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    How To Multiply The Response To Your Yellow Pages Ad
    (Or Any Other Print Ad)If you think that advertising in the Yellow Pages is not right for you, you may be right. But before you write off the Yellow Pages, you should do a bit of research into how many responses your heading receives every year. You might be surprised. You might find a great opportunity that a lot of your competitors are missing out on.If you DO advertise in the Yellow Pages, there are a few things you need to know. First of all, you should understand the nature of the beast, which may come as a surprise.The Yellow Pages directories are a “marketing orphan”. They are unloved, unglamorous, unsexy. Most marketing experts know next to nothing about how to use them. But I’ve seen many very profitable businesses derive virtually all their business from one good ad run in many directories.But, and this is extremely important, less than 1% of Yellow Pages advertisers know what an effective ad is. The bad rap the Yellow Pages has is not earned. If you know how to use them, the Yellow Pages can be incredible!Most advertisers have the vague notion that they want a response. That’s logical. “We want the phone
    victim who experiences reality and shrinks from it or as the perpetrator who has a similar uncomfortable experience or feelings and lashes out, attacks, blames or ridicules other.

    Victim/ Perpetrator: As victim, I experience being at the effect of what I experience, e.g. you have made me feel bad or it's your fault. I am not comfortable or at ease with my experience and am not willing to acknowledge my discomfort. The victim usually shrinks away from the experience. As perpetrator, I am uncomfortable with my own inner experience and lash out at you, attack you and actively work to make you feel at fault for my unpleasant experience.
    Energetically, victims and perpetrators both engage in pushing reality away from themselves and projecting onto o
    Making A Good Impression With Business Card and Letterhead
    Many corporations often neglect the importance of having a good business card and letterhead design. If you're unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool. In the highly competitive business world today, it is crucial that you show people how you value your business by handling the slightest thing professionally.Choosing The Right Design. It is best if you choose a design that reflects your nature of business. Make sure to keep your business card and letterhead design as simple as possible. Exaggerated graphics and fonts should be kept away as much as possible for easy referencing and readability.Create A Logo. Whether you’re running a big corporation or simply a small entrepreneur, it is always important that you create a custom logo to represent your business. All you need to do is to hire a professional creative designer to do the job for you or if you don’t have the budget to do so, you can always create a simple design yourself.Design C
    In part one of this article I will define the differences between making decisions as a victim or as an accountable leader. In part two of this article I will define what it takes to act as an accountable executive leader and offer some solutions operating from the accountable stance. Operating from an accountable standpoint offers obvious advantages to any organization. In the past I've had conversations with leaders about accountability and leadership. Most often, they bemoan the lack of accountability in their organizations saying such things as "people don't take ownership" or "they don't act as if it is their project" yet they often don't know what to do differently. Many leaders need their people to be accountable yet they don't know how to encourage the accountability behavior. I'll talk more about this later.

    I recently gained some critical insights on accountability while attending a seminar by Keller Williams, the national real estate company. During the seminar we compared accountability to its opposite, victimization. The accountable stance in their model includes:Gaining clarity about an issue and defining the problem

    • Applying attention,energy and focus
    • Exploring possibilities
    • Making plans for change
    • Implementing change

    Compare this to the victim stance which includes:

    • Denial of business reality
    • Projection onto others
    • Deflection of ideas away from me
    • Resignation
    • Status Quo

    Quite frankly, I never viewed victimization as the opposite of accountability. The model shows the distinction nicely as two different paths to a decision. In the accountable path, reality showed up, the leader became aware of the business reality, decided what to do and then took action. The accountable path is shown above. While not necessarily the easiest path, this approach provides the best long term business results. In the victim decision making path, the leader was confronted with current business reality: the company is losing market share, there is a problem employee who is also a good friend of theirs, they are just barely meeting the sales numbers. Management does not want to confront business reality so they place blame for problems on others. They may say things like, "We just don't have the people to get the job done," or "We didn't have good information." In the end, the leader as victim is left with hoping, waiting and resignation. Maintenance of the status quo is the outcome. Employee initiative and morale may remain low as well. How do we choose one path and not the other? How can we get effectively from one side of the decision making table to the other? As leaders, how can we get more of our people to act more often from the stance of accountability and not as victims? These are questions that leaders are looking to answer to improve both individual and organizational performance.

    These questions are especially critical for a new leader who is on-boarding. For me, increased understanding comes from the work of Drs. Noel Larson and Jim Maddock and their victim/perpetrator model. The denial of reality occurs in two typical ways: as the victim who experiences reality and shrinks from it or as the perpetrator who has a similar uncomfortable experience or feelings and lashes out, attacks, blames or ridicules other.

    Victim/ Perpetrator: As victim, I experience being at the effect of what I experience, e.g. you have made me feel bad or it's your fault. I am not comfortable or at ease with my experience and am not willing to acknowledge my discomfort. The victim usually shrinks away from the experience. As perpetrator, I am uncomfortable with my own inner experience and lash out at you, attack you and actively work to make you feel at fault for my unpleasant experience.
    Energetically, victims and perpetrators both engage in pushing reality away from themselves and projecting onto o
    Ten Signs That You Are Ready for a New Job or Career
    You've been in your job for a few years. You get a decent paycheck and your benefits are helpful. But you wonder if something's missing. You try to tell yourself you should be happy you have such a good job, but some days you have to face how unhappy you are at work.Are you settling? Are you making do in a job that really isn't a very good fit for you?Read this list of ten clues to determine how many of these statements reflect how you feel about your work.1) You get depressed every time you think of going back to work after a weekend, a long weekend, or a vacation.The closer Monday morning gets, the more a sense of dread comes over you. You feel a pit in your stomach that you can't ignore. You wish there was something, anything, you could do to avoid going to work.2) You spend more time recovering from work than having fun.After you leave work each day it takes you several hours to feel like yourself again. You feel so tired all you can think about is sinking into your couch and zoning out in front of your television. You may have difficulty cooking a decent meal for dinner because you are so worn out from
    this later.

    I recently gained some critical insights on accountability while attending a seminar by Keller Williams, the national real estate company. During the seminar we compared accountability to its opposite, victimization. The accountable stance in their model includes:Gaining clarity about an issue and defining the problem

    • Applying attention,energy and focus
    • Exploring possibilities
    • Making plans for change
    • Implementing change

    Compare this to the victim stance which includes:

    • Denial of business reality
    • Projection onto others
    • Deflection of ideas away from me
    • Resignation
    • Status Quo

    Quite frankly, I never viewed victimization as the opposite of accountability. The model shows the distinction nicely as two different paths to a decision. In the accountable path, reality showed up, the leader became aware of the business reality, decided what to do and then took action. The accountable path is shown above. While not necessarily the easiest path, this approach provides the best long term business results. In the victim decision making path, the leader was confronted with current business reality: the company is losing market share, there is a problem employee who is also a good friend of theirs, they are just barely meeting the sales numbers. Management does not want to confront business reality so they place blame for problems on others. They may say things like, "We just don't have the people to get the job done," or "We didn't have good information." In the end, the leader as victim is left with hoping, waiting and resignation. Maintenance of the status quo is the outcome. Employee initiative and morale may remain low as well. How do we choose one path and not the other? How can we get effectively from one side of the decision making table to the other? As leaders, how can we get more of our people to act more often from the stance of accountability and not as victims? These are questions that leaders are looking to answer to improve both individual and organizational performance.

    These questions are especially critical for a new leader who is on-boarding. For me, increased understanding comes from the work of Drs. Noel Larson and Jim Maddock and their victim/perpetrator model. The denial of reality occurs in two typical ways: as the victim who experiences reality and shrinks from it or as the perpetrator who has a similar uncomfortable experience or feelings and lashes out, attacks, blames or ridicules other.

    Victim/ Perpetrator: As victim, I experience being at the effect of what I experience, e.g. you have made me feel bad or it's your fault. I am not comfortable or at ease with my experience and am not willing to acknowledge my discomfort. The victim usually shrinks away from the experience. As perpetrator, I am uncomfortable with my own inner experience and lash out at you, attack you and actively work to make you feel at fault for my unpleasant experience.
    Energetically, victims and perpetrators both engage in pushing reality away from themselves and projecting onto o
    Bullet-Proof Your Business
    Today’s business environment isn’t getting any easier, nor will it get easier anytime in the future. I’m not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed and operating costs are just a few of the issues we deal with everyday. You can lament this fact or, you can take proactive measures to bullet-proof your business. Here are few strategies that can help:Clearly define your business. The most successful business people know what they are in business for. They have one or two areas of specialty or expertise and they stick to what they’re good at. They avoid the temptation to try to become everything to everybody. In many fields, specialists tend to do better than generalists and, in bookselling, it’s no different.Have you created a niche market for yourself?Is your niche viable in your location/city/town/market?Are you the best at what you do in your trading area?Do you stick to what you’re good at or do you stray from this when revenues are lean?Mounting bills, a slow month or months, pressure to generate dollars to the bottom lin
    osite of accountability. The model shows the distinction nicely as two different paths to a decision. In the accountable path, reality showed up, the leader became aware of the business reality, decided what to do and then took action. The accountable path is shown above. While not necessarily the easiest path, this approach provides the best long term business results. In the victim decision making path, the leader was confronted with current business reality: the company is losing market share, there is a problem employee who is also a good friend of theirs, they are just barely meeting the sales numbers. Management does not want to confront business reality so they place blame for problems on others. They may say things like, "We just don't have the people to get the job done," or "We didn't have good information." In the end, the leader as victim is left with hoping, waiting and resignation. Maintenance of the status quo is the outcome. Employee initiative and morale may remain low as well. How do we choose one path and not the other? How can we get effectively from one side of the decision making table to the other? As leaders, how can we get more of our people to act more often from the stance of accountability and not as victims? These are questions that leaders are looking to answer to improve both individual and organizational performance.

    These questions are especially critical for a new leader who is on-boarding. For me, increased understanding comes from the work of Drs. Noel Larson and Jim Maddock and their victim/perpetrator model. The denial of reality occurs in two typical ways: as the victim who experiences reality and shrinks from it or as the perpetrator who has a similar uncomfortable experience or feelings and lashes out, attacks, blames or ridicules other.

    Victim/ Perpetrator: As victim, I experience being at the effect of what I experience, e.g. you have made me feel bad or it's your fault. I am not comfortable or at ease with my experience and am not willing to acknowledge my discomfort. The victim usually shrinks away from the experience. As perpetrator, I am uncomfortable with my own inner experience and lash out at you, attack you and actively work to make you feel at fault for my unpleasant experience.
    Energetically, victims and perpetrators both engage in pushing reality away from themselves and projecting onto o
    Business Cards Design Guidelines
    In the business industry there are lots of strategies in which advertisers do to promote the products and services their company can give. Though it is said that advertising needs bigger budget businesses still find ways on how to economically minimize their advertising cost.Using business cards for advertising can be a great passport in winning your client’s attention. First they are cost effective. Second they are portable to be carried anywhere and lastly it carries vital information regarding your business.As a tool that you use for your advertising and promotions these business cards must have quality and compelling designs. In this article we will discuss further the business cards design guidelines in order to achieve successful advertising and campaign.The designs are the core features of your business cards. If you want to succeed captivating business cards, your designs should bear it all. Though it may be quite expensive yet you can creatively make a design of your own. With just a little touch of creativity, artistry and patience you are on the right path of creating stand out designs.The following business ca
    nformation." In the end, the leader as victim is left with hoping, waiting and resignation. Maintenance of the status quo is the outcome. Employee initiative and morale may remain low as well. How do we choose one path and not the other? How can we get effectively from one side of the decision making table to the other? As leaders, how can we get more of our people to act more often from the stance of accountability and not as victims? These are questions that leaders are looking to answer to improve both individual and organizational performance.

    These questions are especially critical for a new leader who is on-boarding. For me, increased understanding comes from the work of Drs. Noel Larson and Jim Maddock and their victim/perpetrator model. The denial of reality occurs in two typical ways: as the victim who experiences reality and shrinks from it or as the perpetrator who has a similar uncomfortable experience or feelings and lashes out, attacks, blames or ridicules other.

    Victim/ Perpetrator: As victim, I experience being at the effect of what I experience, e.g. you have made me feel bad or it's your fault. I am not comfortable or at ease with my experience and am not willing to acknowledge my discomfort. The victim usually shrinks away from the experience. As perpetrator, I am uncomfortable with my own inner experience and lash out at you, attack you and actively work to make you feel at fault for my unpleasant experience.
    Energetically, victims and perpetrators both engage in pushing reality away from themselves and projecting onto o
    Combine Postcard Marketing With Your Online Marketing Strategy
    Letting people know about your business Web siteYou can’t set up in cyberspace and expect customers to just come to your business Web site. You have to let them know you are there. And, while there are people who look online, there are still plenty of others who are not as Web savvy as you would like them to be. For those folks, you need an offline marketing strategy to get them to your business Web site. This is where the postcard comes in. Put your Web address on an attractive postcard to create interest in your business Web site. Postcard marketing is uniquely compatible with online marketing:Postcard marketing is low cost. You can generate several thousand for a relatively small amount of money and they are inexpensive to mail. They are a low cost way of generating Web traffic.Postcards arrive at the home or business, in a place where a computer is readily available. This makes it easy to simply take the postcard immediately to the computer and enter the Web address.Postcards are small, and even if the customer is not near a computer, it is easy to slip into a pocket or purse. They aren’t awkward or annoying. It is ju
    victim who experiences reality and shrinks from it or as the perpetrator who has a similar uncomfortable experience or feelings and lashes out, attacks, blames or ridicules other.

    Victim/ Perpetrator: As victim, I experience being at the effect of what I experience, e.g. you have made me feel bad or it's your fault. I am not comfortable or at ease with my experience and am not willing to acknowledge my discomfort. The victim usually shrinks away from the experience. As perpetrator, I am uncomfortable with my own inner experience and lash out at you, attack you and actively work to make you feel at fault for my unpleasant experience.
    Energetically, victims and perpetrators both engage in pushing reality away from themselves and projecting onto others what it is they are feeling or thinking. Some typical statements might be, "You did it" or "It's the resources the other guys now have" or "That does not work here." Both victim and perpetrator are victimized by what is happening in their external world. Neither one acts as an accountable leader. A special type of victim comes from another model developed by Dr. Larson This type is known as the victim/over achiever and in my experience is present all over the business world. Most often victim/overachievers show up as the drivers in high tech, fast paced companies. Typically, these people were victims of their circumstances early in life and their modus operandi is now to be the best at all times in all places. Businesses love them and leaders love them, because they always get a lot done and do it well. They rise to the top. It all works great with them until things go badly with a customer, at a particular meeting or in a certain quarter. Then watch out: they become the best perpetrators, aggressive, attacking, making others pay for their lack of accomplishment. They are talented achievers without a solid emotional foundation. Under stress, or the inevitable lack of success, their lack of true leadership and resiliency manifests itself costing both themselves and their organization dearly. The key question to ask is, "What drives our victims and perpetrators to choose the victim position rather than the accountable position?" (If we act as victims we need to know what is driving our current behavior to be able to change to more effective behavior.)

    The answer is simple; the solution difficult and complicated. Our willingness to act as victims comes from our underlying anxiety and discomfort with our current reality. We act as victims because we are unable to manage our discomfort and thus retreat to inaction. To be accountable, we frequently need to experience difficult feelings or we may need to engage in what may be the uncomfortable leadership tasks such as budget cutting, difficult performance reviews or redeploying resources. All of us periodically become uncomfortable when confronted with new information or circumstances that require us to do something differently. We are all inevitability confronted with information or circumstances that require us to change. The choice becomes, which decision path do I take?

    • The accountable decision making path
    • The victim decision making path

    The victim path diminishes leadership and detracts from effective organizational performance. When on the victim decision making path I often feel overwhelmed, underappreciated or unacknowledged. I then cover up these bad feelings by doing more, attacking others or blaming others. Just underneath the surface the unresolved feelings stir, waiting to burst out when someone confronts me in a meeting, or when Grace gets promoted and I don't, or when I snap and criticize a staff member for no good reason. Often, this decision path is not entered consciously. The move from the victim to accountable decision path is essential for sustained effective business performance and quality leadership. People follow leaders who are accountable. Why is it

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