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    Hiring Online - How to Have Your Own Pet Monster
    Internet usage for employee recruitment has come about through a few channels. In an effort to retain customer (and advertiser) loyalty, newspapers have developed online versions that include the "help wanted" ads which have long been their bread and butter. At the same time, sites like Monster and Career Builder have become major resources for both employees and employers, each site warehousing millions of resumes and tens of thousands of job listings. Finally, companies have mad
    ssertions and back up the claims in your resume with facts, like this:

    "Proven sales skills. Ranked in top 3 among 78 reps for 5 straight years, exceeding sales quotas for 18 of 20 quarters."

    See the diffe

    Getting Started With Print Advertising
    Why Is is Print Advertising Important?Marketing is one of the most important factors facing your business each day. When you think about it, marketing has a direct impact on every factor involved with your ultimate success or failure. With this in mind, it becomes obvious that a healthy advertising strategy is vital to the health of your business.Direct marketing offers many benefits that might not immediately seem obvious. Sure, direct marketing generates outstandin
    You can learn a lot about how to do something right by first learning what NOT to do.

    Take resumes, for example.

    I review about 200-300 a month, and most have at least 2-3 mistakes. Yet, all those hundreds of mistakes can be grouped into just a handful of categories, which you would do well to avoid.

    Read on and learn how to write a better resume by avoiding the mistakes of others, some of them unintentionally hilarious ...

    Mistake #1: "Golden Retriever Syndrome"

    Never talk about yourself in terms that could also describe a hunting dog, like the following language, which appears in far too many resumes I see:

    "Hard-working, self-motivated and dependable individual."

    Tired phrases like that mean nothing to employers, because they could apply to almost anyone ... or almost anyone's dog.

    Instead, dump the empty assertions and back up the claims in your resume with facts, like this:

    "Proven sales skills. Ranked in top 3 among 78 reps for 5 straight years, exceeding sales quotas for 18 of 20 quarters."

    See the differ

    Private Labeled Bottled Water for the Hospitality and Lodging Industry
    The Hospitality and Lodging Industry in the United States is booming with strong growth in overall revenues and average price per room. Notwithstanding external factors such as international terrorism and the rapid rise in fuel costs, most industry forecasts predict continued growth in revenue.Recent studies show however, that the industry suffers from a considerable loss in revenue and profits because of ineffective differentiation of service offerings and branding. This
    of mistakes can be grouped into just a handful of categories, which you would do well to avoid.

    Read on and learn how to write a better resume by avoiding the mistakes of others, some of them unintentionally hilarious ...

    Mistake #1: "Golden Retriever Syndrome"

    Never talk about yourself in terms that could also describe a hunting dog, like the following language, which appears in far too many resumes I see:

    "Hard-working, self-motivated and dependable individual."

    Tired phrases like that mean nothing to employers, because they could apply to almost anyone ... or almost anyone's dog.

    Instead, dump the empty assertions and back up the claims in your resume with facts, like this:

    "Proven sales skills. Ranked in top 3 among 78 reps for 5 straight years, exceeding sales quotas for 18 of 20 quarters."

    See the diffe

    Tourism in the South of Spain - The Shift to Quality
    Some changes that appear to be very complex are driven by very common principles. Take for example the shift to quality tourism in Spain, how does this process gain momentum?First of all the shift to quality tourism is a response on another trend that changes the scene. First of all there is a move to residential tourism and there is (the longer existing) influence of the budget-flights to popular destinations, like Malaga in the south of Spain. Both trends are interrelated
    larious ...

    Mistake #1: "Golden Retriever Syndrome"

    Never talk about yourself in terms that could also describe a hunting dog, like the following language, which appears in far too many resumes I see:

    "Hard-working, self-motivated and dependable individual."

    Tired phrases like that mean nothing to employers, because they could apply to almost anyone ... or almost anyone's dog.

    Instead, dump the empty assertions and back up the claims in your resume with facts, like this:

    "Proven sales skills. Ranked in top 3 among 78 reps for 5 straight years, exceeding sales quotas for 18 of 20 quarters."

    See the diffe

    Stop Complaining and Make a Change
    I am going to write something that may not be popular, but if it offends you in anyway, it probably means that I’m writing this for you. I’m writing this to help you…not to criticize or belittle you. I want every entrepreneur to continue to grow throughout his online career and sometimes when we don’t accept change…we stop growing. I don’t want that to happen to you.Lately, I’ve seen a lot of online service-based business complain that cheaper alternatives are driving them
    >"Hard-working, self-motivated and dependable individual."

    Tired phrases like that mean nothing to employers, because they could apply to almost anyone ... or almost anyone's dog.

    Instead, dump the empty assertions and back up the claims in your resume with facts, like this:

    "Proven sales skills. Ranked in top 3 among 78 reps for 5 straight years, exceeding sales quotas for 18 of 20 quarters."

    See the diffe

    Take Everything You Think You Know About Career Management And Throw It Out The Window
    Really, throw it out the window.The workplace today is nothing like it was ten years ago and there is no going back. The world of our parents, a world where employers concerned themselves with the long term; or even the overall moral of their employees - that is gone. A world where one can expect to stay with a company for twenty plus years, retire with a modest pension and health care is non existant.The reality is far harsher.Most CEOs do not see past the
    ssertions and back up the claims in your resume with facts, like this:

    "Proven sales skills. Ranked in top 3 among 78 reps for 5 straight years, exceeding sales quotas for 18 of 20 quarters."

    See the difference?

    Mistake #2: A Verbal Jungle

    To improve your resume (or anything you write), read it out loud. Since writing is just words on paper, reading it aloud will help you write as you would speak.

    Here's an example of language so dense, you'll need a machete to find any meaning:

    "Directed assembly of elements from business units in engineering, development, program management, distribution, and legal to effect market research, proposal responses, and contract management into comprehensive, virtual, successful teams ..."

    After reading that three times, I'm still baffled.

    Worse, do you think employers have time to read a resume three times to figure it out? No. As a result, that job seeker is still looking for work, I'll wager.

    Solution: read your resume out loud before sending it out.

    If you find yourself gasping

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