Casual Articles - Business

Career Planning - Winning the Performance Review Game
Q. My performance review was disappointing, although I’ve had two promotions in the last four years. My boss said I needed to work on showing more leadership skills when I’m working on a team. When I try to pin him down for a discussion, he brushes me aside.A. As you move up the ladder, you’ll be expected to work on your own, with less and less feedback and direction.A lack of feedback can be a sign that you’re trusted and respected. You’re expected to read between the lines and interpret unwritten signals.Start wit

adership and problem-solving skills than typical applicants."

Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --

"Because of my ________, I can do ________ for you better than typical applicants."

3) Contact Employers Repeatedly

It's an old saw in advertising that you must contact prospects at least 7 times before they will buy. Why? Mainly because people are busy, and easily distracted by the hundreds of marketing messages they get every day.

It's the same in your job search.

Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you co

What Is The Fair Market Value of Your Business? Part 2
Financial Data – What’s Needed?As a general rule, the more financial data that is available, the better. If your accounting system is sophisticated enough to produce internal Balance Sheets and P&L Statements, they are certainly helpful. Of course the best information to use as a basis is the Federal Tax Return, since when these are submitted to the IRS, any and all final adjustments have been made. Also, three to five years of returns will give the valuation analyst a better and more consistent track record of the firm’s history.

Here's a continuation of my article from a few months back on how the successful job search is really just a personal marketing campaign.

To recap, the same marketing techniques that have sell billions of dollars worth of products and services on TV, in print and via direct mail can also help you find a job.

All you have to do is look at the advertisements you see with an eye toward borrowing their best ideas for your job search.

Here are three ways to do that, and get hired faster by emulating successful marketing.

1) Define Your Target Market

Smart marketers don't try to sell to everyone. Instead, they clearly define their ideal prospects in terms of age, income, hobbies, etc. Then, they create advertisements that appeal to them directly.

Example: McDonald's wants to be the #1 choice for children, so they target them by advertising Happy Meals with toys based on popular movies. Result? Kid sees toy on TV, kid pesters parent, parent takes kid to McDonald's.

You can do the same with your job search.

Define, in as much detail as possible, the kind of work you want to do and the company you want to do it for. Then write your resumes and cover letters to appeal to that target market. Speak the language and say what they want to hear. Leave everything else out.

Focusing on a "target market" this way will bring immediate clarity to your search for the perfect job. And it will give you an edge over approximately 80% of other job seekers, who really have no specific idea of what they're looking for.

2) Develop a USP

A USP, which stands for unique selling proposition, is at the heart of all successful marketing. Any business that can't answer the question, "What can I get from you that I can't get from your competition?" won't be in business for long.

FedEx ("When it absolutely, positively has to be there overnight"), Domino's Pizza ("Fresh, hot pizza delivered in 30 minutes, or it's free"), and Avis ("We try harder") all built billion-dollar businesses on a good USP.

To develop your USP, answer this simple question: "Why should I hire you and not the other guy?"

Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them.

Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.)

Instead, focus on your unique combination of skills, knowledge and experience.

Example USP: "With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants."

Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --

"Because of my ________, I can do ________ for you better than typical applicants."

3) Contact Employers Repeatedly

It's the same in your job search.

Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you co

Branding a New Service in an Existing Small Business; Case Study
If you run a small business and you have a community following of sorts you have to be careful not to dilute your message by over marketing peripheral services. Yet at the same time if your existing customers desire a similar service, which you can offer and make a good profit at well then you might be considered a fool for not offering it right? Assuming of course you have the employees to do it and can manage it without too much additional upfront capital or training costs.Now then let us consider the similar service businesses of

s, etc. Then, they create advertisements that appeal to them directly.

You can do the same with your job search.

2) Develop a USP

To develop your USP, answer this simple question: "Why should I hire you and not the other guy?"

Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them.

Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.)

Instead, focus on your unique combination of skills, knowledge and experience.

Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --

"Because of my ________, I can do ________ for you better than typical applicants."

3) Contact Employers Repeatedly

It's the same in your job search.

Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you co

4 Things You Can Do Today (and Every Day) to Learn More About the Pharmaceutical Industry
Why does it take so long to break into this industry? It's a question I hear almost daily from people who are trying to get jobs as pharmaceutical sales representatives. The answer to that question is the topic of another article (a book on the subject would be better). This article is meant to give you some tips on what you can do while you're waiting for a return phone call from a networking contact or interviewer.When I'm mentoring people who want to get hired in this industry, the first thing I always tell them is this, "You s

he perfect job. And it will give you an edge over approximately 80% of other job seekers, who really have no specific idea of what they're looking for.

2) Develop a USP

To develop your USP, answer this simple question: "Why should I hire you and not the other guy?"

Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them.

Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.)

Instead, focus on your unique combination of skills, knowledge and experience.

Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --

"Because of my ________, I can do ________ for you better than typical applicants."

3) Contact Employers Repeatedly

It's the same in your job search.

Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you co

Pallet Racks
Pallets are platforms that are used for transporting or storing things. They are used especially in industries like factories, warehouses, retail, food storage, grains, chemicals, pharmaceuticals, etc.Pallet racks are the stands where pallets can be stored. Each rack can effectively hold hundreds of pallets, depending on the size. Pallet racks are excellent for managing space within a warehouse or a store.There are different kinds of pallet racks: pushback pallet racks, selective pallet racks, pallet flow racks, reel racks, do

ould I hire you and not the other guy?"

Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them.

Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.)

Instead, focus on your unique combination of skills, knowledge and experience.

Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --

"Because of my ________, I can do ________ for you better than typical applicants."

3) Contact Employers Repeatedly

It's the same in your job search.

Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you co

New England and Economic Recovery
New England area is experiencing some good economic rebounding finally. Those markets, which involve larger consumer items are finding life a little tough, smaller manufacturers are waiting for orders and everyone is waiting on cash flow in the New England rural areas and cities under 150,000 which is nearly every city in NH, VT and ME and that 85% of the cities (calling a city that which is over 10K pop.) in CT, RI and MA. In some NH cities those involved in custom manufacturing are talking in terms of a “Train Wreck” when discussing the e

adership and problem-solving skills than typical applicants."

Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --

"Because of my ________, I can do ________ for you better than typical applicants."

3) Contact Employers Repeatedly

It's the same in your job search.

Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you contact them. By reaching out and touching employers at least 7 times (unless they tell you to go away), you demonstrate the following:

* you are persistent,

* you can manage details,

* you really, really like them and want to work for them.

As a result, you'll gain an edge over other candidates who sit back and wait for the phone to ring.

Warning: do not contact employers seven days in a row (that's stalking), or send them the same follow-up letter seven times (that's lazy).

Instead, give employers one more reason to hire you with each email, fax, letter or phone call. Examples: you could share a new bit of market research, or a proposed solution to a problem they're having. Be creative and prove you can do the job with each contact.

Now, go out and make your own luck!

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Starting Online Business is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

The customer is going to be the king therefore in the near future, for not only will he have more merchants and more products to choose from, he will also have more and more amazing cash back offers to avail (this too will be possible due to the competition.

Why is there a business cycle? Someone once noted that people could tolerate any condition except the possibility of one. This one condition is prolong periods of prosperity. Incredible as it seems, this observation contains more than just a kernel of truth, and helps to explain where we are in our current business cycle and how to capitalize on its movements.

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Casual Articles - Your Job Search Is A Marketing Campaign (Part 2)

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