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  • Casual Articles - SSTOP! 5 Steps to Approach Complaining Customers

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    ologies, they want solutions. Still, saying you’re sorry never hurts. You still need to take ownership of the problem. And an effective technique for doing so is to combine “Sorry” with its polar opposite: thank you.

    PHRASES THAT PAYSES: Sorry + Thank You.

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking roo

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    Let’s say a customer comes to you with a complaint.

    Maybe in person, via email or over the phone.

    What’s the best approach?

    It’s simple: SSTOP!

    No, that wasn’t a typo. You read it right: SSTOP. And it represents a five-step process for approaching problems, diffusing anger, changing minds and winning the customer back. Let’s take a look.

    S is for SURPRISE. Psychologically, if you respond to a problem, complaint or accusation with surprise, three things happen. First, you begin to diffuse anger. Secondly, your reactive response comes off as natural and sincere. Lastly, the customer is more willing to forgive you.

    PHRASES THAT PAYSES: “Really?”

    Really is one of the most versatile words in the English language. It exudes both concern and curiosity. And based on the severity of the problem, changing the inflection of your voice indicates numerous emotions. For example, stop reading right now. Try saying the word really two times: first with a low pitch and second with a high pitch.

    Two totally different meanings, right?

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking room, but I think Joe Camel must have stayed here last night.”

    YOU: “Really?”

    OK. Great job. You’ve immediately displayed concern for the problem. Let’s move on to step two.

    S is for SORRY. Customers don’t want apologies, they want solutions. Still, saying you’re sorry never hurts. You still need to take ownership of the problem. And an effective technique for doing so is to combine “Sorry” with its polar opposite: thank you.

    PHRASES THAT PAYSES: Sorry + Thank You.

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking roo

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    e a look.

    S is for SURPRISE. Psychologically, if you respond to a problem, complaint or accusation with surprise, three things happen. First, you begin to diffuse anger. Secondly, your reactive response comes off as natural and sincere. Lastly, the customer is more willing to forgive you.

    PHRASES THAT PAYSES: “Really?”

    Really is one of the most versatile words in the English language. It exudes both concern and curiosity. And based on the severity of the problem, changing the inflection of your voice indicates numerous emotions. For example, stop reading right now. Try saying the word really two times: first with a low pitch and second with a high pitch.

    Two totally different meanings, right?

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking room, but I think Joe Camel must have stayed here last night.”

    YOU: “Really?”

    OK. Great job. You’ve immediately displayed concern for the problem. Let’s move on to step two.

    S is for SORRY. Customers don’t want apologies, they want solutions. Still, saying you’re sorry never hurts. You still need to take ownership of the problem. And an effective technique for doing so is to combine “Sorry” with its polar opposite: thank you.

    PHRASES THAT PAYSES: Sorry + Thank You.

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking roo

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    is one of the most versatile words in the English language. It exudes both concern and curiosity. And based on the severity of the problem, changing the inflection of your voice indicates numerous emotions. For example, stop reading right now. Try saying the word really two times: first with a low pitch and second with a high pitch.

    Two totally different meanings, right?

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking room, but I think Joe Camel must have stayed here last night.”

    YOU: “Really?”

    OK. Great job. You’ve immediately displayed concern for the problem. Let’s move on to step two.

    S is for SORRY. Customers don’t want apologies, they want solutions. Still, saying you’re sorry never hurts. You still need to take ownership of the problem. And an effective technique for doing so is to combine “Sorry” with its polar opposite: thank you.

    PHRASES THAT PAYSES: Sorry + Thank You.

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking roo

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    different meanings, right?

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking room, but I think Joe Camel must have stayed here last night.”

    YOU: “Really?”

    OK. Great job. You’ve immediately displayed concern for the problem. Let’s move on to step two.

    S is for SORRY. Customers don’t want apologies, they want solutions. Still, saying you’re sorry never hurts. You still need to take ownership of the problem. And an effective technique for doing so is to combine “Sorry” with its polar opposite: thank you.

    PHRASES THAT PAYSES: Sorry + Thank You.

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking roo

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    ologies, they want solutions. Still, saying you’re sorry never hurts. You still need to take ownership of the problem. And an effective technique for doing so is to combine “Sorry” with its polar opposite: thank you.

    PHRASES THAT PAYSES: Sorry + Thank You.

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking room, but I think Joe Camel must have stayed here last night.”

    YOU: “Really? I’m sorry about that Miss Jackson, thanks for telling me.”

    Good. You’ve showed surprise. You’ve thanked the customer. Now Miss Jackson is reassured that you’re on top of the problem. Let’s continue on.

    T is for THAT’S. Step three is absolutely crucial. This is where you ensure the customer that her problem isn’t normal. That it’s an anomaly. And whatever happened to her is inconsistent with the type of service your company traditionally provides.

    PHRASES THAT PAYSES: “That’s not normal,” “That’s horrible!” “That’s strange,” or, if possible, “In all the years I’ve been working here, that’s never happened!”

    CUSTOMER: “Hi, this is Miss Jackson from room 2321. Um, I asked for a non-smoking room, but I think Joe Camel must have stayed here last night.”

    YOU: “Really? I’m sorry about that Miss Jackson, thanks for telling me. You know, that’s not normal at my hotel.”

    Excellent! You’ve showed surprise, thanked her, even taken ownership and reassured Miss Jackson that her problem isn’t the standard of service. Now it’s time to win her back.

    O is for OFFERING. When I worked at the Ritz-Carlton, every employee was empowered up to $2000. It was pretty amazing. If a guest was so upset that an apology wouldn’t even scratch the surface, we had the power to offer them a free

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