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Casual Articles - How to Buy Foreclosure Homes - A Real Estate Investment Opportnuity
Protect Your ClickBank Products from Online Theft s in going door-to-door.One of the biggest problems faced by ClickBank merchants is the risk of content theft - people downloading their digital products without paying for them.To gain illicit access to downloadable product files, determined content thieves exploit a range of security weaknesses, each of which can be eliminated if the correct protective measures are applied. Here, we will look at just one area of vulnerability and a simple precaution that any ClickBank merchant can use to protect against it.Most ClickBank merchants understand that there should never be links to downloadable product files and thank-you pages from the other pages on their website. The only way to access a product file should be via its thank-you page, which likewise should be accessible only via the ClickBank payment process. Observance of these simple guidelines will ensure that there is no way to navigate directly to your downloadable content.This approach also ensures that the thank-you page will not be indexed by search engine spiders, which is essential, as nothing could be more harmful to product security than a thank-you page with a #1 Google ranking!However, we should not overlook the risk that your thank-you page and product file URLs may be distributed in underground newsgroups and forums. While this may not necessarily lead to an immediate avalanche of illicit downloads, the risk exists that However, you have to be prepared as you may end up meeting with an angry homeowner who doesn't appreciate you showing up at his door. Be polite and leave if you are asked to. Never, under any circumstance, snoop around, inspect or generally trespass unlawfully on somebody's property. You are there to be a "savior," not a snoop. When you finally get your meeting, you need to quickly assess the needs of the homeowner. Is he looking to save his credit? Is he looking for cash? Does he just want to be bailed out? Is he on the verge of bankruptcy? Is there something else he fears? Does he want to stay in the home on a rent-back basis until he can get his feet on the ground? If you meet his needs, he will be much more receptive to your offer. Inspect the property with the homeowner as you were a home inspector. Use an inspection checklist and record your information and estimated costs of repair. Many owners of homes that go into foreclosure have been struggling financially for a while before they give up. This likely means the house has not received needed repairs or general maintenance for a while. Experts say to NEVER make an offer at this point or give the homeowner any money. If you like the property and think you want it, make an appointment to meet with him again, go home, crunch the numbers, analyze all of the liens and payoffs, and come back with your offer. Make sure you factor in all closing costs before determining this price. These homeowners are not as likely as savvy as you. They are also very skeptical. Changing the offer once made because you made a calculation error will not come across as a simple mistake. It will likely kill your deal. Make sure you carefully review all liens on the property that have been filed. You will also want to ask the homeowner if there are any other liens that may “pop” up later. If you want to be taken seriously as a buyer, you must be realistic when preparing an offer. Homeowners, regardless of their situation, aren’t likely to give properties away. They know the value of their home on the open market and will likely lose it before making a deal where they feel ripped off. Expert A Simple Strategy to Keep Your eBay Customers Foreclosure filings against homeowners have increased dramatically in the last few months.It is always great to make a sale on eBay. The sense of achievement and the monetary rewards gained from the sale really makes the feeling great. Do you want to have this great feeling repeated? If you do, then you need to achieve more repeated sales. How can you do that? Perhaps, you can consider this simple strategy.One strategy to acquired repeated sales is to retain the email address, eBay ID and mailing address of the customers who have bought from you before. In this way, you will be able to build your own customer base. Subsequently, you can send periodic announcements to these customers about other products which you are selling. However, you need to obtain the customers’ permission before you can send them these announcements. When the customers have completed a sale with you, you can ask them individually if they would like to be informed of other items sold by you in future. If they agree to have this information forwarded to them, then you can place them in your mailing list. However if they do not wish to be kept informed, then you have to respect their choice and should not contact them anymore. If you repeat this process for every customer and every sale you make, your mailing list will gradually grow over time.Furthermore, you can keep in touch with these customers in your mailing list during holiday seasons or special occasions by sending greeting In some areas, this increase is 30-40% higher than it was last year. Experts say that foreclosures have doubled over the last three years in many places. Homeowners have struggled to cope with high prices, rising interest rates, and mortgages that are adjusting. This is the fallout. Over the past few years, mortgage lenders devised many new loans to help buyers afford homes. “1.00% MORTGAGES!!” “$800/MO FOR A $300,000 HOME!!” Buyers came out in record numbers. 100% financing and record-low interest rates helped some people who previously could not afford homes, become homeowners, and that helped stimulate the most incredible real estate explosion on record. In Nevada, where I live, nearly 62% of all mortgages are interest-only and ARMs. We are second only to California. However, today interest rates are higher. Combine this with a soft real estate market and you now have a squeeze on homeowners who are struggling to make the higher payments on adjustable-rate mortgages or are forced to refinance their loans to attempt to lower their payments. For example: Let’s say you did 80% financing on a $300,000 home in 2004 and you did a 3 Year ARM at 5.000% with a margin of 2.75%. Your mortgage payment was $1250 per month. It was tight but you figured you could afford it. When that loan adjusts this year (margin + current index) you could be facing an adjustment to 8.000%. This would increase your payment to $2000 per month. You cannot afford your home any longer. Sure, you can refinance it and maybe only increase your payment by $100-$200 per month from the $1250 but what if life circumstances have changed? Like your credit is not as good? You may have a lot of equity so you are still OK, but what happens in a slower market where you are not gaining much? Or you have removed all of your equity through a credit line? Or your home has depreciated since that purchase? The slower real estate market compounds the problem. In recent years, homeowners with risky mortgages could take advantage of the rising value of their homes by refinancing at lower rates. Or by selling. With housing prices stabilizing or decreasing, the refinancing option is not available. With a vastly inflated inventory of houses on the market and a 30% sales decline from last year, selling is not as viable an option. Quite simply, rising interest rates and decreasing home values spell disaster. In 2003, when the market was on fire, the amount of 30 day delinquencies was half what it is today. Foreclosures are much more common today and many experts believe they are going to increase substantially in the coming years. OK, so what does this mean to you and your buyers? OPPORTUNITY!!!! Buying a property out of the foreclosure market is one of the best opportunities available in all of real estate. However, it is not easy and takes a lot of work. It’s not unusual to save from 10 to 30 percent of the market value on a foreclosure property if you know where to look. However, don’t be lured into thinking this is a get-rich quick scheme. Most foreclosed properties sell for less than 5% off market value. The key is research, preparation, patience and persistence. Experts say that the investors who do best in the foreclosure market spend 30 – 40 hours per week working it. There are many internet websites like www.realtytrac.com that detail these properties and you can also get a list of properties going into default from the marketing rep at your preferred title company. There are many different stages to the foreclosure process but two are most important to you. The first is notice-of-default (NOD). This is when the lender notifies the borrower that a default has occurred and that legal actions COULD proceed. This is very early in the process. Once you get an NOD you probably have a few months to cure the default before you are actually foreclosed on. This is the best place for you as an investor to try and get the property with the best possible discount. The next is notice of trustee sale (NTS). This is much more serious. This means the lender has set a date to sell your home at a public auction. As an investor, you will have to bid against the competition. The margins here are much tighter and you need to have much more knowledge about the property, its value, and its potential before moving forward. The investing window of opportunity opens the day the Lis Pendens, the notice that a legal action is pending, is filed. The window closes the day the property is sold at auction. The time between these two events enables an investor to work with the homeowner and lender to create a workout strategy or a purchase of the property from the homeowner before the sale date. The amount of time the window remains open depends solely on state and local laws, as well as the behavior of the property owner. Most states sell properties within 90-120 days from the first notice of default. There are many books and internet sites that tell you how the many different ways to buy pre and bank-owned foreclosure properties. For the purpose of this newsletter, let’s stick with the most profitable method. The pre-foreclosure. Let’s examine the best way to try and get you or your client a home at a serious discount. Here is what you need to do: Get pre-qualified for a loan so that you can act quickly if you find a property. Find out what properties are in default thru one of the websites like realtytrac.com or thru your preferred title company. Evaluate these properties and narrow your selections based on most possible return. Contact the homeowner. Inspect the property thoroughly and the default loan documents. Determine the homeowner's needs…does he need quick cash or to simply get out? Know all of the liens on the property and the payoffs that a purchase will require. Calculate your selling price and the potential profit based on current market conditions. Negotiate with the lender, the owner and any lien holders. Close the deal, repair as necessary and sell for profit!! This is much easier said then done. Keep in mind, the homeowner is being slammed with letters from the bank, attorneys, and bill collectors. Some may even be showing up at his door. You are not alone in this idea. There are other investors like you contacting him as well. You all have three ways to contact him. In person, by mail or by phone. You have to understand, many people being foreclosed on become upset with the amount of negative contact so they are not in a very responsive position to listen to what you have to say. It’s best to start with mailings. Let the homeowner know that you are interested in his financial problem, you have a solution and as a real estate investor, you specialize in homes in his area. Let the homeowner know in your mailing that you can help him stop this foreclosure, possibly still save his credit, and maybe even get him some additional cash. Be creative and different with the mailing! A former client of mine used to send a $50 bill to each pre-foreclosure property owner with a simple note that basically said, “I care about what you are going through. Please find $50 to help out. When you call me to thank me, let’s discuss some ways I can help further.” It was expensive, but brilliant and it worked! I shared this with a 27-year-old investor I work with and he has been having success doing the same thing. After you send this first letter out, don’t be overly aggressive. Give the borrower a few weeks and then follow up by mail or phone. As you get closer to the auction date, stress the urgency. Always stress that you want to help. Always be courteous and understanding. This person is facing one of the most difficult financial challenges of their life and they are being completely overwhelmed by attorneys and creditors. You need to be the “savior,” not another person hounding him. All you want to do for now is get a meeting to determine if he is even a candidate for your assistance. When you get your meeting, make sure the homeowner has all of his loan, mortgage and insurance documents available, as well as the foreclosure notices. You need to carefully review these to determine profit potential. If you are going to make an offer on the property, you must have the loan, ownership, and debt or lien information. You must also assess the condition of the property. Combined with the market value and the default amount, you have all the ingredients necessary to formulate your offer. Some investors in foreclosures even make the very courageous move of visiting the property in person without an appointment. One of my investor clients firmly believes in going door-to-door. However, you have to be prepared as you may end up meeting with an angry homeowner who doesn't appreciate you showing up at his door. Be polite and leave if you are asked to. Never, under any circumstance, snoop around, inspect or generally trespass unlawfully on somebody's property. You are there to be a "savior," not a snoop. When you finally get your meeting, you need to quickly assess the needs of the homeowner. Is he looking to save his credit? Is he looking for cash? Does he just want to be bailed out? Is he on the verge of bankruptcy? Is there something else he fears? Does he want to stay in the home on a rent-back basis until he can get his feet on the ground? If you meet his needs, he will be much more receptive to your offer. Inspect the property with the homeowner as you were a home inspector. Use an inspection checklist and record your information and estimated costs of repair. Many owners of homes that go into foreclosure have been struggling financially for a while before they give up. This likely means the house has not received needed repairs or general maintenance for a while. Experts say to NEVER make an offer at this point or give the homeowner any money. If you like the property and think you want it, make an appointment to meet with him again, go home, crunch the numbers, analyze all of the liens and payoffs, and come back with your offer. Make sure you factor in all closing costs before determining this price. These homeowners are not as likely as savvy as you. They are also very skeptical. Changing the offer once made because you made a calculation error will not come across as a simple mistake. It will likely kill your deal. Make sure you carefully review all liens on the property that have been filed. You will also want to ask the homeowner if there are any other liens that may “pop” up later. If you want to be taken seriously as a buyer, you must be realistic when preparing an offer. Homeowners, regardless of their situation, aren’t likely to give properties away. They know the value of their home on the open market and will likely lose it before making a deal where they feel ripped off. Experts Internet Marketing Tips - How To Focus On Your Goal ith housing prices stabilizing or decreasing, the refinancing option is not available. With a vastly inflated inventory of houses on the market and a 30% sales decline from last year, selling is not as viable an option. Quite simply, rising interest rates and decreasing home values spell disaster.There is an overwhelming amount of information on the internet and so many ways to make money that its very easy to become distracted from your goal of earning a living online, so if you want to progress you need to concentrate on one objective.If you are going from one opportunity to another and constantly changing direction your chances of success are low because you are not focusing on one at a time. By doing too many things at once you will most likely fail at them all.To be successful you need to concentrate on one opportunity and work hard to make it profitable. Success doesn't happen overnight but if you are dedicated and willing to put in the required effort you will have the best chance of succeeding.So what opportunity should you focus on? Well there is one thing that all successful internet marketers have in common and that is an opt in list. If you want to create a stable and reliable business that generates consistent profits every month you need to start building your own opt in list.This will give you a solid foundation and you can use the profits to expand into other areas such as product creation and network marketing. With so many niche markets on the internet you can start a newsletter about almost any subject you want such as weight loss, online dating, dog training, etc...But before you decide which market to target its a good idea to In 2003, when the market was on fire, the amount of 30 day delinquencies was half what it is today. Foreclosures are much more common today and many experts believe they are going to increase substantially in the coming years. OK, so what does this mean to you and your buyers? OPPORTUNITY!!!! Buying a property out of the foreclosure market is one of the best opportunities available in all of real estate. However, it is not easy and takes a lot of work. It’s not unusual to save from 10 to 30 percent of the market value on a foreclosure property if you know where to look. However, don’t be lured into thinking this is a get-rich quick scheme. Most foreclosed properties sell for less than 5% off market value. The key is research, preparation, patience and persistence. Experts say that the investors who do best in the foreclosure market spend 30 – 40 hours per week working it. There are many internet websites like www.realtytrac.com that detail these properties and you can also get a list of properties going into default from the marketing rep at your preferred title company. There are many different stages to the foreclosure process but two are most important to you. The first is notice-of-default (NOD). This is when the lender notifies the borrower that a default has occurred and that legal actions COULD proceed. This is very early in the process. Once you get an NOD you probably have a few months to cure the default before you are actually foreclosed on. This is the best place for you as an investor to try and get the property with the best possible discount. The next is notice of trustee sale (NTS). This is much more serious. This means the lender has set a date to sell your home at a public auction. As an investor, you will have to bid against the competition. The margins here are much tighter and you need to have much more knowledge about the property, its value, and its potential before moving forward. The investing window of opportunity opens the day the Lis Pendens, the notice that a legal action is pending, is filed. The window closes the day the property is sold at auction. The time between these two events enables an investor to work with the homeowner and lender to create a workout strategy or a purchase of the property from the homeowner before the sale date. The amount of time the window remains open depends solely on state and local laws, as well as the behavior of the property owner. Most states sell properties within 90-120 days from the first notice of default. There are many books and internet sites that tell you how the many different ways to buy pre and bank-owned foreclosure properties. For the purpose of this newsletter, let’s stick with the most profitable method. The pre-foreclosure. Let’s examine the best way to try and get you or your client a home at a serious discount. Here is what you need to do: Get pre-qualified for a loan so that you can act quickly if you find a property. Find out what properties are in default thru one of the websites like realtytrac.com or thru your preferred title company. Evaluate these properties and narrow your selections based on most possible return. Contact the homeowner. Inspect the property thoroughly and the default loan documents. Determine the homeowner's needs…does he need quick cash or to simply get out? Know all of the liens on the property and the payoffs that a purchase will require. Calculate your selling price and the potential profit based on current market conditions. Negotiate with the lender, the owner and any lien holders. Close the deal, repair as necessary and sell for profit!! This is much easier said then done. Keep in mind, the homeowner is being slammed with letters from the bank, attorneys, and bill collectors. Some may even be showing up at his door. You are not alone in this idea. There are other investors like you contacting him as well. You all have three ways to contact him. In person, by mail or by phone. You have to understand, many people being foreclosed on become upset with the amount of negative contact so they are not in a very responsive position to listen to what you have to say. It’s best to start with mailings. Let the homeowner know that you are interested in his financial problem, you have a solution and as a real estate investor, you specialize in homes in his area. Let the homeowner know in your mailing that you can help him stop this foreclosure, possibly still save his credit, and maybe even get him some additional cash. Be creative and different with the mailing! A former client of mine used to send a $50 bill to each pre-foreclosure property owner with a simple note that basically said, “I care about what you are going through. Please find $50 to help out. When you call me to thank me, let’s discuss some ways I can help further.” It was expensive, but brilliant and it worked! I shared this with a 27-year-old investor I work with and he has been having success doing the same thing. After you send this first letter out, don’t be overly aggressive. Give the borrower a few weeks and then follow up by mail or phone. As you get closer to the auction date, stress the urgency. Always stress that you want to help. Always be courteous and understanding. This person is facing one of the most difficult financial challenges of their life and they are being completely overwhelmed by attorneys and creditors. You need to be the “savior,” not another person hounding him. All you want to do for now is get a meeting to determine if he is even a candidate for your assistance. When you get your meeting, make sure the homeowner has all of his loan, mortgage and insurance documents available, as well as the foreclosure notices. You need to carefully review these to determine profit potential. If you are going to make an offer on the property, you must have the loan, ownership, and debt or lien information. You must also assess the condition of the property. Combined with the market value and the default amount, you have all the ingredients necessary to formulate your offer. Some investors in foreclosures even make the very courageous move of visiting the property in person without an appointment. One of my investor clients firmly believes in going door-to-door. However, you have to be prepared as you may end up meeting with an angry homeowner who doesn't appreciate you showing up at his door. Be polite and leave if you are asked to. Never, under any circumstance, snoop around, inspect or generally trespass unlawfully on somebody's property. You are there to be a "savior," not a snoop. When you finally get your meeting, you need to quickly assess the needs of the homeowner. Is he looking to save his credit? Is he looking for cash? Does he just want to be bailed out? Is he on the verge of bankruptcy? Is there something else he fears? Does he want to stay in the home on a rent-back basis until he can get his feet on the ground? If you meet his needs, he will be much more receptive to your offer. Inspect the property with the homeowner as you were a home inspector. Use an inspection checklist and record your information and estimated costs of repair. Many owners of homes that go into foreclosure have been struggling financially for a while before they give up. This likely means the house has not received needed repairs or general maintenance for a while. Experts say to NEVER make an offer at this point or give the homeowner any money. If you like the property and think you want it, make an appointment to meet with him again, go home, crunch the numbers, analyze all of the liens and payoffs, and come back with your offer. Make sure you factor in all closing costs before determining this price. These homeowners are not as likely as savvy as you. They are also very skeptical. Changing the offer once made because you made a calculation error will not come across as a simple mistake. It will likely kill your deal. Make sure you carefully review all liens on the property that have been filed. You will also want to ask the homeowner if there are any other liens that may “pop” up later. If you want to be taken seriously as a buyer, you must be realistic when preparing an offer. Homeowners, regardless of their situation, aren’t likely to give properties away. They know the value of their home on the open market and will likely lose it before making a deal where they feel ripped off. Expert Not Enough Fresh Sales Leads? Marketing is the New Sales y, its value, and its potential before moving forward. The investing window of opportunity opens the day the Lis Pendens, the notice that a legal action is pending, is filed. The window closes the day the property is sold at auction.Your sales are down and leads are rare. The phone’s not ringing. Let’s blame marketing!If you join this band wagon to rationalize your poor sales results, you need to step up and take responsibility for your own fate. It’s amazing how often sales teams play the victim here. They blame the marketing department, team or an individual, for their lack of sales.Don’t get me wrong, I’m on your side. Often, in a typical, let’s say “traditional” organization, there is disconnection between marketing and the sales organization. There is a lack of communication, team work and common goals. Sad but true.Often, the larger the company, the less marketing serves the individual sales professional. In corporations, it seems the norm for marketing is to concentrate on selling “the brand” and not products and services. Corporate marketing sells ‘the logo’ to trigger trust and positive emotions when people see it. Not all, but most, traditional marketing leans on advertising which fails to work directly for you in attracting new prospects and leads.In small to medium-sized companies, there is usually a very small marketing team or a single very, over-worked marketeer. Worst, as a business owner or independent professional, you don’t have a budget and you do everything! Again, marketing is absent or not good enough to generate enough new opportunities.The most impo The time between these two events enables an investor to work with the homeowner and lender to create a workout strategy or a purchase of the property from the homeowner before the sale date. The amount of time the window remains open depends solely on state and local laws, as well as the behavior of the property owner. Most states sell properties within 90-120 days from the first notice of default. There are many books and internet sites that tell you how the many different ways to buy pre and bank-owned foreclosure properties. For the purpose of this newsletter, let’s stick with the most profitable method. The pre-foreclosure. Let’s examine the best way to try and get you or your client a home at a serious discount. Here is what you need to do: Get pre-qualified for a loan so that you can act quickly if you find a property. Find out what properties are in default thru one of the websites like realtytrac.com or thru your preferred title company. Evaluate these properties and narrow your selections based on most possible return. Contact the homeowner. Inspect the property thoroughly and the default loan documents. Determine the homeowner's needs…does he need quick cash or to simply get out? Know all of the liens on the property and the payoffs that a purchase will require. Calculate your selling price and the potential profit based on current market conditions. Negotiate with the lender, the owner and any lien holders. Close the deal, repair as necessary and sell for profit!! This is much easier said then done. Keep in mind, the homeowner is being slammed with letters from the bank, attorneys, and bill collectors. Some may even be showing up at his door. You are not alone in this idea. There are other investors like you contacting him as well. You all have three ways to contact him. In person, by mail or by phone. You have to understand, many people being foreclosed on become upset with the amount of negative contact so they are not in a very responsive position to listen to what you have to say. It’s best to start with mailings. Let the homeowner know that you are interested in his financial problem, you have a solution and as a real estate investor, you specialize in homes in his area. Let the homeowner know in your mailing that you can help him stop this foreclosure, possibly still save his credit, and maybe even get him some additional cash. Be creative and different with the mailing! A former client of mine used to send a $50 bill to each pre-foreclosure property owner with a simple note that basically said, “I care about what you are going through. Please find $50 to help out. When you call me to thank me, let’s discuss some ways I can help further.” It was expensive, but brilliant and it worked! I shared this with a 27-year-old investor I work with and he has been having success doing the same thing. After you send this first letter out, don’t be overly aggressive. Give the borrower a few weeks and then follow up by mail or phone. As you get closer to the auction date, stress the urgency. Always stress that you want to help. Always be courteous and understanding. This person is facing one of the most difficult financial challenges of their life and they are being completely overwhelmed by attorneys and creditors. You need to be the “savior,” not another person hounding him. All you want to do for now is get a meeting to determine if he is even a candidate for your assistance. When you get your meeting, make sure the homeowner has all of his loan, mortgage and insurance documents available, as well as the foreclosure notices. You need to carefully review these to determine profit potential. If you are going to make an offer on the property, you must have the loan, ownership, and debt or lien information. You must also assess the condition of the property. Combined with the market value and the default amount, you have all the ingredients necessary to formulate your offer. Some investors in foreclosures even make the very courageous move of visiting the property in person without an appointment. One of my investor clients firmly believes in going door-to-door. However, you have to be prepared as you may end up meeting with an angry homeowner who doesn't appreciate you showing up at his door. Be polite and leave if you are asked to. Never, under any circumstance, snoop around, inspect or generally trespass unlawfully on somebody's property. You are there to be a "savior," not a snoop. When you finally get your meeting, you need to quickly assess the needs of the homeowner. Is he looking to save his credit? Is he looking for cash? Does he just want to be bailed out? Is he on the verge of bankruptcy? Is there something else he fears? Does he want to stay in the home on a rent-back basis until he can get his feet on the ground? If you meet his needs, he will be much more receptive to your offer. Inspect the property with the homeowner as you were a home inspector. Use an inspection checklist and record your information and estimated costs of repair. Many owners of homes that go into foreclosure have been struggling financially for a while before they give up. This likely means the house has not received needed repairs or general maintenance for a while. Experts say to NEVER make an offer at this point or give the homeowner any money. If you like the property and think you want it, make an appointment to meet with him again, go home, crunch the numbers, analyze all of the liens and payoffs, and come back with your offer. Make sure you factor in all closing costs before determining this price. These homeowners are not as likely as savvy as you. They are also very skeptical. Changing the offer once made because you made a calculation error will not come across as a simple mistake. It will likely kill your deal. Make sure you carefully review all liens on the property that have been filed. You will also want to ask the homeowner if there are any other liens that may “pop” up later. If you want to be taken seriously as a buyer, you must be realistic when preparing an offer. Homeowners, regardless of their situation, aren’t likely to give properties away. They know the value of their home on the open market and will likely lose it before making a deal where they feel ripped off. Expert Resale Rights Products: Ideal For Home Based Business t with the amount of negative contact so they are not in a very responsive position to listen to what you have to say.Resale rights products – ebooks and software you can resell – are ideal products for starting a home based business quickly, easily, and at little cost. Here's a look at some of the many advantages to this business model.Ready Made ProductsThere is plenty of information available on how to create your own home business products, such as ebooks. It isn't that hard to do, but it does take time and patience. Many people, maybe you, just don't have the extra hours needed to compile a high-quality home business product.Resale rights products bypass the hours and effort needed to create your own home business product.New Niches Become AvailableTo earn a substantial income it's important to cast a wide net and delve into more than one niche.By taking advantage of the very wide-range of resale rights products available to your home business, you can dig into niches outside your own area of expertise.Order-Pulling Sales CopyAnother advantage for home business owners is that many resale rights products come with pre-written sales pages. They aren't all top quality but lots of them are professionally written and very effective. These sales letters can save you a great deal of time if you are not an experienced sales letter writer, and even if you are.Writing sales letters for products can It’s best to start with mailings. Let the homeowner know that you are interested in his financial problem, you have a solution and as a real estate investor, you specialize in homes in his area. Let the homeowner know in your mailing that you can help him stop this foreclosure, possibly still save his credit, and maybe even get him some additional cash. Be creative and different with the mailing! A former client of mine used to send a $50 bill to each pre-foreclosure property owner with a simple note that basically said, “I care about what you are going through. Please find $50 to help out. When you call me to thank me, let’s discuss some ways I can help further.” It was expensive, but brilliant and it worked! I shared this with a 27-year-old investor I work with and he has been having success doing the same thing. After you send this first letter out, don’t be overly aggressive. Give the borrower a few weeks and then follow up by mail or phone. As you get closer to the auction date, stress the urgency. Always stress that you want to help. Always be courteous and understanding. This person is facing one of the most difficult financial challenges of their life and they are being completely overwhelmed by attorneys and creditors. You need to be the “savior,” not another person hounding him. All you want to do for now is get a meeting to determine if he is even a candidate for your assistance. When you get your meeting, make sure the homeowner has all of his loan, mortgage and insurance documents available, as well as the foreclosure notices. You need to carefully review these to determine profit potential. If you are going to make an offer on the property, you must have the loan, ownership, and debt or lien information. You must also assess the condition of the property. Combined with the market value and the default amount, you have all the ingredients necessary to formulate your offer. Some investors in foreclosures even make the very courageous move of visiting the property in person without an appointment. One of my investor clients firmly believes in going door-to-door. However, you have to be prepared as you may end up meeting with an angry homeowner who doesn't appreciate you showing up at his door. Be polite and leave if you are asked to. Never, under any circumstance, snoop around, inspect or generally trespass unlawfully on somebody's property. You are there to be a "savior," not a snoop. When you finally get your meeting, you need to quickly assess the needs of the homeowner. Is he looking to save his credit? Is he looking for cash? Does he just want to be bailed out? Is he on the verge of bankruptcy? Is there something else he fears? Does he want to stay in the home on a rent-back basis until he can get his feet on the ground? If you meet his needs, he will be much more receptive to your offer. Inspect the property with the homeowner as you were a home inspector. Use an inspection checklist and record your information and estimated costs of repair. Many owners of homes that go into foreclosure have been struggling financially for a while before they give up. This likely means the house has not received needed repairs or general maintenance for a while. Experts say to NEVER make an offer at this point or give the homeowner any money. If you like the property and think you want it, make an appointment to meet with him again, go home, crunch the numbers, analyze all of the liens and payoffs, and come back with your offer. Make sure you factor in all closing costs before determining this price. These homeowners are not as likely as savvy as you. They are also very skeptical. Changing the offer once made because you made a calculation error will not come across as a simple mistake. It will likely kill your deal. Make sure you carefully review all liens on the property that have been filed. You will also want to ask the homeowner if there are any other liens that may “pop” up later. If you want to be taken seriously as a buyer, you must be realistic when preparing an offer. Homeowners, regardless of their situation, aren’t likely to give properties away. They know the value of their home on the open market and will likely lose it before making a deal where they feel ripped off. Expert Guerilla Marketing In 2007 s in going door-to-door.You may have heard of Guerilla Marketing...But does it work in 2007?The answer is absolutely!How does a new business owner get their new customers talking? After all, that is the crux of successfully marketing a business. When customers or clients like a business for whatever reason, you can bet they’ll recommend it to others. That’s why word of mouth advertising is so important to a good marketing system.Guerilla Marketing can show you how to do just that. It will help you find the market niche and the uniqueness of your particular product. When people are excited about a product and they’re telling their friends and relatives, they will save you lots of dollars and many hours of time in marketing. When they do the advertising, you can better invest your energies into working IN your business instead of FOR it.Get your product into the hands of the right people at the right time. Use those folks who are upstanding and reputable in your community and encourage them to try, use, and let others know about your product or service.Become involved with community and charitable events to get your business name on the mouths of the people. It can definitely promote a healthy and optimistic attitude in the minds of those who attend. In many cases, they will frequent your business or buy your products initially because of a single lik However, you have to be prepared as you may end up meeting with an angry homeowner who doesn't appreciate you showing up at his door. Be polite and leave if you are asked to. Never, under any circumstance, snoop around, inspect or generally trespass unlawfully on somebody's property. You are there to be a "savior," not a snoop. When you finally get your meeting, you need to quickly assess the needs of the homeowner. Is he looking to save his credit? Is he looking for cash? Does he just want to be bailed out? Is he on the verge of bankruptcy? Is there something else he fears? Does he want to stay in the home on a rent-back basis until he can get his feet on the ground? If you meet his needs, he will be much more receptive to your offer. Inspect the property with the homeowner as you were a home inspector. Use an inspection checklist and record your information and estimated costs of repair. Many owners of homes that go into foreclosure have been struggling financially for a while before they give up. This likely means the house has not received needed repairs or general maintenance for a while. Experts say to NEVER make an offer at this point or give the homeowner any money. If you like the property and think you want it, make an appointment to meet with him again, go home, crunch the numbers, analyze all of the liens and payoffs, and come back with your offer. Make sure you factor in all closing costs before determining this price. These homeowners are not as likely as savvy as you. They are also very skeptical. Changing the offer once made because you made a calculation error will not come across as a simple mistake. It will likely kill your deal. Make sure you carefully review all liens on the property that have been filed. You will also want to ask the homeowner if there are any other liens that may “pop” up later. If you want to be taken seriously as a buyer, you must be realistic when preparing an offer. Homeowners, regardless of their situation, aren’t likely to give properties away. They know the value of their home on the open market and will likely lose it before making a deal where they feel ripped off. Experts say the typical offer is 80% or less of market-value.
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