Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London when I thought I’d take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me ‘what happened at your work today Daddy?’ So I put my newspaper down and took a look around me.hheld at the bowab level depending on which office paid more, and hence the term "information is power" was applied in the negative to property owners who had no means to sell thei"Information is power" ... this statement can only be positive when information is available, for free and presented in a user-friendly manner. In this case, information has the possibility to empower whole markets. Looking to the future, real estate market in Egypt is on the verge of empowering property owners to rent and sell their products online.

Not too long ago, property owners rented and sold their properties by word-of-mouth particularly via of the "bowab" (porters) or local "real-estate" offices. These offices were usually a one-person operation dependant on an informal network among bowabs. Their services were limited in geographical scope to a corner of the city or a suburb. Information was withheld at the bowab level depending on which office paid more, and hence the term "information is power" was applied in the negative to property owners who had no means to sell their

sibility to empower whole markets. Looking to the future, real estate market in Egypt is on the verge of empowering property owners to rent and sell their products online.

Not too long ago, property owners rented and sold their properties by word-of-mouth particularly via of the "bowab" (porters) or local "real-estate" offices. These offices were usually a one-person operation dependant on an informal network among bowabs. Their services were limited in geographical scope to a corner of the city or a suburb. Information was withheld at the bowab level depending on which office paid more, and hence the term "information is power" was applied in the negative to property owners who had no means to sell thei

Not too long ago, property owners rented and sold their properties by word-of-mouth particularly via of the "bowab" (porters) or local "real-estate" offices. These offices were usually a one-person operation dependant on an informal network among bowabs. Their services were limited in geographical scope to a corner of the city or a suburb. Information was withheld at the bowab level depending on which office paid more, and hence the term "information is power" was applied in the negative to property owners who had no means to sell thei

ually a one-person operation dependant on an informal network among bowabs. Their services were limited in geographical scope to a corner of the city or a suburb. Information was withheld at the bowab level depending on which office paid more, and hence the term "information is power" was applied in the negative to property owners who had no means to sell theihheld at the bowab level depending on which office paid more, and hence the term "information is power" was applied in the negative to property owners who had no means to sell their property except through these informal, usually inefficient manner (lack of viable databases) ... basically a hit or miss, and in the land of the Pyramids, owners owed alot to luck.

Since the recent government economic and information technology initiatives for introducing Egypt to 21st century platforms, international real estate companies entered the market, buying out local offices, training staff, and computerizing their databases. There was less dependency on at the porter level, but none-the-less, some owners remained sceptical. Higher marketing spending could only be justified against higher commissions. And as for the level of service, it remained inconsistent. Many offices, although carrying one flag/b