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    erms “mortgage,” “mortgage rates” and “mortgage companies.”

    Consumers are often overwhelmed by the number of sites on the Internet that are devoted to mortgage information. Many of the

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    The Real Estate industry is a multi-billion dollar industry. The mortgage industry is a trillion dollar market. Millions of people are out there searching for a mortgage right now. Billions of dollars worth of mortgages are found on the internet each year.

    But how are consumers using the internet to find mortgages?

    Mortgage shopping consumers are looking for bottom line information, such as mortgage programs and interest rates, according to comScore Networks Media Metrix service, a consumer behavior research firm the measures Internet usage. The majority of mortgage shoppers are looking for rates through search engines.

    In 2004 alone, there were over 5 million mortgage related searches conducted. The top ten search queries included the terms “mortgage,” “mortgage rates” and “mortgage companies.”

    Consumers are often overwhelmed by the number of sites on the Internet that are devoted to mortgage information. Many of the s

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    f dollars worth of mortgages are found on the internet each year.

    But how are consumers using the internet to find mortgages?

    Mortgage shopping consumers are looking for bottom line information, such as mortgage programs and interest rates, according to comScore Networks Media Metrix service, a consumer behavior research firm the measures Internet usage. The majority of mortgage shoppers are looking for rates through search engines.

    In 2004 alone, there were over 5 million mortgage related searches conducted. The top ten search queries included the terms “mortgage,” “mortgage rates” and “mortgage companies.”

    Consumers are often overwhelmed by the number of sites on the Internet that are devoted to mortgage information. Many of the

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    ne information, such as mortgage programs and interest rates, according to comScore Networks Media Metrix service, a consumer behavior research firm the measures Internet usage. The majority of mortgage shoppers are looking for rates through search engines.

    In 2004 alone, there were over 5 million mortgage related searches conducted. The top ten search queries included the terms “mortgage,” “mortgage rates” and “mortgage companies.”

    Consumers are often overwhelmed by the number of sites on the Internet that are devoted to mortgage information. Many of the

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    f mortgage shoppers are looking for rates through search engines.

    In 2004 alone, there were over 5 million mortgage related searches conducted. The top ten search queries included the terms “mortgage,” “mortgage rates” and “mortgage companies.”

    Consumers are often overwhelmed by the number of sites on the Internet that are devoted to mortgage information. Many of the

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    erms “mortgage,” “mortgage rates” and “mortgage companies.”

    Consumers are often overwhelmed by the number of sites on the Internet that are devoted to mortgage information. Many of the sites offer outdated information and inaccurate rate reports. First-time home buyer Cory Jones, an executive in Nashville, TN, expressed his aggravation in searching for favorable mortgage rates on the internet.

    “When I first started looking for the best mortgage rates for my financial situation, I didn’t expect to have to search so many sites,” said Jones who recently purchased a home with a 30-year fixed rate mortgage.

    Jones is joined by many other consumers, trying to wade through the hundreds of sites that pop up with a “mortgage rate” search. That’s where innovative thinking has improved the mortgage search to a more defined and accurate process.

    One of the newest mortgage sites to improve of the mortgage search, RateEmpire.com is a

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