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    Questions You Need to Ask When Bidding on Cleaning a Building
    When bidding on cleaning a building, walking through the building with the prospective client is an important part of the process. This offers you not only a chance to do a detailed site inspection, but to ask questions and get to know your prospective client and start building a relationship with that person.Here are some important questions to ask while doing the walk-through:Why are you putting the contract out for bid? Perhaps they're required to put the cleaning out to bid once per year. Or maybe they're not happy with the current contractor. Or it could be that they need to cut costs and are looking for someone that will offer a lower price.If the latter is the case, then this should be a big red flag for you. Prospective clients that are just looking for the lowest bidder don't usually make for the best customers for your cleaning business.If they're having a problem with the current contractor, then ask specifcally what the their concerns are. Having this information will help you to let them know how you'll be able to solve their problems.When talking about the current contractor, don't talk badly about them. If the prospective client you're talking with hired the current contractor, then they'll feel as if you're criticizing their poor judgement!What is your budget? Many cleaning contractors don't feel comfortable asking this question but it is a valid one that many people are willing to share, and it will be helpful to you when deciding on a price.Do you have a list of cleaning specifications? If they do, ask for a copy. If they don't, find out exactly what they're looking for and provide a list with your bid prop
    , But Not Before It Hurts

    Our innate predilection to react to rather than create change is partly because it is painful to change. The research of a Canadian neurosurgeon discovered some dramatic facts about the human mind’s reaction to change. He conducted various experiments that demonstrated that when a person is forced to change a fundamental belief or opinion, the brain undergoes a series of nervous sensations equivalent to distressing torture.

    Change frequently involves facing the truth about yourself and your fundamental beliefs and admitting that you haven’t become or accomplished what you really wanted. An honest and thorough self-examination leads to freedom of the soul from self-doubts and deceits. But the truth that sets you free first hurts to see. And the prospect of pain, let alone the actual experience of it, is enough for most of us to avoid seeing what we must change about ourselves in order to experience the joy, wholeness and abundance that are the fruits of freedom. Sadly, the numbness of enslavement to conformity is preferred to the passing pain of change that leads to true and lasting inner freedom.

    The psychological spot in our lives that “contains” our existing beliefs is commonly called a comfort zone – a place of perceived stability and security. It is the place to which we retreat when change is thrust upon us, within which we wish not to be disturbed and out of which we desire not to be

    Enhancing Brain Power Through Mind Puzzles For Career Success
    In society today and the business world, the more you use your mind, the better your success will be. When you have outstanding mind and brain skills and IQ confidence usually follows. Employers hire and promote often the person who masters these characteristics better then a very competitive workforce today.A great way to keep your brain in shape is mind puzzles and brainteasers. These fun mind games are found everywhere. They are in magazines and store check out counters, they are even in newspapers across the country. They not only give you a break from a stressful day, they actually stimulate your mind.Playing a mind game such as a cryptogram, you are increasing your reasoning skills. When you figure out which letter should be replaced with another, you are strengthening a skill that you need in everyday life.Another skill that is developed by playing mind puzzles is your powers of deduction. When you play a puzzle that is filled with bizarre twists, using the process of elimination will no doubt assist you in solving the puzzle.When you use mind puzzles and brainteasers, you also increasing your ability to use powers of logic to solve an otherwise impossible puzzle. These games may seem like a pleasant diversion in an otherwise chaotic life, but in reality, they actually keep your mind stimulated into drawing a legitimate conclusion.You can gain mental stability when you play mind puzzles for a certain amount of time each day. When you use different types of games, it is assured that you will acquire the correct mental skills.Using mind puzzles such as crossword puzzles can increase your vocabulary over and over again. With a
    In 1971, Alvin Toffler’s book, Future Shock, shook the world. Toffler predicted that “millions of ordinary, psychologically normal people will face an abrupt collision with the future . . . many of them will find it increasingly painful to keep up with the incessant demand for change that characterizes our time.” Thirty-five years later, we can say that Toffler has been proven correct in this assertion. And the ‘incessant demand for change’ continues unabated while the ‘painfulness in trying to keep up’ afflicts more and more people throughout the world.

    An editorial in the Atlantic Journal offers the following observation:

    “The world is too big for us. Too much going on, too many crimes, too much violence and excitement. Try as you will, you get behind in the race, in spite of yourself. It’s an incessant strain, to keep pace. . . . And still, you lose ground. Science empties its discoveries on you so fast that you stagger beneath them in hopeless bewilderment. The political world is news seen so rapidly you’re out of breath trying to keep pace with who’s in and who’s out. Everything is high pressure. Human nature can’t endure much more!”

    These words state well what many people are thinking today. However, they appeared in the Atlantic Journal on June 16, 1833. Much has changed in the world since then yet our reaction to change has remained unchanged: we don’t like it, we’re easily confused and overwhelmed by it and we resist it!

    Change by Consent or Coercion?

    We seek to situate ourselves within the world in a manner that maintains physical, emotional and psychological equilibrium. Change challenges that equilibrium. In 1833 change was happening at what was thought to be an astonishing rate. It’s faster now. It can knock us off-balance and leave us down for the count – if we let it.

    When external change occurs it forces us to change something about ourselves. And the toughest thing to change is our attitude toward change. We may not resist the idea of change but we do resist having to change anything about ourselves even if we know it’s in our best interest to do so. Perhaps this is what John Steinbeck meant when he said: “It is the nature of man as he grows older to protest against change, particularly change for the better.”

    As the adage goes, change is inevitable but growth from change is optional. If we are to make change work for us instead of against us, we must choose to change our attitude toward change. And this will require that we alter our thinking about ourselves and our world.

    Security and Stability

    The psychological reason why change elicits such a strong aversion in human beings is that we possess a strong need and craving for security and stability. This is manifested in the most basic human instinct: self-preservation. This primal instinct should actually be divided into two parts, each with equal strength of influence on the individual:

    • preservation of one’s self

    • preservation of one’s self-image

    The fact that life exists at all can be a source of hope for the future. I can say to myself in times of discouragement, “at least I’m alive and have a chance to continue living; and I will fight with everything I have to preserve and expand my life into the future.” This sentiment is captured well at the end of “Gone With the Wind” when a forlorn yet defiant Scarlet O’Hara, hungry and having lost everything she valued in life, loudly proclaims to herself, “As God is my witness, I’ll never be hungry again!” Even in the midst of the uncertainty and distress that change often brings we can still solemnly pledge to reestablish the stability and security we once possessed, perhaps even on a grander scale, because we are yet alive.

    When challenged by external circumstances to change ourselves we can choose either to give up, give in and “give out” (a colloquial expression meaning to be completely exhausted and/or overwhelmed) or to learn, adapt and transform into something different than before. Unfortunately, as Steinbeck observed, until we reach a point like this in life we will rarely consent to change anything about ourselves, largely because we don’t really have to. However, as Dr. W. Edwards Deming, founder of the quality management movement, quipped, “it is not necessary to change. Survival is not mandatory.”

    The second aspect of the human instinct toward self-preservation, the preservation of one’s self-image, speaks to the resistance we have to any idea, behavior, or process that threatens our existing beliefs. Our self-image is the composite of our strongly held beliefs about ourselves and the world. We prefer to continue believing what we believe at any given moment. It’s like Newton’s First Law of Motion: “a body at rest tends to remain at rest or a body in motion tends to remain in motion at a constant speed in a straight line unless acted on by an outside force.” Our thinking and believing tend to travel along the same route within the myriad of mental connections within our brains. This is why changing from the inside is such a difficult endeavor and why our attitude toward change (being against it) is so hard to modify.

    Since we see the world not as it is but as we are, whenever the world changes around us it no longer remains a comforting reflection of the way we see ourselves. External change challenges us to adjust the way we see ourselves. This is the path of change most of us experience. We will change only when coerced rather than taking a proactive approach to crafting the change we want to effect. Until forced, we don’t much see the need to change. We prefer to react to change from the outside rather than create the kind of change we want from the inside.

    The Truth Sets You Free, But Not Before It Hurts

    Our innate predilection to react to rather than create change is partly because it is painful to change. The research of a Canadian neurosurgeon discovered some dramatic facts about the human mind’s reaction to change. He conducted various experiments that demonstrated that when a person is forced to change a fundamental belief or opinion, the brain undergoes a series of nervous sensations equivalent to distressing torture.

    Change frequently involves facing the truth about yourself and your fundamental beliefs and admitting that you haven’t become or accomplished what you really wanted. An honest and thorough self-examination leads to freedom of the soul from self-doubts and deceits. But the truth that sets you free first hurts to see. And the prospect of pain, let alone the actual experience of it, is enough for most of us to avoid seeing what we must change about ourselves in order to experience the joy, wholeness and abundance that are the fruits of freedom. Sadly, the numbness of enslavement to conformity is preferred to the passing pain of change that leads to true and lasting inner freedom.

    The psychological spot in our lives that “contains” our existing beliefs is commonly called a comfort zone – a place of perceived stability and security. It is the place to which we retreat when change is thrust upon us, within which we wish not to be disturbed and out of which we desire not to be

    Free Web Conference Calling
    Sometimes in the search for a cheap conference calling solution, companies will often run across websites offering free web conference calling. Are these services offering a real service? Are there any hidden fees or gimmicks? In most cases believe it or not, there are no gimmicks. Certain service provider do in fact provider absolutely free web conferencing calling services. Many companies have discovered the benefits of using a free conferencing service. Using free conferencing services provide easy conferencing services.Several of the options available provide quality audio conferencing and often are available on a reservationless system. Now in order to use most free services, it is usually required that your company sign up with the conferencing company. After signing up for the service you are provided either a series of toll numbers for attendees to call or in some cases depending on whether the conferencing provider offers additional services at a fee, they will offer a toll free number for calls.Some are under the impression that all free web conference calling providers limit the controls a moderator has over the call. For the most part basic controls are included and provided free of charge. For web conferences some basic software may be needed, if using a trial version for free some limits to the options available will apply. Other limitations may include a limit to the number of people that can call in, and a limit to the length of the call. While for some companies this may seem too restrictive for their needs, other businesses find that the requirements fit well within their needs.Signing up for free conference calling is a v
    it and we resist it!

    Change by Consent or Coercion?

    We seek to situate ourselves within the world in a manner that maintains physical, emotional and psychological equilibrium. Change challenges that equilibrium. In 1833 change was happening at what was thought to be an astonishing rate. It’s faster now. It can knock us off-balance and leave us down for the count – if we let it.

    When external change occurs it forces us to change something about ourselves. And the toughest thing to change is our attitude toward change. We may not resist the idea of change but we do resist having to change anything about ourselves even if we know it’s in our best interest to do so. Perhaps this is what John Steinbeck meant when he said: “It is the nature of man as he grows older to protest against change, particularly change for the better.”

    As the adage goes, change is inevitable but growth from change is optional. If we are to make change work for us instead of against us, we must choose to change our attitude toward change. And this will require that we alter our thinking about ourselves and our world.

    Security and Stability

    The psychological reason why change elicits such a strong aversion in human beings is that we possess a strong need and craving for security and stability. This is manifested in the most basic human instinct: self-preservation. This primal instinct should actually be divided into two parts, each with equal strength of influence on the individual:

    • preservation of one’s self

    • preservation of one’s self-image

    The fact that life exists at all can be a source of hope for the future. I can say to myself in times of discouragement, “at least I’m alive and have a chance to continue living; and I will fight with everything I have to preserve and expand my life into the future.” This sentiment is captured well at the end of “Gone With the Wind” when a forlorn yet defiant Scarlet O’Hara, hungry and having lost everything she valued in life, loudly proclaims to herself, “As God is my witness, I’ll never be hungry again!” Even in the midst of the uncertainty and distress that change often brings we can still solemnly pledge to reestablish the stability and security we once possessed, perhaps even on a grander scale, because we are yet alive.

    When challenged by external circumstances to change ourselves we can choose either to give up, give in and “give out” (a colloquial expression meaning to be completely exhausted and/or overwhelmed) or to learn, adapt and transform into something different than before. Unfortunately, as Steinbeck observed, until we reach a point like this in life we will rarely consent to change anything about ourselves, largely because we don’t really have to. However, as Dr. W. Edwards Deming, founder of the quality management movement, quipped, “it is not necessary to change. Survival is not mandatory.”

    The second aspect of the human instinct toward self-preservation, the preservation of one’s self-image, speaks to the resistance we have to any idea, behavior, or process that threatens our existing beliefs. Our self-image is the composite of our strongly held beliefs about ourselves and the world. We prefer to continue believing what we believe at any given moment. It’s like Newton’s First Law of Motion: “a body at rest tends to remain at rest or a body in motion tends to remain in motion at a constant speed in a straight line unless acted on by an outside force.” Our thinking and believing tend to travel along the same route within the myriad of mental connections within our brains. This is why changing from the inside is such a difficult endeavor and why our attitude toward change (being against it) is so hard to modify.

    Since we see the world not as it is but as we are, whenever the world changes around us it no longer remains a comforting reflection of the way we see ourselves. External change challenges us to adjust the way we see ourselves. This is the path of change most of us experience. We will change only when coerced rather than taking a proactive approach to crafting the change we want to effect. Until forced, we don’t much see the need to change. We prefer to react to change from the outside rather than create the kind of change we want from the inside.

    The Truth Sets You Free, But Not Before It Hurts

    Our innate predilection to react to rather than create change is partly because it is painful to change. The research of a Canadian neurosurgeon discovered some dramatic facts about the human mind’s reaction to change. He conducted various experiments that demonstrated that when a person is forced to change a fundamental belief or opinion, the brain undergoes a series of nervous sensations equivalent to distressing torture.

    Change frequently involves facing the truth about yourself and your fundamental beliefs and admitting that you haven’t become or accomplished what you really wanted. An honest and thorough self-examination leads to freedom of the soul from self-doubts and deceits. But the truth that sets you free first hurts to see. And the prospect of pain, let alone the actual experience of it, is enough for most of us to avoid seeing what we must change about ourselves in order to experience the joy, wholeness and abundance that are the fruits of freedom. Sadly, the numbness of enslavement to conformity is preferred to the passing pain of change that leads to true and lasting inner freedom.

    The psychological spot in our lives that “contains” our existing beliefs is commonly called a comfort zone – a place of perceived stability and security. It is the place to which we retreat when change is thrust upon us, within which we wish not to be disturbed and out of which we desire not to be

    Doing What You Want to Do
    A wise man once said that time is the greatest gift in the world. And how true it is. Few of us have enough time to get everything done that we think is important. This article will explore how we can make the best use of the time we have available.First of all, the good news. If you feel that you are not a good manager of time, it is possible for you to improve. Time management, like many other things in life, is a skill that can be learned. Some of the best leaders have reached the pinnacle of their careers, in part, by focusing on how they use time and how their use of time could be made more efficient.Here are some concrete tips which will help you make better use of your time. • Spend five minutes at the beginning of every day making a list of things that “must” get done and a second list of things that “should” get done. The “must” list contains items that are directly connected to your personal or professional success…life will be even more difficult if you don’t get them done today! The “should” list contains tasks that can wait until after all the “must” do tasks are completed. Both lists should be prioritized from most important to least. • Schedule everything. Realistically think about the time that each and every task ought to take and make an appointment in your calendar to do that task. Lots of times we make a list of the small tasks, like telephone calls, without thinking about how much time they will take, only to learn that we used up most of the morning completing what seemed like a series of 3-minute chores. • Take the time to plan. While most of us know about how we will spend every hour of a two week vacatio
    , each with equal strength of influence on the individual:

    • preservation of one’s self

    • preservation of one’s self-image

    The fact that life exists at all can be a source of hope for the future. I can say to myself in times of discouragement, “at least I’m alive and have a chance to continue living; and I will fight with everything I have to preserve and expand my life into the future.” This sentiment is captured well at the end of “Gone With the Wind” when a forlorn yet defiant Scarlet O’Hara, hungry and having lost everything she valued in life, loudly proclaims to herself, “As God is my witness, I’ll never be hungry again!” Even in the midst of the uncertainty and distress that change often brings we can still solemnly pledge to reestablish the stability and security we once possessed, perhaps even on a grander scale, because we are yet alive.

    When challenged by external circumstances to change ourselves we can choose either to give up, give in and “give out” (a colloquial expression meaning to be completely exhausted and/or overwhelmed) or to learn, adapt and transform into something different than before. Unfortunately, as Steinbeck observed, until we reach a point like this in life we will rarely consent to change anything about ourselves, largely because we don’t really have to. However, as Dr. W. Edwards Deming, founder of the quality management movement, quipped, “it is not necessary to change. Survival is not mandatory.”

    The second aspect of the human instinct toward self-preservation, the preservation of one’s self-image, speaks to the resistance we have to any idea, behavior, or process that threatens our existing beliefs. Our self-image is the composite of our strongly held beliefs about ourselves and the world. We prefer to continue believing what we believe at any given moment. It’s like Newton’s First Law of Motion: “a body at rest tends to remain at rest or a body in motion tends to remain in motion at a constant speed in a straight line unless acted on by an outside force.” Our thinking and believing tend to travel along the same route within the myriad of mental connections within our brains. This is why changing from the inside is such a difficult endeavor and why our attitude toward change (being against it) is so hard to modify.

    Since we see the world not as it is but as we are, whenever the world changes around us it no longer remains a comforting reflection of the way we see ourselves. External change challenges us to adjust the way we see ourselves. This is the path of change most of us experience. We will change only when coerced rather than taking a proactive approach to crafting the change we want to effect. Until forced, we don’t much see the need to change. We prefer to react to change from the outside rather than create the kind of change we want from the inside.

    The Truth Sets You Free, But Not Before It Hurts

    Our innate predilection to react to rather than create change is partly because it is painful to change. The research of a Canadian neurosurgeon discovered some dramatic facts about the human mind’s reaction to change. He conducted various experiments that demonstrated that when a person is forced to change a fundamental belief or opinion, the brain undergoes a series of nervous sensations equivalent to distressing torture.

    Change frequently involves facing the truth about yourself and your fundamental beliefs and admitting that you haven’t become or accomplished what you really wanted. An honest and thorough self-examination leads to freedom of the soul from self-doubts and deceits. But the truth that sets you free first hurts to see. And the prospect of pain, let alone the actual experience of it, is enough for most of us to avoid seeing what we must change about ourselves in order to experience the joy, wholeness and abundance that are the fruits of freedom. Sadly, the numbness of enslavement to conformity is preferred to the passing pain of change that leads to true and lasting inner freedom.

    The psychological spot in our lives that “contains” our existing beliefs is commonly called a comfort zone – a place of perceived stability and security. It is the place to which we retreat when change is thrust upon us, within which we wish not to be disturbed and out of which we desire not to be

    How to Utilize Classified Ads in Narrow Market Publications
    Trying to find the best newsletters or magazines to place classified ads can be a daunting task. By far the best place to run classified ads is in those places your potential customers are looking for the kind of classified ad you are running.In most cases, this will be in small, narrow market, subject specific newsletters. These are the kind of newsletters that people subscribe to for in-depth information on a single topic. And generally, they are read cover-to-cover.Research has shown that people who subscribe to these type of publications put a high value on the information they receive in them, read them thoroughly, and read and act on the classified ads found in them.Finding these small narrow market newsletters is like going on a treasure hunt. Because most reach only a small market, they can sometimes be difficult to find.However, there are three easy ways to find these publications. You can go down to your local library and browse through the classified ads of most major magazines and see ads for these smaller newsletters.While at the library, you can also ask to see the Directory of Publications, or Directory of Newsletters. Both of t hese have over 40,000 listings of newsletters and magazines that you might consider running classified ads in.You can also utilize the power of the Internet by using search engines to locate newsletters specific to your market. In most cases, it will be well worth your effort to find one or more of these small newsletters to run classified ads in.But before you choose the publication, it is very wise to test your ads. The most important element in mail order ad
    l is not mandatory.”

    The second aspect of the human instinct toward self-preservation, the preservation of one’s self-image, speaks to the resistance we have to any idea, behavior, or process that threatens our existing beliefs. Our self-image is the composite of our strongly held beliefs about ourselves and the world. We prefer to continue believing what we believe at any given moment. It’s like Newton’s First Law of Motion: “a body at rest tends to remain at rest or a body in motion tends to remain in motion at a constant speed in a straight line unless acted on by an outside force.” Our thinking and believing tend to travel along the same route within the myriad of mental connections within our brains. This is why changing from the inside is such a difficult endeavor and why our attitude toward change (being against it) is so hard to modify.

    Since we see the world not as it is but as we are, whenever the world changes around us it no longer remains a comforting reflection of the way we see ourselves. External change challenges us to adjust the way we see ourselves. This is the path of change most of us experience. We will change only when coerced rather than taking a proactive approach to crafting the change we want to effect. Until forced, we don’t much see the need to change. We prefer to react to change from the outside rather than create the kind of change we want from the inside.

    The Truth Sets You Free, But Not Before It Hurts

    Our innate predilection to react to rather than create change is partly because it is painful to change. The research of a Canadian neurosurgeon discovered some dramatic facts about the human mind’s reaction to change. He conducted various experiments that demonstrated that when a person is forced to change a fundamental belief or opinion, the brain undergoes a series of nervous sensations equivalent to distressing torture.

    Change frequently involves facing the truth about yourself and your fundamental beliefs and admitting that you haven’t become or accomplished what you really wanted. An honest and thorough self-examination leads to freedom of the soul from self-doubts and deceits. But the truth that sets you free first hurts to see. And the prospect of pain, let alone the actual experience of it, is enough for most of us to avoid seeing what we must change about ourselves in order to experience the joy, wholeness and abundance that are the fruits of freedom. Sadly, the numbness of enslavement to conformity is preferred to the passing pain of change that leads to true and lasting inner freedom.

    The psychological spot in our lives that “contains” our existing beliefs is commonly called a comfort zone – a place of perceived stability and security. It is the place to which we retreat when change is thrust upon us, within which we wish not to be disturbed and out of which we desire not to be

    What Advertising Can and Cannot Do
    It can:Remind customers and prospects about the benefits of your company and productEstablish and maintain your distinct identityEnhance your reputationEncourage customers to buyAttract new customers and replace lost onesBoost your bottom linePromote your businessIt cannotCreate an instant customer baseSolve cash flow or profit problemsSubstitute for poor or indifferent customer serviceSell useless or unwanted ideas or productsAdvertising experts identify customers who are in the “shopping” mode and place them in two distinct categories. They will either be a RELATIONAL OR TRANSACTIONAL shopper.The Transactional shopper: a. thinks short term b. cares only about today’s transaction c. enjoys shopping and negotiating d. fears only paying more than is necessary e. is willing to spend time, lots of it, investigating f. considers himself informed and expert g. hinges every transaction on priceBecause of these traits the transactional shopper is always the quickest to respond to ads. Their response is also very predictable, they want the price up front and then they will decide whether to continue their shopping experience. If you will pay attention you will see that almost all of your competition and you as well, advertise for this shopper with best price, lowest payment, biggest discount, biggest rebate, etc. Since we cannot get away from drawing the transactional shopper and missing that segment of
    , But Not Before It Hurts

    Our innate predilection to react to rather than create change is partly because it is painful to change. The research of a Canadian neurosurgeon discovered some dramatic facts about the human mind’s reaction to change. He conducted various experiments that demonstrated that when a person is forced to change a fundamental belief or opinion, the brain undergoes a series of nervous sensations equivalent to distressing torture.

    Change frequently involves facing the truth about yourself and your fundamental beliefs and admitting that you haven’t become or accomplished what you really wanted. An honest and thorough self-examination leads to freedom of the soul from self-doubts and deceits. But the truth that sets you free first hurts to see. And the prospect of pain, let alone the actual experience of it, is enough for most of us to avoid seeing what we must change about ourselves in order to experience the joy, wholeness and abundance that are the fruits of freedom. Sadly, the numbness of enslavement to conformity is preferred to the passing pain of change that leads to true and lasting inner freedom.

    The psychological spot in our lives that “contains” our existing beliefs is commonly called a comfort zone – a place of perceived stability and security. It is the place to which we retreat when change is thrust upon us, within which we wish not to be disturbed and out of which we desire not to be drawn.

    When change needs to occur because things would be better if they did, the comfort zone becomes a rut; and a rut, as the famous motivator, Earl Nightingale, once said is nothing more than a grave with the ends kicked out. Many of us can be found hiding in our comfort zones shielding ourselves from a future we perceive as being filled with insecurity and instability. One day we wake up to find ourselves in a grave we dug ourselves. From that point on we either change the view we have of ourselves or life simply passes us by.

    As Sydney Harris says, “Our dilemma is that we hate change and love it at the same time; what we want is for things to remain the same but get better.” If this attitude occurs, we suffer the effects of insanity that Albert Einstein defined as: “doing the same thing over and over but expecting different results.” Change can drive us insane or it can be the means of tremendous growth far greater than we can imagine from the constricted confines of our comfort zones.

    Another reason we resist change is that there are so few people actually engaged in making it happen. Machiavelli wrote in “The Prince,” “there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things, because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do well under the new.”

    Being at the forefront of anything that is perceived to be significantly different from that with which the prevailing culture has grown comfortable is to put yourself in an uncomfortable place. Since we are mainly reactive and operate primarily out of our comfort zones, we find ourselves being enemies of change or merely lukewarm defenders of those who work to make it happen. This is another way of saying that we seek equilibrium within our lives that makes us feel secure and stable as we look into the future. We don’t want to feel the insecurity and instability that often accompany stepping into the vanguard of change. It frightens us even to think about it.

    Hurt Your Hurt, Frighten Your Fear

    Change is not something to be feared. Rather, it is something we should welcome, for without change nothing in this world would ever grow or blossom and no one would ever move forward to become the person they want to be.

    How do we get to the point where we’re actually welcoming change instead of resisting it? You must first learn to manage fear, especially your fear of change.

    Years ago, when my children would hurt themselves, I’d tell them to “hurt your hurt” and have them pretend to grab a hold of the place where it hurt, throw it on the ground and then stomp on it. This activity objectified their pain and gave them a semblance of control over it as well as an awareness of a future that did not contain the pain. It provided them with an understanding that they were greater than their pain because they were not equal to their pain. They could see that pain was something that occasionally happened to them but that it should never define or limit their self-image or the possibilities for their future.

    This same approach applies to fear. As Eleanor Roosevelt famously said, “you gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I have lived through this horror. I can take the next thing that comes along.’ You must do the thing you think you cannot do.” Another way of saying this is that you must frighten your fear instead of fearing your fear, as Eleanor’s husband, Franklin, instructed Americans on the eve of World War II not to do. Look your fear in the face and confidently go through it instead of shrinking from it. When you do this, your fear will do the shrinking. Otherwise, you will wind up fitting the description of an empty and pitiful person offered by Eleanor’s Uncle Teddy: “Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat.”

    Fear stops us from achieving much of what we’re capable of achieving because we’re afraid of our fear. We’re scared that our fear will take over when we attempt great things and cause us to fail. Elbert Hubbard was right when he said, “the greatest mistake you can make is to be continually fearing you will make one.” Frighten your fear by facing it with the willingness to fail in doing so. When fear realizes it has a strong adversary facing it, one who is prepared for failure in the passionate pursuit of freedom from spiritual and psychological enslavement, it always backs down and quickly loses strength.

    Fear cowers in the presence of confidence and courage. As with my children’s activity of “hurting their hurt” this way of managing fear objectifies it and gives you inner control over it resulting in an awareness of a future that is not ruled by it. You realize that you are greater than your fear because you are not equal to it. Fear is something that happens to you from time to time but it is never something that should define and limit your self-image and potential for future greatness and abundance.

    Leon Martel, in “Mastering Change, the Key to Business Success,” describes three common traps that keep us from recognizing and using change:

    1. Believing that yesterday’s solutions will solve today’s problems

    2. Assuming present trends will continue

    3. Neglecting the opportunities offered by future change

    You must plan to change with a plan for change. Otherwise, you

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