Casual Articles - Business

Good Logo Design
A good logo design represents a good company that clients and customers alike can put their trust in. Although it might seem like a minimalist issue when it comes to talking about a big company a logo actually has a lot of influence on how the company it stands for fares in its respective market. And it does not matter how big or small the company is, it has a great impact on its acceptance by the people. It comes as no surprise that all the companies place so much importance on such a small symbol.When you are going to start a new company or a new business venture a logo is one of the first things that should be decided upon: a logo that som

someone who wants to turn a $400,000 loss into $800,000 profit in two years, as I did for my current employer.

P.S. Please call me at (612) 555-0000 to find out why my supervisor recently said: "I have absolutely nothing but great things to say about Dan. His strengths are troubleshooting problems, taking care of situations in a timely manner and always willing to go the extra mile ... Dan is a great team player."

P.S. If you don't see a fit at this time, please pass my resume on to someone who needs to increase qualified deal flow more than 300% and sales closing ratios more than 25%, as I have repeatedly done.

3) Give Employers a Free Trial Hiring managers are like buyers of expensive items: They want the product to work, and they don't want to get burned.

Smart marketers have kn

The Brand or You
If you are going to promote relationships, make sure you understand it is the brand that you are pushing and not you personally, you are only the vehicle. (Unless it is you that is the brand). A brand gives people something to connect with when you attend a networking event. When someone says they work for Clorox, then you immediately know what they produce and sell. On the other hand, when you say you work for Vervial Group, they will likely shake their heads and wonder who you are and what you provide until they have a chance to talk to you. Branding is a type of symbolism that allows your audience to equate to something with either your name or y

The successful job search is really just a personal marketing campaign. And the same techniques used in infomercials and junk mail can help you get hired, too.

I'll prove it to you.

First, let's define marketing. I like this definition: marketing is finding and getting customers.

That sounds like a job search, doesn't it? Finding and getting a job.

So, why not break from the pack -- and find a job faster -- by adapting and adopting some of the world's most effective marketing techniques?

Here are three ways to do it.

1) Start Your Resume With a Headline

In his 1963 classic, "Confessions Of An Advertising Man," David Ogilvy wrote that five times as many people read a headline as do an entire ad. So if your headline is weak, you've just wasted 80% of your advertising dollars.

How does this apply to resumes?

Since employers often have hundreds of resumes to read, it makes sense to give your resume a "headline." Because you want to grab the hiring manager's attention and keep them reading.

So, how do you create an arresting headline for your resume? This tip is (or was) one of my top resume writing secrets, so pay attention ...

Start your resume with a summary section, no longer than two sentences. In the first, tell the employer what you want to do for them. In the second sentence, fire off your biggest gun and briefly hint at the best thing you've ever done on the job.

Here are three real-life examples of resume "headlines" that got my clients hired.

SUMMARY

Accomplished senior management professional with over 15 years of financial and project leadership experience in traditional and high-tech sectors. Increased operating cash flow by more than $50 million.

SUMMARY

Experienced marketing and business development executive with more than 15 years of achievement in Fortune 500 and start-up environments. In current role, nearly doubled sales in two years, to $130 million.

SUMMARY

Seeking network administration/technical support position where extensive, award-winning experience will add value by improving efficiency and reducing support costs. Regularly cited for superior work ethic.

There's no point in holding back in your resume. Because, unless readers are hooked right away, they won't make it past the opening lines. So your resume "headline" should literally shout the greatest benefit you can give to employers. This will keep them reading. Try it!

2) Include a P.S. in Your Cover Letter

Open your junk mail today. You know, those letters that sell credit cards, magazine subscriptions, 10 CDs for a penny, etc.

Look at the bottom of each sales letter. Ninety-five times out of 100, you'll find a P.S. there.

Why?

Because over the last 100 years, direct-mail copywriters have found that a P.S. almost always gets read. So they put a compelling sales message where they know it will get read -- in the P.S.

You can do the same thing -- and increase the number of calls you get from employers -- by including a provocative P.S. at the end of your cover letters.

Here are some examples to get you started ...

P.S. If you do not have a current need, please pass my resume on to someone who wants to turn a $400,000 loss into $800,000 profit in two years, as I did for my current employer.

3) Give Employers a Free Trial Hiring managers are like buyers of expensive items: They want the product to work, and they don't want to get burned.

Smart marketers have kno

Big Hat, No Cattle
I did exactly what the magazine wanted me to do. I bought it solely for an article featured on the cover. But when I got it home and started searching for the piece I wanted to read, I couldn't find it. The headline drew me in, but hidden behind other features was an article with a different title that sort of, kind of, talked about the topic. I felt cheated.I feel cheated sometimes at work, too. There are people who make claims they can do this or that or boldly state they've already done it. But when you dig deeper into the specifics, you discover they're "big hat, no cattle" people. Living in Montana, a state where hats and cattle mean som

dollars.

How does this apply to resumes?

Since employers often have hundreds of resumes to read, it makes sense to give your resume a "headline." Because you want to grab the hiring manager's attention and keep them reading.

So, how do you create an arresting headline for your resume? This tip is (or was) one of my top resume writing secrets, so pay attention ...

Here are three real-life examples of resume "headlines" that got my clients hired.

SUMMARY

2) Include a P.S. in Your Cover Letter

Open your junk mail today. You know, those letters that sell credit cards, magazine subscriptions, 10 CDs for a penny, etc.

Look at the bottom of each sales letter. Ninety-five times out of 100, you'll find a P.S. there.

Why?

Because over the last 100 years, direct-mail copywriters have found that a P.S. almost always gets read. So they put a compelling sales message where they know it will get read -- in the P.S.

You can do the same thing -- and increase the number of calls you get from employers -- by including a provocative P.S. at the end of your cover letters.

Here are some examples to get you started ...

P.S. If you do not have a current need, please pass my resume on to someone who wants to turn a $400,000 loss into $800,000 profit in two years, as I did for my current employer.

3) Give Employers a Free Trial Hiring managers are like buyers of expensive items: They want the product to work, and they don't want to get burned.

Smart marketers have kn

What is Mystery Shopping, and Can You Really Get Paid to Shop?
Mystery shoppers visit businesses “disguised as normal customers,” and do the things other customers do—ask questions, make a purchase, make a return—but with a twist. These undercover customers are there to evaluate the businesses and their employees. After a visit, the mystery shopper completes a report or questionnaire detailing what occurred.Why Do Businesses Hire Mystery Shoppers? In general, shops are done to find out about the level of service provided to customers. However, mystery shoppers may also be asked to verify that employees are neatly groomed and in uniform, the business is clean and merchandise is displayed neatl

ial and project leadership experience in traditional and high-tech sectors. Increased operating cash flow by more than $50 million.

SUMMARY

2) Include a P.S. in Your Cover Letter

Open your junk mail today. You know, those letters that sell credit cards, magazine subscriptions, 10 CDs for a penny, etc.

Look at the bottom of each sales letter. Ninety-five times out of 100, you'll find a P.S. there.

Why?

Because over the last 100 years, direct-mail copywriters have found that a P.S. almost always gets read. So they put a compelling sales message where they know it will get read -- in the P.S.

You can do the same thing -- and increase the number of calls you get from employers -- by including a provocative P.S. at the end of your cover letters.

Here are some examples to get you started ...

P.S. If you do not have a current need, please pass my resume on to someone who wants to turn a $400,000 loss into $800,000 profit in two years, as I did for my current employer.

3) Give Employers a Free Trial Hiring managers are like buyers of expensive items: They want the product to work, and they don't want to get burned.

Smart marketers have kn

Putting Profitability Into The Service Equation
How would you like to see your Service Department? As a necessary but problematic resource drain or as a resource that provides a positive and healthy ROI? We think most executives would prefer the second option. In this article, we make the case that a centrally positioned service department can act as a catalyst across many other functions to improve the efficiency of your company’s product development lifecycle, while improving your profit margin as your product moves into the marketplace.By following these six steps, we show you how you can turn your service function into a more profitable resource that achieves your corporate objectives.

mployers. This will keep them reading. Try it!

2) Include a P.S. in Your Cover Letter

Open your junk mail today. You know, those letters that sell credit cards, magazine subscriptions, 10 CDs for a penny, etc.

Look at the bottom of each sales letter. Ninety-five times out of 100, you'll find a P.S. there.

Why?

Because over the last 100 years, direct-mail copywriters have found that a P.S. almost always gets read. So they put a compelling sales message where they know it will get read -- in the P.S.

You can do the same thing -- and increase the number of calls you get from employers -- by including a provocative P.S. at the end of your cover letters.

Here are some examples to get you started ...

P.S. If you do not have a current need, please pass my resume on to someone who wants to turn a $400,000 loss into $800,000 profit in two years, as I did for my current employer.

3) Give Employers a Free Trial Hiring managers are like buyers of expensive items: They want the product to work, and they don't want to get burned.

Smart marketers have kn

B2B Small Business Product and Service Content Branding
Products and services sell because of the benefits they offer to small business owners. An information sheet tends to focus on the features of a product or service, but an article gives you an opportunity to integrate those features with benefits of value to the bottom line success of your small business marketplace.What is it that your products or services help a small business accomplish? Frame up the content of your small business article with ideas and methods your product or service impacts. For example, don't talk about the latest technical innovation of your product, but discuss the area of specific function of small business your prod

someone who wants to turn a $400,000 loss into $800,000 profit in two years, as I did for my current employer.

3) Give Employers a Free Trial Hiring managers are like buyers of expensive items: They want the product to work, and they don't want to get burned.

Smart marketers have known this for years. Example: look at how exercise equipment is often sold on TV -- it comes with a free in-home trial, so you can send it back within 30 days if you don't like it.

Why not adopt this same technique, and offer a "free trial" to wary employers? It's worked for other job seekers. Here are two ways it can help you get hired ...

a) Take another look at temporary work.

Fact: many companies use temp agencies to fill full-time openings. According to "Job Hunting for Dummies," by Max Messmer, 38% of temporary workers are offered full-time positions at the companies where they are assigned. So temping can make sense in today's job market.

b) Start work before the job interview.

If you're looking for a sales position, for example, you can research, assemble and bring a list of sales leads to the interview. Imagine walking into a hiring manager's office and saying, "I've already started working for you. In fact, I have a list of 100 people who are interested in your product."

Try these proven marketing techniques today. You'll gain an almost unfair advantage over other job hunters, who aren't as creative as you.

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Information on what it's going to take for you to be able to accept credit card payments with your business.

Do you think you can't cope with your catalog print jobs? Well not anymore for there are different catalog printing services at hand. The printing services can be accessed without much effort for you can find them all online.

Whether working for a company or organization for a year or decades, it is always difficult to decide when to move on to another employer. There are certain signs that any individual can look for around the work place. While may of these seem like common sense, others are more subtle and are just an important, if not more so.

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