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    If you currently do not view customer complaints as a valuable opportunity, you are ignoring a very effective strategic tool for success. In more than 35 years of professional experience in marketing, I can assure you that the effective handling of complaints and a good service recovery strategy are very valuable marketing opportunities. The sad news here is that many businesses simply do not accept this and squander many opportunities to grow their business.

    Perhaps businesses do not see the opportunities because complaining does not have a positive meaning. Complaints are associated with annoyance, displeasure, frustration, unhappiness and son on. How ironic then is it to suggest that complai

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    more than 35 years of professional experience in marketing, I can assure you that the effective handling of complaints and a good service recovery strategy are very valuable marketing opportunities. The sad news here is that many businesses simply do not accept this and squander many opportunities to grow their business.

    Perhaps businesses do not see the opportunities because complaining does not have a positive meaning. Complaints are associated with annoyance, displeasure, frustration, unhappiness and son on. How ironic then is it to suggest that compla

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    ery strategy are very valuable marketing opportunities. The sad news here is that many businesses simply do not accept this and squander many opportunities to grow their business.

    Perhaps businesses do not see the opportunities because complaining does not have a positive meaning. Complaints are associated with annoyance, displeasure, frustration, unhappiness and son on. How ironic then is it to suggest that compla

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    Perhaps businesses do not see the opportunities because complaining does not have a positive meaning. Complaints are associated with annoyance, displeasure, frustration, unhappiness and son on. How ironic then is it to suggest that compla

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    ng. Complaints are associated with annoyance, displeasure, frustration, unhappiness and son on. How ironic then is it to suggest that complaints are an important vehicle for our own clients and customers to tell us how to run our businesses and organizations. I suggest a way to view complaints is to look at the complaints received and then develop and implement an effective means of managing complaints to produce positive outcomes for the customer and your business.

    I wanted to share with you what I would suggest you do to handle complaints with class. Here are 10 things to do to manage complaints in a classy manner.

    1. First of all, say thank you to the customer.

    2. Express your

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