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Casual Articles - The A.C.E.S. Model Of Exceptional Customer Service
Large Posters Can Accommodate Bigger Messages . Now many companies talk about the importance of customer service, but go no further than platitudes. A colleague of mine worked at a major metropolitan hospital. There were many signs around the building touting the importance of the patient and the how the hospital was committed to delivering the highest quality of service. Unfortunately this was often an empty promise. For instance, on the oncology unit the doctors were rarely forthright with patients. Nurses had to go around doctors’ backs to communicate more openly with patients and family. There was little teamwork and so on. Hardly the state-of-the-art in care.Are you planning to communicate something to the masses? Is that you are willing to advertise something? What best way can it be than to go for large posters. Posters are meant to inform about something to the people or mobilize them to support any cause. In this regard, large posters can be very helpful. It is because large posters display the message much clearer than the small ones. Moreover, large posters have so much space for displaying the message. The main aim of using posters as a medium of reaching out to large number of people is that they should be motivated to respond to the message.A variety of posters are available in the market, from which you can select the one that you want to use. If you don’t get the large posters of your choice, then you can opt for designing them yourself. As far as the custom designing of large posters is concerned, you should take care that the design should be attractive and catchy. After all, if the design is not striking then no one will give a glance to the message that you want to convey Moreover, the message should be printed in highlighted color, so that it’s properly visible. In fact, posters are supposed to be the initial form of advertising about a thing, good or service.Advertising has always been necessary for a business to esta Finally only at position 4 do we really attain high quality customer service. On a personal level, each individual must empower themselves to cultivate a positive attitude of service and competence. Empowerment also means being willing to take a few judicious risks. The flight attendant I mentioned earlier demonstrated a personal use of all three dimensions. At the macro level, position 4 describes an organization with a true cultural attitude of service-to-others. It often requires significant corporate courage to move into this level. It requires facing the truth about how the organization is not implementing important values. IT requires spending near term money for longer term goals. The organization makes sure its staff and systems have the competence to act on the attitude, and that people are actually empowered to use their competence. Furthermore, the interaction effect of the convergence of these factors is highly self-reinforcing. Working in such an environment cultivates an even more positive attitude. Employees are motivated from within. Company morale is high. Companies that inculcate and empower their em A Performance Management View On Tipping The A.C.E.S. model of exceptional customer service is a simple pneumonic and diagnostic tool that will help you evaluate your company’s ability to deliver service to the customer. Once you have your diagnosis, you then know where to apply corrective measures if needed.Recently I read an article about tipping and it triggered me to elaborate on the subject, because it offers many possibilities.In this view the idea of tipping is compared with performance management. The client is the one who evaluates the performance. And as tipping is often used in restaurants and bars, the client is the customer who is receiving the service.When comparing the tip as an incentive for the performance the first question to answer by the one who is offering the service, or who is evaluating the service is: “how do you do your job?”One. On average. This means that – in a normal distribution - nearly 70 percent of the cases the client receives an average attention. This is nothing more than the average (attention) of all people who serve in restaurants. Should the receiver of the service tip in this case?Two. Below average. Same setting, but the attention is below every expectation. In this case the client should not receive a tip, but issue a complaint. It will probably do neither, but the guest in question will probably not return.Three. Your service if above expectations. Should you receive a tip? Yes, but remember that this view on tipping is highly dependent on culture. In performance-cultures you should receive a tip, otherwise you won’t h A.C.E.S. helps employees focus on the three component parts of customer service. This model complements my 4 (and 7) laws of exceptional customer service. The ACES model is a simple formula Attitude + Competence + Empowerment = (exceptional) Service The first component, Attitude, contains the attitudes and beliefs that are required to provide excellent customer service. These include the basic imperative of providing service to others (as oppose to oneself), of improving the customer’s condition, that problems are opportunities to excel, that positive energy and good humor are essential, and so on. The attitude factor can be assessed at macro and micro levels including: the corporate culture, the overall workforce, the general tendency of a given person, or the specific communications during an interaction. The second component is Competence. A positive attitude is only a consolation prize when competence is low. Many decades ago I was a new waiter at an upscale restaurant. A patron asked me if there was mayonnaise in the Caesar salad dressing. I checked with the chef and was told there was no mayonnaise in the dressing. He ordered it and proceeded to have a tremendous allergic reaction. I had a great attitude, but I was less than fully competent. The dressing was made from scratch. No mayonnaise was added, but it was made with the same ingredients, eggs and oil! A competent food server would have known better. For that matter the chef should have known better as well. Employee competence is largely derived from intimate knowledge with all aspects of the product and/or services being offered. I live in Pennsylvania where you can only buy wine in state-owned liquor stores. While it has gotten somewhat better in recent years, most sales people in these stores could not describe the difference between a Chardonnay and Ripple! I therefore do most of my wine shopping in another state. In certain jobs, competence in the job also requires the ability to handle people. I was on a USAirways flight that was fully booked. A man a few rows behind was angrily attempting to jam his suitcase into the overhead bin. He was so aggressive, that it looked like he was going to destroy the door. The other passengers watching him began to look a little nervous. The flight attendant arrived and, in the most perfect tone of voice (combining humor and boundary setting) said, ”Are you trying to break my airplane?” The man immediately stopped and allowed her to take care of his suitcase. Not wanting to miss an opportunity at friendly jousting with such an obviously talented person, I said, “Excuse me, but are your planes that easy to break?” She smiled and retorted, “Don’t worry honey. They give us lots of duct tape. You can use duct tape for everything.” (short pause) They even use it at the Miss America Pageant.” Now THAT is competence in handling people. On a more macro level, it is important that the systems and procedures of a company are competently designed to provide the exceptional service. Netflix is an example of an incredibly competent system for renting DVDs. You do not have to leave your house. They come in the mail they are returned in the mail. If there is any problem, you simply contact Netflix on-line and it is taken care of (at their expense). The system is designed so that the incentive to get the most for your money actually supports the efficient returning of the DVDs. The final component of A.C.E.S. is Empowerment. Generally this is a structural issue within the company. Employees must be empowered in terms of proper training as well as actual power to solve problems. The main question to answer here is, in what ways are employees able to resolve problems on the spot so that the customer feels like his or her needs come first (Dr Bob’s 2nd law of exceptional customer service). Any employee at the Ritz Carlton is empowered to spend up to $2500 to solve a guest’s problems. The result is that a guest feels like he or she is a queen. As shown in the diagram on the right, there three possible situations where a person or company has only one quality. There are three possible intersections of two qualities, and one point where all three qualities intersect. The single quality points are self-explanatory. So, I will not describe them here. At intersection 1 we have a good attitude plus competence, but not empowerment. Here an employee knows how to do something and has a great attitude, but somehow is not empowered to do it. This situation can exist when there is a poor manager in charge of competent, motivated people. It is often depicted in movies of the hero who wants to do it, can do it, but is prevented from doing it by the system. In real life, this is the situation we have all faced when a service person says, “You are completely right, this is not fair, but the computer system will not let me fix your problem for you.” If it is a chronic problem, people in position 1 generally become demoralized. Another scenario is more personal. An employee may not be assertive (self-empowered) enough or willing to take an appropriate risk, even if he or she really does have the competence and authority to do so. Position 2 is a situation where an employee has a great attitude and the system actually does empower him or her, but the employee is not sufficiently competent. My recent tech support call to Dell is a good example. The tech had a wonderfully pleasant attitude and was empowered with wealth of technical resources close at hand. But he could not fix my problem in a timely manner. In the end, it took 2 hours to solve a problem that a more competent person could have solved in 20 minutes . I have been a loyal customer of Dell largely because of their tech support, but their competence is deteriorating, and I am beginning to re-evaluate this position. If the employee is new, it may just be a matter of training. If training has been supplied and the employee is not becoming more competent, it is most likely a poor fit with the job. Position 3 is common with people who are often labeled as having low emotional intelligence. In fiction, this is often the crotchety engineer who can fix anything, just keep him away from other people. A person who is often in this position may not be the most appropriate person for customer service. This type of person may benefit from personal coaching to help shift his or her attitude about the importance of Attitude. When someone is stressed and having a “bad day” they are often in position 3 for a brief period of time. On a macro level, position 3 describes a company that values competence and empowers its people to succeed, but does not value customer service enough for people to experience Exceptional Customer Service. Now many companies talk about the importance of customer service, but go no further than platitudes. A colleague of mine worked at a major metropolitan hospital. There were many signs around the building touting the importance of the patient and the how the hospital was committed to delivering the highest quality of service. Unfortunately this was often an empty promise. For instance, on the oncology unit the doctors were rarely forthright with patients. Nurses had to go around doctors’ backs to communicate more openly with patients and family. There was little teamwork and so on. Hardly the state-of-the-art in care. Finally only at position 4 do we really attain high quality customer service. On a personal level, each individual must empower themselves to cultivate a positive attitude of service and competence. Empowerment also means being willing to take a few judicious risks. The flight attendant I mentioned earlier demonstrated a personal use of all three dimensions. At the macro level, position 4 describes an organization with a true cultural attitude of service-to-others. It often requires significant corporate courage to move into this level. It requires facing the truth about how the organization is not implementing important values. IT requires spending near term money for longer term goals. The organization makes sure its staff and systems have the competence to act on the attitude, and that people are actually empowered to use their competence. Furthermore, the interaction effect of the convergence of these factors is highly self-reinforcing. Working in such an environment cultivates an even more positive attitude. Employees are motivated from within. Company morale is high. Companies that inculcate and empower their emp Illegal Aliens Welding and Fabrication Jobs as well.When someone comes over the border and is looking for a job, often they go to light manufacturing non-union areas to find work and of course there is always lots to do. Many light fabrication businesses hire the illegal aliens. I have noticed this in Houston, San Antonio, Baton Rouge, El Paso, Phoenix, LA, Memphis, Chicago, Sacramento, San Diego, Miami, Jacksonville and Atlanta. Actually other places too, but this is what comes to mind. I would like to discuss the trailer welding jobs done by illegal aliens in TX, I understand the need to by pass the OSHA laws, with regards to welding and the high costs of workmen’s compensation, but if we are not going to follow the laws, shouldn’t we revise them or change them? I spend a lot of time trying to get laws changed especially some of the 5,000,000 and one laws that effect our business, but we try to abide by them as best we can until they are changed.If we are not going to follow the rules and use illegal aliens to do the work, then why not just move the whole damn thing to Mexico and that way the labor can work there where they live instead of breaking laws to get here and then using American Dollars and shipping them back home anyway. Also the top third of Mexico ought to be a dollar driven economy now, not peso, makes no sense. (Same w Employee competence is largely derived from intimate knowledge with all aspects of the product and/or services being offered. I live in Pennsylvania where you can only buy wine in state-owned liquor stores. While it has gotten somewhat better in recent years, most sales people in these stores could not describe the difference between a Chardonnay and Ripple! I therefore do most of my wine shopping in another state. In certain jobs, competence in the job also requires the ability to handle people. I was on a USAirways flight that was fully booked. A man a few rows behind was angrily attempting to jam his suitcase into the overhead bin. He was so aggressive, that it looked like he was going to destroy the door. The other passengers watching him began to look a little nervous. The flight attendant arrived and, in the most perfect tone of voice (combining humor and boundary setting) said, ”Are you trying to break my airplane?” The man immediately stopped and allowed her to take care of his suitcase. Not wanting to miss an opportunity at friendly jousting with such an obviously talented person, I said, “Excuse me, but are your planes that easy to break?” She smiled and retorted, “Don’t worry honey. They give us lots of duct tape. You can use duct tape for everything.” (short pause) They even use it at the Miss America Pageant.” Now THAT is competence in handling people. On a more macro level, it is important that the systems and procedures of a company are competently designed to provide the exceptional service. Netflix is an example of an incredibly competent system for renting DVDs. You do not have to leave your house. They come in the mail they are returned in the mail. If there is any problem, you simply contact Netflix on-line and it is taken care of (at their expense). The system is designed so that the incentive to get the most for your money actually supports the efficient returning of the DVDs. The final component of A.C.E.S. is Empowerment. Generally this is a structural issue within the company. Employees must be empowered in terms of proper training as well as actual power to solve problems. The main question to answer here is, in what ways are employees able to resolve problems on the spot so that the customer feels like his or her needs come first (Dr Bob’s 2nd law of exceptional customer service). Any employee at the Ritz Carlton is empowered to spend up to $2500 to solve a guest’s problems. The result is that a guest feels like he or she is a queen. As shown in the diagram on the right, there three possible situations where a person or company has only one quality. There are three possible intersections of two qualities, and one point where all three qualities intersect. The single quality points are self-explanatory. So, I will not describe them here. At intersection 1 we have a good attitude plus competence, but not empowerment. Here an employee knows how to do something and has a great attitude, but somehow is not empowered to do it. This situation can exist when there is a poor manager in charge of competent, motivated people. It is often depicted in movies of the hero who wants to do it, can do it, but is prevented from doing it by the system. In real life, this is the situation we have all faced when a service person says, “You are completely right, this is not fair, but the computer system will not let me fix your problem for you.” If it is a chronic problem, people in position 1 generally become demoralized. Another scenario is more personal. An employee may not be assertive (self-empowered) enough or willing to take an appropriate risk, even if he or she really does have the competence and authority to do so. Position 2 is a situation where an employee has a great attitude and the system actually does empower him or her, but the employee is not sufficiently competent. My recent tech support call to Dell is a good example. The tech had a wonderfully pleasant attitude and was empowered with wealth of technical resources close at hand. But he could not fix my problem in a timely manner. In the end, it took 2 hours to solve a problem that a more competent person could have solved in 20 minutes . I have been a loyal customer of Dell largely because of their tech support, but their competence is deteriorating, and I am beginning to re-evaluate this position. If the employee is new, it may just be a matter of training. If training has been supplied and the employee is not becoming more competent, it is most likely a poor fit with the job. Position 3 is common with people who are often labeled as having low emotional intelligence. In fiction, this is often the crotchety engineer who can fix anything, just keep him away from other people. A person who is often in this position may not be the most appropriate person for customer service. This type of person may benefit from personal coaching to help shift his or her attitude about the importance of Attitude. When someone is stressed and having a “bad day” they are often in position 3 for a brief period of time. On a macro level, position 3 describes a company that values competence and empowers its people to succeed, but does not value customer service enough for people to experience Exceptional Customer Service. Now many companies talk about the importance of customer service, but go no further than platitudes. A colleague of mine worked at a major metropolitan hospital. There were many signs around the building touting the importance of the patient and the how the hospital was committed to delivering the highest quality of service. Unfortunately this was often an empty promise. For instance, on the oncology unit the doctors were rarely forthright with patients. Nurses had to go around doctors’ backs to communicate more openly with patients and family. There was little teamwork and so on. Hardly the state-of-the-art in care. Finally only at position 4 do we really attain high quality customer service. On a personal level, each individual must empower themselves to cultivate a positive attitude of service and competence. Empowerment also means being willing to take a few judicious risks. The flight attendant I mentioned earlier demonstrated a personal use of all three dimensions. At the macro level, position 4 describes an organization with a true cultural attitude of service-to-others. It often requires significant corporate courage to move into this level. It requires facing the truth about how the organization is not implementing important values. IT requires spending near term money for longer term goals. The organization makes sure its staff and systems have the competence to act on the attitude, and that people are actually empowered to use their competence. Furthermore, the interaction effect of the convergence of these factors is highly self-reinforcing. Working in such an environment cultivates an even more positive attitude. Employees are motivated from within. Company morale is high. Companies that inculcate and empower their em How to Sell A Business: Working With Your Attorney and CPA
When selling your own business, it is critical that you understand the points in the deal process when your attorney and CPA should get involved. The first point to make is that both of these parties must be involved in your selling process. You should think of them as a part of your “Exit Strategy Team.”Your CPAYour primary goal with your CPA is to minimize the tax impact of your sale. Small changes in deal structure can make large differences in your after-tax cash from the sale, or be the difference in whether or not a deal gets done at all. A seller can save literally hundreds of thousands of dollars in taxes as a result of deal structure and asset allocation decisions. If you have a small business that won’t sell for hundreds of thousands of dollars, don’t think there isn’t a role for a quality CPA. There is.A typical CPA is going to charge you somewhere between $100 and $200 for a one hour consultation. For a smaller business, a good CPA should take no more than thirty minutes to give you an intelligent assessment of your tax exposure based on likely deal structures. Spending $100 to save $1,000 on a small business sale, or to make sure you simply didn’t miss an opportunity, is a good deal.When to Meet with Your CPAix on-line and it is taken care of (at their expense). The system is designed so that the incentive to get the most for your money actually supports the efficient returning of the DVDs. The final component of A.C.E.S. is Empowerment. Generally this is a structural issue within the company. Employees must be empowered in terms of proper training as well as actual power to solve problems. The main question to answer here is, in what ways are employees able to resolve problems on the spot so that the customer feels like his or her needs come first (Dr Bob’s 2nd law of exceptional customer service). Any employee at the Ritz Carlton is empowered to spend up to $2500 to solve a guest’s problems. The result is that a guest feels like he or she is a queen. As shown in the diagram on the right, there three possible situations where a person or company has only one quality. There are three possible intersections of two qualities, and one point where all three qualities intersect. The single quality points are self-explanatory. So, I will not describe them here. At intersection 1 we have a good attitude plus competence, but not empowerment. Here an employee knows how to do something and has a great attitude, but somehow is not empowered to do it. This situation can exist when there is a poor manager in charge of competent, motivated people. It is often depicted in movies of the hero who wants to do it, can do it, but is prevented from doing it by the system. In real life, this is the situation we have all faced when a service person says, “You are completely right, this is not fair, but the computer system will not let me fix your problem for you.” If it is a chronic problem, people in position 1 generally become demoralized. Another scenario is more personal. An employee may not be assertive (self-empowered) enough or willing to take an appropriate risk, even if he or she really does have the competence and authority to do so. Position 2 is a situation where an employee has a great attitude and the system actually does empower him or her, but the employee is not sufficiently competent. My recent tech support call to Dell is a good example. The tech had a wonderfully pleasant attitude and was empowered with wealth of technical resources close at hand. But he could not fix my problem in a timely manner. In the end, it took 2 hours to solve a problem that a more competent person could have solved in 20 minutes . I have been a loyal customer of Dell largely because of their tech support, but their competence is deteriorating, and I am beginning to re-evaluate this position. If the employee is new, it may just be a matter of training. If training has been supplied and the employee is not becoming more competent, it is most likely a poor fit with the job. Position 3 is common with people who are often labeled as having low emotional intelligence. In fiction, this is often the crotchety engineer who can fix anything, just keep him away from other people. A person who is often in this position may not be the most appropriate person for customer service. This type of person may benefit from personal coaching to help shift his or her attitude about the importance of Attitude. When someone is stressed and having a “bad day” they are often in position 3 for a brief period of time. On a macro level, position 3 describes a company that values competence and empowers its people to succeed, but does not value customer service enough for people to experience Exceptional Customer Service. Now many companies talk about the importance of customer service, but go no further than platitudes. A colleague of mine worked at a major metropolitan hospital. There were many signs around the building touting the importance of the patient and the how the hospital was committed to delivering the highest quality of service. Unfortunately this was often an empty promise. For instance, on the oncology unit the doctors were rarely forthright with patients. Nurses had to go around doctors’ backs to communicate more openly with patients and family. There was little teamwork and so on. Hardly the state-of-the-art in care. Finally only at position 4 do we really attain high quality customer service. On a personal level, each individual must empower themselves to cultivate a positive attitude of service and competence. Empowerment also means being willing to take a few judicious risks. The flight attendant I mentioned earlier demonstrated a personal use of all three dimensions. At the macro level, position 4 describes an organization with a true cultural attitude of service-to-others. It often requires significant corporate courage to move into this level. It requires facing the truth about how the organization is not implementing important values. IT requires spending near term money for longer term goals. The organization makes sure its staff and systems have the competence to act on the attitude, and that people are actually empowered to use their competence. Furthermore, the interaction effect of the convergence of these factors is highly self-reinforcing. Working in such an environment cultivates an even more positive attitude. Employees are motivated from within. Company morale is high. Companies that inculcate and empower their em Buying a Portable Trade Show Display Over the Internet - How to Eliminate the Frauds! more personal. An employee may not be assertive (self-empowered) enough or willing to take an appropriate risk, even if he or she really does have the competence and authority to do so.Portable tradeshow display sales, up until about 3 years ago, involved a sales person representing a tradeshow display manufacturer bringing a portable display to your place of business. He would spend about 1 hour showing how the display sets up, tears down and discussing the types of graphics options you have, among other tradeshow related information. With the advent of the internet, as well as the natural maturation of the popup display product, the "sales demo" has become a thing of the past.The internet has allowed about anyone to become a distributor of somone's cheap, foreign-made portable tradeshow display. This is not all bad because the cost of displays is now about 1/3 of what they were in the days of the “sales demo.” Now you either order using a secure server over the web, or call an 800 number to talk to an expert about their best priced product.Here's the rub. If you've had experience with this you'll know the salesman is making everything up fairly quickly. If you've never done this before you won't be able to tell truth from the baloney.Here are a few quick questions to ask, and answers that will let you know fairly quickly whether you want to take a chance with the company you’ve contacted.1. Where is the product made? If it is in the USA, by whom, Position 2 is a situation where an employee has a great attitude and the system actually does empower him or her, but the employee is not sufficiently competent. My recent tech support call to Dell is a good example. The tech had a wonderfully pleasant attitude and was empowered with wealth of technical resources close at hand. But he could not fix my problem in a timely manner. In the end, it took 2 hours to solve a problem that a more competent person could have solved in 20 minutes . I have been a loyal customer of Dell largely because of their tech support, but their competence is deteriorating, and I am beginning to re-evaluate this position. If the employee is new, it may just be a matter of training. If training has been supplied and the employee is not becoming more competent, it is most likely a poor fit with the job. Position 3 is common with people who are often labeled as having low emotional intelligence. In fiction, this is often the crotchety engineer who can fix anything, just keep him away from other people. A person who is often in this position may not be the most appropriate person for customer service. This type of person may benefit from personal coaching to help shift his or her attitude about the importance of Attitude. When someone is stressed and having a “bad day” they are often in position 3 for a brief period of time. On a macro level, position 3 describes a company that values competence and empowers its people to succeed, but does not value customer service enough for people to experience Exceptional Customer Service. Now many companies talk about the importance of customer service, but go no further than platitudes. A colleague of mine worked at a major metropolitan hospital. There were many signs around the building touting the importance of the patient and the how the hospital was committed to delivering the highest quality of service. Unfortunately this was often an empty promise. For instance, on the oncology unit the doctors were rarely forthright with patients. Nurses had to go around doctors’ backs to communicate more openly with patients and family. There was little teamwork and so on. Hardly the state-of-the-art in care. Finally only at position 4 do we really attain high quality customer service. On a personal level, each individual must empower themselves to cultivate a positive attitude of service and competence. Empowerment also means being willing to take a few judicious risks. The flight attendant I mentioned earlier demonstrated a personal use of all three dimensions. At the macro level, position 4 describes an organization with a true cultural attitude of service-to-others. It often requires significant corporate courage to move into this level. It requires facing the truth about how the organization is not implementing important values. IT requires spending near term money for longer term goals. The organization makes sure its staff and systems have the competence to act on the attitude, and that people are actually empowered to use their competence. Furthermore, the interaction effect of the convergence of these factors is highly self-reinforcing. Working in such an environment cultivates an even more positive attitude. Employees are motivated from within. Company morale is high. Companies that inculcate and empower their em The Importance Of Bullets In Your Sales Copy . Now many companies talk about the importance of customer service, but go no further than platitudes. A colleague of mine worked at a major metropolitan hospital. There were many signs around the building touting the importance of the patient and the how the hospital was committed to delivering the highest quality of service. Unfortunately this was often an empty promise. For instance, on the oncology unit the doctors were rarely forthright with patients. Nurses had to go around doctors’ backs to communicate more openly with patients and family. There was little teamwork and so on. Hardly the state-of-the-art in care.Most people think of bullets as something that comes out of a shotgun or revolver that can potentially hurt or kill.But in copywriting, bullets are nothing more than little headlines that reveals benefits to your prospect throughout your sales copy.This doesn’t mean their presence is of little importance, in fact nothing can be further from the truth.Bullets can compel your prospect to read further into your sales copy, get him or her excited about your offer and rush to buy what you have to offer.Most great sales copy have a long list of bullets, sometimes as many as 30 to 60 bullets. The reason being that it offers your prospect a list of benefits that any one or more might be enough reason or appealing for your prospect to want to buy what you have to offer in your sales copy.Not impossible but it is highly unlikely that every single bullet in your bullet list will appeal and excite your prospect. But what having a list of bullets does is raise your chances of having some bullets that will hit your prospect and make him or her realize that if he or she gets your product for that particular benefit or benefits, it will be more than worth it.In a nutshell, different people are motivated by different reasons and benefits, so by having a list of bullets Finally only at position 4 do we really attain high quality customer service. On a personal level, each individual must empower themselves to cultivate a positive attitude of service and competence. Empowerment also means being willing to take a few judicious risks. The flight attendant I mentioned earlier demonstrated a personal use of all three dimensions. At the macro level, position 4 describes an organization with a true cultural attitude of service-to-others. It often requires significant corporate courage to move into this level. It requires facing the truth about how the organization is not implementing important values. IT requires spending near term money for longer term goals. The organization makes sure its staff and systems have the competence to act on the attitude, and that people are actually empowered to use their competence. Furthermore, the interaction effect of the convergence of these factors is highly self-reinforcing. Working in such an environment cultivates an even more positive attitude. Employees are motivated from within. Company morale is high. Companies that inculcate and empower their employees usually raise the bar of competence to higher and higher levels. Companies that would be examples of this are Disney World Theme Parks, Costco, and Enterprise rental car (see my article on comparing and contrasting recent experiences with Enterprise and Sears) If customer service levels are not at the desired goals, the A.C.E.S. analysis provides a rapid way to zero in on the problem. You can ask yourself, “Where am I on this chart most of the time?” Do I need to update my competence in something? Have i gotten so focused on making the sale to make money that I am no longer focusing on the customer relationship? Do I feel dis-empowered to provide great service. The manager or leader can ask, “Where is my sales force most of the time?” What has changed in the ACES model that accounts for the drop in customer service in the XYZ department? Is there a change in the market place so that people are no longer competent? Is there a new manager that is dis-empowering people? Did we have a huge turnover of people so that now 34% of the department has not had the company training? Do we talk about an attitude of taking excellent care of our customers, but fail to take excellent care of our employees so the corporate attitude of excellence of customer service is not manifested in its employment practices? Customer Service is not rocket science. But, it is not necessarily easy to execute at high levels. It takes courage and honesty to look at where you are. And, once you know where the problem is you are halfway to a solution.
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