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Casual Articles - Why Do We Accept Government Incompetence, Decade After Decade!
Brands evoke responses. Talk to anyone who loves their Starbucks coffee, or hates their car; loves their Apple iPod, or hates their internet provider. When you think of your favorite or least favorite brands, certain feelings and attributes come to mind. These represent the brand. The same is true for people.When you hear the name Joe, you have an impression of the Joe-brand, good or not so good. When Erin is assigned to your team, you may figuratively breathe a sigh of relief or roll your eyes. It's the Erin-brand that evokes your response. What about your name? What reaction does it elicit from your boss, coworkers or clients?We expect brands to demonstrate their attributes, or brand promise, not once or twice, but every time we encounter them. Inconsistencies in performance can damage our brand relationships and cause us to select other brands. With people-bran
Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office.
I am a marketing consultant by trade. If hired by the government (and that would never happen) I would never allow the public to see any of the inner-workings of any government office. This scrutiny would be evidence of damnable waste, indifference and duplication. USA Today reported that the average government worker is paid over $25,000 more (salary and benefits) than a similarly tasked private sector worker. This
Although many of the best-known catalogues come from large companies, the mail-order business presents incredible opportunities for small businesses with the right blend of products, marketing strategies, prices and target customers. To compete successfully the entrepreneur must target a specific market. What does it take to succeed in the highly competitive mail-order industry?The following guidelines should help: 1. Select or develop the right mailing list; its the key to a successful campaign.2. Use a pitch headline, one that catches the readers attention by telling them the nature of the offer.3. Sell a benefit, something of value to the reader in the headline. Use keywords that promote feelings and solutions. "Do not sell me a suit, sell me a chic look and a tailor made fit that will tu
I had done some on-line research and had identified the model and accessories I wanted in a new vehicle. I visited the store of the closest dealer of my model choice. I parked in the customer spot, right in front of the dealership’s door. I visited on a weekday evening. Upon entering, I saw a beautifully displayed array of a wide range of body styles. My target model was prominently displayed.
A nice, knowledgeable sales person approached and we discussed my needs. He answered all of my questions and handled several concerns. I was offered a leisurely test drive. My wife and I put the test model through its paces and were more than pleased with the car’s performance, handling and comfort. We returned and discussed price and terms with our sales person. Within minutes of agreement on transaction details, we were filling out paperwork; a slew of forms (most of them government related), and finance applications.
We were offered coffee, soda, water, and snacks as we awaited the Finance Manager to complete the transaction. All the while we noticed that at least 6 other sales persons were also involved in various stages of transactions. The place was busy, productive, well organized and thriving.
The sale was soon consummated, we were given the keys and the car detailed for us by the sales person. We had arrived at the store about 7:00 PM and were out the door with a new car, a major purchase, at 8:35 PM.
Now for the opposite end of the service experience spectrum: the DMV. Hours at the DMV are classic 1950’s bankers hours, 9:00 AM to 4:30 PM. Upon entering you took a number and had a seat until called. I took a book to read, thankfully. An open office containing a sea of Steel Case desks was visible. The desks were populated by a lethargic team of seemingly disinterested bureaucrats. There was no way to quantify productivity because nothing seemed to be happening.
No concessions were in sight. I had arrived about 9:30 and there was a significant line ahead of me. I settled in for the long haul with John Grisham. As I frequently checked the monitor to note progress toward my number being called, I noticed, with amazement, that very few of the 12 customer service windows were continually manned.
At 11:40 AM, my number was finally called. Fortunately I had learned from past DMV experience in several states to bring every record, including plenty of cash. Cashing a check can be problematic and credit cards are not accepted. Many people ahead of me were turned away, very upset at not having their full complement of documents.
I finally conducted my business with a faceless, indifferent paper pusher. I had burnt half of my day to spend several hundred dollars with the state on license fees. As I left the office, I surprisingly realized that I was not upset, disappointed of surprised. I had just encountered a government bureaucracy. They had taken my money and given me permission to drive. It was a cold, heartless, slow, necessary transaction. I didn’t expect any more or less.
Equally surprising was my lack of appreciation for my new car buying experience. An amazingly complex transaction had been handled with professional diligence. My finances had been fully vetted; financing applied for and confirmed in minutes. I was provided amenities, the opportunity to shop at my convenience at night, and a motivated, knowledgeable sales person interested in securing my business by satisfying my needs. I expected to experience all of these elements when buying a new car. I was not particularly appreciative.
Private business succeeds by providing quality goods and services at the best possible price. Surly service surely exists, but not in many successful stores. We live in a service economy; we take good service for granted and when poor service is experienced we are almost always surprised. It seems to be an aberration. Business requires happy customers.
The government, on the other hand, does not require happy, satisfied customers. The populace is a captive audience. The government employee, except military, fire and policemen, does not face the opprobrium of the public or particularly high performance expectations. Well-paid, armed with handsome benefits and no stretch performance goals, the bureaucrat lives in a cocoon of safety. Not much is expected and not much is given beyond the minimum.
Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office.
I am a marketing consultant by trade. If hired by the government (and that would never happen) I would never allow the public to see any of the inner-workings of any government office. This scrutiny would be evidence of damnable waste, indifference and duplication. USA Today reported that the average government worker is paid over $25,000 more (salary and benefits) than a similarly tasked private sector worker. This
In the arena of marketing, the weapon of choice is always advertising. Only through advertising can the target market know about your product, what it can offer and what edge it has above other brands, products or services in the same category.Advertising is the tool to use, which will educate the customer about your offer. Without a means to let the customer know about your unique selling proposition, all your efforts will not be able to reach its full potential in sales and revenue for your business.Given this fact, at this point you may be scratching your head and thinking to yourself that advertising doesn't work because perhaps you have been advertising your business, product or service and yet the results of your efforts are only marginal.If this is the case, it is important to ask yourself at this point what method of advertising have you been employ
We were offered coffee, soda, water, and snacks as we awaited the Finance Manager to complete the transaction. All the while we noticed that at least 6 other sales persons were also involved in various stages of transactions. The place was busy, productive, well organized and thriving.
The sale was soon consummated, we were given the keys and the car detailed for us by the sales person. We had arrived at the store about 7:00 PM and were out the door with a new car, a major purchase, at 8:35 PM.
Now for the opposite end of the service experience spectrum: the DMV. Hours at the DMV are classic 1950’s bankers hours, 9:00 AM to 4:30 PM. Upon entering you took a number and had a seat until called. I took a book to read, thankfully. An open office containing a sea of Steel Case desks was visible. The desks were populated by a lethargic team of seemingly disinterested bureaucrats. There was no way to quantify productivity because nothing seemed to be happening.
No concessions were in sight. I had arrived about 9:30 and there was a significant line ahead of me. I settled in for the long haul with John Grisham. As I frequently checked the monitor to note progress toward my number being called, I noticed, with amazement, that very few of the 12 customer service windows were continually manned.
At 11:40 AM, my number was finally called. Fortunately I had learned from past DMV experience in several states to bring every record, including plenty of cash. Cashing a check can be problematic and credit cards are not accepted. Many people ahead of me were turned away, very upset at not having their full complement of documents.
I finally conducted my business with a faceless, indifferent paper pusher. I had burnt half of my day to spend several hundred dollars with the state on license fees. As I left the office, I surprisingly realized that I was not upset, disappointed of surprised. I had just encountered a government bureaucracy. They had taken my money and given me permission to drive. It was a cold, heartless, slow, necessary transaction. I didn’t expect any more or less.
Equally surprising was my lack of appreciation for my new car buying experience. An amazingly complex transaction had been handled with professional diligence. My finances had been fully vetted; financing applied for and confirmed in minutes. I was provided amenities, the opportunity to shop at my convenience at night, and a motivated, knowledgeable sales person interested in securing my business by satisfying my needs. I expected to experience all of these elements when buying a new car. I was not particularly appreciative.
Private business succeeds by providing quality goods and services at the best possible price. Surly service surely exists, but not in many successful stores. We live in a service economy; we take good service for granted and when poor service is experienced we are almost always surprised. It seems to be an aberration. Business requires happy customers.
The government, on the other hand, does not require happy, satisfied customers. The populace is a captive audience. The government employee, except military, fire and policemen, does not face the opprobrium of the public or particularly high performance expectations. Well-paid, armed with handsome benefits and no stretch performance goals, the bureaucrat lives in a cocoon of safety. Not much is expected and not much is given beyond the minimum.
Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office.
I am a marketing consultant by trade. If hired by the government (and that would never happen) I would never allow the public to see any of the inner-workings of any government office. This scrutiny would be evidence of damnable waste, indifference and duplication. USA Today reported that the average government worker is paid over $25,000 more (salary and benefits) than a similarly tasked private sector worker. This
When you are looking for a new Accountancy job, along with your CV you must also enclose a cover letter to the company you are applying to. This is what the employer reads before the CV, so it is even more important that this stands out. The following pointers describe the things that should be avoided at all costs.Do not have a weak opening, for example, ‘please consider me for this role’. You need to grab the readers’ attention and highlight your most important skills that relate to the accountancy job you are applying to. For example, write ‘I am applying for the newly qualified accountancy role you have advertised in xxx. It would match my excellent 5 years experience in the accountancy industry’.Do not make it too short. Pull out your most relevant accountancy related skills and experiences that relate to the job and highlight these in the cover letter.
No concessions were in sight. I had arrived about 9:30 and there was a significant line ahead of me. I settled in for the long haul with John Grisham. As I frequently checked the monitor to note progress toward my number being called, I noticed, with amazement, that very few of the 12 customer service windows were continually manned.
At 11:40 AM, my number was finally called. Fortunately I had learned from past DMV experience in several states to bring every record, including plenty of cash. Cashing a check can be problematic and credit cards are not accepted. Many people ahead of me were turned away, very upset at not having their full complement of documents.
I finally conducted my business with a faceless, indifferent paper pusher. I had burnt half of my day to spend several hundred dollars with the state on license fees. As I left the office, I surprisingly realized that I was not upset, disappointed of surprised. I had just encountered a government bureaucracy. They had taken my money and given me permission to drive. It was a cold, heartless, slow, necessary transaction. I didn’t expect any more or less.
Equally surprising was my lack of appreciation for my new car buying experience. An amazingly complex transaction had been handled with professional diligence. My finances had been fully vetted; financing applied for and confirmed in minutes. I was provided amenities, the opportunity to shop at my convenience at night, and a motivated, knowledgeable sales person interested in securing my business by satisfying my needs. I expected to experience all of these elements when buying a new car. I was not particularly appreciative.
Private business succeeds by providing quality goods and services at the best possible price. Surly service surely exists, but not in many successful stores. We live in a service economy; we take good service for granted and when poor service is experienced we are almost always surprised. It seems to be an aberration. Business requires happy customers.
The government, on the other hand, does not require happy, satisfied customers. The populace is a captive audience. The government employee, except military, fire and policemen, does not face the opprobrium of the public or particularly high performance expectations. Well-paid, armed with handsome benefits and no stretch performance goals, the bureaucrat lives in a cocoon of safety. Not much is expected and not much is given beyond the minimum.
Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office.
I am a marketing consultant by trade. If hired by the government (and that would never happen) I would never allow the public to see any of the inner-workings of any government office. This scrutiny would be evidence of damnable waste, indifference and duplication. USA Today reported that the average government worker is paid over $25,000 more (salary and benefits) than a similarly tasked private sector worker. This
Energy courses are part of the residential and government way of life in the UK, as domestic energy assessment is a must for construction, sale or rental of residential dwellings.One of the best energy courses to start your understanding of energy efficiency in the UK is called Energy Efficiency from A to Z. The energy course came about with the UK government understanding that the energy used in the United Kingdoms residential dwellings now represents the greatest part of the countrys total use of energy.Regulations in both the UK and all of Europe now demand improvement in energy standards and energy-efficiency reports.The first in a series of energy courses, this introductory one day look at energy efficiency is designed to teach domestic energy assessor candidates, builders, home owners, home buyers, landlords, property managers and any other interested
Equally surprising was my lack of appreciation for my new car buying experience. An amazingly complex transaction had been handled with professional diligence. My finances had been fully vetted; financing applied for and confirmed in minutes. I was provided amenities, the opportunity to shop at my convenience at night, and a motivated, knowledgeable sales person interested in securing my business by satisfying my needs. I expected to experience all of these elements when buying a new car. I was not particularly appreciative.
Private business succeeds by providing quality goods and services at the best possible price. Surly service surely exists, but not in many successful stores. We live in a service economy; we take good service for granted and when poor service is experienced we are almost always surprised. It seems to be an aberration. Business requires happy customers.
The government, on the other hand, does not require happy, satisfied customers. The populace is a captive audience. The government employee, except military, fire and policemen, does not face the opprobrium of the public or particularly high performance expectations. Well-paid, armed with handsome benefits and no stretch performance goals, the bureaucrat lives in a cocoon of safety. Not much is expected and not much is given beyond the minimum.
Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office.
I am a marketing consultant by trade. If hired by the government (and that would never happen) I would never allow the public to see any of the inner-workings of any government office. This scrutiny would be evidence of damnable waste, indifference and duplication. USA Today reported that the average government worker is paid over $25,000 more (salary and benefits) than a similarly tasked private sector worker. This
1. A customs carrier is defined as a Russian juridical person included in the Register of Customs Carriers. 2. The customs carrier effects haulage of merchandise under customs control in situations and on the terms set forth by Russian Customs Code. 3. A customs carrier has the right to limit the region of its operations by the operating region covered by one (several) customs office (customs offices). 4. The relations between a customs carrier and merchandise dispatchers or forwarders are built on a contractual basis. A customs carrier is not permitted to refuse to sign a haulage contract if it has requisite facilities for performing haulage of merchandise. The terms of entry into the Register of Customs Carriers are, as follows: 1. A minimum of two years of cargo haulage experience; 2. Guarantee of dutiable payments; 3. Availa
Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office.
I am a marketing consultant by trade. If hired by the government (and that would never happen) I would never allow the public to see any of the inner-workings of any government office. This scrutiny would be evidence of damnable waste, indifference and duplication. USA Today reported that the average government worker is paid over $25,000 more (salary and benefits) than a similarly tasked private sector worker. This is an outrage and yet we have many people and politicians who adamantly believe that we need more government. More bureaucrats are not needed. We do need to introduce incentives and entrepreneurial ideas and creativity into every layer of our bloated government.
After Hurricane Katrina every layer of government was exposed as incompetent. To this day, the performance of government at all levels, state, local and federal has been abysmal. And yet, very little publicity has been directed to private sector businesses such as Fluor, WalMart, Home Depot, Lowes, FedEx and Valero that have performed heroically almost from the minute the storm passed. They are not playing with other people’s money. They have every incentive to produce positive results. Sadly, the government faces none of the same performance pressure.
It is time that we expect a contact with the IRS, the Census Bureau, the DMV or the local county court house to approximate a visit to Best Buy or Auto Nation. It is also time we appreciate the unbelievable level of service we take for granted every day. I do not expect a free latte when I visit Uncle Sam. I do expect prompt service, a smile and a thank you. After all, we are the paymasters for the bureaucratic class. They work for us. Public service employment should be a privilege that demands the highest levels of performance and zero tolerance for slackers or the attitudinally challenged.
Every bureaucrat should be tasked with a workload that puts a stretch premium on the taxpayer receiving a full compliment of benefits.
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