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  • Casual Articles - Lessons from Donald Trump and The Apprentice: A Career Coach's Perspective

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    If you were like me – total ignorance on fire - when I started my business from home, then this story might sound familiar. I did what the leaders did to pave the way, and they were getting the results that I wanted so I did what they did. I placed $1,000’s on newspaper classifieds. Spent three grand PLUS on a fancy lead capture splash page. I purchased THOUSANDS of leads to "keep in flow" only to discover that those lead generation companies resell and resell so all you are doing is calling people who have been contacted many times before, and frankly they don't even remember looking for
    p>Twenty-something women wear tank tops and short skirts -- no big deal, they would say. They mostly have long straight hair and they're above- average attractive. Trump regularly brings up gender issues -- even dividing teams along male vs. female lines -- and obviously has an eye for the ladies. He's another generation.

    But

    A Lesson in Branding from Paris Hilton
    I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."I saw Paris condescend to the working class farmers of America, and I didn't like it at all. So I decided not to watch her show.But I will say one thing about Paris. She's got branding down to a science.First she gets folks talking with that sex tape of hers. Nice hook, Paris.Then she buddies up with Nicole Richie for the spoiled rich girl's crash cours
    What can we learn about careers from watching Donald Trump and The Apprentice?

    1. Recognize that job tests don't always correspond to job realities.

    Hundreds of companies screen candidates through psychological tests, stress interviews, group interviews, role-playing and a whole lot more. Do these tests make sense?

    * Martin Seligman found that optimism often outweighed raw sales talent when he tested Metropolitan Life sales representatives.

    * Lawyers tell me that law school tests have little relation to what they do on a day-to-day basis, especially if they're litigating or negotiating.

    * And most of us would agree: The way we act during an interview or role play doesn't predict how we'll survive and thrive on a day-to-day basis.

    So we can't fault Donald Trump for creating elaborate scenarios that force candidates into roles they'll never need once they're safely inside real boardrooms.

    2. Prepare to confront sexism in the 21st century.

    Critics -- and Caroline --may raise their eyebrows when women use sex to sell. Season 1 brought overt flirting and short short skirts. Season 2 brought Ivana Ma, who will unfortunately be remembered for downloading her skirt to reveal some flowered bikini something or other.

    But let's face it, folks. Who chose these contestants?

    Twenty-something women wear tank tops and short skirts -- no big deal, they would say. They mostly have long straight hair and they're above- average attractive. Trump regularly brings up gender issues -- even dividing teams along male vs. female lines -- and obviously has an eye for the ladies. He's another generation.

    But e

    What to Do when Your Employer Asks for a Police Check
    You have been asked to provide a police check for your new job. How do you go about doing this?Firstly, it is a matter of procedure to be asked for a police check if you are going to be holding certain jobs. You can expect to be asked for a police check if you are working with children in any capacity (from one week at summer camp to teacher’s college to daycare supervisor). You will also be asked for a police check if you are working in a sensitive environment: certain churches require police checks of people who wish to be ordained. Some high security jobs, such as investment
    * Martin Seligman found that optimism often outweighed raw sales talent when he tested Metropolitan Life sales representatives.

    * Lawyers tell me that law school tests have little relation to what they do on a day-to-day basis, especially if they're litigating or negotiating.

    * And most of us would agree: The way we act during an interview or role play doesn't predict how we'll survive and thrive on a day-to-day basis.

    So we can't fault Donald Trump for creating elaborate scenarios that force candidates into roles they'll never need once they're safely inside real boardrooms.

    2. Prepare to confront sexism in the 21st century.

    Critics -- and Caroline --may raise their eyebrows when women use sex to sell. Season 1 brought overt flirting and short short skirts. Season 2 brought Ivana Ma, who will unfortunately be remembered for downloading her skirt to reveal some flowered bikini something or other.

    But let's face it, folks. Who chose these contestants?

    Twenty-something women wear tank tops and short skirts -- no big deal, they would say. They mostly have long straight hair and they're above- average attractive. Trump regularly brings up gender issues -- even dividing teams along male vs. female lines -- and obviously has an eye for the ladies. He's another generation.

    But

    How to Decide What to Pay Your Cleaning Employees
    As your cleaning business grows, one of the first things you will have to do is hire employees. Of course, this means that you must decide on how much you are going to pay before you start interviewing and hiring new cleaning staff. As a business owner you may have times that you work more hours and make less per hour than your paid staff. However, you are investing your time and efforts not just into current cleaning accounts, but also into the growth of the company. You cannot expect your employees to act like an owner when it comes to payment for their services.Pay packages have
    ing an interview or role play doesn't predict how we'll survive and thrive on a day-to-day basis.

    So we can't fault Donald Trump for creating elaborate scenarios that force candidates into roles they'll never need once they're safely inside real boardrooms.

    2. Prepare to confront sexism in the 21st century.

    Critics -- and Caroline --may raise their eyebrows when women use sex to sell. Season 1 brought overt flirting and short short skirts. Season 2 brought Ivana Ma, who will unfortunately be remembered for downloading her skirt to reveal some flowered bikini something or other.

    But let's face it, folks. Who chose these contestants?

    Twenty-something women wear tank tops and short skirts -- no big deal, they would say. They mostly have long straight hair and they're above- average attractive. Trump regularly brings up gender issues -- even dividing teams along male vs. female lines -- and obviously has an eye for the ladies. He's another generation.

    But

    Politics, Lawyers and Franchise Rule Making at the FTC
    The Federal Trade Commission is working through the necessary changes of law to protect the consumer and be fair to business owners in the franchising industry. Unfortunately as with most all regulatory agencies whenever they wish to make rule changes they have meetings to discuss it with the industry, but the lawyers all show up and take over the process. The franchise rule changes are no different so it makes sense they will not serve the industry or consumer, only the lawyers.It is incredible that these entire sets of discussions at the Federal Trade Commission and the comments
    s -- and Caroline --may raise their eyebrows when women use sex to sell. Season 1 brought overt flirting and short short skirts. Season 2 brought Ivana Ma, who will unfortunately be remembered for downloading her skirt to reveal some flowered bikini something or other.

    But let's face it, folks. Who chose these contestants?

    Twenty-something women wear tank tops and short skirts -- no big deal, they would say. They mostly have long straight hair and they're above- average attractive. Trump regularly brings up gender issues -- even dividing teams along male vs. female lines -- and obviously has an eye for the ladies. He's another generation.

    But

    New City? New Resume?
    How to Maximize Your Resume for RelocationMy resume client Matthew had just gotten the word that his wife was being offered a fantastic promotion to her company’s national headquarters in Chicago. Despite his misgivings about the icy cold winters in Chicago and that he was a Yankees fan (as opposed to a Cubs fan), he had to admit, the positive change in his wife’s salary and career would make it a no-brainer for them to make the big move.Now came the challenge… Matt would have to resign from his current position as a building supplies sales manager (his company had no Midwes
    p>Twenty-something women wear tank tops and short skirts -- no big deal, they would say. They mostly have long straight hair and they're above- average attractive. Trump regularly brings up gender issues -- even dividing teams along male vs. female lines -- and obviously has an eye for the ladies. He's another generation.

    But even the young men on the show aren't immune. Discussing the magnificently blond Jennifer, one young man summarizes: she's a lawyer, she's smart -- and she's beautiful.

    Season 1 introduced a couple of men who weren't GQ material. One was sort of a teddy bear, the other a cold fish who tried to overcompensate during the task. When will we see a blunt-speaking, slightly overweight woman with glasses?

    3. Choose environments where you'll shine and stay away from situations that bring out your worst side.

    It's easy to criticize the Apprentice candidates. After all, they're supposed to be the best and the brightest.

    But lots of bright business whiz kids don't want to take three months off from their lives and their businesses. Riding around in Trump limousines can be fun, but they'd rather start working to buy their own fleet, thank you very much!

    Who wants to sleep three feet away from the competition in a crowded loft, while cameras show you sleeping, eating and brushing your teeth? Not everyone can handle this type of living arrangement and the resulting pressure.

    What's amazing is not that these candidates seem rather weak, but that candidates of this caliber showed up at all.

    4. Keep your cool, no matter what.

    Trump -- and most of life -- rewards people who can promote

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