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    Rethinking Corporate Responsibility - A Conversation With Author Christine Arena
    Former managing director of Boston-based integrated marketing firm Polese Clancy, Christine Arena now calls the West Coast home. She is author of Cause for Success (New World Library, 2004) and The High-Purpose Company (Collins, 2006). In this interview, she describes the “litmus test” she developed to identify high-purpose companies, and provides advice on what organizations can do to meet their corporate responsibility goals.The term “corporate social responsibility” is used quite liberally these days. How do you define it? There are a lot of people in the business world that regard it as a form of marketing or philanthropy.
    one is being built in a beautiful place called Gwador, which, as they say, is meant to parallel Dubai, the aim being to gear up for the future increase in trade. There are many skilled people who have returned back to Pakistan after working for many years in Europe and the USA, and are now pushing growth in all these sectors.

    I know a lot of you might think I’m exaggerating or just putting Pakistan in a good light for the sake of doing so, BUT all I’m trying is to say is that there is quite a qualified and cheap skill base and strong industry and infrastructure base in Pakistan which can be used to your benefit. So how come you’ve never heard of all this before? Simple answer, the secret lies in good old marketing – we NEED to put ourselves in a good light. And that’s exactly what I’m doing. You can’t blame me for that, can you? Because coming from Pakistan, I have always felt the need to correct millions of misconceptions about us, and this is just the beginning.

    No. I’m not going on forever. All I want to say is that I

    The Benefits of Using Dilution Control Systems
    The cleaning chemicals your janitorial company uses every day come in various forms: ready-to-use, concentrated, and dilution control systems. Cleaning companies are using dilution control systems more and more every day. They see the value in having a system that not only mixes what they need for a specific job or building, but also mixes the chemical in the right dilution every time. This "proper mixing" not only saves money, but helps to ensure better cleaning results as the chemicals are always mixed correctly.Dilution control systems have improved over the past few years and are now compact, easy to install and use, and some even have special features so you can e
    I know what you’re thinking: why should I put my money in a place I’ve never even heard of before? Even for those who do know something about Pakistan, courtesy of CNN (and sometimes the BBC) have seen pictures of violence – people burning effigies of President George Bush, rioting, army personnel swarming over so-called terrorist camps and, of course, not to forget, a whole lot of bloodshed. No wonder it is usually confused with other places like Iraq and Afghanistan, which are actually going through very bad times.

    But trust me, Pakistan is different. I know this sounds clich?d – AND you’ve probably heard it all a million times before – but the media portrays a lot of the Eastern world in a very negative light, and that is why we have had to suffer both socially and economically. But, as usual there IS the other side of the coin to look at too. With all due respect, I think we all are a little too self-indulged and over-influenced with ONE perspective (usually the media) and tend to ignore the fact that all of Mother Earth is inhabited by human beings, first of all, AND then different races, religions and nations. Ok, I know, this is getting too patronising, and you’re curious to know about the business climate in Pakistan (??), so I’ll start writing about it. Just bear with me for a few more minutes - lines rather.

    Ok. Here’s the deal. I will try to introduce you to the concept, in my usual, offhand, irritating way – as you have probably gathered about me by know – that Pakistan IS, IN FACT, I dare say, a good place to do business, at the very least, from a long-term point of view. The situation of the economy, currently, is, I agree, very precarious. BUT, it is slowly and steadily gathering force and the markets down there ARE improving, especially after taking a dip post 9/11! Tell you what, did you know that alot of the surgical goods that are used in the UK AND the US and in some other European countries are imported from Pakistan? Bet u didn’t know that! STILL better, for all you football fans out there – did you know that a lot of the footballs used in World Cup football and at club level competitions are made in Pakistan?

    There’s more!!

    A lot of other sports goods, including cricket gear (balls, especially bats), tennis and squash rackets are imported from? YES – you guessed it – from a place called Sialkot IN Pakistan!! AND it gets EVEN better! A lot of ready made garments are imported FROM Pakistan to the US and UK.

    BUT wait a second! Not just any old thing is exported. Before export, all the finished products go through the highest standard of export quality checks IN Pakistan. And believe me, this is taken VERY seriously – something as small as a wrong stitch, and the whole item gets thrown out! Well, that’s how it works; you don’t get such good quality with out many years of experience to back it up.

    So those of you who want to place your manufacturing trust in Pakistan, you have my blessings! I assure you that the quality and reliability and skill are there and it’s a safe bet. I know I don’t have any figures to back what I’m saying and most of you are probably incredulous at the suggestions I have made just now, BUT these are FACTS and I assure you, you can double check with any Pakistani friend, relative, or colleague of yours. But, make sure it’s someone who has been living there, at least until recently.

    Now, moving on to other business sectors. In Pakistan, the economy is currently in the state of a bubbling, frothy pot of soup. I understand the analogy is probably lost on you, but that’s what it is. It keeps having highs and lows. Right now, we’re somewhere in the middle of the graph and the curve is slowly mounting. A lot of foreign investment is taking place as of this moment – mostly in telecommunications, Information Technology, corporate law and call centres. Also, the housing sector is developing as many foreign firms have been contracted to manage housing projects – which encompasses planning, building and ongoing maintenance – and these firms spend years and years doing all this. Also, since there was only one major port in Pakistan in Karachi, another one is being built in a beautiful place called Gwador, which, as they say, is meant to parallel Dubai, the aim being to gear up for the future increase in trade. There are many skilled people who have returned back to Pakistan after working for many years in Europe and the USA, and are now pushing growth in all these sectors.

    I know a lot of you might think I’m exaggerating or just putting Pakistan in a good light for the sake of doing so, BUT all I’m trying is to say is that there is quite a qualified and cheap skill base and strong industry and infrastructure base in Pakistan which can be used to your benefit. So how come you’ve never heard of all this before? Simple answer, the secret lies in good old marketing – we NEED to put ourselves in a good light. And that’s exactly what I’m doing. You can’t blame me for that, can you? Because coming from Pakistan, I have always felt the need to correct millions of misconceptions about us, and this is just the beginning.

    No. I’m not going on forever. All I want to say is that I

    Start Your E-Zine Right - 5 Questions to Ask Yourself before You Begin
    Congratulations! You’ve decided to publish an ezine. But where do you begin? As with anything, at the beginning.Before you write your first word there are some decisions you need to make. Ask yourself these 5 questions:1.What is the topic of your ezine?This may seem like a silly question if you are far enough along in the process that you know you want to publish an ezine, but you would be surprised how many ezines are out there that seem to have no solid topic. They seem to be there for the sole purpose of taking up space in their subscriber’s email inbox, of which there are few.Don’t let this happen to you. It takes far too much work to publish an
    inhabited by human beings, first of all, AND then different races, religions and nations. Ok, I know, this is getting too patronising, and you’re curious to know about the business climate in Pakistan (??), so I’ll start writing about it. Just bear with me for a few more minutes - lines rather.

    Ok. Here’s the deal. I will try to introduce you to the concept, in my usual, offhand, irritating way – as you have probably gathered about me by know – that Pakistan IS, IN FACT, I dare say, a good place to do business, at the very least, from a long-term point of view. The situation of the economy, currently, is, I agree, very precarious. BUT, it is slowly and steadily gathering force and the markets down there ARE improving, especially after taking a dip post 9/11! Tell you what, did you know that alot of the surgical goods that are used in the UK AND the US and in some other European countries are imported from Pakistan? Bet u didn’t know that! STILL better, for all you football fans out there – did you know that a lot of the footballs used in World Cup football and at club level competitions are made in Pakistan?

    There’s more!!

    A lot of other sports goods, including cricket gear (balls, especially bats), tennis and squash rackets are imported from? YES – you guessed it – from a place called Sialkot IN Pakistan!! AND it gets EVEN better! A lot of ready made garments are imported FROM Pakistan to the US and UK.

    BUT wait a second! Not just any old thing is exported. Before export, all the finished products go through the highest standard of export quality checks IN Pakistan. And believe me, this is taken VERY seriously – something as small as a wrong stitch, and the whole item gets thrown out! Well, that’s how it works; you don’t get such good quality with out many years of experience to back it up.

    So those of you who want to place your manufacturing trust in Pakistan, you have my blessings! I assure you that the quality and reliability and skill are there and it’s a safe bet. I know I don’t have any figures to back what I’m saying and most of you are probably incredulous at the suggestions I have made just now, BUT these are FACTS and I assure you, you can double check with any Pakistani friend, relative, or colleague of yours. But, make sure it’s someone who has been living there, at least until recently.

    Now, moving on to other business sectors. In Pakistan, the economy is currently in the state of a bubbling, frothy pot of soup. I understand the analogy is probably lost on you, but that’s what it is. It keeps having highs and lows. Right now, we’re somewhere in the middle of the graph and the curve is slowly mounting. A lot of foreign investment is taking place as of this moment – mostly in telecommunications, Information Technology, corporate law and call centres. Also, the housing sector is developing as many foreign firms have been contracted to manage housing projects – which encompasses planning, building and ongoing maintenance – and these firms spend years and years doing all this. Also, since there was only one major port in Pakistan in Karachi, another one is being built in a beautiful place called Gwador, which, as they say, is meant to parallel Dubai, the aim being to gear up for the future increase in trade. There are many skilled people who have returned back to Pakistan after working for many years in Europe and the USA, and are now pushing growth in all these sectors.

    I know a lot of you might think I’m exaggerating or just putting Pakistan in a good light for the sake of doing so, BUT all I’m trying is to say is that there is quite a qualified and cheap skill base and strong industry and infrastructure base in Pakistan which can be used to your benefit. So how come you’ve never heard of all this before? Simple answer, the secret lies in good old marketing – we NEED to put ourselves in a good light. And that’s exactly what I’m doing. You can’t blame me for that, can you? Because coming from Pakistan, I have always felt the need to correct millions of misconceptions about us, and this is just the beginning.

    No. I’m not going on forever. All I want to say is that I

    RV Manufacturers
    RV, or recreational vehicles, include all vehicles which are used for the purpose of recreational activities such as holidaying, trekking and mountaineering. The most important factor that must be kept in mind while manufacturing these recreational vehicles is their quality standard. Every recreational vehicle manufacturing company is required to comply with the certain standards set down by the state within which it operates.There are different kinds of recreational vehicles produced according to various needs. Some of the different types of recreational vehicles are park model trailers, park model recreational units, travel trailers, folding camping trailers, truck cam
    s used in World Cup football and at club level competitions are made in Pakistan?

    There’s more!!

    A lot of other sports goods, including cricket gear (balls, especially bats), tennis and squash rackets are imported from? YES – you guessed it – from a place called Sialkot IN Pakistan!! AND it gets EVEN better! A lot of ready made garments are imported FROM Pakistan to the US and UK.

    BUT wait a second! Not just any old thing is exported. Before export, all the finished products go through the highest standard of export quality checks IN Pakistan. And believe me, this is taken VERY seriously – something as small as a wrong stitch, and the whole item gets thrown out! Well, that’s how it works; you don’t get such good quality with out many years of experience to back it up.

    So those of you who want to place your manufacturing trust in Pakistan, you have my blessings! I assure you that the quality and reliability and skill are there and it’s a safe bet. I know I don’t have any figures to back what I’m saying and most of you are probably incredulous at the suggestions I have made just now, BUT these are FACTS and I assure you, you can double check with any Pakistani friend, relative, or colleague of yours. But, make sure it’s someone who has been living there, at least until recently.

    Now, moving on to other business sectors. In Pakistan, the economy is currently in the state of a bubbling, frothy pot of soup. I understand the analogy is probably lost on you, but that’s what it is. It keeps having highs and lows. Right now, we’re somewhere in the middle of the graph and the curve is slowly mounting. A lot of foreign investment is taking place as of this moment – mostly in telecommunications, Information Technology, corporate law and call centres. Also, the housing sector is developing as many foreign firms have been contracted to manage housing projects – which encompasses planning, building and ongoing maintenance – and these firms spend years and years doing all this. Also, since there was only one major port in Pakistan in Karachi, another one is being built in a beautiful place called Gwador, which, as they say, is meant to parallel Dubai, the aim being to gear up for the future increase in trade. There are many skilled people who have returned back to Pakistan after working for many years in Europe and the USA, and are now pushing growth in all these sectors.

    I know a lot of you might think I’m exaggerating or just putting Pakistan in a good light for the sake of doing so, BUT all I’m trying is to say is that there is quite a qualified and cheap skill base and strong industry and infrastructure base in Pakistan which can be used to your benefit. So how come you’ve never heard of all this before? Simple answer, the secret lies in good old marketing – we NEED to put ourselves in a good light. And that’s exactly what I’m doing. You can’t blame me for that, can you? Because coming from Pakistan, I have always felt the need to correct millions of misconceptions about us, and this is just the beginning.

    No. I’m not going on forever. All I want to say is that I

    Need Of Flexible Circuits
    In the world of electronics, necessity is the mother of all inventions, holds best applicable to the invention, evolution and development of flexible circuits in all types of electrical and electronics gadgets. The flexible circuits have just recently come of age as an interconnection technology, although it was originally developed around two decades ago.In short, a flexible circuit is "a patterned arrangement of printed wiring utilizing flexible base material with or without flexible cover layers."Let us first understand the necessity of such circuits and the constraints posed by the earlier technology of printed circuit boards, which led to its invention.of you are probably incredulous at the suggestions I have made just now, BUT these are FACTS and I assure you, you can double check with any Pakistani friend, relative, or colleague of yours. But, make sure it’s someone who has been living there, at least until recently.

    Now, moving on to other business sectors. In Pakistan, the economy is currently in the state of a bubbling, frothy pot of soup. I understand the analogy is probably lost on you, but that’s what it is. It keeps having highs and lows. Right now, we’re somewhere in the middle of the graph and the curve is slowly mounting. A lot of foreign investment is taking place as of this moment – mostly in telecommunications, Information Technology, corporate law and call centres. Also, the housing sector is developing as many foreign firms have been contracted to manage housing projects – which encompasses planning, building and ongoing maintenance – and these firms spend years and years doing all this. Also, since there was only one major port in Pakistan in Karachi, another one is being built in a beautiful place called Gwador, which, as they say, is meant to parallel Dubai, the aim being to gear up for the future increase in trade. There are many skilled people who have returned back to Pakistan after working for many years in Europe and the USA, and are now pushing growth in all these sectors.

    I know a lot of you might think I’m exaggerating or just putting Pakistan in a good light for the sake of doing so, BUT all I’m trying is to say is that there is quite a qualified and cheap skill base and strong industry and infrastructure base in Pakistan which can be used to your benefit. So how come you’ve never heard of all this before? Simple answer, the secret lies in good old marketing – we NEED to put ourselves in a good light. And that’s exactly what I’m doing. You can’t blame me for that, can you? Because coming from Pakistan, I have always felt the need to correct millions of misconceptions about us, and this is just the beginning.

    No. I’m not going on forever. All I want to say is that I

    Window Cleaning - 6 Reasons To Start Your Own Window Cleaning Business
    Of all the home businesses out there, window cleaning businesses may be one of the best kept secrets around. Most people think of window cleaning as a low paying, low potential, grunt work job, and therefore they never give it a closer look. But, in reality window cleaning is a highly profitable, low overhead, easy to start and run business.Let’s take a look at what makes window cleaning such a great business to start:-Low Startup Cost – You can literally get your business up and running for $100.00 or less.-Low Overhead – For many window cleaners the only expenses they have are gas, and replacement cleaning supplies. The only other expense you may have is
    one is being built in a beautiful place called Gwador, which, as they say, is meant to parallel Dubai, the aim being to gear up for the future increase in trade. There are many skilled people who have returned back to Pakistan after working for many years in Europe and the USA, and are now pushing growth in all these sectors.

    I know a lot of you might think I’m exaggerating or just putting Pakistan in a good light for the sake of doing so, BUT all I’m trying is to say is that there is quite a qualified and cheap skill base and strong industry and infrastructure base in Pakistan which can be used to your benefit. So how come you’ve never heard of all this before? Simple answer, the secret lies in good old marketing – we NEED to put ourselves in a good light. And that’s exactly what I’m doing. You can’t blame me for that, can you? Because coming from Pakistan, I have always felt the need to correct millions of misconceptions about us, and this is just the beginning.

    No. I’m not going on forever. All I want to say is that I hope I have sparked enough curiosity amongst at least ONE of you to find out more about this under represented and misrepresented place called Pakistan and I only hope that some day the country will be seen in a much better light than today.

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