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  • Casual Articles - How to Handle Customer Complaints -- A Look at Customer Retention

    Cultivating An Image Of Success
    Style, poise and flair are qualities that are difficult to define, but easy to spot. Everyone knows someone who is graced with them, and, chances are, that person is at or on the way to the top of his or her profession.Certainly a winning image isn’t the only factor that determines career success, but it is an important compone
    are right and HAVE BEEN wronged.

    Bill Gates has said "Your most unhappy customers are your greatest source of learning". Mr Gates is 100% correct! The only way we, as business owners, can know how to IMPROVE is to constructively find

    Differences Between Products And Services
    What are some of the main differences between products and services? And when are these relevant?Tangibility versus IntangibilityProducts are tangible. You can buy pork as a tangible product. You buy it, you ship it and sell it. In the same way as you buy stamps, cigarettes and cars. Financial service companies however,
    Customer service can be somewhat of a fine art at times. An unhappy customer can challenge business owners today on a multitude of levels. For many, the simple thought of dealing with an unhappy customer can make some business owners break out in a cold sweat.

    In 1999, Fred Reichheld (a US business guru) said, "It is not how satisfied you keep your customers, its how many satisfied customers you keep!"

    Words to live by. Its been estimated that it is 20% CHEAPER to spend marketing money on customer retention that on acquiring NEW customers. How about that statistic? Customer retention is a major factor in the survival of any business. If you keep your customers happy, they will advertise for you...for FREE!

    But what do we do about an UNHAPPY customer? How do we keep them and avoid them being tempted by the competition?

    First off, perception is everything. Whether the customer is right or wrong, in their perception they are right and HAVE BEEN wronged.

    Bill Gates has said "Your most unhappy customers are your greatest source of learning". Mr Gates is 100% correct! The only way we, as business owners, can know how to IMPROVE is to constructively find

    Inexpensive Address Labels Will Give Your Organization The Identity That You Are Working For
    One of the most serious threats to your organization is the lack of visibility. If your target market does not recognize you, you will not succeed. It is a basic marketing principle.But how does your organization get access to this vital visibility? There are many viable alternatives, depending on the size of your institutio
    k out in a cold sweat.

    In 1999, Fred Reichheld (a US business guru) said, "It is not how satisfied you keep your customers, its how many satisfied customers you keep!"

    Words to live by. Its been estimated that it is 20% CHEAPER to spend marketing money on customer retention that on acquiring NEW customers. How about that statistic? Customer retention is a major factor in the survival of any business. If you keep your customers happy, they will advertise for you...for FREE!

    But what do we do about an UNHAPPY customer? How do we keep them and avoid them being tempted by the competition?

    First off, perception is everything. Whether the customer is right or wrong, in their perception they are right and HAVE BEEN wronged.

    Bill Gates has said "Your most unhappy customers are your greatest source of learning". Mr Gates is 100% correct! The only way we, as business owners, can know how to IMPROVE is to constructively find

    The Motor Carrier Act of 1980 Set New Standards in Trucking Industry
    The Motor Carrier Act of 1980 set new standards in trucking industry. Before the legislation, licenses had only 18,000 truckers and by 1990, this number increased to 45,500. First only a half of carriers had a right to move freight freely within 48 states and in 1990 – 20,000. It was a competition between railroads, air freight compa
    to spend marketing money on customer retention that on acquiring NEW customers. How about that statistic? Customer retention is a major factor in the survival of any business. If you keep your customers happy, they will advertise for you...for FREE!

    But what do we do about an UNHAPPY customer? How do we keep them and avoid them being tempted by the competition?

    First off, perception is everything. Whether the customer is right or wrong, in their perception they are right and HAVE BEEN wronged.

    Bill Gates has said "Your most unhappy customers are your greatest source of learning". Mr Gates is 100% correct! The only way we, as business owners, can know how to IMPROVE is to constructively find

    Securities Fraud - Stock Scheme That Uses Your Computer
    Many of you may have been exposed to the original online stock scheme where spammers will send out stock picks on penny stocks creating buzz that artificially drives up the price of these worthless stocks. As the price hits the daily high the spammers liquidate their own holdings and walk away with the profits leaving those buyers wit
    .for FREE!

    But what do we do about an UNHAPPY customer? How do we keep them and avoid them being tempted by the competition?

    First off, perception is everything. Whether the customer is right or wrong, in their perception they are right and HAVE BEEN wronged.

    Bill Gates has said "Your most unhappy customers are your greatest source of learning". Mr Gates is 100% correct! The only way we, as business owners, can know how to IMPROVE is to constructively find

    Hiring the Right Graphic Designer for Your Small Business
    Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell. Yes, all of these things are absolutely necessary. But, what I am talking about is something most small business owners overlook. It is the need to hire an expert graphic designer.In a
    are right and HAVE BEEN wronged.

    Bill Gates has said "Your most unhappy customers are your greatest source of learning". Mr Gates is 100% correct! The only way we, as business owners, can know how to IMPROVE is to constructively find out what is not working.

    Service recovery is the immediate step that should follow a mistake.

    Service Recovery Actions-

    1. Apologize SINCERELY.

    2. Take responsibility.

    3. Compensate the customer with something of perceived value to the customer (hopefully, at not a large cost to you.

    Stay calm and really listen to your customer. They are providing you with an invaluable learning tool. Through-out the conversation, take a moment now and then to summarize and repeat back to your customer what you feel their issue is. This promotes validation for the customer and a perception of being understood and valued. If needed, tell your customer that you will research further into the situation and FOLLOW UP with them as soon as possible.

    We business owners spend a lot of money on our advertising but many seem to fall short in proper training for our customer service representatives. Customers can only be retaine

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