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Casual Articles - How You View Change Is How You Do Change - Part Two
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the “new and more efficient” way of exchanging important information, it would seem that more companies would find it valuable to brand their CD-Rs also.Most CD-Rs purchased by businesses come from retail office supply stores. These generic CDs usually have the logo of the retail store or disc manufacturer printed on the label. So why promote the store that sells the media? Companies are missing an excellent opportunity to brand themselves in this manner!Another positive to branding with this type of media is in the perceived value of the media itself. People tend to keep CD-Rs because they are perceived as something of
I hate working. Even worse, I hate commuting to work on Monday morning. Monday morning is the brand-new start to the work week. That means five more full days until the weekend.With that said, here's my guide to passing the time while commuting to work: Think about being able to see your colleagues again. Your colleagues and your boss are your daytime friends and, at the end of your morning commute, you will get to see them all again, just like you saw them every day last week, last month, and last year. Observe the drivers in the other vehicles. See how sad they look and realize to yourself how their jobs must be much worse than your job. This should make you realize how lucky you are to work where you do. Remember that your country mandates two weeks of vacation time each and every year. So you only need to commute to work during fifty, or 96%, of the weeks in the year. Try not to think about the European countries that mandate a minimum of six we
The Way You View Is The Way You Do
The way you view the world and yourself is the way you live and move in the world. The way you view is the way you do. Change is a matter of viewing; it is as much about perception as it is about maintaining stability and security.
When I conduct seminars on the topic of transition management, I have half the audience view for about ten seconds a drawing of a young lady and the other half view for ten seconds a drawing of an old lady. These are actually two versions of the same picture. If you took both versions and put them together, you’d have a depiction of a single female person. The one half doesn’t know what the other half is seeing. I would then have the entire audience look at the amalgamated picture and tell me what they saw. In every case, a large majority of those who view the drawing of the young lady immediately prior to seeing the combined picture say they see a young lady; likewise, a large majority of those who view the old lady first say they see an old lady. Furthermore, many of these folks, when challenged to see what others saw, adamantly defended their initial perception because they were unable to see the other “lady”
The primary advantages S corporations have over regular corporations are tax-related. Owners of S corporations are not subjected to the double taxation all C corporations face. Profits can be passed through the owners’ individual income tax, while the corporation itself is not taxed.The main advantages corporations have over sole propriety businesses are their limited personal liability. S corporations can have this same protection but not subject themselves to corporate taxation.Being able to easily raise funds is also another advantage corporations have over sole proprietorships. However, since a corporation is considered its own entity, the profits of a corporation are taxed, and the shareholders are taxed again for the same income. In an S corporation, shareholders directly file the income as individual income, while the corporation itself is not taxed.Another advantage S corporations have is they can declare interest paid for S corporation stocks as an investme
When I conduct seminars on the topic of transition management, I have half the audience view for about ten seconds a drawing of a young lady and the other half view for ten seconds a drawing of an old lady. These are actually two versions of the same picture. If you took both versions and put them together, you’d have a depiction of a single female person. The one half doesn’t know what the other half is seeing. I would then have the entire audience look at the amalgamated picture and tell me what they saw. In every case, a large majority of those who view the drawing of the young lady immediately prior to seeing the combined picture say they see a young lady; likewise, a large majority of those who view the old lady first say they see an old lady. Furthermore, many of these folks, when challenged to see what others saw, adamantly defended their initial perception because they were unable to see the other “lady
Did you go through the goal setting exercise outlined in the August '05 Dose of Reality™? [see the end of this article for subscription information and back issues] If you did, fabulous! With your goals written down, you’re lightyears ahead of your peers. Get a load of this: A study was conducted a few years ago of graduates from a business school. Only three percent of grads had clearly articulated and written goals...but those grads earned ten times more than the 83% who had no goals at all. Even those grads who had some sense of their goals, but had not written them down, earned three times as much as those who hadn’t given goals a second thought. How’s that for motivation to get this exercise done?Now that your goals are written down, do you think you can accomplish them all by yourself? Stop right there if you think you can. You may have impressive work experience and education, but ‘what you know’ has less to do with your future career success than ‘who you kn
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.After all, the purpose of your marketing is to deliver your message. And you can't deliver your marketing message if nobody pays attention to your marketing or advertising.Remember, people are busy and they're bombarded with thousands of commercial messages every day. So the odds of them giving your ad much attention are very small unless you give them a good reason to look.The tool you can use to get people to look is called a disruptor. It disrupts what the reader is doing so they stop and look at your ad. It's not complicated but it is critical if you want the best results from your ads.What can you use as a disruptor?In print advertising the ad headline and graphic are the primary disruptors.The key is to put something in your ad that stands out, either visually or because of the meaning the words c
As someone who is investigating the opportunities in truck driving careers, you undoubtedly have heard the horror stories about trucking in the Northeast. The stories of overcrowded roadways, lack of parking spaces and the constant fighting to jockey into position so you won’t miss your exit, are all true. A driver has not lived until they have experienced trucking in the Northeast. This area of the United States is one place that the truck driving schools cannot prepare you for. Even seasoned drivers will stop beforehand and psych themselves up before tackling what lies ahead.The major problem of driving in this area of the United States encompasses several areas. The first problem, obviously, is the enormous amount of traffic. Thousands of vehicles are doing battle to get to wherever they are going. Traffic jams, accidents and, within the cities, pedestrians EVERYWHERE! Within the boroughs of New York City, it is no easy task to get 18 wheele
The perception we have of ourselves and the world is shaped by our need for stability and security in our lives. Driven by our need to survive both as a body and as a person we default to a perception of change as being threatening and frightening.
Of course, if we remain as we are we cannot grow beyond our self-imposed limitations and limiting notions about what we can become and the contributions we can make. Most of us realize this and do make attempts from time to time to get out of the physical, psychological and spiritual ruts that keep us traveling along the same smooth, well-worn paths within our private comfortable universe.
Unfortunately, most of our efforts to change go nowhere and wind up fueling our fears that change will be for the worse, not for the better. This failure to launch and consummate change serves to reinforce our pessimistic attitude toward it and harden our perception of the world as being antagonistic to our self
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