ople what they want. By matching creativity and desire, the economy will renew itself. Thus, it is imperative to abandon prejudices regarding the sources of economic value.

It follows, that manufacturing and technology gene

How many times have you heard that curb appeal is half the sale? Why is it that certain ethnic groups are so keen at using tiles and marbles, whereas others prefer hardwoods and plaster? What’s the scoop behind the trend of new construction – more bedrooms, more bathrooms, higher ceiling clearance? What makes a neighborhood trendy? Why is it that fashionable colors, all of a sudden, are no longer fashionable? In essence, what is it that drives innovation and change in real estate?

Gianni Versace (1946 – 1997), perhaps the most famous Italian stylist and designer of contemporary times, and Andy Warhol (1928 – 1987), one of the major figures of the American Pop Art movement, both had an innate knowledge of one of the most profound tenets of economics, that is the production of wealth comes not simply from labor or raw materials or even intellectual brilliance. It comes from new ways to give people what they want. By matching creativity and desire, the economy will renew itself. Thus, it is imperative to abandon prejudices regarding the sources of economic value.

It follows, that manufacturing and technology gener

f new construction – more bedrooms, more bathrooms, higher ceiling clearance? What makes a neighborhood trendy? Why is it that fashionable colors, all of a sudden, are no longer fashionable? In essence, what is it that drives innovation and change in real estate?

Gianni Versace (1946 – 1997), perhaps the most famous Italian stylist and designer of contemporary times, and Andy Warhol (1928 – 1987), one of the major figures of the American Pop Art movement, both had an innate knowledge of one of the most profound tenets of economics, that is the production of wealth comes not simply from labor or raw materials or even intellectual brilliance. It comes from new ways to give people what they want. By matching creativity and desire, the economy will renew itself. Thus, it is imperative to abandon prejudices regarding the sources of economic value.

It follows, that manufacturing and technology gene

ovation and change in real estate?

Gianni Versace (1946 – 1997), perhaps the most famous Italian stylist and designer of contemporary times, and Andy Warhol (1928 – 1987), one of the major figures of the American Pop Art movement, both had an innate knowledge of one of the most profound tenets of economics, that is the production of wealth comes not simply from labor or raw materials or even intellectual brilliance. It comes from new ways to give people what they want. By matching creativity and desire, the economy will renew itself. Thus, it is imperative to abandon prejudices regarding the sources of economic value.

It follows, that manufacturing and technology gene

ement, both had an innate knowledge of one of the most profound tenets of economics, that is the production of wealth comes not simply from labor or raw materials or even intellectual brilliance. It comes from new ways to give people what they want. By matching creativity and desire, the economy will renew itself. Thus, it is imperative to abandon prejudices regarding the sources of economic value.

It follows, that manufacturing and technology gene

ople what they want. By matching creativity and desire, the economy will renew itself. Thus, it is imperative to abandon prejudices regarding the sources of economic value.

It follows, that manufacturing and technology generate wealth only when they make matter and information serve human desire. Desire is the true source of economic value, and the motor behind demand. So, to exploit any market – being fashion design as in the case of Versace or Pop Art as in the case of Warhol – since people want pleasure, those who bring pleasure will make the economy go, because what is bringing pleasure is anticipated status enhancement. This rule of thumb applies all the more in a big-ticket industry such as real estate.

Contrary to what most of us believe, humans do not make rational decisions, at least not pre-eminently but, rather, their conclusions are rooted into deeper sources of motivation located well within the realm of sub-consciousness. Marketers already seem to know a lot about how consumers think, but recent experiments in neuroscience have captured the full attention of Corporate America and Corporate Japan. New sca