come by. Depending on your business, you may have to make cold calls, buy email lists, hire salespeople, and/or do the selling yourself. The bottom line is that you must find customers.

And once you find these customers you want to focus your efforts on keeping them

So, you have a business of some sort. It could be selling medical equipment, pencils, pumpkins, your services or whatever, what your selling is really of little importance. What really matters is what your customers think about what you're selling.

But before you can even consider caring about what your customers think about what you're selling, you have to give some serious consideration to how you're going to obtain these customers in the first place.

I once worked for a chain restaurant (that most of you have probably heard of) in a small town with little competition. You would have thought this restaurant was the last place on earth to grab a decent dinner, because on weekends the hillbillies would line up at the door and wait for a couple of hours to eat dinner. It was crazy a crazy thing to be a part of, but it isn't normal. It's like I used to tell my boss, "if you're the only horse in the race, its easy top be number one." The problem that many business owners have is that they aren't the only horse in the race, and therefore customers are a bit harder to come by. Depending on your business, you may have to make cold calls, buy email lists, hire salespeople, and/or do the selling yourself. The bottom line is that you must find customers.

And once you find these customers you want to focus your efforts on keeping them

even consider caring about what your customers think about what you're selling, you have to give some serious consideration to how you're going to obtain these customers in the first place.

I once worked for a chain restaurant (that most of you have probably heard of) in a small town with little competition. You would have thought this restaurant was the last place on earth to grab a decent dinner, because on weekends the hillbillies would line up at the door and wait for a couple of hours to eat dinner. It was crazy a crazy thing to be a part of, but it isn't normal. It's like I used to tell my boss, "if you're the only horse in the race, its easy top be number one." The problem that many business owners have is that they aren't the only horse in the race, and therefore customers are a bit harder to come by. Depending on your business, you may have to make cold calls, buy email lists, hire salespeople, and/or do the selling yourself. The bottom line is that you must find customers.

And once you find these customers you want to focus your efforts on keeping them

in a small town with little competition. You would have thought this restaurant was the last place on earth to grab a decent dinner, because on weekends the hillbillies would line up at the door and wait for a couple of hours to eat dinner. It was crazy a crazy thing to be a part of, but it isn't normal. It's like I used to tell my boss, "if you're the only horse in the race, its easy top be number one." The problem that many business owners have is that they aren't the only horse in the race, and therefore customers are a bit harder to come by. Depending on your business, you may have to make cold calls, buy email lists, hire salespeople, and/or do the selling yourself. The bottom line is that you must find customers.

And once you find these customers you want to focus your efforts on keeping them

be a part of, but it isn't normal. It's like I used to tell my boss, "if you're the only horse in the race, its easy top be number one." The problem that many business owners have is that they aren't the only horse in the race, and therefore customers are a bit harder to come by. Depending on your business, you may have to make cold calls, buy email lists, hire salespeople, and/or do the selling yourself. The bottom line is that you must find customers.

And once you find these customers you want to focus your efforts on keeping them

come by. Depending on your business, you may have to make cold calls, buy email lists, hire salespeople, and/or do the selling yourself. The bottom line is that you must find customers.

And once you find these customers you want to focus your efforts on keeping them. The best way to keep these customers that you've worked so hard to acquire is to simply take care of them. They need to know that your business will do everything possible to keep them happy. I own a safety equipment distributorship that has been in business for a little over twelve years. I haven't actually pursued safety equipment business in the last five years, but I still take care of my loyal customers. I make money, to this day, off of work that I did ten years ago. Why is that? Because I've always taken care of my customers, and these customers trust my company. They know that we will never do anything to take advantage of them.

The bottom line is that if you treat your customers' right, they will reward you with their business. In a way, it's one of the golden rules, simply worded a little differently. Do unto your customers as you would have them do unto you. Follow this rule, and you and your business will be all right.