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    Momentum and Branding
    I worked with a real estate company to help them increase sales and saw the “tortoise and the hare” fable come to life right before my eyes. One of the salespeople (the tortoise) was slow, not highly skilled, not a great communicator and she had a long commute to work, which cut into her flexibility. But she was steady, consistent, reliable, very enthusiastic and totally focused and committed to reaching her goals. Some of the other “hare” salespeople tended to be highly skilled and polished, but they were often erratic and unfocused. They worked in fits and starts. They got side-tracked. The tortoise beat them every single month. The results I see a salesperson accomplishing are in direct proportion to his or her consistency and focus.The formula for Mom
    d. Use company research and the employer’s job description to focus your revised resume on the company’s needs.

    Bottom line: The person who decides whether or not to interview you will make that decision in a mere 15 to 25 seconds. Be clear, organized and achievement-focused to use those seconds to convince the employer to interview you. If you’re getting interviews but no job offers:

    You may have the basic skills the employer needs but not the advanced skills they prefer. Review the second bullet above and act on the suggestions presented. Once you have updated or expanded your skills through additional education, experience or self-study, begin building a career success portfolio to prove your success to prospective employers. This will also help you respond to those behavior-based interview questions that are the r

    The Yellow Pages Aren't Really Yellow - and Other Myths
    Most of the current Yellow Page directories are printed on white paper. Yellow ink is printed over it to merely give the appearance of yellow paper. That allows the ability of the publisher to print full color on white paper, as with magazines and newspapers. There are many other misconceptions that most businesses and consumers assume. Here are a few more: The largest ads mean the products or services offered are the most expensiveMost people now use the Internet insteadThey were invented by the Chinese, hence the “Yellow.”National companies use other media for their advertisingBusinesses with “A” names get the first calls These are just a few of many myths, but let’s explore these few. To beg
    Richard Bolles, job search guru and author of What Color Is Your Parachute? predicts that you can expect to search for work 1-2 months for every $10,000 you hope to earn. So, if you’re looking for a $40,000 a year position, you may search for 4-8 months to land it. Back when the economy sizzled, that job search length would have seemed outrageous, but now, many people would be thrilled to only search for 4-8 months.

    Now the question is: How can you limit your job search length regardless of what’s happening with the local economy?

    The answer to that question depends on the strength of your job search campaign. Take a look at these common job search problems. If your campaign is suffering from any of these symptoms, try one or more of the tips suggested for each.

    If you’re mailing resumes but aren’t getting interviews:

    Your campaign may not be intense enough. Remember that searching for a job is a full-time job. Increase your employer contacts by phone, fax, mail and email to 10-20 per week. Gather job leads from a greater variety of sources than you have been using, such as networking, newspaper ads and Internet sites. But most important of all, tap the hidden job market.

    Bottom line: Getting interviews from resumes is in part a numbers game. Contact more employers to increase the odds in your favor.

    Your resume may reveal that you do not possess the skills sets employers want. Get them! A tight economy means employers can command whatever skills, credentials and experience they want, so why argue with them? Volunteer, take a class or create a self-study program to learn what you need to learn. Or, take a lower-level position that will prepare you for advancement to the job you really want.

    Bottom line: It’s up to you to qualify yourself for the job you want. Demonstrate your initiative and enroll in that class now, then be sure to claim your new skills on your resume.

    You may not be contacting the employers who are buying the skills you’re selling. First, identify the three skills you possess that you most want to market to employers. Second, match those skills to three different kinds of positions that commonly use your preferred skills. Next, tie each of the positions you identify to specific local industries and employers who hire people with the skills you’re marketing. Then create different resume versions for each of the types of positions you intend to seek. Make sure each version highlights and documents your ability to do what you claim you can do.

    Bottom line: Different employers need different things from their employees. Know what you have to sell and sell it to the companies that want it. At all costs, avoid genericizing your resume with clich?s and vague statements.

    Your resume may poorly communicate what you have to offer. If you have weaknesses in your employment chronology or if you are changing careers, you will need to take great care in structuring your r?sum?’s content to overcome any perceived deficiencies. Create a powerful career summary statement which emphasizes your primary skills, qualities, credentials, experience and goals. Group your most marketable skills into an achievements section and showcase those using numbers, concrete nouns and clear indications of the results you accomplished. Use company research and the employer’s job description to focus your revised resume on the company’s needs.

    Bottom line: The person who decides whether or not to interview you will make that decision in a mere 15 to 25 seconds. Be clear, organized and achievement-focused to use those seconds to convince the employer to interview you. If you’re getting interviews but no job offers:

    You may have the basic skills the employer needs but not the advanced skills they prefer. Review the second bullet above and act on the suggestions presented. Once you have updated or expanded your skills through additional education, experience or self-study, begin building a career success portfolio to prove your success to prospective employers. This will also help you respond to those behavior-based interview questions that are the ra

    Could Your Area Support Another Local Newspaper?
    Today, every large city has at least one major daily newspaper, and many have several papers, including specialized business news, senior citizen news, shoppers guides, advertising sheets, and so on. Some of these papers are published weekly and others may come out every other week, or every month. But in all these ways news and information, and lots of advertising, goes out to the public. Rather than hurting local newspaper distribution, the Internet has actually enhanced and often increased it. I may live in Sacramento, California, for example, but I can jump on the Internet and catch some of the local news in Portland, Maine by way of the local newspapers. I can even subscribe over the Net in just a few minutes. Such public presence makes every new
    s:

    Your campaign may not be intense enough. Remember that searching for a job is a full-time job. Increase your employer contacts by phone, fax, mail and email to 10-20 per week. Gather job leads from a greater variety of sources than you have been using, such as networking, newspaper ads and Internet sites. But most important of all, tap the hidden job market.

    Bottom line: Getting interviews from resumes is in part a numbers game. Contact more employers to increase the odds in your favor.

    Your resume may reveal that you do not possess the skills sets employers want. Get them! A tight economy means employers can command whatever skills, credentials and experience they want, so why argue with them? Volunteer, take a class or create a self-study program to learn what you need to learn. Or, take a lower-level position that will prepare you for advancement to the job you really want.

    Bottom line: It’s up to you to qualify yourself for the job you want. Demonstrate your initiative and enroll in that class now, then be sure to claim your new skills on your resume.

    You may not be contacting the employers who are buying the skills you’re selling. First, identify the three skills you possess that you most want to market to employers. Second, match those skills to three different kinds of positions that commonly use your preferred skills. Next, tie each of the positions you identify to specific local industries and employers who hire people with the skills you’re marketing. Then create different resume versions for each of the types of positions you intend to seek. Make sure each version highlights and documents your ability to do what you claim you can do.

    Bottom line: Different employers need different things from their employees. Know what you have to sell and sell it to the companies that want it. At all costs, avoid genericizing your resume with clich?s and vague statements.

    Your resume may poorly communicate what you have to offer. If you have weaknesses in your employment chronology or if you are changing careers, you will need to take great care in structuring your r?sum?’s content to overcome any perceived deficiencies. Create a powerful career summary statement which emphasizes your primary skills, qualities, credentials, experience and goals. Group your most marketable skills into an achievements section and showcase those using numbers, concrete nouns and clear indications of the results you accomplished. Use company research and the employer’s job description to focus your revised resume on the company’s needs.

    Bottom line: The person who decides whether or not to interview you will make that decision in a mere 15 to 25 seconds. Be clear, organized and achievement-focused to use those seconds to convince the employer to interview you. If you’re getting interviews but no job offers:

    You may have the basic skills the employer needs but not the advanced skills they prefer. Review the second bullet above and act on the suggestions presented. Once you have updated or expanded your skills through additional education, experience or self-study, begin building a career success portfolio to prove your success to prospective employers. This will also help you respond to those behavior-based interview questions that are the r

    Questionable Collection Ethics Back In The News!
    There's been a lot of bad press lately pertaining to the ethics of debt collectors. As the owner of a collection agency, I'd like to take this opportunity to respond to such allegations. As a general rule, businesses contract with collection agencies in an effort to resolve recovery issues due to extended lines of credit that have failed to be honored.When not pursued diligently, past due accounts are among the leading contributors to serious cash flow issues that prevent businesses from paying their own bills, or forcing them to go out of business altogether. Businesses depend on earned revenue to thrive, it's essential to the life of the business.As a business owner, I understand the urgency of recovering past due revenue. As a collector, it is i
    lower-level position that will prepare you for advancement to the job you really want.

    Bottom line: It’s up to you to qualify yourself for the job you want. Demonstrate your initiative and enroll in that class now, then be sure to claim your new skills on your resume.

    You may not be contacting the employers who are buying the skills you’re selling. First, identify the three skills you possess that you most want to market to employers. Second, match those skills to three different kinds of positions that commonly use your preferred skills. Next, tie each of the positions you identify to specific local industries and employers who hire people with the skills you’re marketing. Then create different resume versions for each of the types of positions you intend to seek. Make sure each version highlights and documents your ability to do what you claim you can do.

    Bottom line: Different employers need different things from their employees. Know what you have to sell and sell it to the companies that want it. At all costs, avoid genericizing your resume with clich?s and vague statements.

    Your resume may poorly communicate what you have to offer. If you have weaknesses in your employment chronology or if you are changing careers, you will need to take great care in structuring your r?sum?’s content to overcome any perceived deficiencies. Create a powerful career summary statement which emphasizes your primary skills, qualities, credentials, experience and goals. Group your most marketable skills into an achievements section and showcase those using numbers, concrete nouns and clear indications of the results you accomplished. Use company research and the employer’s job description to focus your revised resume on the company’s needs.

    Bottom line: The person who decides whether or not to interview you will make that decision in a mere 15 to 25 seconds. Be clear, organized and achievement-focused to use those seconds to convince the employer to interview you. If you’re getting interviews but no job offers:

    You may have the basic skills the employer needs but not the advanced skills they prefer. Review the second bullet above and act on the suggestions presented. Once you have updated or expanded your skills through additional education, experience or self-study, begin building a career success portfolio to prove your success to prospective employers. This will also help you respond to those behavior-based interview questions that are the r

    How To Get Easy Grants for Small Businesses from the Government
    Several states have small business government grants. These are not offered by the federal government but a number of state-run development agencies provide free government grants. The states that offer these are Kansas, Nebraska, New Hampshire, New Mexico, and Utah. Other states provide financing through loans with incentives to those who want to start a small business rather than free government grants.Instead of money the government will give free advice and training to those who want to make their business grow. The United States Government's Small Business Administration (SBA) is where the free government grants originate from. Since fifty percent of the labor force comes from the twenty five million small businesses in the United States and that con
    documents your ability to do what you claim you can do.

    Bottom line: Different employers need different things from their employees. Know what you have to sell and sell it to the companies that want it. At all costs, avoid genericizing your resume with clich?s and vague statements.

    Your resume may poorly communicate what you have to offer. If you have weaknesses in your employment chronology or if you are changing careers, you will need to take great care in structuring your r?sum?’s content to overcome any perceived deficiencies. Create a powerful career summary statement which emphasizes your primary skills, qualities, credentials, experience and goals. Group your most marketable skills into an achievements section and showcase those using numbers, concrete nouns and clear indications of the results you accomplished. Use company research and the employer’s job description to focus your revised resume on the company’s needs.

    Bottom line: The person who decides whether or not to interview you will make that decision in a mere 15 to 25 seconds. Be clear, organized and achievement-focused to use those seconds to convince the employer to interview you. If you’re getting interviews but no job offers:

    You may have the basic skills the employer needs but not the advanced skills they prefer. Review the second bullet above and act on the suggestions presented. Once you have updated or expanded your skills through additional education, experience or self-study, begin building a career success portfolio to prove your success to prospective employers. This will also help you respond to those behavior-based interview questions that are the r

    Burglar-Proofing Your Business - Nine Tips for Business Security
    Many business owners take basic steps to protect their business from break-ins—but most don’t think a burglary is really likely until it happens to them. Don’t wait for a break-in to put a solid business security plan in place. Here are a few tips on how you can protect your business, your employees, and your livelihood from robbery.For retail: Make sure you know when someone enters the store. Many retail businesses install a chime over the door so that employees know whenever someone enters or leaves. This allows for better customer service—if your employees know when a customer is coming in, they’re more prepared to help. It also ensures that nobody can sneak up on you or your employees.For office space: Install a swipe-card system. If you
    d. Use company research and the employer’s job description to focus your revised resume on the company’s needs.

    Bottom line: The person who decides whether or not to interview you will make that decision in a mere 15 to 25 seconds. Be clear, organized and achievement-focused to use those seconds to convince the employer to interview you. If you’re getting interviews but no job offers:

    You may have the basic skills the employer needs but not the advanced skills they prefer. Review the second bullet above and act on the suggestions presented. Once you have updated or expanded your skills through additional education, experience or self-study, begin building a career success portfolio to prove your success to prospective employers. This will also help you respond to those behavior-based interview questions that are the rage these days.

    Bottom line: It is up to you to advance your career. Figure out what you lack, then learn the skill or develop the ability.

    You lack strong self-marketing skills and this is showing in your interviews. To improve the quality of your interpersonal communications and interview responses, take a class. Invite someone to role play an interview with you. Practice answering behavior-based interview questions. Arrange to participate in a videotaped mock interview. To project your personality positively: Select three to five about yourself that you want the employer to know about you by the end of your interview. Brainstorm ways to weave those things into your responses to common interview questions. Learn about personalities different from your own. Smile and relax! Make strong but not excessive eye contact. Go into the interview armed with 5-8 words or phrases that positively describe your workplace personality and use those words or phrases throughout the interview. Match your communication style to the interviewer’s questioning style. Know your resume and defend it. Keep your responses brief and always to the point.

    Bottom line: Your interviewing performance serves as a preview of your on-the-job performance, so project your best. Research, practice, and sell! To job search is to make mistakes. Question is, are you learning from the job search mistakes you’ve made?

    Evaluate your search every two to three months so you can fine tune your campaign on a regular basis. You probably get your car tuned up regularly. Why not do the same for your job search? With the right knowledge and proper tools in place, there will be no stopping you!

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