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Casual Articles - Take Your Customer Service Dept From 'Cost Saving & Cost Reduction' To High Profit & Business Growth
Traditional advertising isn’t dead, but its health is poor. TV, radio, cable, newspaper, yellow pages, coupon mailers and outdoor advertising, are becoming weaker by day. Those old stand-bys just don’t work in our time-compressed society. The business model is shot. If the players in those mediums don’t or can’t change, they’ll go away—for good.Inherently we like good commercials. We grew up with them. From Clara Peller pitching for Wendy’s with “where’s the beef” to the “wuz-up” stuff from Budweiser that became part of modern day lexicon, we enjoyed the end result of a fine creative process. As good as those ads were though, times are different. We are overworked, overwrought, overcommited and crushed by hundreds of messages every day. Singer and songwriter Harry Nilsson had these lyrics, “Everybody's talking at me. I don't hear a word they're saying, only the echoes of my mind.” Sound familiar? What were the last two billboards you saw? How about the p
A 'no brainer' right? Why is that so many customers cannot get through to you, when it suits them?
Why are you constantly offering free incentives and reduced prices to gain new business? Burton Upon Trent Businesses
Burton Upon Trent as many other towns is losing its roots mainly because Coors has taken over the world reknown brewer Bass. The same as HP being taken from Birmingham to go to Europe. When will it stop? I started to see it with pub companies planting the same pubs in every town in the UK and the same with department stores. Every town starting to look the same. England and everytown within it has its one underlying attraction - tradition. This is soon disapearing and this really gave me a blow to the ribs when they have even taken our British beer Bass away from us. We need to encourage UK businesses, firstly from leading by example by not selling our national iconic businesses to other countries. For more information on Burton Upon Trent visit www.squareseeker.comThere are so many business finders on a national scale, offering lots of information about businesses but actually no information that can really be used effectively. Why because none of them are local
Companies are forever seeking ways to cut costs and reduce staff - particularly so in Call/Contact Centers (turning so many into 'Call 'n' Wait' disaster zones) - they often fail to see what rewards they can achieve by using the following formula:
1 humble telephone + 1 skilled operator + 1 established sales system = HUGE PROFITS!
Here are twelve ideas that can dramatically improve your bottom line RESULTS build greater customer RELATIONSHIPS and earn you (a company of any size and industry) more REVENUE.
1. Build the loyalty of your current customers
A 'no brainer' right? Why is that so many customers cannot get through to you, when it suits them?
Why are you constantly offering free incentives and reduced prices to gain new business? High Cost of 'Not Doing!'
9/11, 2001 has hit a whole lot of business. But the most badly hit was air industry. US airlines were virtually on the ground for most of time rather than in the sky. As old adage says. Planes are safer at the ground. But they are built to fly and that where they should be all the time. Almost whole aircraft industry was badly hit by being grounded. Million of jobs evaporated and billion of dollar went under drain. All these were due to not doing anything.Peter Drucker, in his book ‘Managing for result’ defines the cost point in the whole supply chain.1. Productivity cost
2. Support cost
3. Policing
4. Waste or Idle time.Drucker accept that to some point all three cost centre productivity cost, support cost, policing cost are imperative to any business. It takes massive investment to produce something and market it successfully. A corner cutting here and there can be welcomed but you can’t remove any of these three cost centre at allities through better interaction with current customers, reactivation of lost accounts and new business acquisition.
Companies are forever seeking ways to cut costs and reduce staff - particularly so in Call/Contact Centers (turning so many into 'Call 'n' Wait' disaster zones) - they often fail to see what rewards they can achieve by using the following formula:
1 humble telephone + 1 skilled operator + 1 established sales system = HUGE PROFITS!
Here are twelve ideas that can dramatically improve your bottom line RESULTS build greater customer RELATIONSHIPS and earn you (a company of any size and industry) more REVENUE.
1. Build the loyalty of your current customers
A 'no brainer' right? Why is that so many customers cannot get through to you, when it suits them?
Why are you constantly offering free incentives and reduced prices to gain new business? Generating Customer Loyalty
Becoming and staying customer-intimate requires more than building client knowledge and having expertise in re-engineering our customer’s business processes. We must offer more than just service. We need to maintain a broad product line that can be configured to the specific needs of a customer. It is important to know that an average product tailored to a customer’s very specific need is often better than the more advanced, but inflexible, product. Many times organizations are not obsessed by the leading edge; rather they embrace solid, tested products that can be tailored to fit their needs like a glove. It is important for us to produce unmatched value for our customers who do not necessarily want the very latest product - just the best result and help in obtaining it.1. It is necessary to understand the importance of empowerment and the critical role of individual initiative. It can be summed up in a one-word motto - THINK. It is important for us to b (turning so many into 'Call 'n' Wait' disaster zones) - they often fail to see what rewards they can achieve by using the following formula:
1 humble telephone + 1 skilled operator + 1 established sales system = HUGE PROFITS!
Here are twelve ideas that can dramatically improve your bottom line RESULTS build greater customer RELATIONSHIPS and earn you (a company of any size and industry) more REVENUE.
1. Build the loyalty of your current customers
A 'no brainer' right? Why is that so many customers cannot get through to you, when it suits them?
Why are you constantly offering free incentives and reduced prices to gain new business? The Fallacy of Performance Reviews
Every year the dance begins. Supervisors and managers know they’ll soon have to do the annual performance review for all of their employees. They get the notice from HR reminding them of the deadlines. They get copies of the forms that will be used. They may even get some training on how to use the forms or conduct the reviews more effectively. Every few years the process will change – either in a small administrative way or in some more substantial way – at least from the perspective of those revising the process.But to the supervisor, it is all the same. Once a year they have to have a performance conversation with their “direct reports.”While the employee doesn’t get the memo from HR, they know the time is coming too – they know that at some point they’ll get an email from their boss, or the topic will come up in a staff meeting. “Performance Reviews will be soon, look at your calendars and let’s find a time to do this.”Most supervisors makS!
Here are twelve ideas that can dramatically improve your bottom line RESULTS build greater customer RELATIONSHIPS and earn you (a company of any size and industry) more REVENUE.
1. Build the loyalty of your current customers
A 'no brainer' right? Why is that so many customers cannot get through to you, when it suits them?
Why are you constantly offering free incentives and reduced prices to gain new business? So What?
Well that certainly is a direct -- if not offensive -- title, isn't it? Stay with me a little while longer, and you will understand its significance.Many of us realize that, to get a buyer's attention, we have to tell them about benefits. As Jack Trout and Al Reis wrote in their best-seller, Positioning, everyone listens to the same radio station, WII-FM (What's In It For Me?). No one really cares about us as businesspeople; they care about how our businesses can help them achieve their objectives.So what? There's that abrasive term again. But that is really the question that you have to answer. You see, businesses -- large and small -- often market themselves with what they think are benefits. In actuality, they are trumpeting features, never really answering the question. Take a recent television commercial by General Motors, for instance. It promotes one of its SUVs that is equipped with an eight-cylinder engine that switches to four cylinders when poss current customers
A 'no brainer' right? Why is that so many customers cannot get through to you, when it suits them?
Why are you constantly offering free incentives and reduced prices to gain new business?
CRM is meant to be the new service elixir. Well it is worth nothing if you don't listen to your customers.
Here's an example - in the last six months or so, a metropolitan daily newspaper has offered ten-week subscriptions for $39.90 (I pay more and have subscribed for 20 years), contests (win wine if you subscribe, see a rock group in concert!) and give-aways to induce new subscribers. Me, I get some sort of special club membership with the odd discount or special offer. But hey, so do the new subscribers! Who's ahead?
2. Gain referrals from current customers
The cost of losing customers is almost incalculable. Add to that the people they tell about their bad experiences and the people they never refer to you.
Instead, offer your current customers a total strategy of satisfaction and benefits. Then, encourage them to tell others.
Don't reward these refe
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