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    usiness, which was well respected. He decided to sell the undertaker's business in 1993, but to retain his farming and headstone businesses. He entered into a
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    In Newman Ltd v Adlem (2005), the Court of Appeal held that there was a duty on the seller of a business not to undermine the goodwill attached to that business (if included in the sale) even after the non-competition covenants in the sale agreement had expired. Goodwill is an intangible asset valued according to the advantage or reputation a business has acquired.

    The defendant took over a funeral director's business in 1965. He also offered his services as an agricultural contractor and as a provider of memorial headstones and plaques. By 1993 he was trading under his own name, 'Richard T Adlem,' and had built up a business, which was well respected. He decided to sell the undertaker's business in 1993, but to retain his farming and headstone businesses. He entered into a

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    ss (if included in the sale) even after the non-competition covenants in the sale agreement had expired. Goodwill is an intangible asset valued according to the advantage or reputation a business has acquired.

    The defendant took over a funeral director's business in 1965. He also offered his services as an agricultural contractor and as a provider of memorial headstones and plaques. By 1993 he was trading under his own name, 'Richard T Adlem,' and had built up a business, which was well respected. He decided to sell the undertaker's business in 1993, but to retain his farming and headstone businesses. He entered into a

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    he advantage or reputation a business has acquired.

    The defendant took over a funeral director's business in 1965. He also offered his services as an agricultural contractor and as a provider of memorial headstones and plaques. By 1993 he was trading under his own name, 'Richard T Adlem,' and had built up a business, which was well respected. He decided to sell the undertaker's business in 1993, but to retain his farming and headstone businesses. He entered into a

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    ricultural contractor and as a provider of memorial headstones and plaques. By 1993 he was trading under his own name, 'Richard T Adlem,' and had built up a business, which was well respected. He decided to sell the undertaker's business in 1993, but to retain his farming and headstone businesses. He entered into a
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    usiness, which was well respected. He decided to sell the undertaker's business in 1993, but to retain his farming and headstone businesses. He entered into a contract, which contained a restrictive covenant, with B, who bought the funeral business and its goodwill. In this case, the restrictive covenant was an obligation preventing the defendant from competing with B for a specified period.

    After the completion of the sale of the funeral business, the business belonged to B, not the defendant. However B frequently used the defendant's services and paid him for these services. Throughout that period, the defendant knew that B was using the name 'Richard T Adlem' for the funeral business.

    In 2000, B sold the funeral business to the claimant. By that agreement, the claim

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