Tags |
|
|
Links |
|
|
Casual Articles - Realising Improvement & Transforming Perceptions
Strategies in Networking with Business Cards
Move away from the pack and create business cards that speak for you and your company. A business card is part of any entrepreneur’s arsenal. It is the most convenient and elegant marketing tool that serves multiple purposes in gathering and maintaining contacts.Business cards have long been in the history of building connections with people for social functions, until it evolved and proved useful for engaging the services of various people, from statesmen to tradesmen.Nevertheless, business card is still a vital accessory in establishing relationships with people. It is important in promoting the company, at the same time, soliciting interested parties and initiating business activity.There are many virtues that can be found in business cards. Firstly, it is cheap and compact. For a minimal amount, you can order business cards in huge volumes that cater to your personal or corporate needs. You can easily store them in your wallets and organizers and readily hand it out to prospective clients and business partners. Among its other virtues are:EtiquetteSpeaking of handing out business cards, the exchange of business cards may be casual or formal as dictated by different situations. Nevertheless, it is an observed etiquette to present a calling card to inquiring parties or reciprocate the act when someone gives theirs to you. Th
f the business and managing the upside risks to realise opportunitiesMove away from the pack and create business cards that speak for you and your company. A business card is part of any entrepreneur’s arsenal. It is the most convenient and elegant marketing tool that serves multiple purposes in gathering and maintaining contacts.Business cards have long been in the history of building connections with people for social functions, until it evolved and proved useful for engaging the services of various people, from statesmen to tradesmen.Nevertheless, business card is still a vital accessory in establishing relationships with people. It is important in promoting the company, at the same time, soliciting interested parties and initiating business activity.There are many virtues that can be found in business cards. Firstly, it is cheap and compact. For a minimal amount, you can order business cards in huge volumes that cater to your personal or corporate needs. You can easily store them in your wallets and organizers and readily hand it out to prospective clients and business partners. Among its other virtues are:EtiquetteSpeaking of handing out business cards, the exchange of business cards may be casual or formal as dictated by different situations. Nevertheless, it is an observed etiquette to present a calling card to inquiring parties or reciprocate the act when someone gives theirs to you. Th
Many or
Branding and Marketing-Things Sure Have Changed
Branding and marketing is a huge field with many devoted fans and as many reluctant participants. One thing for sure, in branding and marketing--things sure have changed. One of the things most dramatically altering the face of branding and marketing is blogging.A blog, or weblog, is a regularly updated journal published on the web. (Technorati) And, according to Technorati, (a site that tracks links and website updates to the tune of tens of thousands of updates every hour) there are over 175,000 new blogs every day. Bloggers regularly update their blogs with over 1.6 million posts per day, or over 18 updates a second.Blogging is a social medium, meaning that it is a living entity seeking interaction with others. Blogging is powerful because it has a low barrier to entry, both in technical skills and in credentials—you don’t need to be a professional writer or a techno geek to be able to create a blog. Basically, if you feel passionate about a topic and are ready to write about it on a regular basis, you can host a blog.As a blogging community grows, and ideas, links and information are shared, a blog can take on a life of its own, capable of garnering a large, devoted, passionate and therefore powerful audience. As word of mouth and viral marketing techniques are overtaking traditional print, advertisers have jumped on board. Some sites
An organisation’s competitive advantage and therefore achieve long-term success is driven by two key factors:Branding and marketing is a huge field with many devoted fans and as many reluctant participants. One thing for sure, in branding and marketing--things sure have changed. One of the things most dramatically altering the face of branding and marketing is blogging.A blog, or weblog, is a regularly updated journal published on the web. (Technorati) And, according to Technorati, (a site that tracks links and website updates to the tune of tens of thousands of updates every hour) there are over 175,000 new blogs every day. Bloggers regularly update their blogs with over 1.6 million posts per day, or over 18 updates a second.Blogging is a social medium, meaning that it is a living entity seeking interaction with others. Blogging is powerful because it has a low barrier to entry, both in technical skills and in credentials—you don’t need to be a professional writer or a techno geek to be able to create a blog. Basically, if you feel passionate about a topic and are ready to write about it on a regular basis, you can host a blog.As a blogging community grows, and ideas, links and information are shared, a blog can take on a life of its own, capable of garnering a large, devoted, passionate and therefore powerful audience. As word of mouth and viral marketing techniques are overtaking traditional print, advertisers have jumped on board. Some sites
Many or
Mobile Marketing: Why This Method Of Advertising Is Working
In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively. It allows the organization to spend messages to mobile phones to promote a product or a service. It also for them to tell their targeted audience that the store parking lot they just pulled into has something on sale. Or, it allows them to know that today is the last day for the lowest price of the seasons. Mobile marketing works for several reasons.ConvenienceLet’s face it. We are all working on finding the best way to accomplish all that we need to in the fastest, most convenient way. Mobile marketing allows individuals to receive the information they need to reach their goals, when they need it. It is convenient because it allows for not external needs. They don’t have to get online to see the ad. They don’t have to have the radio on a specific channel either. They don’t have to watch the television commercials to hear it. They get the information on their mobile phone. How many people that you know don’t take their phone with them?Get It To The Right AudienceMobile marketing is targeted advertising. You don’t find yourself pushing a new electronic gadget on the senior citizen that doesn’t know how to se
n by two key factors:In the digital age, companies that want to stay ahead need the tools to do so. Mobile marketing is one of those tools. This method of advertising allows businesses to connect to those that they need to, effectively. It allows the organization to spend messages to mobile phones to promote a product or a service. It also for them to tell their targeted audience that the store parking lot they just pulled into has something on sale. Or, it allows them to know that today is the last day for the lowest price of the seasons. Mobile marketing works for several reasons.ConvenienceLet’s face it. We are all working on finding the best way to accomplish all that we need to in the fastest, most convenient way. Mobile marketing allows individuals to receive the information they need to reach their goals, when they need it. It is convenient because it allows for not external needs. They don’t have to get online to see the ad. They don’t have to have the radio on a specific channel either. They don’t have to watch the television commercials to hear it. They get the information on their mobile phone. How many people that you know don’t take their phone with them?Get It To The Right AudienceMobile marketing is targeted advertising. You don’t find yourself pushing a new electronic gadget on the senior citizen that doesn’t know how to se
Many or
How To Gain Lasting Recognition
I recently came across a story which goes to prove and confirm what I have said in previous articles. That is, in order to be successful in your workplace or indeed business you need to work on developing your soft skills, i.e. your interpersonal skills, which includes your communication and the ability to deal with people effectively and efficiently.Your communication with people has lasting impact and is far more important, as ultimately it can determine whether you get hired for that dream job, or perhaps get that long awaited client.You do not need to be No.1 to be recognised in your field once you have improved communication skills and a understanding of systems or networks. Having these skills will catapult you over and above your competition and put you in the driving seat.If I was to ask you who invented the light bulb, most would rightly say Thomas Edison. But, what if I told you he was not the 1st! That's right, Thomas Edison was not the first person to come up with a working model of the electric light, he infact was the 23rd person! So how did he manage to be accredited with inventing the electric light system and become world famous.Thomas Edison was born in 1847, between the ages of 12 and 15 he worked on the railroads selling candies and copies of his newspaper which he printed. From 15 to 22 he went on to work for the
deliver quality products and / or servicesI recently came across a story which goes to prove and confirm what I have said in previous articles. That is, in order to be successful in your workplace or indeed business you need to work on developing your soft skills, i.e. your interpersonal skills, which includes your communication and the ability to deal with people effectively and efficiently.Your communication with people has lasting impact and is far more important, as ultimately it can determine whether you get hired for that dream job, or perhaps get that long awaited client.You do not need to be No.1 to be recognised in your field once you have improved communication skills and a understanding of systems or networks. Having these skills will catapult you over and above your competition and put you in the driving seat.If I was to ask you who invented the light bulb, most would rightly say Thomas Edison. But, what if I told you he was not the 1st! That's right, Thomas Edison was not the first person to come up with a working model of the electric light, he infact was the 23rd person! So how did he manage to be accredited with inventing the electric light system and become world famous.Thomas Edison was born in 1847, between the ages of 12 and 15 he worked on the railroads selling candies and copies of his newspaper which he printed. From 15 to 22 he went on to work for the
Many or
Five Lethal Job-Hunting Mistakes
Job-hunting takes enthusiasm, concentration and a great attention to detail - not to mention an effervescent manner (even if that's not your usual nature) and infinite patience. As long as you're expending so much energy on getting a new job, you'd hate to think any of that exertion might be wasted. But these five job-search missteps can knock you out of the game - watch out for them!1) Using a juvenile email address or phone message.Now is the time to ditch that "partygirl109" or "buffdudexx7" email address, immediately. Get a free email account from hotmail, and come up with an adult-sounding handle. Same goes for your voicemail: get rid of the cute kids'-voice messages and funny Groucho Marx tapes. This is for real.2) Using an electronically challenged resume.Get your resume in shape, in three versions: hardcopy (looking professional, fitting the page, and printed on decent paper); plain text, to be sent in the body of an email message; and a Word document, likewise printable and readable and formatted to the page. A junky resume leaves a terrible impression.3) Skipping the research.As soon as you apply for a job online or via a print ad - or a friend, for that matter - do at least enough research to know what business the company is in, who its competitors are and where it does business. If the phone rings and you'r
agement, enabling them to avoid events and outcomes that damage the image or stability of the business and managing the upside risks to realise opportunitiesJob-hunting takes enthusiasm, concentration and a great attention to detail - not to mention an effervescent manner (even if that's not your usual nature) and infinite patience. As long as you're expending so much energy on getting a new job, you'd hate to think any of that exertion might be wasted. But these five job-search missteps can knock you out of the game - watch out for them!1) Using a juvenile email address or phone message.Now is the time to ditch that "partygirl109" or "buffdudexx7" email address, immediately. Get a free email account from hotmail, and come up with an adult-sounding handle. Same goes for your voicemail: get rid of the cute kids'-voice messages and funny Groucho Marx tapes. This is for real.2) Using an electronically challenged resume.Get your resume in shape, in three versions: hardcopy (looking professional, fitting the page, and printed on decent paper); plain text, to be sent in the body of an email message; and a Word document, likewise printable and readable and formatted to the page. A junky resume leaves a terrible impression.3) Skipping the research.As soon as you apply for a job online or via a print ad - or a friend, for that matter - do at least enough research to know what business the company is in, who its competitors are and where it does business. If the phone rings and you'r
Many or
How People Really Explore New Careers: What Does A Real Career Search Look Like?
The traditional model of career choice suggests a linear pattern. Get to know yourself. Learn your kills and talents. Explore careers that seem to best utilize your talents and skills. Today, both research and experience suggest that real career change doesn't happen this way.What's real? Serendipity and zig-zag patternsContemporary researchers find that nearly every career path involves an element of serendipity. John Krumboltz of Stanford University published several articles on this topic in respected journals.Herminia Ibarra's research at Harvard Business School demonstrated that career change tends to follow a zig-zag pattern rather than a straight line, with two steps forward and one step back. She found limited value in extended introspection and self-analysis. See her book Working Identity. What about testing?Career coaches and counselors are divided on the subject of tests. Some insist that all their clients undergo a battery of tests. Others dismiss tests entirely. One career counselor says, "I can learn more about a person from astrology than from any personality tests." One coach asks clients to define themselves as "earth, wind, fire or water."Before you pay for testing, I encourage you to ask what you hope to gain from the time and money you invest. Be aware of the limits on what tests can do for you. After all,
f the business and managing the upside risks to realise opportunitiesThe traditional model of career choice suggests a linear pattern. Get to know yourself. Learn your kills and talents. Explore careers that seem to best utilize your talents and skills. Today, both research and experience suggest that real career change doesn't happen this way.What's real? Serendipity and zig-zag patternsContemporary researchers find that nearly every career path involves an element of serendipity. John Krumboltz of Stanford University published several articles on this topic in respected journals.Herminia Ibarra's research at Harvard Business School demonstrated that career change tends to follow a zig-zag pattern rather than a straight line, with two steps forward and one step back. She found limited value in extended introspection and self-analysis. See her book Working Identity. What about testing?Career coaches and counselors are divided on the subject of tests. Some insist that all their clients undergo a battery of tests. Others dismiss tests entirely. One career counselor says, "I can learn more about a person from astrology than from any personality tests." One coach asks clients to define themselves as "earth, wind, fire or water."Before you pay for testing, I encourage you to ask what you hope to gain from the time and money you invest. Be aware of the limits on what tests can do for you. After all,
Many organisations, when driving a business improvement programme, forget about the management of associated risks, or when implementing risk management do not realise the impact of the controls they put in place on the efficiency of their operations. It also needs to be recognised that both achieving process improvement and managing risk are, to some exten
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/13849/casualarticles-Realising-Improvement--Transforming-Perceptions.html">Realising Improvement & Transforming Perceptions</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/13849/casualarticles-Realising-Improvement--Transforming-Perceptions.html]Realising Improvement & Transforming Perceptions[/url]
Related Articles:
Dealing with Postcard Printing Services
Extreme Makeover - Small Business Edition
Bookmark it:
|