a time when marketing was defined by the 4Ps (Price, Place, Product and Promotion.) In Asia, very few marketers really manage them all as they are either decided in headquarters or by someone with no direct marketing responsibility. Online Payroll Outsourcing
What is Online Payroll Outsourcing? Well, outsourcing service provider will process all payroll activities online and thus making paperless payroll solution. It is emerging as fast outsourcing job in the field of payroll. Online payroll will help getting full information about payroll system of your organization on few clicks anytime. Online payroll will help you even getting the paychecks printed whenever it is required.Why to outsource payroll jobs?Payroll record keeping, maintaining records and tax reporting are time consuming as well as require large employment for maintaining payroll manually. Payroll is complex in nature due to involvement of taxations and various laws & by-laws for keeping it accurate. It will be very convenient for companies to outsource payroll jobs to outsource service providers who have good experience in payroll business. Such outsourcing firms employ highly qualified and experienced people who can handle your payroll accounts with ease. Outsourcing companies have adequate infrastr without the customer in mind...and remain successful (but for how long?)

Thinking about the customer is not a natural function for many businesses. Even many marketing departments avoid it, despite the fact that their very reason for being is to understand their customer. After all, isn't marketing's favourite discussion about how well they understand the customer, often better than anyone else in the company?

Unfortunately, even the relationship between 'marketers' and customers is being eroded and in today's fragmented business place, customer interaction and customer treatment is often managed by a branch manager, a Customer Relationship Manager, a Customer Relationship Management (CRM) solution or even a web site or call system. If you critically analyse many businesses, you will find that many marketing decisions simply have little impact on customers.

Remember the 4Ps? There was a time when marketing was defined by the 4Ps (Price, Place, Product and Promotion.) In Asia, very few marketers really manage them all as they are either decided in headquarters or by someone with no direct marketing responsibility. A Valuable Mortgage Lesson Learned From Tiger Woods
Unless you've been living in a cave or under a rock the last few years, you've seen first hand how Tiger Woods has become one of the most dominate forces in men's golf.We watched as he won the CA Championship at Doral Golf Club a few weeks ago by two strokes. Woods won this event for the sixth time, more than any other tournament. Tiger is believed to be the first player to win a tournament six times on six courses - in Spain, Ireland, Atlanta, San Francisco, London and Miami, the latter on a Blue Monster course where he has won the last three years.There is no doubt we are witnessing the performance of a truly great athlete. His dedication and preparation is truly amazing. He finished at 10 under par at 278 and earned $1.35 million for his second victory of the year, and 56th of his career.You're probably asking...Where's that mortgage lesson you talked about? OK...Here we go!On every hole that Tiger plays (whether it is practice or sanctioned play) a gentleman follows Tiger closely...charting eter than anyone else in the company?

Unfortunately, even the relationship between 'marketers' and customers is being eroded and in today's fragmented business place, customer interaction and customer treatment is often managed by a branch manager, a Customer Relationship Manager, a Customer Relationship Management (CRM) solution or even a web site or call system. If you critically analyse many businesses, you will find that many marketing decisions simply have little impact on customers.

Remember the 4Ps? There was a time when marketing was defined by the 4Ps (Price, Place, Product and Promotion.) In Asia, very few marketers really manage them all as they are either decided in headquarters or by someone with no direct marketing responsibility. Job Search Tips No One Ever Told The Graduate!
Congratulations graduate! It’s an awesome accomplishment and your education will help pave the way for rewarding opportunities. Unfortunately, graduating can resemble stepping off a cliff into the unknown. You may find the “real world” a pretty scary place. Some students may find school a “safe” place. While in school, you’ve been told what to do, when to do it, how to do it, etc. You’ve had safety nets and second chances. You may have shown up for class or not. You may have been responsible or not. You may have excelled or did just enough to get by. It’s now up to you to decide what to do, when to do it or how to do it. In the “real world” you’ll have to make decisions and choices on your own.Following are tips no one has ever told you and should have, or tips people have told you but you didn’t hear them.·Don’t chew gum, tobacco or candy while in an interview. Remove tongue rings (we really can see them) and other piercings from your face. Whethcally analyse many businesses, you will find that many marketing decisions simply have little impact on customers.

Remember the 4Ps? There was a time when marketing was defined by the 4Ps (Price, Place, Product and Promotion.) In Asia, very few marketers really manage them all as they are either decided in headquarters or by someone with no direct marketing responsibility.

The 4Ps are gone

The complexities of delivery, promoting to the right people, business in general, have shown over and over again that businesses must strive to understand their customer beyond products and demographics, beyond the marketing department.

Interestingly, most of us as consumers have experienced instances that suggest many companies simply do not care much about us. And yet we seldom take this learning back to our own businesses.

There is an old proverb that states, 'If you cannot smile, do not open a shop.' This simple admonition should be enough to decide if you have what it takes to take care of customers days-in, days-out. After all, customers are becoming more and more sophisticated, more and more aware and more and more involved with the brands they choose (and therefore less and less involved with the brands they do not choose.)

The practice of taking care of your customers revolves primarily around three main actors on the business stage: the customer, the marketer and the business owner. There are, of course, many other stakeholders but it is these three that drive the business.

The case of the 'sophisticated' customer

'We all are customers' should be the new mantra. But are we all good customers?

It is obvious to state that customers around the world have become more sophisticated. Today they have the power to compare price, buy abroad, buy directly or online, travel more and shop more. Even more importantly, they know they can complain to the

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/14818/casualarticles-Should-You-Take-Care-of-Your-Customers.html">Should You Take Care of Your Customers?</a>

BB link (for phorums):
[url=http://www.casualarticles.com/article/14818/casualarticles-Should-You-Take-Care-of-Your-Customers.html]Should You Take Care of Your Customers?[/url]

Related Articles:

Internet Businesses - Your Number One Cause Of Failure Or Success

Believe it or not, one of the major causes of success or failure in your internet business can be found in a Las Vegas casino. This simple concept alone can make or break you in succeeding online.

Disinfectants: What Your Cleaning Company Needs to Know

As a cleaning service one of the things you will be responsible for is to make sure that you are killing germs and other microorganisms. Germs, disease causing bacteria and viruses can hide in all kinds of nooks and crevices in your buildings - everywhere from toilet seats to doorknobs.

In Times Of Trouble, Do Not Become Schizophrenic But Let Your Focus Be Emphatic

Schizophrenic patients suffer split personalities, characterised by withdrawal from reality and behavioural disturbances. Management needs to have very sharp and emphatic focus rather than become schizophrenic.

Bookmark it: