Casual Articles - Business

Stay In Touch With Your Customers Forever
A newsletter is a powerful weapon in your marketing arsenal. Do you have a personal newsletter you send to past, present, and future customers at this time? Probably not. Most salespeople do not use n

etting rid of the cold and impersonal, and adding the personal touch is the way to recognize every shopper as

Can A Minus Become A Plus?
Even on a great day at work there are so many things that can go badly. Any little glitch can become a negative, stress-inducing experience: the staff member who arrives late leaving the company short-h

Friendship is the most effective branding a store can ever use. It isn't loyalty programs that set retailers apart from their competition, it is friendships. How can retailers build friendships with their customers?

Many retailers go to a lot of trouble making their customers feel like "guests." I'd like to suggest that they would be better off trying to forge friendships.

Friendships are forged from human interaction. Getting rid of the cold and impersonal, and adding the personal touch is the way to recognize every shopper as

The End of Contract Law?
It could be argued that the history of business began with the introduction of the legally enforceable contract. Prior to then, commerce had been a free for all, and the side with the biggest army usuall

apart from their competition, it is friendships. How can retailers build friendships with their customers?

Many retailers go to a lot of trouble making their customers feel like "guests." I'd like to suggest that they would be better off trying to forge friendships.

Friendships are forged from human interaction. Getting rid of the cold and impersonal, and adding the personal touch is the way to recognize every shopper as

Finding Jobs
Today, the economy is growing. But, that means little to individuals who are looking for jobs. Because it is very hard to find a good quality job that is in the field of your study, it takes real dedicat

Many retailers go to a lot of trouble making their customers feel like "guests." I'd like to suggest that they would be better off trying to forge friendships.

Friendships are forged from human interaction. Getting rid of the cold and impersonal, and adding the personal touch is the way to recognize every shopper as

The Fly-In
Early this week, I received a call from someone referred by a friend of mine in Utah. He was being flown in for an interview by a firm with whom he had been in conversations for quite some time and wante

they would be better off trying to forge friendships.

Friendships are forged from human interaction. Getting rid of the cold and impersonal, and adding the personal touch is the way to recognize every shopper as

Seasonal vs Non-Seasonal Sales
There are two ways to successfully market a window painting business. One is through seasonal advertising and the other is through marketing during non season times. Both avenues have merit and can pro

etting rid of the cold and impersonal, and adding the personal touch is the way to recognize every shopper as an unique individual. By valuing their customers' feelings, tastes, needs and desires, retailers create friendships and build customer loyalty. What are retailers doing to interact with their customers?

Gwen Moran, president of Moran Marketing Associates, explored several ideas for Entrepreneur Magazine, including one from a florist friend, who "keeps a card file on each of her most frequent customers, recording the colors of

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After spending countless hours reading ebooks and seminars about making money on the internet, do you still feel that you are still struggling hard to become successful? Here's an obvious way often overlooked by most struggling marketer.

Luciano Pavarotti is known for his dynamic operatic tenor voice. If he decided to make waves into Country Western music, he'd gain some new Country Western fans, but he'd lose a greater deal of opera fans. And eventually, music fans wouldn't know what to make of him because he has tainted his brand. What about you...

It is often said that the majority of people are but a few checks away from homelessness. Without a consistent income, this may be a true statement. Some ability to multi-task can get you through a temporary employment down-spell.

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