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    Now What? Ads in the John?
    It started when someone tacked the daily paper in men's room above the urinals. The idea soon spread to the stall in the ladies room and a new form of advertising was born.It is now so common place there are companies that represent thousands of "johns" to advertisers, giving each restaurant and bus stop owner a modest income for the use of walls and stalls.In the never-ending quest to find ad space, some parking garages have sold painted billboards you have to stare at as you make your way to the end for another U turn while going up or down.The newest trend is at the gas pump. What is there to do while you stand there holding the nozzle open wishing for the old days when the man who wears the star was taking car of your car (If you are too young to remember that one, I am sorry).So what do you do while you stand there? Read the ad on the pump handle, of course. A pitch for cell phone minutes, or a tasty photo of a sandwich inside. Some more sophisticated stations have small TV screens next to the credit card slot on the pump that present a solid stream of color commercials, both local and national.Radio used to be the only non intrusive advertising medium. Meaning that you could get the commercials while you did something else, as opposed to the newspaper that you had to look at to read and see the ads, or TV t
    tening-7&id=611582">Interviewing Tips to Get that Job! Are you Really Listening 7
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    4. The Seven Secrets of Great Customer Service
      Copyright 2006 Cari HausThere’s a new sub shop in town, and their service—and food—are exceptional. We live in a small town with limited options, so the first thing I did after trying this recently arrived spectacular fare was tell the next five people I saw. I wasn’t really trying to be a walking billboard, it just came naturally.That, of course, is what every thinking business person wants to have customers do for their business. What could be a more effective marketing tool than a truly excited “customer evangelist”? If you want customers to truly fall in love with your business, here are some things you can do:1. Make a CommitmentIf you don’t commit to great customer service, you can be sure it won’t happen. Devote yourself to treating your customers right. Develop a company culture that focuses on customer service, and go above and beyond the call of duty. Your customers will thank-you for it, and more than likely, tell their friends.2. Know Your StuffCustomers are pretty astute judges of character. If you are competent, confident and knowledgeable, you stand a better chance of winning their confidence and trust. I have a long list of questions customers usually ask when buying log furniture, and I know the answers to those questions like the back of my hand. You might say this comes from selling log furniture for
    1.Define your objective: Know what kind of work you most enjoy and perform the best. This requires self-evaluation, spending time looking at your interests and abilities.


    2.Write an effective resume: Focus on your qualifications for the type of work you want to do. Show where you are headed, not where you have been. Look at it from an employer’s perspective -- what qualities do they need for the position?


    3.Prepare your references: Call or visit each person and tell them exactly what you are looking for. Ask them to let you know if they hear of anything, or to make a referral for you.


    4.Research: Make a list of potential employers from the Yellow Pages or a Resource Directory and research each company. Check your library for information.


    5.Network: Talk to everyone you know about the kind of work you are looking for. You never know what contact will result in a job offer. Consider neighbours, relatives, parents of friends, teachers, paper route customers, etc.


    6.Set up job interviews: Either by phone contact or by sending a cover letter with your resume and indicating that you will follow up to arrange an interview.


    7.Practice interview techniques: Plan what you are going to say. Discuss WHY you want to work for that particular company, WHAT you can do for them, and HOW you will fit in with the company, then practice, practice, practice. Get a list of questions and write down your answers to each one, then practice with a friend.


    8.Send a follow up letter: Tell them again about your interest in the job or the company. Thank them for taking the time to interview you. Point out your special qualifications or mention something you forgot in the interview that is relevant.


    9.Follow up: In person or by phone to check out the results of the interviews, and if you are not the successful candidate, ask how you could improve your chances for next time.

    Fran Watson is a Career Counsellor, Workshop Developer/Facilitator and member of Toastmasters who has recently begun an ezine.  You can find out more about her at www.franwatson.ca and sign up for her Free ezine

    Fran Watson - EzineArticles Expert Author

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    4. Shredder Rentals
      Shredders are available for rent. Many companies have the need of huge industrial shredders that shred 20,000 pounds of paper or more in an hour. Shredders of that size are too big to fit into an average office. In such circumstances, renting a shedder is a way out.Shredder rentals usually provide locked bins at your premises. You fill up the bins with everything that is to be shredded. When the bins are full, the workers of the rental company arrive with a truck mounted shredder. They carry out the entire shredding job in your presence. The shredding workers never make physical or visual contact with your documents. This qualifies you for FACTA and HIPPA compliance. (FACTA (Fair and Accurate Credit Transactions Act) and HIPPA (Health Insurance Portability and Accountability Act) have been adopted to reduce the risk of identity theft and consumer fraud. The disposal rule section of FACTA requires that any person who possesses consumer or employee information for a business purpose should properly dispose of the information.)Lots of corporate and private companies make use of the services of such rental companies for their document shredding needs. Many rental companies have own websites giving details of their services and rates. They also offer rental request forms online. Most rental companies offer month-to-month, week-to-week and daily rentals. Some co
    , etc.


    6.Set up job interviews: Either by phone contact or by sending a cover letter with your resume and indicating that you will follow up to arrange an interview.


    7.Practice interview techniques: Plan what you are going to say. Discuss WHY you want to work for that particular company, WHAT you can do for them, and HOW you will fit in with the company, then practice, practice, practice. Get a list of questions and write down your answers to each one, then practice with a friend.


    8.Send a follow up letter: Tell them again about your interest in the job or the company. Thank them for taking the time to interview you. Point out your special qualifications or mention something you forgot in the interview that is relevant.


    9.Follow up: In person or by phone to check out the results of the interviews, and if you are not the successful candidate, ask how you could improve your chances for next time.

    Fran Watson is a Career Counsellor, Workshop Developer/Facilitator and member of Toastmasters who has recently begun an ezine.  You can find out more about her at www.franwatson.ca and sign up for her Free ezine

    Fran Watson - EzineArticles Expert Author

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    4. Freight Brokers
      A freight broker works with the manufacturers of goods, wholesalers and distributors to see to the safe and effective and timely transportation of huge loads of goods to be ultimately sold on the market. These professionals also work on the modalities of sending the material from one location to another, and the amount earned as a part of the profit is termed as freight brokerage. The business of freight brokers has been in the trucking business as early as the early 20th century.A freight broker is a transportation intermediary, neither the shipper nor an asset owner, who plays a vital role in moving goods. These professionals leverage their knowledge, investment and resources to help the shipping and the carrier companies.Licensed freight brokers can be companies or individuals who match up carriers with shippers for a fee. According to research, there are 4,000 licensed transportation brokers in United States, and only 50 percent of them work on a full-time basis. Brokers are people who provide valuable services to both motor carriers and shippers. They help the carriers load goods in a truck and earn commission for their effort. Some of the companies use brokers as their traffic department and solely depend on them for coordinating their shipping needs.Although freight brokers do not require any formal training, there are some institutes that pr
    .ca">www.franwatson.ca and sign up for her Free ezine

    Article Source: http://EzineArticles.com/?expert=Fran_Watson

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    4. All Killer - No Filler
      I don't know about our readers, but I like my burgers simple: meat, cheese, ketchup and lettuce. That's it. I am not into feta cheese, Guatemalan jalapenos, pastrami or whatever fad is currently setting the hamburger world on fire. When it comes to burgers, the only person's opinion that matters is mine. Thus, I always stick to my guns and order exactly what I want. No matter of persuasion is worth eating food that I don't like.Getting what you want and not being swayed by others should be the rule for all of your purchases. However, the more expensive a purchase or investment becomes, the more others want you to spend your money in their direction. Each day, many of us are bombarded with requests to try the latest product or service, invest in an up and coming company and take the "word" of sales people that their product is the best in its field. Often, we make our spending decisions based on the information that a salesperson has provided us, what we have seen on television or what we have heard about a business from others. Though these sources may be reputable, they undoubtedly are filtering information through their own opinions, interests and goals. Thus, you are never truly making a decision on your own. However, there has to be a better way to tell if you are buying quality products from, and are supporting, a sound company. There is, and it is called a
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    4. Photoshop Killer Keystroke Commands
      In this article I will teach you about the importance of keyboard shortcuts for Photoshop. There are only a few keyboard shortcuts that you need to diligently memorize but this effort will pay off huge dividends in streamlining your workflow and enhancing the sheer enjoyment of working with Photoshop!One question that I hear repeated over and over is why is there not a multiple undo option for Photoshop like other standard computer programs. Well, there is such a feature in Photoshop. It's just that Photoshop's intellectual model is based upon the history palette. In most software programs, you can continuously press Ctrl-Z (Command-Z for Macintosh users) to undo the offending error. Sometimes you're left in the lurch because you can't undo the undo! With Photoshop, this command is called "step backward" on the edit menu. The keystroke command is Alt-Ctrl-Z. If you feel that you've gone too far you can "step forward" which is Shift-Crtl-Z. This is the same principle as the History Palette but it's great to know that when you're immersed in your project and you don't necessarily want to fumble through your menus or palettes to take immediate action!Here are a few other standard menu shortcuts, which are common to a lot of applications but ones you really should know:Ctl-N = New file Ctl-O = Open file Ctl-S = Save file Ctl-C, X, V = Copy, Cut, Past
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    Article Submitted On: August 31, 2004



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