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    Pay Per Click - What It Is And What It Is Not
    PPC has emerged as one of the most effective ways to attain the highest search engine rankings. The concept is simple: Advertisers pay, or bid, for the placement of each keyword or search phrase. PPC advertisements are often listed above typical free search results and are entitled as “Sponsored Sites”.The cost of PPC depends on the product or service being offered. The more popular the keyword or keyword phrase, the higher the price. Advertisers pay only when their search results are clicked. Most vendors balance the advertisement click-through rate (CTR) with the amount advertisers are willing to pay for a keyword or keyword phrase.PPC is adaptable in terms of the efficiency and productivity of a keyword or keyword phrase. Because most PPC services offer immediate placement or placement within a week, the effectiveness of the words chosen can be measure tangibly almost immediately. Words or phrases that are ineffective can be altered or changed as part of the process.Many PPC vendors allow budget and automatic bid set-up. This allows an organization to calculate the amount of clicks they are willing to pay for and when that threshold is reached, the advertisement can be automatically brought down. For instance, an advertiser might have a daily budget of $100 and upon reaching that threshold; the advertisement is brought down until the next day or until the advertiser changes the terms of the agreement for budget thresholds.Like keywords, PPC is heavily dependent on the preference of the user. An organization should place a premium on the customer and their motivation and keep their PPC phrases or advertisements to a list that describes the product or service. They should avoid keyword matches that are too broad, items that are not available or information that is not available on their website.What it is NOTPPC is not a panacea for online searches. Merely bidding on a keyword is not going to guarantee results or sales, depending on the words selected and their relevancy to the product or service. The PPC choices have
    imals? * garden? * landscape? * raise plants or animals or other vegetable or mineral?

    This is the hands-on category. Do you have manual skills and, if so, what specifically can you do well? More importantly, do you enjoy it? Many people have turned hobbies they love into full-time, paying work. List the skills you have as associated with any of these categories. Also list the things you dislike doing, too. Finding that job you love is as much avoidance of things you hate as things you love to do.

    Information. The final category in this part of the evaluation process is seeing how good you are and how much you enjoy working with ideas, concepts, information, specific data and technology. There are four categories to concern yourself with. Do you like creating, storing, managing or putting this information to good use?

    Creating. Are you particularly good at:

    * gathering information by observation? * gathering information through research? * searching for data? * imagining ideas or concepts? * inventing? * sensory feelings? * designing?

    Storing. Once you've assembled the information are you good at:

    * storing or filing records in file cabinets, microfiche, audio or video cassette? * bookkeeping? * computer storage? * retrieving the information once stored? * helping others retrieve the information? * keeping track of details? * memorizing? * filming or recording? Managing. You must do something with the data or information you've assembled and stored. Are you good at:

    *analyzing your data? * organizing? * classifying? * planning? * accounting? * writing? * painting? * drawing? * problem solvin

    The Looking for a Job Monster - How to Beat It
    Looking for a job? Whether you are chaging careers, been fired or let go, a victum of downsizing, whatever, looking for a job can be a daunting task. Where do you begin?First, decide if you want to stay in your previous field or totally change careers and go down another path. If you have been unhappy and losing your preious job felt like a burden lifted off your shoulders, then maybe it's time to do something different, more challening and more fun!I was recently unemployed for 8 months and was completely open to a new career. I had worked in the same capacity for over 30 years with various companies and was ready for a change.Being 52 years old didn't help my search - seems companies want the cute, little recent college graduates. Here I way, never miss work, no sick kids to stay home with, never sick, loyal, honest, etc. But that didn't seem to make a difference.First on the agenda was to create a catchy resume listing all of your accomplishments. In this day and time I think you have to be creative and stand apart from the crowd....I put my name, address, etc. on the top left side of my resume and a picture of myself (a headshot only) on the right side. I had never seen a resume like that and thought it might catch an eye or two.I also signed up with local job search engines that would send me, via email, jobs I was interested in. I could respond to them online for the most part, but some had to be faxed, so a fax machine is a good idea to have at your home. I bought a refurbished one at Office Depot for $50 and it works like a charm (also makes copies.) I also found out that if a job is advertised online employers end up getting approximately 100-150 resumes....tough competition!I also reverted to faxing resumes to companies that were not advertising for positions....hoping to beat others to the punch line!There is something to be said for "pounding the pavement" although it takes time and energy. The employer gets to see you in person and the odds of remembering you increase.Networking - letting all
    In today's unpredictable economy, the idea of job security with any company would seem to be a thing of the past. Large company layoffs, golden handshakes, mergers, leveraged buyouts, company acquisitions and similar business moves have left people of all ages out of a job they need to live.

    While there may be some compensation upon being let go from the firm you work for, this money won't last forever. Or, if eligible for unemployment benefits, this also has a finite period of time attached to the check. Sooner or later, job hunting will be necessary.

    But it's not only individuals who have been turned out of jobs that this booklet can help. How happy are you in the business you're in? Do you long to do something else with your career? If so, you're not alone. You have plenty of company in wanting to change one's goals and focus in life.

    Perhaps you've just turned 40 and realize that you're into the second half of a working career you've never really liked. Studies have shown that working in a job because you have to, not because you like it, can have some effect on an individual's life span. Why take years off your life when you don't have to?

    The problem for most people in these situations is that they're not sure where to start. They've either been tossed into this situation unexpectedly and are trying to make decisions on the run or they know that they at least have a paycheck, so they postpone thinking about trying to focus in on a job hunt for something they truly like to do.

    Well, cheer up! This booklet will help you re-focus, identify the skills you have, narrow down the type of work you like to do and give you a number of outlets to gather information from in prospects of landing that job that will take you through contentedly into your retirement years. The best news is that this doesn't have to be a long, drawn out process. You can label your transferable skills and acquire helpful data within a few days! It's not a year or two effort we're talking about.

    The secret is knowing where to look, what to ask and how to narrow down the type of job you'd not only enjoy, but be pretty good at, too! So much of this is understanding what makes you tick! Who better to identify this than you? This booklet will give you some pointers in doing it, but it will be up to you to take the time to really analyze what it is you like and want to do. Knowing your strengths and weaknesses will give you the power to change your life!

    Identifying Your Skills

    What are you good at?

    Have you ever thought about it? In a truly critical, analytical way? Have you actually sat down and listed your skills and capabilities?

    This may seem basic, but it's not. Even if you've attempted to start a list, it is very likely you didn't go far enough or deep enough and thus missed a few outlets for your skills that might very well unlock the key to your career future.

    The following exercise can help you truly identify the skills you currently use (or maybe not use) and this will set the stage to see if they're transferable to another industry.

    There are three major categories of skill identification. You deal with people, things and information everyday. In each category, this requires a skill or combination of several skills. You might not even realize the extent of your ability in an area. You probably know what you're not good at or what you don't like doing, but pinpointing exact skills is not necessarily easy.

    People. Let's divide your skills at dealing with people into working with individuals and working with groups.

    Individuals: In working with individuals singly, are you good at:

    * communicating in direct conversation or on the phone? * communicating well by the written word? * helping, serving or receiving and carrying out instructions? * referring people, or helping put two people together? * advising, monitoring, coaching or counseling? * teaching, instructing, training or tutoring? * persuading, motivating or selling? * assessing, evaluating or interpreting others? * diagnosing, healing or treating?

    Groups: In working with organizations, companies or associations, are you good at:

    * making presentations? * communicating by written word like a newsletter? * public speaking? * leading or moderating a group discussion? * preparing seminars or other educational events? * training large groups? * consulting or giving advice? * leading or taking the lead? * coaching others in recreation or exercise? * performing, acting, singing, amusing or inspiring? * motivating, persuading or selling? * negotiating a settlement of some kind? * following through, getting things finished, producing? * managing or running a business? * supervising? * initiating or beginning a concept, idea or business?

    Think carefully about each of these items. Answer fairly and honestly. There's no reason to try and fool anyone. This is not a personality test! You're simply attempting to frame your likes and dislikes about dealing with individuals, singly or in groups.

    Compile your list of definite yes and no answers and write them down. Keep them handy for future reference.

    Things. There are, essentially, six major categories of working with various things. These things are identified as objects (tools, instruments), equipment and machinery or vehicles, materials like cloth, wood and clay, your body, buildings or homes and raising or growing things.

    Objects. Do you have specific skills in dealing with food, tools, instruments or the like in:

    * handling? * washing? * preparing? * maintaining? * producing? * creating? * repairing? * cleaning? * knowledge? * cooking? * preserving? Equipment. Are you good at working with some type of machinery or vehicle in:

    * driving? * controlling? * assembling? * repairing? * cleaning? * disassembling? * maintaining? * operating?

    Materials. What is your skill level with items such as clay, jewelry, metal, wood, stone and cloth as far as:

    * cutting? * painting? * crafting? * restoring? * weaving? * sewing? * carving? * molding? * shaping? * refinishing? * sculpting?

    Your Body. Are you good at using:

    * your hands? * motor coordination? * physical coordination? * your fingers? * your eyes? * your eyes and hands in coordination? * your strength? * your stamina?

    Buildings. Do you have a particular affinity and capability for:

    * constructing? * remodeling? * decorating? * designing?

    Raising or Growing. Are you able to successfully:

    * train animals? * treat animals? * garden? * landscape? * raise plants or animals or other vegetable or mineral?

    This is the hands-on category. Do you have manual skills and, if so, what specifically can you do well? More importantly, do you enjoy it? Many people have turned hobbies they love into full-time, paying work. List the skills you have as associated with any of these categories. Also list the things you dislike doing, too. Finding that job you love is as much avoidance of things you hate as things you love to do.

    Information. The final category in this part of the evaluation process is seeing how good you are and how much you enjoy working with ideas, concepts, information, specific data and technology. There are four categories to concern yourself with. Do you like creating, storing, managing or putting this information to good use?

    Creating. Are you particularly good at:

    * gathering information by observation? * gathering information through research? * searching for data? * imagining ideas or concepts? * inventing? * sensory feelings? * designing?

    Storing. Once you've assembled the information are you good at:

    * storing or filing records in file cabinets, microfiche, audio or video cassette? * bookkeeping? * computer storage? * retrieving the information once stored? * helping others retrieve the information? * keeping track of details? * memorizing? * filming or recording? Managing. You must do something with the data or information you've assembled and stored. Are you good at:

    *analyzing your data? * organizing? * classifying? * planning? * accounting? * writing? * painting? * drawing? * problem solving

    Documentation Provides Clarification, Fortification and Corroboration
    Once you obtain business, do you give much thought to protecting yourself (and your income)? Often, we’re so exhausted by our business-building efforts, and so exhilarated when we get it, that we simply shift to concentrating on closing the deal – and ignore potential adverse situations.The following scenario recently happened with one of my real estate coaching clients. While this exact situation may not happen if you’re not a real estate professional (or other professional for which proving you’re the “procuring cause” of a sale is crucial in determining whether or not you get paid), the concepts are valuable for life and business in general:Shortly after she and I began working together, my client began working with a couple who wanted to buy a home. She showed them several properties, one of which they were interested in buying. They made arrangements to meet her at the home the next day so they could look at it one more time and sign an offer to purchase it. They never showed up. She called and called, leaving several messages on cell phones and home phones, worried that something had happened to them. She even e-mailed them, worried that maybe their cell phones weren’t working, or they weren’t able to pick up their phone messages.A few days later, the home went under contract and she learned through the grapevine (remember, no matter how big your area is, it really IS a small world!) that her buyers were the ones who were under contract to buy that property; the offer had been submitted by a different real estate agent. She also learned that this agent was selling their home in another area and when he discovered that they had already found another home to purchase, promised to “kick back” a substantial sum of money to them if they’d put the offer in through him vs. the agent who had shown them the home. (For those of you wondering, no - she had not asked them to sign an exclusive buyer agency contract, which may have prevented this problem from happening.)The upshot of the situation is this: The case ended up going to
    e to do and give you a number of outlets to gather information from in prospects of landing that job that will take you through contentedly into your retirement years. The best news is that this doesn't have to be a long, drawn out process. You can label your transferable skills and acquire helpful data within a few days! It's not a year or two effort we're talking about.

    The secret is knowing where to look, what to ask and how to narrow down the type of job you'd not only enjoy, but be pretty good at, too! So much of this is understanding what makes you tick! Who better to identify this than you? This booklet will give you some pointers in doing it, but it will be up to you to take the time to really analyze what it is you like and want to do. Knowing your strengths and weaknesses will give you the power to change your life!

    Identifying Your Skills

    What are you good at?

    Have you ever thought about it? In a truly critical, analytical way? Have you actually sat down and listed your skills and capabilities?

    This may seem basic, but it's not. Even if you've attempted to start a list, it is very likely you didn't go far enough or deep enough and thus missed a few outlets for your skills that might very well unlock the key to your career future.

    The following exercise can help you truly identify the skills you currently use (or maybe not use) and this will set the stage to see if they're transferable to another industry.

    There are three major categories of skill identification. You deal with people, things and information everyday. In each category, this requires a skill or combination of several skills. You might not even realize the extent of your ability in an area. You probably know what you're not good at or what you don't like doing, but pinpointing exact skills is not necessarily easy.

    People. Let's divide your skills at dealing with people into working with individuals and working with groups.

    Individuals: In working with individuals singly, are you good at:

    * communicating in direct conversation or on the phone? * communicating well by the written word? * helping, serving or receiving and carrying out instructions? * referring people, or helping put two people together? * advising, monitoring, coaching or counseling? * teaching, instructing, training or tutoring? * persuading, motivating or selling? * assessing, evaluating or interpreting others? * diagnosing, healing or treating?

    Groups: In working with organizations, companies or associations, are you good at:

    * making presentations? * communicating by written word like a newsletter? * public speaking? * leading or moderating a group discussion? * preparing seminars or other educational events? * training large groups? * consulting or giving advice? * leading or taking the lead? * coaching others in recreation or exercise? * performing, acting, singing, amusing or inspiring? * motivating, persuading or selling? * negotiating a settlement of some kind? * following through, getting things finished, producing? * managing or running a business? * supervising? * initiating or beginning a concept, idea or business?

    Think carefully about each of these items. Answer fairly and honestly. There's no reason to try and fool anyone. This is not a personality test! You're simply attempting to frame your likes and dislikes about dealing with individuals, singly or in groups.

    Compile your list of definite yes and no answers and write them down. Keep them handy for future reference.

    Things. There are, essentially, six major categories of working with various things. These things are identified as objects (tools, instruments), equipment and machinery or vehicles, materials like cloth, wood and clay, your body, buildings or homes and raising or growing things.

    Objects. Do you have specific skills in dealing with food, tools, instruments or the like in:

    * handling? * washing? * preparing? * maintaining? * producing? * creating? * repairing? * cleaning? * knowledge? * cooking? * preserving? Equipment. Are you good at working with some type of machinery or vehicle in:

    * driving? * controlling? * assembling? * repairing? * cleaning? * disassembling? * maintaining? * operating?

    Materials. What is your skill level with items such as clay, jewelry, metal, wood, stone and cloth as far as:

    * cutting? * painting? * crafting? * restoring? * weaving? * sewing? * carving? * molding? * shaping? * refinishing? * sculpting?

    Your Body. Are you good at using:

    * your hands? * motor coordination? * physical coordination? * your fingers? * your eyes? * your eyes and hands in coordination? * your strength? * your stamina?

    Buildings. Do you have a particular affinity and capability for:

    * constructing? * remodeling? * decorating? * designing?

    Raising or Growing. Are you able to successfully:

    * train animals? * treat animals? * garden? * landscape? * raise plants or animals or other vegetable or mineral?

    This is the hands-on category. Do you have manual skills and, if so, what specifically can you do well? More importantly, do you enjoy it? Many people have turned hobbies they love into full-time, paying work. List the skills you have as associated with any of these categories. Also list the things you dislike doing, too. Finding that job you love is as much avoidance of things you hate as things you love to do.

    Information. The final category in this part of the evaluation process is seeing how good you are and how much you enjoy working with ideas, concepts, information, specific data and technology. There are four categories to concern yourself with. Do you like creating, storing, managing or putting this information to good use?

    Creating. Are you particularly good at:

    * gathering information by observation? * gathering information through research? * searching for data? * imagining ideas or concepts? * inventing? * sensory feelings? * designing?

    Storing. Once you've assembled the information are you good at:

    * storing or filing records in file cabinets, microfiche, audio or video cassette? * bookkeeping? * computer storage? * retrieving the information once stored? * helping others retrieve the information? * keeping track of details? * memorizing? * filming or recording? Managing. You must do something with the data or information you've assembled and stored. Are you good at:

    *analyzing your data? * organizing? * classifying? * planning? * accounting? * writing? * painting? * drawing? * problem solvin

    The Procurement
    There are several things that are important about procurement that you should consider. In a business standpoint, timing is virtually essential. If you are like many business owners, the best time is the time when prices will be low enough to handle. This can be quite difficult to call and even more so, it will be difficult to manage. But, when procurement is used effectively, your business truly can reach new heights. What should you consider in procurement?• You will want to consider the timing. If you take delivery of the product now, will you have to pay additional inventory costs? If you wait another week, will it be less likely to cost as much? This would be quite vital information in a large organization that is using procurement for large quantities of items.• What about the cost? One of the most difficult things to call is pricing. Will it be lower today than it was yesterday? Or, will prices begin to rise soon? Knowing when to make your move is quite critical.• Also, you’ll want to consider the procurement as in how much risk you are taking on. Companies that can not afford risk in finances shouldn’t look towards large, risking procurement options. Instead, a safer option is necessary. But, the opposite can be true as well.• The bottom line in the procurement process is making decisions. In order for you to be effective at purchasing at the lowest prices at the right time, you need to be able to make a decision. Often time people miss their chance because of the what ifs. In business, a what if will cost you big time.Taking the time to analyze the procurement in order to determine whether or not it is a good move is up to you. You can find reasons to wait, of course, but if you are to get anywhere with the procurement, a decision to grab it and go with it has to be made as well.
    several skills. You might not even realize the extent of your ability in an area. You probably know what you're not good at or what you don't like doing, but pinpointing exact skills is not necessarily easy.

    People. Let's divide your skills at dealing with people into working with individuals and working with groups.

    Individuals: In working with individuals singly, are you good at:

    * communicating in direct conversation or on the phone? * communicating well by the written word? * helping, serving or receiving and carrying out instructions? * referring people, or helping put two people together? * advising, monitoring, coaching or counseling? * teaching, instructing, training or tutoring? * persuading, motivating or selling? * assessing, evaluating or interpreting others? * diagnosing, healing or treating?

    Groups: In working with organizations, companies or associations, are you good at:

    * making presentations? * communicating by written word like a newsletter? * public speaking? * leading or moderating a group discussion? * preparing seminars or other educational events? * training large groups? * consulting or giving advice? * leading or taking the lead? * coaching others in recreation or exercise? * performing, acting, singing, amusing or inspiring? * motivating, persuading or selling? * negotiating a settlement of some kind? * following through, getting things finished, producing? * managing or running a business? * supervising? * initiating or beginning a concept, idea or business?

    Think carefully about each of these items. Answer fairly and honestly. There's no reason to try and fool anyone. This is not a personality test! You're simply attempting to frame your likes and dislikes about dealing with individuals, singly or in groups.

    Compile your list of definite yes and no answers and write them down. Keep them handy for future reference.

    Things. There are, essentially, six major categories of working with various things. These things are identified as objects (tools, instruments), equipment and machinery or vehicles, materials like cloth, wood and clay, your body, buildings or homes and raising or growing things.

    Objects. Do you have specific skills in dealing with food, tools, instruments or the like in:

    * handling? * washing? * preparing? * maintaining? * producing? * creating? * repairing? * cleaning? * knowledge? * cooking? * preserving? Equipment. Are you good at working with some type of machinery or vehicle in:

    * driving? * controlling? * assembling? * repairing? * cleaning? * disassembling? * maintaining? * operating?

    Materials. What is your skill level with items such as clay, jewelry, metal, wood, stone and cloth as far as:

    * cutting? * painting? * crafting? * restoring? * weaving? * sewing? * carving? * molding? * shaping? * refinishing? * sculpting?

    Your Body. Are you good at using:

    * your hands? * motor coordination? * physical coordination? * your fingers? * your eyes? * your eyes and hands in coordination? * your strength? * your stamina?

    Buildings. Do you have a particular affinity and capability for:

    * constructing? * remodeling? * decorating? * designing?

    Raising or Growing. Are you able to successfully:

    * train animals? * treat animals? * garden? * landscape? * raise plants or animals or other vegetable or mineral?

    This is the hands-on category. Do you have manual skills and, if so, what specifically can you do well? More importantly, do you enjoy it? Many people have turned hobbies they love into full-time, paying work. List the skills you have as associated with any of these categories. Also list the things you dislike doing, too. Finding that job you love is as much avoidance of things you hate as things you love to do.

    Information. The final category in this part of the evaluation process is seeing how good you are and how much you enjoy working with ideas, concepts, information, specific data and technology. There are four categories to concern yourself with. Do you like creating, storing, managing or putting this information to good use?

    Creating. Are you particularly good at:

    * gathering information by observation? * gathering information through research? * searching for data? * imagining ideas or concepts? * inventing? * sensory feelings? * designing?

    Storing. Once you've assembled the information are you good at:

    * storing or filing records in file cabinets, microfiche, audio or video cassette? * bookkeeping? * computer storage? * retrieving the information once stored? * helping others retrieve the information? * keeping track of details? * memorizing? * filming or recording? Managing. You must do something with the data or information you've assembled and stored. Are you good at:

    *analyzing your data? * organizing? * classifying? * planning? * accounting? * writing? * painting? * drawing? * problem solvin

    Power Resumes - Writing Your Objectives
    A powerful resume starts with a good statement of objective. This is the headline of your advertisement promoting yourself. The headline has to be simple yet state with clarity that you are the perfect choice for the specific job or position.Clarity of objective requires that you be clear about your own career direction. If you are not clear where you are headed with your career and the specific goals, you may not be the right fit for the position. There are bound to be certain uncertainities in your mind, there may be areas of concern on the path your career is moving. Yet it is better not to reflect those grey areas in your objective statement.There are several ways you can write your objectives.Decide on the specific job title you want to apply for. Then think about one or two qualification, abilities and skills that go with the position. Write it out in short and simple manner. The format could go something like this.Objective: Seeking a middle management position in an organization where Business Development and Franchise network management is high priority.If you are applying for several positions, you can prepare different objectives which will go well with the positions you are applying for. You may also prepare objective based on the positions’ job description and tailor your objectives for each position being applied for.Here are a few examples of targeted objectives:Vice President Marketing in an organization where strong track record of National Business Development in informational technology product is needed.Seeking an entry level position in the software marketing where a basic qualifications in IT would be needed.Senior Administrative position in an automobile components manufacturing company with a background of handling HR funtions.Practice writing objectives in line with your career goals and skills and very soon you will be a master at it. Go ahead and start polishing your resume as you read this article. Creating a perfect resume will take many
    ersonality test! You're simply attempting to frame your likes and dislikes about dealing with individuals, singly or in groups.

    Compile your list of definite yes and no answers and write them down. Keep them handy for future reference.

    Things. There are, essentially, six major categories of working with various things. These things are identified as objects (tools, instruments), equipment and machinery or vehicles, materials like cloth, wood and clay, your body, buildings or homes and raising or growing things.

    Objects. Do you have specific skills in dealing with food, tools, instruments or the like in:

    * handling? * washing? * preparing? * maintaining? * producing? * creating? * repairing? * cleaning? * knowledge? * cooking? * preserving? Equipment. Are you good at working with some type of machinery or vehicle in:

    * driving? * controlling? * assembling? * repairing? * cleaning? * disassembling? * maintaining? * operating?

    Materials. What is your skill level with items such as clay, jewelry, metal, wood, stone and cloth as far as:

    * cutting? * painting? * crafting? * restoring? * weaving? * sewing? * carving? * molding? * shaping? * refinishing? * sculpting?

    Your Body. Are you good at using:

    * your hands? * motor coordination? * physical coordination? * your fingers? * your eyes? * your eyes and hands in coordination? * your strength? * your stamina?

    Buildings. Do you have a particular affinity and capability for:

    * constructing? * remodeling? * decorating? * designing?

    Raising or Growing. Are you able to successfully:

    * train animals? * treat animals? * garden? * landscape? * raise plants or animals or other vegetable or mineral?

    This is the hands-on category. Do you have manual skills and, if so, what specifically can you do well? More importantly, do you enjoy it? Many people have turned hobbies they love into full-time, paying work. List the skills you have as associated with any of these categories. Also list the things you dislike doing, too. Finding that job you love is as much avoidance of things you hate as things you love to do.

    Information. The final category in this part of the evaluation process is seeing how good you are and how much you enjoy working with ideas, concepts, information, specific data and technology. There are four categories to concern yourself with. Do you like creating, storing, managing or putting this information to good use?

    Creating. Are you particularly good at:

    * gathering information by observation? * gathering information through research? * searching for data? * imagining ideas or concepts? * inventing? * sensory feelings? * designing?

    Storing. Once you've assembled the information are you good at:

    * storing or filing records in file cabinets, microfiche, audio or video cassette? * bookkeeping? * computer storage? * retrieving the information once stored? * helping others retrieve the information? * keeping track of details? * memorizing? * filming or recording? Managing. You must do something with the data or information you've assembled and stored. Are you good at:

    *analyzing your data? * organizing? * classifying? * planning? * accounting? * writing? * painting? * drawing? * problem solvin

    Driving New Cars For Free: Is There A Catch?
    Advertisers have seized upon a new way to get the word out about their products: slap their ads on your vehicle. Actually, this isn’t an entirely new way to promote products as it has been in the experimental stages for years in limited markets. Now, however, the practice has become so widespread that companies around the globe are doing it. Soon, many cars in Mexico and France along with vehicles on the streets of California, Florida, and elsewhere will be sporting ads pitching a variety of products. In some cases the advertisers will pay you a monthly rental fee to place ads on the car you already own, while in other cases you could find yourself behind the wheel of a brand new car.When I first heard about this concept, I thought: what’s the catch? While every program is different and there are probably scammers mixed in with the legit companies, for the most part these “ads on wheels” or “rolling billboard” programs are on the up and up. You’ll have to check with the individual program for contractual details, but this is what I have found out about what some of them are offering:Drivers must be of legal age, generally age 18 or above.Drivers must reside in targeted countries with the U.S., Canada, France, the Philippines, Mexico, Japan, and Britain as being popular locations.Drivers must do what they do best: drive, a lot! Yes, no letting your wheels stay put; you’ll be expected to put some serious miles on your car, especially around town where everyone can see and look at your ride.In some cases, you can use your own car and get a monthly check. In other cases, you will be given a car for a certain period of time. In the latter situation, you may be responsible for gas, maintenance, and insurance, so make certain that what you get from the “rolling ads” is worth it to you.So, who are some of the advertisers? Without specifying names, I have seen vehicles for a certain gecko insurance company, another for a big box retailer of consumer electronics equipment, while still another one for a local restaurant with it’s
    imals? * garden? * landscape? * raise plants or animals or other vegetable or mineral?

    This is the hands-on category. Do you have manual skills and, if so, what specifically can you do well? More importantly, do you enjoy it? Many people have turned hobbies they love into full-time, paying work. List the skills you have as associated with any of these categories. Also list the things you dislike doing, too. Finding that job you love is as much avoidance of things you hate as things you love to do.

    Information. The final category in this part of the evaluation process is seeing how good you are and how much you enjoy working with ideas, concepts, information, specific data and technology. There are four categories to concern yourself with. Do you like creating, storing, managing or putting this information to good use?

    Creating. Are you particularly good at:

    * gathering information by observation? * gathering information through research? * searching for data? * imagining ideas or concepts? * inventing? * sensory feelings? * designing?

    Storing. Once you've assembled the information are you good at:

    * storing or filing records in file cabinets, microfiche, audio or video cassette? * bookkeeping? * computer storage? * retrieving the information once stored? * helping others retrieve the information? * keeping track of details? * memorizing? * filming or recording? Managing. You must do something with the data or information you've assembled and stored. Are you good at:

    *analyzing your data? * organizing? * classifying? * planning? * accounting? * writing? * painting? * drawing? * problem solving? * evaluating your data? * programming? * prioritizing? * decision-making? * dramatizing? * comparing with other data? Using The Data. Once you've decided to use the information, are you good at:

    * disseminating the information? * demonstrating? * putting it to some use? * showing it to individuals or groups? * publishing? * reporting?

    At this point, you should total up your positives and negatives (what you don't like or aren't very good at) in this category. You now have three categories and you should combine the lists of advantages and disadvantages to see what your strong suit(s) are. You may find that you like observing people and taking this information and writing a script and then putting it on video or film. This comes from seriously analyzing each of these categories and finding a consistency in what you love and what you're good at. Your next step would be to look at more specifics rather than generalities.

    Specifics: It's time to look at items you specifically like to work with. The following list should help you check yes or no to a number of things. Keep in mind that this is by no means a complete list and you should add your own thoughts to this of items you either like or dislike to make it more complete. Remember, this is your list, your career, your life, so make it as close to what fits you as possible. We're merely giving you suggestions to help your frame of reference.

    Office Products: Clothing: - desk - all types of clothes - computer - dyes - switchboard - shoes and boots - word processor - sewing machine - pen or pencils - umbrella, raincoat, poncho - printers - buttons or zippers - software - patterns - office machines - knitting

    Household Goods: Material:

    - furniture - paper - appliances - stone - dishes - aluminum - laundry - cement - blankets - pottery - wallpaper - plants - clocks - bricks - pots and pans - wood - burglar/fire alarms - bronze - chimneys - pewter - carpet - cloth - paint - steel - tools - brass - tents - papier-mGchT

    Electronic: Financial

    - television - calculator - camera - money - stereo - adding machine - videotape recorders - money market accounts - radios - cash register - radar equipment - ledgers - movie equipment - financial records - tape recorder - stocks - records,CDs,cassettes - futures

    Recreation: Communication:

    - musical instrument - telephone - games - short-wave radios - gambling - telegraph - board games - answering machines - sporting events - fax machines - kites - printers

    Transportation: Medical:

    - bicycles - x-ray machines - automobiles - lab testing - trains - medicine - airplanes - prosthetics - hot air balloons - dental equipment - boats - anesthetics - subways - vitamins - motorcycles - hearing aids - RV's - eyeglasses Equipment: Miscellaneous:

    - guns - books - gym apparatus - newspapers - fishing rods - videos - lawnmowers - magazines - garden tools - overhead transparencies - rakes - candles - traps - batteries - axes - lasers - pesticides - engravings - plows - lithographs - harvesters - paintings - threshers - silk-screens - shovel or pick - microscope - tractor - telescope - handtrucks - toys - sander - food - drill - wine or beer making

    Your list should be fairly complete. If you've followed your true nature, you should begin to see a pattern; similarities indicating the type of work you were destined to do. If your interest is in film and cameras and filmmaking, that will be clear as you review your likes, dislikes, strengths and weaknesses from these lists. Now you need to refine and focus.

    Cutting Down the Territory

    Next. let's look at specific knowledge you might possess. Run through the following list, add to it and list the knowledge you currently have. Second, go through the list again and identify the knowledge you would like to have. This will give you two current snapshots: what you know now and what you'd like to know in the future. The latter will define your future educational goals. It may be in areas you believe you'd enjoy if only you had a little more education.

    No problem. It may be that a little more learning is needed to advance into what you truly want to do. There's no reason you can't take classes in those specific disciplines. There's no reason you can't work at an entry- level position in that industry and learn as you go. Often, a company may pay for your future education if it is in the skill areas of their field. So list the desires as well as your current expertise.

    * psychology * chemistry * physics * cinema * foreign language * management * personnel recruiting * insurance benefits * geography * history * art * broadcasting * accounting * taxes * marketing * sales * computer programming * aerobics * graphic arts * religion * horticulture * government contracts * politics * teaching * interior design * architecture * vehicle repair * travel * systems analysis * astronomy * research * packaging and distribution * import/export * merchandising * machine operation * graphic arts * photography

    List all of the fields you like in priority arranged by most knowledge of and likes. List the fields you are interested in and believe you'd like but need more training and education. Keep these lists handy and separate.

    Now, it's time to decide location. Are you tired of where you live? Would you like to live somewhere else? Is this the town you grew up in but have never seen any other place? Have you gone somewhere on vacation and thought about how great it would be to live there?

    Part of cutting down the territory and focusing your job search efforts is to select the area you'd like to practice your skills and talent and apply them to a wage paying job. There's not much progress made if you find work you like but you still dislike everything else about your living situation. Finding a good job also means finding it in the location you like best.

    So, get out to the library and consult a couple of publications like Places Rated Almanac and identify your top five places to live. Narrow down an area and then specific towns. Then, find out the number for the local Chamber of Commerce and see how you can get more information about not only the place itself but the businesses located in the area that are in the field(s) you've narrowed down for yourself. These local chambers are glad to send out information and would be equally happy to see you move in and become a member of the community. There are lots of tremendous places to live in this country. T

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