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    Smokin' Up a Storm: Clothing, Smokers, and the Job Interview
    You’re nervous. You’re so nervous that you crave a smoke. So you light up, and as you puff away, it feels so relaxing, right? Well, what’s good for your nerves is not so good to when you’re job hunting.What?! What does smoking have to do with job hunting? It has to do with the fact that if you-the job hunter-are a smoker, and your interviewer is a non-smoker, then your chances of getting hired are very slim.And yes, legally, an employer can’t say “You’re a smoker, I’m not going to hire you!” However, it is an unofficial fact that if all things are equal, a non-smoker will be hired over a smoker every time. If you’re a sm
    r freelance "worst-market-in-15 years" writers; graphic "clients-just-aren't-spending-money" designers; and software "we're-wondering-how-to-make-it-through-December" executives. These people made the cut because I knew they'd confirm my belief that the economy was in the toilet and there was no work to be found. Anyone whose work might be humming along as usual or, worse yet, improving -- this includes criminal
    Your Job Search - Focus On The Hiring Manager
    I find there is much confusion, especially among people conducing a job search, about what exactly is the role of Human Resources in the hiring process.Many years ago, the Human Resource (HR) department had a more active role in the hiring process and would sometime actually do the hiring for lower level positions.In recent years, however, the role of HR has evolved into more of a facilitator. They are responsible for recruiting applicants but the actual hiring decisions are now made by the manager to whom the applicant will report. In other words, the Hiring Manager.HR will advertise the openings, process the paperwork,
    Sometime last summer I decided to host a pity party and invite all my friends. Well, not all my friends, exactly. Only those whose livelihoods might have, like mine, been suffering from the downward slide of the economy. To make the guest list, invitees would have to possess the ability to grumble, gripe, groan, fuss, snarl, scream, fret, rant and complain -- preferably all at the same time. I wanted world-class whiners at my party. Optimists need not apply.

    The idea for the party came about following several back-to-back conversations with different editors, all of whom relayed to me different versions of the same scenario: advertising sales are down, there are fewer magazines pages to fill, so we don't have as many assignments for contract writers like you. Almost overnight, or so it seemed, the regular work I'd come to count on disappeared. "Sorry," my editors said. "But do keep in touch."

    But I didn’t. And instead of bucking up and marketing myself to new clients, instead of choosing to view this "challenge" as an "opportunity" like I'd been taught in so many motivational seminars, I chose to complain. Loudly. With great chest-heaving drama. Picture Joan Crawford, wrist to forehead, lying in a bed strewn with movie magazines and you have some idea of my approach. Why tire myself getting new business, I argued, when sympathy was so much easier to elicit?

    The beauty of my pity party was that it was not time- or location-dependent. Instead it was an ad hoc celebration that occurred on the phone and over dinner, and lasted from mid-summer until well into October. The lengthy guest list included such luminaries as other freelance "worst-market-in-15 years" writers; graphic "clients-just-aren't-spending-money" designers; and software "we're-wondering-how-to-make-it-through-December" executives. These people made the cut because I knew they'd confirm my belief that the economy was in the toilet and there was no work to be found. Anyone whose work might be humming along as usual or, worse yet, improving -- this includes criminal

    Your Recipe for Brand Success, Part I
    As entrepreneurs, we are faced with wearing many hats. Some hats fit us beautifully while others are not quite as flattering. However, as the “stylist” of your business you must find a way to wear the cap of sales, marketers beret, promoter fedora and the list goes on and on. While you can outsource some of these functions, the one hat you MUST wear, and wear with flair, is that of Chief Boundary Officer.Because your personal brand is the unique recipe of YOU it consists of many ingredients that make up ALL of the parts of your business, which translates into an experience that your clients and customers can grow to expect from
    whiners at my party. Optimists need not apply.

    The idea for the party came about following several back-to-back conversations with different editors, all of whom relayed to me different versions of the same scenario: advertising sales are down, there are fewer magazines pages to fill, so we don't have as many assignments for contract writers like you. Almost overnight, or so it seemed, the regular work I'd come to count on disappeared. "Sorry," my editors said. "But do keep in touch."

    But I didn’t. And instead of bucking up and marketing myself to new clients, instead of choosing to view this "challenge" as an "opportunity" like I'd been taught in so many motivational seminars, I chose to complain. Loudly. With great chest-heaving drama. Picture Joan Crawford, wrist to forehead, lying in a bed strewn with movie magazines and you have some idea of my approach. Why tire myself getting new business, I argued, when sympathy was so much easier to elicit?

    The beauty of my pity party was that it was not time- or location-dependent. Instead it was an ad hoc celebration that occurred on the phone and over dinner, and lasted from mid-summer until well into October. The lengthy guest list included such luminaries as other freelance "worst-market-in-15 years" writers; graphic "clients-just-aren't-spending-money" designers; and software "we're-wondering-how-to-make-it-through-December" executives. These people made the cut because I knew they'd confirm my belief that the economy was in the toilet and there was no work to be found. Anyone whose work might be humming along as usual or, worse yet, improving -- this includes criminal

    Increased Revenue and Optimized Routes
    The Cost of Business Many service companies (e.g. plumbing, air conditioning) compete in very competitive markets. These companies focus on maximizing revenues while controlling costs. However, the nature scheduling work orders is chaotic and presents hurdles for companies when controlling costs.Call centers schedule work orders as they come in. These work orders are not in a specific order or a specific location. Organizing these schedules becomes overwhelming and requires knowledge of the areas being scheduled.Costs are associated with this responsibility and errors can cost the company money. The call
    come to count on disappeared. "Sorry," my editors said. "But do keep in touch."

    But I didn’t. And instead of bucking up and marketing myself to new clients, instead of choosing to view this "challenge" as an "opportunity" like I'd been taught in so many motivational seminars, I chose to complain. Loudly. With great chest-heaving drama. Picture Joan Crawford, wrist to forehead, lying in a bed strewn with movie magazines and you have some idea of my approach. Why tire myself getting new business, I argued, when sympathy was so much easier to elicit?

    The beauty of my pity party was that it was not time- or location-dependent. Instead it was an ad hoc celebration that occurred on the phone and over dinner, and lasted from mid-summer until well into October. The lengthy guest list included such luminaries as other freelance "worst-market-in-15 years" writers; graphic "clients-just-aren't-spending-money" designers; and software "we're-wondering-how-to-make-it-through-December" executives. These people made the cut because I knew they'd confirm my belief that the economy was in the toilet and there was no work to be found. Anyone whose work might be humming along as usual or, worse yet, improving -- this includes criminal

    Offline Ways To Promote Your Business
    If you are trying to promote your business now, you can move in one of two directions:You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money.You can let your creative juices flow and mount a low-cost promotion effort, using a potpourri of attention-getting strategies to bring your message to the buying public. Now, to be sure, conventional advertising is valuable. If your enterprise is large enough or if you're selling numerous product lines, you may find that a full-fledged media campaign is the most efficient and cost effective way to promote your busi
    vie magazines and you have some idea of my approach. Why tire myself getting new business, I argued, when sympathy was so much easier to elicit?

    The beauty of my pity party was that it was not time- or location-dependent. Instead it was an ad hoc celebration that occurred on the phone and over dinner, and lasted from mid-summer until well into October. The lengthy guest list included such luminaries as other freelance "worst-market-in-15 years" writers; graphic "clients-just-aren't-spending-money" designers; and software "we're-wondering-how-to-make-it-through-December" executives. These people made the cut because I knew they'd confirm my belief that the economy was in the toilet and there was no work to be found. Anyone whose work might be humming along as usual or, worse yet, improving -- this includes criminal

    The Scope of Detective Work
    If you have read any books of Sherlock Holmes, you will encounter an astounding, ideal, keen, and perfect picture of a detective. It is the fictional character created by Sir Arthur Conan Doyle in his Sherlock Holmes stories during the Victorian times in England.A private detective and investigator nowadays do not necessarily resemble the skills of Sherlock Holmes, but they are quite associated with clandestine works and sometimes dealing with the mess of the felons and how to solve chains of conflicts.Private detective and investigator as career is a very challenging and dangerous task. It involves surveillance at long hours
    r freelance "worst-market-in-15 years" writers; graphic "clients-just-aren't-spending-money" designers; and software "we're-wondering-how-to-make-it-through-December" executives. These people made the cut because I knew they'd confirm my belief that the economy was in the toilet and there was no work to be found. Anyone whose work might be humming along as usual or, worse yet, improving -- this includes criminal lawyers and unemployment counselors -- were conveniently left off the invitation list.

    Whenever I met a fellow partygoer I'd ask, perhaps a bit too eagerly: "So how bad is it? Any bill collectors yet? Tell me again about losing that contract and this time don't leave anything out."

    It was such a bad case of selective perception that I interpreted everything around me as proof that work was not available. I'd spot smiling families playing in the park and assume the parents must've lost their jobs. I'd see people laughing at restaurants and assume they were drunk, probably as a way of masking their deep internal misery.

    I was so convinced I'd never be hired for another writing assignment that I stopped even trying to find work. I didn't call any of my corporate clients. I didn't pitch new story ideas to editors. Instead, I stayed home, played computer solitaire and wished I'd saved more money.

    Then, I met with my personal coach, a wise and wonderful woman whom I pay to keep me on track in life.

    "Shari," she said gently. "All of us create our own realities. Your situation seems hopeless because that's how you've decided it should be. How would you act if you knew the economy was good and work was available?"

    "Ummm," I said. "I guess I'd line up some story ideas?" I answered her tentatively, as if asking a question.

    "Good," she said. "Then what would you do?"

    "Ummm, I guess I'd call some editors?"

    Then, doing her best not to sound like my mother, she asked me: "Have you called any editors lately?"

    I got the picture.

    I spent the following Sunday researching potential story id

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